Signage and Branding Redefined- National Institute of Technology, Tiruchirappalli, Tamil Nadu, India

SIGNAGE AND BRANDINGNIT TRICHY GRAPHIC DESIGN SEMESTER 6- B.ARCH

CHIRASMITA DAS SHAJITHA G SHIRIN HUSSAIN SNEHAL NAGRAS VENKATLAKSHMI

Interior signage

SIGNAGE The signage follows the color theme of Blue, White and Orange, similar to that of the NITT logo and the official website.

COLOURS : Blue : Wisdom, Confidence and Intelligence, Orange : Determination, Success and Encouragement and White : Goodness, Purity and Perfection.

MATERIALS : outdoor signage - reflective vinyl boards, for visibility

even during night time. The signage has been majorly designed according to avenues (The orange band) and further bifurcated into various frequented spaces (The blue space). internal signage - hung from the ceiling and is accompanied

by icons for easy understanding. The internal signage is hung so that it falls into the line of vision on entry, always. Further, there is signage provided outside each individual space for quick spotting of the spaces.

Exterior signage

LOGO DESIGN The NITT brand logo is designed based on the vision and mission of the college: to provide valuable resources for industry and society through excellence in technical education and research.

The whole form is a modern representation of a Diya (an earthen lamp used in Indian culture) symbolizing the traditional form of a “guiding light� that the college has been, to all of its students, throughout their journey in this campus. The leaves represent overall growth and development of the students in all facets of life. The book symbolizes knowledge and excellence and the atom symbolizes the most miniscule scale of technical education and research. Thus, the entire logo stands as a testament to the motto, towards which our college is striving at every day.

letter head

OFFICIAL ENVELOPE OF NIT TRICHY Front side: Minimalistic logo of NITT on the top left hand corner Back side: Official logo of NITT placed at the centre, right below the flap.

College address placed in a continuous line at the centre bottom.

Specifications: Material : White Wove-Standard paper used in most business envelopes Seal : Peel and Seal-An adhesive attached to the envelope with a glossy paper strip on top that is removed to expose the adhesive and allow the flap to be sealed.

Colour : Background: Off-white Foreground: Prussian Blue and Vermillion Dimensions : 241mm*108mm

official envelope

BUSINESS CARD

business card - front

business card - back

A sleek and minimalistic design for the official business card of National Institute of Technology, Tiruchirappalli. It consists of a non-editable front side and an editable back side.

Specifications: Material : Paper based with 300gsm Texture : Linen texture Colour : Background-Prussian Blue Logo : •Metallic Embossed minimalistic logo in off-white and vermillion •Subtext-Off-white Dimensions : 85mm*55mm

business card

Branding - NIT Trichy