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Guelph’s economy fueled by local spending by Heather Grummett
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"The great thing about tourism of all kinds is that people come to our city looking for what makes us unique. You don't have to sell them on the merits of "shop local" they are actively seeking it out. They may be a fan of chains in their hometown, but when they come here they want to have an authentic Guelph experience. And that's why they come Downtown," says Marty Williams, Executive Director for the Downtown Guelph Business Association. Guelph Tourism Services recently partnered with the Waterloo Regional Tourism Marketing Corporation and Regional Tourism Organization 4 to form the Regional Sports Tourism Office. Visit Guelph is also partnering with the Department of Athletics at the University of Guelph to promote sports tourism in the City. “Research shows that when the recession and drop off in international/ outbound travel happened in 2008, people kept traveling for sport. Parents sacrificed their all-inclusive holidays to a tropical destination, and made sure they could still afford their hockey and baseball tournaments,” says Stacey Dunnigan, Supervisor, Tourism Services for the City of Guelph. Spending associated with the Canadian sport tourism industry reached $3.6 billion in 2010, an increase of 8.8% from 2008, based on Statistics Canada (2010) data commissioned by the Canadian Sport Tourism Alliance (CSTA). This compares to a 0.7% decrease in tourism demand for the Canadian tourism industry as a whole, thus continuing sport tourism’s trend of being one of the fastest growing industry segments within Canada’s tourism industry. "Minor sports bring lots of people into Guelph. For the most part, it's a hidden kind of tourism. But anecdotally we
Taken the night of Don Drone’s retirement party–Don with his wife, two daughters, and their husbands. Left to right are: Dennis and Sarah Stradiotto, Don and Connie, Jennifer and David Stewart. Drone has been the Director of Education with the Wellington Catholic District School Board for almost 14 years, and has been in education since 1968 as a teacher, Vice-Principal, Principal and various administrative roles. Photo by Nancy Giovinazzo, Nancy G. Photography (Supplied photo).
know that those folks are coming to the City, having a great time, spending money on food and accommodations. It would be great to have more of it," adds Williams. Guelph/Wellington welcomes 10.7 million person-visits every year (Statistics Canada 2011). As Guelph residents it’s our job to welcome them and help promote to friends or family the local businesses that make Guelph so unique. Another market not to be taken lightly is the student population. With over 21,000 students studying full and parttime at the University of Guelph, students spend an annual total of over $114M in the city during the school year. The Downtown Nightlife Task Force suggests that approximately 8,000 students and visitors patronize the downtown on Thursday, Friday and Saturday nights. Perhaps it isn’t surprising that they spend $16M in bars and on other alcohol, however as business owners be aware that within the city they are also spending close to $43M on dining out, coffee, clothing apparel, per-
sonal care items and music. As a category that has grown 23.9% over the last ten years, sales and service occupations are the top employment sector within Guelph, accounting for 21% of jobs citywide and 31% of jobs within the downtown core. That says a lot considering the three largest companies in Guelph, Linamar Manufacturing, University of Guelph and the Upper Grand School Board, make up 23% of Guelph’s workforce. Money spent at independent businesses has three times the impact on a community as dollars spent at national chains. Shopping local creates jobs, it funds city services through the tax base, and provides investment in neighbourhood improvement and community development. Throughout the city there are a wide variety of shopping opportunities within strip plazas as well as freestanding businesses. In the downtown alone there are 246 commercial businesses, of which 76 are retail and 41 are fashion retail, the majority being independent storefronts.
There are a total of 38 downtown restaurants, many of which are using local ingredients to prepare their meals. An American website, elocal.com, which lists waste and packaging statistics, shows that most foods in the U.S. are picked a week in advance of reaching a store. Typically, a carrot will travel 1,838 miles to become part of a meal. The website also states that making a 10% shift of the produce to local use from one state’s farms would save 310,000 gallons of fuel on an annual basis, and would also reduce CO2 by 7.3 million lbs. (Iowa 2010) Here in Guelph we have so many restaurants that are already supporting local farm producers, often changing menus to reflect what is in season. Just think if more businesses supported local producers, then more patrons visited those businesses– the money spent would suddenly support two threads of local business owners, staff and families. Of Guelph’s 121,688 residents 75% work in the city (Population 2011). However, are 75% –contd page 3
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