Multi-Family Vendor Guide - Greater Des Moines Area Summer 2020

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MULTI-FAMILY Greater Des Moines Area

Summer/Fall 2020

PROFESSIONAL SERVICES & SUPPLIERS

MULTI-FAMILY

SUMMER/FALL 2019

Professional Services & Suppliers

RENOVATION SYSTEMS

24/7 EMERGENCY RESTORATION

NOW SERVING THE MULTI-FAMILY INDUSTRY IN IOWA!

CALL: 866-688-RENO WWW.RENOVATIONSYSTEMS.COM

MULTI-FAMILY

Fall / Winter 2019

PROFESSIONAL SERVICES & SUPPLIERS

You call all the shots; I’ll call all the vendors! Let me facilitate your next project!

MULTI-FAMILY

Winter/Spring 2020

PROFESSIONAL SERVICES & SUPPLIERS

Turnovers • Occupied Units • Ceiling & Wall Repairs • Hallways & Common Areas Water Damage • Wallpaper Removal • Epoxy Floors • Cabinet Refresh

ANNIVERSARY EDITION


A message from the publisher Happy Anniversary to the Greater Des Moines Area Vendor Guide! An amazing year of growth, support, changes and challenges. Thank you to everyone that has supported me during this first year. I really look forward to the years to come. Who would have guessed that the better part of three months already this year, would be spent wearing a mask, eating your own cooking, shopping online, re-bonding with those you share a house with, cleaning like there is no tomorrow, missing your grandchildren’s hugs, and praying for those who are less fortunate, and not in good health! This stinking virus has made so many changes in our lives and the lives of others. OTHERS, I feel grateful that I remain in a business where others are the main focus. While they too are enduring the same symptoms of this pandemic that we have - the same changes, and challenges; all you in this multi-family industry have been deemed essential, legit, and have remained diligent in providing homes for all your clients, to find comfort, solace, and hope. I hope you received widespread acclaim from others like I did for doing your jobs in this difficult time. If not, I’d like to do it now. THANK YOU FOR ALL YOU DO! I hope it means something to you all, I know on my team it does. I hope you had awesome bosses who really don’t like bossing-it. Bosses that gave everyone on the team healthy advice, supplies, support, announcements, clever gifts, re-training, bonuses, counseling, food, and fun, to really rock our pandemic employment world! We were noticed! I hope you had amazing maintenance technicians and staff, you know the ones, the ones that are your eyes and ears when you were afraid to venture the halls, a constant counselor, the community glue, a friend. You were out there every day on the front lines! You are noticed! I hope you had vendors that delivered the goods to keep everyone safe and healthy, day in and day out. I hope you have a sense of wonder at this amazing career we have chosen, housing for all. Think about what we do, take pride, and hang in there. Enjoy this issue where we spotlight Tina Smothers as our “Did You Know in Des Moines”. See her ad for Optimum Real Estate Management, and Artisan Management Group, pages 8 and 9. One of our own emerging in the world of property management solutions. Take a look at our professional article by Roxxie Eggert, pages 20-21, where she touches on Leasing During a Pandemic! Hang in there the next three months as best you can - be healthy, be strong, and be proud...and look for another fact filled issue in the fall. Until then, Happy Leasing!

VendorGuideUSA.com

- Mary Spain, Publisher

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HEATING AND COOLING Connett Services ����������������������������������������������������������������������� 31

I

INSURANCE SERVICES

A

Krist Insurance Services ������������������������������������������������������������ 14

ADVERTISING Apartment Leasing Guide ����������������������������������������������������������� 23

INTERNET PROVIDERS Tech Center ���������������������������������������������������������������������� 5 & 22

APARTMENT RENOVATIONS R.E.D.E. Services ���������������������������������������������������������������������� 29 Reliable Construction Services ����������������������������������������������������� 6 Renovation Systems ������������������������������������������������������������������ 13

K

KITCHEN AND BATHROOM Reliable Construction Services ����������������������������������������������������� 6 Renovation Systems ������������������������������������������������������������������ 13

ARTICLES A Message From the Publisher ����������������������������������������������������� 2 Leasing During the Coronavirus Pandemic ������������������������������ 20-21

VENDOR INDEX

H

L

LIGHTING AND ACCESSORIES BulbGuy ������������������������������������������������������������������������������������ 15

B

BATHROOM AND KITCHEN RESURFACING Renovation Systems ������������������������������������������������������������������ 13

M

MAINTENANCE Randy’s Services ����������������������������������������������������������������������� 26 R.E.D.E. Services ���������������������������������������������������������������������� 29 Reliable Construction Services ����������������������������������������������������� 6 Renovation Systems ������������������������������������������������������������������ 13

BULLETIN BOARD ��������������������������������������������������������������� 24-25

C

CABINETRY/COUNTERTOPS Reliable Construction Services ����������������������������������������������������� 6 Renovation Systems ������������������������������������������������������������������ 13

CABLE PROVIDERS

MANAGEMENT/CONSULTING Optimum Real Estate Management �������������������������������������������� 8-9

MARKETING MATERIALS Complex Connexions ����������������������������������������������������� Back Cover Hand Sanitizer �������������������������������������������������������������������������� 30

Tech Center ������������������������������������������������������������������������ 5 & 22

CARPET AND FLOORING Artisent Floors �������������������������������������������������������������������������� 11 Reliable Construction Services ����������������������������������������������������� 6 Renovation Systems ������������������������������������������������������������������ 13

P

PAINTING Randy’s Services ����������������������������������������������������������������������� 26 R.E.D.E. Services ���������������������������������������������������������������������� 29 Reliable Construction Services ����������������������������������������������������� 6

CARPET CLEANING Durachem ����������������������������������������������������������������������������������� 7 Renovation Systems ������������������������������������������������������������������ 13

PEST CONTROL DIAM Pest Control ��������������������������������������������������������������������� 28

CLASSIFIEDS �������������������������������������������������������������������� 16-17 CONSULTING

PLUMBING Affordable Drain - Jetsurge ����������������������������������������������������������� 4

Optimum Real Estate Management �������������������������������������������� 8-9

PROFESSIONAL ORGANIZATION

D

Greater Iowa Apartment Association (GIAA) ��������������������������������� 18

DRAIN CLEANING Affordable Drain - Jetsurge ����������������������������������������������������������� 4

PROJECTS Randy’s Services ����������������������������������������������������������������������� 26 R.E.D.E. Services ���������������������������������������������������������������������� 29

DRYER VENT CLEANING Mr. ProActive ���������������������������������������������������������������������������� 10

ROOFING Newton Roofing Services ����������������������������������������������������������� 27

EMERGENCY RESTORATION Durachem ����������������������������������������������������������������������������������� 7 Renovation Systems ������������������������������������������������������������������ 13

EXTERIOR CLEANING

S

SECURITY The Conley Group ���������������������������������������������������������������������� 19

Pressure Point ��������������������������������������������������������������������������� 12

EXTERIOR RESTORATION Reliable Construction Services ����������������������������������������������������� 6

VendorGuideUSA.com

R E

W

WATER INTRUSION Mr. ProActive ���������������������������������������������������������������������������� 10

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Volume 2 • Issue 1 PUBLISHER

Mary Spain GRAPHIC DESIGNER

Lisa Huntley

The publisher of Vendor Guide - Greater Des Moines Area Edition - accepts no responsibility for errors in, or omissions of, content. Circulation: The Vendor Guide is direct mailed once every 3 months. If you would like to advertise in The Vendor Guide or have questions, please contact Mary Spain. If you want to be added or taken off the mailing list, please call 515.669.8727. By-line articles are published with the permission of credited copywriter or advertiser. The publisher accepts no responsibility for errors or omissions on any article in the magazine or online. Advertiser gives the publisher permission to use and publish photos both in print and online at www. VendorGuideUSA.com either obtained from advertiser’s website, email or photos taken by representative of Vendor Guide - Greater Des Moines Area Edition. Advertiser’s special or discounts are at the discretion of the advertiser and are subject to change without notice. The publisher is not responsible for any offers made by an advertiser in this publication. All rights are reserved by copyright, 2020.

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515.286.1291 HYDRO JETTING

NO EXTRA FEE FOR EMERGENCIES

MAIN LINES

SMALL DRAINS

TELEVISING/LOCATING

FULL-SERVICE PLUMBING

POOL PUMPING & POWER WASHING

PREVENTATIVE MAINTENANCE PLANS

JETSURGEIA.COM

VendorGuideUSA.com

DRAIN CLEANING/PLUMBING

Vendor Guide Magazine • PO Box 489 • Norwalk, IA 50211-9998 • VendorGuideUSA.com • P: 515.669.8727


LLY OWN A C E

Full Color with Gradient Logo

L

Over 30 Years Experience

Full Color with Solid Color Logo

CABLE/INTERNET

D

O

1 Color with 1 Color Logo

You now have a choice for providing Internet • Cable • Audio Visual to your multi-family residents!

CALL TODAY FOR INFORMATION ON ALL OF OUR SERVICES!

Internet & Phone Installation (Century Link) Custom Audio Video Systems

Security Camera Installation Custom Low Voltage Wiring High Speed Internet & Phone

TRUSTED • EXPERIENCED

515.221.2222 • www.TVIowa.com

VendorGuideUSA.com

10021 Hickman Road (100th & Hickman) • Urbandale, IA 50322

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RENOVATIONS

Complete Interior & Exterior Renovations Complete Turn Key & Make Ready Services Windows & Siding Concrete Drywall & Painting Cabinets & Countertops Complete Fire Restoration Drainage Decks, Rails & Fencing

VendorGuideUSA.com

Consulting

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And More‌ For more information, www.reliablecs.net Kansas City Regional Office 13505 S. Mur-Len Rd Suite 105-312 Olathe, KS 66062 913-764-7274

Des Moines Regional Office 11299 Aurora Ave Urbandale, IA 50322 515-278-1685


CARPET FURNITURE ODOR REMOVAL WATER RESTORATION MOLD REMEDIATION

CARPET CLEANING

Want your carpets really, REALLY clean? Want them to dry in HALF the TIME?

SAME DAY SERVICE COMPETITIVE PRICING LOCALLY OWNED CERTIFIED

VendorGuideUSA.com

515.650.1620

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MANAGEMENT/CONSULTING

Tailored Management Executive Team with Over 100 Years of Property Management Experience. MULTI-FAMILY

Full Service Real Estate Management Tailored Property Reports Proven Custom Marketing Plan

COLLEGIATE

Preventative Maintenance Program Budget Preparation Owner Portal for Viewing of Real Time Numbers Expert Management

COOPERATIVE HOUSING

On Point Management at Communities Providing Consistency to Residents and Owners Superior Level Performance

TOWNHOME ASSOCIATIONS

Due Diligence Assistance Market Survey Completion All Facets of PM Training

TAX CREDIT

Capital Needs Assessment Planning Asset Management Lease Up Assistance Marketing Services

VendorGuideUSA.com

COMMERCIAL

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Software Implementation & Support Training


Trustworthy Relationships Creating Win-Win Property Management.

Owner • Broker

515.809.5400

INCREASE YOUR NOI WITH THE OPTIMUM TEAM. LET’S TALK TODAY!

OPTIMUM REAL ESTATE MANAGEMENT ARTISAN MANAGEMENT GROUP Tina@Optimumrem.com www.OptimumRealEstateManagement.com

VendorGuideUSA.com

Tina Smothers

MANAGEMENT/CONSULTING

to Ownership Needs

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DRYER VENT CLEANING

Ask Mr. ProActive about: Dryer vent cleaning Sump pump & water intrusion management packages

LET’S TALK ABOUT HOW WE CAN MAKE YOUR LIFE EASIER! with Mr. ProActive is a subscription service designed to put your property maintenance on auto-pilot. Ask about Programs for Condominium Associations & Multi-Family Communities! For a low monthly fee you can stop worrying about the most critical tasks that keep your property safe, efficient and durable.

H OW I T WO R K S : Our techs will handle the most critical preventative maintenance tasks on a routine basis.

You will receive a report of all of the services completed each visit along with any deficiencies or concerns found.

VendorGuideUSA.com

Call Mr. ProActive today! 515.218.2470 MrProActive.com

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Mr. ProActive with the safety and efficiency of my home “ Trusting has instantly lifted a massive mental burden. I save a lot of time & my new sidekick does a far better job than I ever did! ”


CARPET/FLOORING

VendorGuideUSA.com

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EXTERIOR CLEANING

KEEP YOUR PROPERTIES SAFE! FOG OFTEN.

WE ALSO SANITIZE COMMON AREAS & HALLWAYS!

VendorGuideUSA.com

CREATE YOUR OWN PACKAGE DISCOUNT!

Is your roof infested with ugly algae stains? Our safe roof cleaning method will make it look like NEW again!

It’s the fast & affordable Home Makeover! Safe removal of built up dirt & mildew revives your home’s true beauty!

Keep your gutters clog free & looking great! The perfect nishing touch to house washing or roof cleaning.

515.451.9311 PressurePointCleaners.com

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Don’t let a dull, dirty

Brighten up your

What good is a clean home


RENOVATIONS/FLOORING

VendorGuideUSA.com

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INSURANCE VendorGuideUSA.com 14

www.KristInsurance.com

(O): 515-270-0909

6600 Westown Parkway Ste 250

(F): 515-270-9296

West Des Moines, IA 50266


LIGHTING/ACCESSORIES

HOW MANY PEOPLE does it take to change a HOW MANY PEOPLE

does it take to change a LIGHT BULB?

LIGHT BULB? Zero. Just call Zero. Just call

º Your independent supplier º Dedicated lighting specialist

Yourend-to-end independent supplier º º Total, service º Dedicated lighting specialist

º 515.777.2765

º bulbguylighting.com

515.777.2765 º bulbguylighting.com bulbguylighting.com º 515.777.2765

VendorGuideUSA.com

º Total, end-to-end service

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CLASSIFIEDS

A ADVERTISING

CARPET CLEANING

DRYER VENT CLEANING/WATER INTRUSION

APARTMENT LEASING GUIDE 651-603-4560 ApartmentLeasingGuide.com

DURACHEM 515-650-1620 DurachemIA.com

MR. PROACTIVE 515-218-2470 Mr. ProActive.com

Our Print product is designed with a more modern digital age layout while maintaining the functionality of an authentic print publication It is consumer focused and formatted such that the reader quickly learns the organization of the content. Our consumers never have to search the page to find the information they are looking for in your listing.

Durachem has served the Des Moines metro since 2011. Our ASTM tested cleaning method is guaranteed to keep carpets looking cleaner than newly uncleaned carpet without using hazardous chemicals. Schedule a FREE demonstration of our cleaning process today!

If you need a repair or have a special project we can handle all of the coordination and even get you competitive bids. Our network of specialists is the best around and growing all the time. Ask about Duct Cleaning and Water Intrusion Services!

APARTMENT RENOVATIONS

CARPET/FLOORING

E EMERGENCY RESTORATION

R.E.D.E. Services 641-202-3395 REDEServices@yahoo.com

RENOVATION SYSTEMS 1-866-688-RENO RenovationSystems.com

RENOVATION SYSTEMS 1-866-688-RENO RenovationSystems.com

You can count on our experience in the carpentry, paint, mechanical, maintenance industries to get the job done right, on time and within budget. No job is too small or too large. Locally owned, insured.

Now in their third decade of business, there is quite simply no other operation in our area that can-do everything Renovation Systems does. They are the only company of their class that a property manager needs in their Rolodex to keep their apartment building in perfect condition.

Now in their third decade of business, there is quite simply no other operation in our area that can-do everything Renovation Systems does. They are the only company of their class that a property manager needs in their Rolodex to keep their apartment building in perfect condition.

APARTMENT RENOVATIONS

CARPET/FLOORING

EXTERIOR CLEANING

RELIABLE CONSTRUCTION SERVICES 515-278-1685 ReliableCS.net

ARTISENT FLOORS 800-890-9366 ArtisentFloors.com

PRESSURE POINT CLEANERS 515-451-9311 PressurePointCleaners.com

We specialize in all aspects of your property’s needs: Interior Renovations, Exterior Renovations, Turn Key, Make Readies, Commercial Tenant Finish, Windows, Siding, Concrete, Drywall, Painting, Cabinets, Countertops, Fire Restoration, Drainage, Decks, Railings, Fencing, Consulting.

For 30 years, Artisent Floors has crafted our flooring services and processes specifically for multi-family properties. We are dedicated to providing the most effective solution for the property and making the managers’ jobs easier.

Clean and clear; this is our focus for our services and communication. We strive to make you look like the professional when it comes to managing or building properties. We’ll support your management by giving you a clean property with a clear scope of service all while providing clear communication along the way.

APARTMENT RENOVATIONS

CONSULTING/MANAGEMENT

EXTERIOR RESTORATION

RENOVATION SYSTEMS 1-866-688-RENO RenovationSystems.com

OPTIMUM REAL ESTATE MANAGEMENT 515-809-5400 OptimumRealEstateManagement.com Tailored Management to ownership needs. Full service or Ala Carte. Focusing primarily on multifamily. Superior level performance and expertise with an executive team with over 40 years’ experience. We build trustworthy relationships through win-win property management.

RELIABLE CONSTRUCTION SERVICES 515-278-1685 ReliableCS.net

C CABLE PROVIDER

D DRAIN CLEANING/PLUMBING

H HEATING AND COOLING

TECH CENTER 515-221-2222 TVIowa.com

AFFORDABLE DRAIN JETSURGE 515-286-1291 JetSurgeIA.com

CONNETT SERVICES 515-967-0002 CONNETTSERVICES.COM

We are a family owned and operated business providing exceptional Sewer and Drain Cleaning. We have been serving clients across Metro Des Moines for over 20 years. Available 24 hours everyday!

Connett Services is a local Des Moines, heating and cooling company that specializes in HVAC repairs and replacements. We have been providing quality service to the region since 1999 and we are looking forward to helping your community with any HVAC issues.

Now in their third decade of business, there is quite simply no other operation in our area that can-do everything Renovation Systems does. They are the only company of their class that a property manager needs in their Rolodex to keep their apartment building in perfect condition.

VendorGuideUSA.com

Full Color with Gradient Logo

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Full Color with Solid Color Logo

1 Color with 1 Color Logo

TECH CENTER (Formally Satellite Center) Is Iowa’s Oldest DIRECTV dealer. We do more than just Satellite TV! We can do just about anything TECH related, hence the name change. Bulk internet, cable TV, security cams and more.

We specialize in all aspects of your property’s needs: Interior Renovations, Exterior Renovations, Turn Key, Make Readies, Commercial Tenant Finish, Windows, Siding, Concrete, Drywall, Painting, Cabinets, Countertops, Fire Restoration, Drainage, Decks, Railings, Fencing, Consulting.


M MANAGEMENT/CONSULTING

KRIST INSURANCE SERVICES 515-270-0909 KristInsurance.com Established in 1993, Krist Insurance Services is your locally owned and operated independent agency. With focuses on Commercial Property and Casualty, Employee and Group Benefits, and Personal Property and Casualty, we will give you the technical abilities of the large national brokers with a local touch! Check us out today!

OPTIMUM REAL ESTATE MANAGEMENT 515-809-5400 OptimumRealEstateManagement.com Optimum Real Estate Management is a fullservice company focusing on multi-family, commercial and association management. Our executive team has over 40 years of direct experience. Optimum team members have the knowledge and experience needed to properly manage your investment properties.

AFFORDABLE DRAIN JETSURGE 515-286-1291 JetSurgeIA.com

INTERNET PROVIDERS

MARKETING MATERIALS

PROFESSIONAL ORGANIZATIONS

TECH CENTER 515-221-2222 TVIowa.com

COMPLEX CONNEXIONS 515-669-8727

GREATER IOWA APARTMENT ASSOCIATION 1-866-562-GIAA (4422) theGIAA.com The Greater Iowa Apartment Association is a local and state network that supports your business growth! Membership benefits your business’s strength through education, legislation, and networking.

PLUMBING

We are a family owned and operated business providing exceptional Sewer and Drain Cleaning. We have been serving clients across Metro Des Moines for over 20years. Available 24 hours everyday!

CLASSIFIEDS

I INSURANCE

Full Color with Gradient Logo

Full Color with Solid Color Logo

1 Color with 1 Color Logo

TECH CENTER (Formerly Satellite Center) Is Iowa’s Oldest DIRECTV dealer. We do more than just Satellite TV! We can do just about anything TECH related, hence the name change. Bulk internet, cable TV, security cams and more.

Let us help you show off your brand with a multitude of exceptional promotional products. Spend as little or as much as is needed to get your name out there. No matter what story you want to tell we will help you get it done. If we don’t have it, we will find it. Pens, business cards, marketing cards, door hangers, mailers, signs and pull ups. Imagine the possibilities!

K KITCHEN AND BATHROOM

P PAINTING

RELIABLE CONSTRUCTION SERVICES 515-278-1685 ReliableCS.net

R.E.D.E. Services 641-202-3395 REDEServices@yahoo.com

RANDY’S SERVICES 515-664-3696

We specialize in all aspects of your property’s needs: Interior Renovations, Exterior Renovations, Turn Key, Make Readies, Commercial Tenant Finish, Windows, Siding, Concrete, Drywall, Painting, Cabinets, Countertops, Fire Restoration, Drainage, Decks, Railings, Fencing, Consulting.

You can count on our experience in the carpentry, paint, mechanical, maintenance industries to get the job done right, on time and within budget. No job is too small or too large. Locally owned, insured.

Manage your community not your vendors. Partner with me on your projects large or small. I have been in the multifamily industry for years, so I know what you expect. My team can perform those miscellaneous maintenance “things” that your team just can’t get to. Everyday assignments or capitol improvements. Need ideas, call today!

KITCHEN AND BATHROOM

PAINTING

RENOVATION SYSTEMS 1-866-688-RENO RenovationSystems.com

RELIABLE CONSTRUCTION SERVICES 515-278-1685 ReliableCS.net

NEWTON ROOFING SERVICES 515-986-9949

Now in their third decade of business, there is quite simply no other operation in our area that can-do everything Renovation Systems does. They are the only company of their class that a property manager needs in their Rolodex to keep their apartment building in perfect condition.

We specialize in all aspects of your property’s needs: Interior Renovations, Exterior Renovations, Turn Key, Make Readies, Commercial Tenant Finish, Windows, Siding, Concrete, Drywall, Painting, Cabinets, Countertops, Fire Restoration, Drainage, Decks, Railings, Fencing, Consulting.

If you are looking for a company with the knowledge and expertise to keep you covered give us a call. Many roofing options are available and we are happy to look at your job and make recommendations. Repair or replace, we are a full-service roofing company with many years of experience.

L LIGHTING AND ACCESSORIES

PEST CONTROL

S SECURITY SERVICES

BULBGUY 515-777-2765 BulbGuyLighting.com

DIAM PEST CONTROL 515-244-3533 DIAMPestControl.com

THE CONLEY GROUP 515-277-7437 TheConleyGroup.com

With our Brand Agnostic approach, we offer unique solutions tailored to your needs. Whether you simply need to buy products, have us come out and fix something or totally change your lighting, give BulbGuy a call. We’ll focus on your lighting so you can focus on your business.

President of DIAM Pest Control, Perry Tague, is just a phone call away and customer service is his number one concern. The key factor to effective pest control is an ability to correctly identify the problem, and no one knows local pests like a local company. We have been providing service for over 50 years. All DIAM employees are tested and licensed by the state of Iowa.

As a team of professionals, our mission is to partner with our customers and add value to their organizations by providing timely, professional security, risk management and other related services to them, thereby decreasing their losses and risk while simultaneously increasing their profits.

PROJECTS

R ROOFING SERVICES

VendorGuideUSA.com 17


PROFESSIONAL ORGANIZATIONS

The Greater Iowa Apartment Association

is a non profit association dedicated to serving the needs of the multi-family industry. Our membership includes over 250 companies who manage over 30,000 apartment homes. They are independent rental owners, owners, managers, developers and vendor partners who work to promote the advancement of the multi-family industry throughout the state of Iowa and beyond.

MAINTENANCE MANIA PINNACLE OF EXCELLENCE AWARDS FAIR HOUSING EDUCATION

what we do VendorGuideUSA.com 18

REPRESENTATION

ANNUAL GOLF OUTING LEASING 101 EDUCATION SELF DEFENSE MONTHLY VENDOR MEETINGS TRADE SHOW & EDUCATION CONFERENCE QUARTERLY MEMBERSHIP MEETINGS

RELATIONSHIPS

LUNCH & LEARNS EMPLOYMENT ANNOUNCEMENTS PARTNERSHIP

MEMBERSHIP LISTS COMMUNITY GIVE BACK

(866) 562-GIAA (4422)

GIAAHQ@gmail.com

TheGIAA.com


SECURITY VendorGuideUSA.com

The Conley Group, Inc. 2867 104th Street l Urbandale, IA 50322 (515) 277-7437 www.theconleygroup.com

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LEASING DURING THE CORONAVIRUS PANDEMIC article by roxxie eggert

In light of the coronavirus pandemic, the Multi-Housing industry has reinvented itself and pivoted to some very unique ways to continue helping people find their new homes and retain current community members. At the same time, owners and managers have leasing goals they must meet. Prospects who were previously interested in the community may no longer be able to move forward with leasing due to: job loss; being placed on furlough; or, helping family members with finances. If they were relocating from out of state, the States’ Stay at Home orders may hinder their being able to move to the Twin Cities or the position they were relocating for may no longer be offered.

VendorGuideUSA.com

Also, community members who submitted their sixty day Notice to Vacate may rescind their notices so they can stay in place. They may find it difficult to hire moving companies and other people that would have helped them are not able to do so during this time.

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Here are some solutions and new processes the MultiHousing industry is implementing: VIRTUAL LEASING During this coronavirus pandemic, most Multi-Housing community leasing offices are closed so there are no on site/in person tours being conducted. Going fully virtual had been gaining momentum in the Multi-Housing industry; the coronavirus pandemic has effectuated a quicker transition.

ZOOM HAPPY HOUR • VIRTUAL BINGO • Platforms being used include: leasing over the phone; FaceTime tours; Zoom; sharing 3D virtual tours/ renderings, property videos and sending virtual tours of exact apartments. In order to be successful, it is important to keep in mind the comfort level of the person you are communicating with as some may not be as knowledgeable about technology. Being able to customize your approach with prospects that want more one on one discussion vs. information in emails or videos online will result in more leases. The goal is to have enough information available via phone calls, online and videos so the future community member will have full confidence to move forward with applying and moving in to the community without an in person tour of the community or the apartment. SELF-GUIDED TOUR The self-guided tour has gained popularity and during this pandemic, a prospect can visit the community without leasing staff and have access to pre-determined


This is an example of a circumstance that presents an opportunity for posting/sharing videos of how to complete basic maintenance requests for your community members to learn. COMMUNITY MEMBER RETENTION Since resident retention is more important than ever, be sure to communicate with your current and future community members to let them know how they can accomplish everything they need online. Since the majority of the community members may be staying in their apartments, now is a great time to interact, including the following ideas: Zoom Happy Hours; Virtual Bingo; Electronic Gift Cards to a delivery service and/or to a local restaurant so they can help the neighborhood businesses; and place a “Care Package” outside the apartment doors with new/ originally wrapped toilet paper, hand sanitizer, candy, Lysol wipes, or anything else that may needed in a large quantity but possibly not on hand. And don’t forget about the pets! Make sure your community members continually feel a part of your community with consistent engagement.

• ELECTRONIC GIFT CARDS • CARE PACKAGE apartments that have hardware installed for entry. There are systems usually in place where the prospect has to scan the front and back of their ID and take a selfie before the door access code will work.

Through social media, emailing and your website, you can keep them well-informed on what is happening. It would be beneficial to schedule a regular “Check In” so they know their thoughts and concerns are being heard. After all, we want our community members to feel at home.

Either during the tour or after the tour, any questions can be answered by the leasing professional so the lease may be closed.

MAINTENANCE REQUESTS During the pandemic, unless a request is an emergency, the maintenance staff is usually not entering occupied apartments. If they do have to enter for an emergency, there are processes in place which include wearing protective gear.

NOW IS THE TIME TO MAKE THE DIFFERENCE.

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OCCUPIED APARTMENTS ON NOTICE For the communities that have apartments with scheduled move outs, being able to enter someone’s home to tour may not be possible. A creative way to resolve that is to ask the current community member to send photos and videos of their view(s) of their apartment so the leasing agent can re-lease the apartment.

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