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February 2013 •
ventureguelph.ca • local business news, features & information
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GiveBackVillage.ca staff prepares to launch the e-commerce site, which is designed to bring additional operational funds to local non-profit organizations throughout Guelph and Wellington County. Pictured left to right are: Kate Hoad-Reddick, Communications Coordinator, Joanne Grodzinski, Chair and Acting Executive Director, and Carley Mezon, Director of Development. (Supplied photo.)
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GiveBackVillage.ca e-commerce site to launch in March –purchases to support local non-profits
by Heather Grummett
Staffing & Recruitment Services
Guelph Weather . Go
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A new online marketplace, GiveBackVillage.ca is a unique social shopping experience that raises funds for Guelph’s non-profit community. The everyday local products and services that you need can be purchased from the website at a discounted price. All of the items found on the site are produced by Guelph and Wellington’s non-profit community or provided by neighbourhood small businesses. Through a transparent granting process, all of the net surplus funds raised from this social enterprise are donated back to local charities and non-profit organizations. Unfortunately, over the past two decades, the non-profit community has endured many operational budget cutbacks and therefore reductions in the important services they provide.
Having worked or volunteered in the Guelph and Wellington non-profit sector for years and fully understanding the on-going fundraising issues that these groups face daily, a small group of community-minded citizens decided it was time to do something about this growing concern. GiveBackVillage.ca began with the vision to help local non-profit organizations keep the lights on. The group envisioned a social enterprise that would connect consumers with the over 800 local non-profit organizations in Guelph and Wellington County, to generate the crucial operational dollars needed. “The purpose of GiveBackVillage.ca is not to compete or infringe on what non-profit organizations are currently doing for fundraising. This is meant to
be an additional source of income,” says Carley Mezon, Director of Development for GiveBackVillage.ca. “The website will sell everyday items that people would be purchasing anyway, whether for themselves or as a gift. Vouchers can be purchased for both services and products from businesses that range to include retail, restaurants, dry cleaning, hair salons, accountants, and car maintenance shops.” GiveBackVillage.ca is an inclusive and collaborative effort of the entire community; this includes non-profits, school boards, service clubs, local businesses, and individuals, and is reflective of the entire non-profit sector, encompassing social and health services, the arts, recreation, and the environment.
Non-profit organizations can become involved in different ways. The organization can become a Founding Partner by investing in Founding Partner Participation Units (FPPU). At $400 per unit, each FPPU entitles the organization to an ongoing annual percent of 0.25% of the website’s net surplus. An annual membership can also be purchased for $30. Non-profit members are then listed in a drop down menu on the website. When customers make a purchase, they can choose which organization is to receive 3% of that purchase. Members are then paid their combined total annually. Another way for organizations to benefit is by operating as a vendor on the website. Guelph’s ARC Industries is one example – continued on page 6
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