´ VERD
a hybrid hospitality experience
INTRO Hospitality
is all about spoiling people with good experiences. Fulfilling needs and expectations and sometimes even going a step further giving something unexpected. The VERD project emerges as a entirely new travel experience on Mallorca, a model that contrasts sharply from the traditional holiday offering, when it comes to the ways of using what is actually available on the island, all 365 days of the year.
Customized solutions.
We work with customized hospitality in our concept. For us, it’s all about spoiling our guests and boosting the experience within all areas we are involved in. VERD implements a hybrid experience where its guests and users can explore a wide range of unique activities, ranging all the way from total relaxation and bliss to demanding training sessions at the highest level.
The VERD hybrid has four branches: AGRICULTURE SPORT GASTRONOMY SPORTS MEDICINE / HOLISTIC TREATMENT
The Setting.
VERD will be nestled beautifully on extensive grounds between the famous Tramuntana mountain range and the plains of the Pla de Mallorca. This selective location will enable the visitors to become one with the nature surroundings as well as exploring some of the most beautiful areas of the island, all easily within reach. Mallorcas many exclusive beaches, calas or mountain trails will never be far away.
Design & Sustainability. VERD has been designed with the aim of using the latest
techniques and principles of sustainable awareness, respecting the environment where it will be implemented. We use the best criteria when it comes to bioclimatic solutions available worldwide. We believe sustainability is becoming ever increasingly more important, but the world must still have room for the passion and indulgent pleasure of exclusive design and quality. Therefore, our vision for 2015 is to “show the world how sustainability, quality and exclusive design can all be part of the same solution” within a hospitality project in Mallorca. It will require us to unleash all of our creative energies to solve the many small challenges ahead, but far from being a revolution. To show the world what sustainable quality means, it simply requires that we use our common sense every step of the way.
EXECUTIVE SUMMARY
4
INTRO MANIFEST HISTORY SEASONALITY 7 ELEMENTS CONCEPT DESIGN SUSTAINABILITY WATER AMBASSADORS
6/ 9 10/ 13 14/ 19 20/ 23 24/ 26 Development/ 28 Hybrid/ 30 Agriculture/ 32 Sport/ 34 Sport medicine&Holistic treatment/ 36 Gastronomy/ 38/ 42 Location/ 44 Masterplan/ 46 Visualisations/ 66 Amenities/ 70/ 75 Bright green island/ 76/ 83 84/ 111
VINES OF MALLORCA
112/ 117
RESIDENTIAL
118/ 131
5
6
MANIFEST
7
MANIFEST Our point of view. We believe that in a perfect hospitality experience:
Professional service,
quality products and sustainable design are all equally important.
Compromising the joy, passion and aesthetic pleasure of truly great design in the name of environmentalism will not help make the world a better place. Not only does exclusive design and high quality products add value to people’s lives, but they can also be more sustainable. No matter the extent of an immediate reduced impact on the environment, products that are thrown out because they break, or due to a matter of taste, are not truly sustainable. Therefore, we will strive to make our activities as environmentally and socially sustainable as possible, while improving service, quality and design on a continuous base within the developed concept That’s what we call a “Sustainable Quality Hospitality Experience”.
Stay true to our values. Quality and exclusive personalized service will always remain the
cornerstones of the Verd concept. Enhancing social performance and client understanding will always be our goals in improving both quality and experience at the same time.
One step at the time.
We do not believe in a quick fix to obtain these qualities. In the important design and pre opening development phase, we will therefore move towards our long-term vision pragmatically by solving one problem at a time.
Focus where it matters the most. In our efforts to become a more sustainable experience
we will focus where we believe we can make a real difference for our customers, for the environment and for the world.
Honest and Transparent.
We will be open about everything we know and discover. We want to set an example through our actions, not our words.
Sustainability is Good Business. We believe working with sustainability will challenge our
organization to improve and channel our creativity to show the world how sustainability is good business. Personalized service, quality and exclusive design are all part of the same solution.
8
MANIFEST
RE(THINK)
9
10
HISTORY
11
HISTORY (MALLORCA) OVER THE LAST 5 DECADES MALLORCA HAS BECOME THE FAVOURITE HOLIDAY AND RESIDENTIAL PLAYGROUND TO MILLIONS OF PEOPLE FROM ALL OVER THE WORLD The beautiful nature, the mild climate and the island´s incredible heritage has always attracted people to come and spend quality time amongst the local Mallorquin people, who over centuries have been the main ingredient of the island`s incredible heritage. However, such beauty also comes with certain responsibilities and today Mallorca is confronted with many serious challenges for the years to come. History has shown that without a serious commitment and awareness towards these challenges, and social responsibility, seasonality issues, temporary unemployment, and dependency of seasonal alteration can become major obstacles for decades to come. VERD therefore believes that Mallorca has the obligation to show the way, being a leader when it comes to developing new strategies and concepts, to ensure that not only will it remain a favorite playground but become a lighthouse and show the way when its come to creating sustainable development for years to come.
12
13
14
SEASONALITY
15
SEASONALITY
TODAY, MALLORCA IS LIMITED TO ONLY TWO SEASONS: 85% SUMMER 15% WINTER “The best summer season in Mallorca, with record occupancy in its hotels, increases in customer spendings and numbers of visitors, will be tarnished with the worst winter season of the last 20 years, with massive reductions in hotels open all year, elimination of most flights from Germany and the United Kingdom, and general cuts in the winter programs to be published in June-July this year.” ULTIMA HORA newspaper, 10/03/12
16
17
SEASONALITY
PASSENGER ARRIVALS IN MALLORCA
SEASONALITY
´RD IS VE
Mallorca only has two seasons when its comes to touristic planning, Winter and summer. Total arrivals in 2012: 15.413.887 people 85% of all arrivals to the island are from May 15th to September 30th (less than 4.5 months)
18
7 customized seasons ensure 365 days of linear ACTIVITY
COMPARISON
19
SEASONALITY
NON SEASONAL
20
CONCEPT
21
CONCEPT(DEVELOPMENT) International scope. The VERD concept is a pioneering concept, both in its form
and operational design. Verd collaborates with world-renowned ambassadors in order to optimize it´s unique concept and hospitality programs. VERD has the support of experts in each field of activity offered. Initial collaboration schemes and agreements have been reached with international experts, ensuring that VERD will become a key destination within each of the 5 activity areas of the center.
Lighthouse for Mallorca. VERD will promote and reaffirm Mallorca as the
destination of choice in terms of sports training, sports medicine, gastronomy and sustainable green solutions, offering supplemental educational events within a program of activities.
Cutting edge design. VERD is designed with the intend to become a milestone
within building design on the island, however, always respectful to the environment, using only the most innovative and most efficient construction technologies available today.
Sustainability and bioclimatic technologies. The center is planned with
the utmost respect for the environment in which it is located, therefor also completely integrated into the landscape, minimizing any visual impact. The concept manifest is based on the use of exclusive bioclimatic and sustainable architecture & design, in order to constitute a new benchmark towards future developments on the island.
Creating permanent jobs. In addition to creating jobs in the area of services
associated with the world of hospitality, VERD will provide permanent jobs for a highly qualified personnel in all areas, such as sports medicine, physiotherapy, nutrition, holistic health, event organization and much more.
22
CONCEPT
RESEARCH
IDEA
ANALYSIS
EVALUATION
CONCEPT
DESIGN
DEVELOPMENT
NETWORK
ECONOMY
23
CONCEPT(HYBRID)
THE VERD HYBRID OF ACTIVITIES AGRICULTURE SPORTS SPORTS MEDICINE GASTRONOMY
VERD has been specifically created to ensure a 365 day hospitality experience, everything
designed and developed within a sustainable environment.
The hybrid will ensure that a 7 season program of activities can be implemented, each of them with specific focus on what each season activity has of needs, when it comes to facility design and installations. The hybrid guarantees a stable all year working environment for the employees of the VERD project.
24
25
CONCEPT
CONCEPT(AGRICULTURE) Wine production.
VERD is nestled in between 150,000 m2 of vineyard, capable of producing 120.000 bottles of wine each year. This will be done in collaboration with the best wine producers already in Mallorca.
Organic produce. As part of its food concept, VERD
will have its own Green House area, with on site of fruit and vegetable that will supply the kitchens of the two food outlets of the center. This production will play an important role in the culinary program of the VERD concept.
Composting. VERD commits to organic farming with
self-sustainable techniques, which is why it has its own composting center to be able to be self-sufficient with the organic fertilizers it may need.
Investigation.
VERD will dedicate an important part of its agricultural activity to investigation with the aim of recuperating lost tradition and variety within the local history of farming.
26
27
CONCEPT(SPORT)
Bikecamp
will be the perfect host to offer an unrivaled experience to its visitors, both through educational activity or specific training programs, preparing the user for future challenges, also in their professional activities at any level. Training has positioned itself as an important ingredient in the daily routine and lifestyle of millions of people around the world. Mallorca offers the perfect playground for:
CYCLING CLIMBING CANYONING TREKKING
28
29
CONCEPT(SPORTS MEDICINE & HOLISTIC TREATMENT)
30
Verd Mallorca incorporates the most advanced knowledge
and equipment in these areas, providing users with professional experience at all levels. Aimed at both, beginners in the field as well for professional users who already have these concepts integrated as part of of their training programs.
Verd Mallorca
implements new techniques of strength training in collaboration with experts in the field, achieving better results.
Verd Mallorca will include a proper medical center with
specialists to ensure the well being of its visitors, offering rehabilitation-oriented treatment and health monitoring of the athlete.
Verd Mallorca
will host events and conferences in the field of sports medicine and technification in cooperation with specialists in each of the fields in the world of sports, medicine, spiritual and mental training.
31
CONCEPT
Sports medicine, mind control and the correct training techniques are all essential ingredients in the training program of any elite athlete
CONCEPT(GASTRONOMY)
Nutrition. Nutrition has become an essential aspect for any professional athlete,
and more people in general give special importance to follow a healthy balanced diet.
Verd Mallorca
offers an unique experience in nutrition and gastronomy, inspired by both, local tradition and international expertise.
32
CONCEPT Dining.
Inspired by the growing and revolutionary culinary movement worldwide, VERD will offer its customers a dining experience in its two restaurants, where the result of a specific concept, will be lifted up the role of traditional Balearic cuisine, presented in a new approach. Offering residents and visitors of Mallorca a chance to experience new ways to enjoy the cuisine of the balearic archipelago, with products from the own VERD garden. Equally as other sections of the hybrid, the gastronomy concept will enable activities not linked to a particular season of the year.
33
34
7 ELEMENTS
35
1
1
1
1
3
4
2 2
36
The VERD concept consists of 7 elements, each of them carefully developed within the hybrid of activities that are being offered to both users and visitors. This design solves the challenges of the complex seasonality variations that Mallorca and many other touristic island destinations suffer from.
1 2 3 4
Hotel & Spa Six Senses Main Restaurant & Food Lab Auditorium & outdoor gallery Arrival & combined parking/event space
37
7 ELEMENTS
7 ELEMENTS
38
39
SIX SENSES
40
41
42
43
FOOD LAB
44
45
AUDIRORIUM
46
47
EVENT SPACE
48
DESIGN
49
DESIGN Symbiosis between building and landscape Based on the islands characteristic linear wine yards the building is designed as symbiosis between architecture and nature, where the building volumes are weaved together with fruit tree orchards and recreational spaces. A series of overlapping circles distributes the individual hotel rooms and common areas in a unique master plan that favors both the functional demands of the hotel and the need to create an exclusive resort with an attractive ambience.
Inspiration from local architecture By learning from the traditional architectural elements on Mallorca, the project creates a sensitive connection between the traditional ‘Fincas’, the new hotel and the Mediterranean landscape. Patios are interpreted in a contemporary way to create evocative communal spaces and private outdoor spaces for the hotel units while pergolas shade passages and squares and the traditional water element ‘Safareig’ is used aesthetically to bind the master plan together and create cooled microclimates. Shelter, Shadow, Water & Produce
50
DESIGN Model of Verd seen from south east 51
DESIGN (LOCATION) Verd is strategically located in the wine district of Mallorca, close to the picturesque village of Sencelles. Nestled between the Tramuntana and Pla de Mallorca, it offers the perfect and necessary location for the hydbrid of activities of the center.
52
DESIGN Tramuntana VĂŠrd Mallorca
Pla de Mallorca
53
DESIGN (MASTERPLAN)
Hospitality
1400 m2 1300m2 1400m2 800m2 2400m2 5400m2 1300m2 225.000m2 5000m2
Restaurant & food lab Auditorium & outdoor art gallery Reception & social areas Administration Gym, outdoor pool area & spa treatment Rooms Parking Vineyard Orchard
Residential
750m2 x3 5000m2 x3
Private fincas I, II, III Private gardens I, II, III 54
DESIGN
< Residential
Hospitality >
55
DESIGN(GENERAL VIEW FROM SOUTH-WEST)
56
57
DESIGN
DESIGN (PASSAGE VIEW)
58
59
DESIGN
DISEﾃ前(PASSAGE VIEW)
60
61
DISEﾃ前
DESIGN (ARRIVAL)
62
63
DESIGN
DESIGN (MAIN RESTAURANT)
64
65
DESIGN
DESIGN (AUDITORIUM)
66
67
DESIGN
DESIGN (BISTRO)
68
69
DESIGN
DESIGN (ROOM FACING NORTH)
70
71
DESIGN (ROOM FACING SOUTH)
72
73
DESIGN (POOL AREA)
74
75
DESIGN
DESIGN (AMENITIES)
Priviledged tranquility. The VERD experience is completed with an extensive
amenity program offering a holistic approach to treatment, merging ancient philosophies and lessons with modern techniques. The treatment program will indulge both senses, mind and body, offering unique therapy facilities in dedicated scenarios throughout the compound.
76
77
DESIGN
DESIGN (SPA & TREATMENT)
78
79
DESIGN
80
SUSTAINABILITY
81
SUSTAINABILITY(LEADERSHIP) VERD IS AN ENERGY+ PROJECT As a result of the vocation of wanting to become a center of technological experimentation, VERD has amongst it´s main interests, the wish of becoming a lighthouse when it comes to sustainable development and energy consumption. To ensure this thinking to become reality, the project will be supported by leading expertise in all areas, as for example design and architecture as well as the energy installation technologies to be implemented throughout the entire VERD compound. VERD is committed to sport disciplines, where practicing it, does not involve massive construction of specific infrastructure, such as arenas, golf courses, tennis courts, etc etc. The training camp of the VERD project will be the unique nature of Mallorca and its roads. VERD invites it´s visitors to practice the thinking of sustainable solutions throughout the entire spectrum when coming to visit Mallorca.
ENERGY+ 82
´D VER
83
SUSTAINABILITY(BRIGHT GREEN ISLAND)
VERD will be designed according to current cuttingedge & sustainable architecture benchmarks, all within an ambitious program of seasonality solutions, experimenting with renewable energy architecture, sustainable development and international expansion. The Danish island of Bornholm, was the first island to take on the strategy ÂťBright Green IslandÂŤ. Worldwide there are now five islands aiming to be bright and green, targeting to become sustainable societies and develop new answers to the global challenge. The islands are: BORNHOLM, Denmark JEJU, South Corea AWAJI, Japan TASMANIA, Australia AZORES, Portugal SENCELLES, Mallorca We therefore share the four goals of the BRIGHT GREEN ISLAND CONCEPT: To become a platform for the highest level of sustainable development. To become an example of continuous improvement. To show solutions on biodiversity, materials, energy, water, and waste. To grow a local and global network for knowledge sharing.
84
Bright green Island No.5 AZORES
SUSTAINABILITY
Bright green Island No.1 BRONHOLM (DENMARK) Bright green Island No.2 JEJU (SOUTH-KOREA) Bright green Island No.6 MALLORCA (SPAIN)
Bright green Island No.3 AWAJI (JAPAN)
Bright green Island No.4 TASMANIA (AUSTRALIA)
85
86
WATER
87
WATER & GREEN CATALOGUE
“ We want to create new site spe tainable water treatment is deeply and the design benefits from the between architecture and biology.”
88
â&#x20AC;?
VERD Green Catalogue 2013
89
WATER
cific ecosystems, where susinherent and integrated, coexistence and symbiosis
WATER What is the goal ? Fresh water is a valuable resource on Mallorca. Verd
strives not to use, but improve the local water cycle and set new standards for water consumption and reuse of the water on Mallorca. Water will be a natural part of the design, connecting the hotel activity with the site, nourishing and increasing the richness of the local biodiversity.
How to solve it ? - Integrating and recycling all water in the design - Using the landscape topology and gravity to guide the water - Mimicking the local wetland ecosystems for water cleaning - Integrating water storage capacity - Using low evaporation solutions to sustain shading and decorative vegetation
90
WATER
“ We want to use the
local climate to enrich and optimize the architecture. ”
VERD Green Catalogue 2013
91
WATER SETTING NEW STANDARDS FOR THE HOTEL WATER CONSUMPTION
16,3 m3
4,3 m3
One hotel guest in Mallorca
One inhabitant in Mallorca
92
WATER 2,4 m3
8,3 m3 basic consumption before recirculation
VERD hotel guest
93
94
PARTNERS
95
AMBASSADORS
THANKS... 96
PARTNERS
for showing interest!
In todayâ&#x20AC;&#x2122;s competitive environment, it is important to create an image or product brand to be marketed, enabling product positioning in an extremely competitive field. To maximize the positioning of our concept, the founders of VERD MALLORCA have partnered with various collaborators, who will become involved either directly or indirectly in the further development of the project and the concept. These ambassadors have been carefully selected to help elaborate the future development and management programs, while creating a claim for future visitors to the center and of course getting maximum exposure, impact and international recognition of the project. VERD is therefore proud to have the interest and support from:
97
AMBASSADORS(SIX SENSES)
98
SIX SENSES
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur consequat ornare odio scelerisque ullamcorper. Sed commodo leo lectus, id imperdiet sem finibus nec. Morbi et ipsum nec metus euismod vestibulum. Nulla id mi a odio cursus posuere. Nullam interdum leo ex, quis consectetur tortor.
99
AMBASSADORS(3XN/Design & Sustainability) KIM HERFORTH NIELSEN, KASPER GULDAGER
100
101
AMBASSADORS
102
AMBASSADORS
103
AMBASSADORS
THANKS... 104
AMBASSADORS
for showing interest!
In todayâ&#x20AC;&#x2122;s competitive environment, it is important to create an image or product brand to be marketed, enabling product positioning in an extremely competitive field. To maximize the positioning of our concept, the founders of VERD MALLORCA have partnered with various collaborators, who will become involved either directly or indirectly in the further development of the project and the concept. These ambassadors have been carefully selected to help elaborate the future development and management programs, while creating a claim for future visitors to the center and of course getting maximum exposure, impact and international recognition of the project. VERD is therefore proud to have the interest and support from:
105
AMBASSADORS (SOREN WESTH/Enspire)
106
an innovative and creative approach towards gastronomy.
Enspire is led by Soren Westh, former Head of R&D in the test kitchens at Noma Copenhagen, as part of the creative inner circle at Noma and coined the Nordic Food Lab. Soren has also worked at world renowned restaurants such as el Bulli in Spain and Per Se in New York.
107
AMBASSADORS
ENSPIRE is a culinary consulting agency with
AMBASSADORS(RIIS CYCLING/Bjarne Riis) TEAM SAXO BANK is ranked among
the top three cycling teams in the world, counting important victories such as the Tour de France, Giro d’Italia or the Vuelta a España. Its owner, Bjarne Riis (winner of the Tour de France in 1996), is the sole shareholder and president of Team Saxo Bank. His team boasts more than 200 victories, having been awarded the title of Best team in the world UCI in 2010. Team Saxo Bank, has amongst its team member the current No.1 cyclist in the world, Alberto Contador, from Spain, threetime winner of Tour de France and the likes in Giro d’Italia, Vuelta a España, the ParisNice, the Vuelta a Pais Vasco, etc.
108
109
AMBASSADORS
AMBASSADORS(CERVÉLO/Jürgen Kallnbach)
CERVÈLO CYCLES
is a Canadian manufacturer of racing bicycle frames. Cervélo uses CAD, computational fluid dynamics, and wind tunnel testing at a variety of facilities including the San Diego Air and Space Technology Center, in California, USA, to aid its designs.
110
111
AMBASSADORS
AMBASSADORS (ENDOMONDO/Mads Mikkelsen)
ENDOMONDO
is a Sports community based on a free real-time GPS tracking of running, cycling, etc. with more than 2.000.000.000 kilometers tracked by its 20.000.000+ Users.
112
AMBASSADORS
)
113
AMBASSADORS(S SOLAR/Energy solution) S-SOLAR is a Swedish world leading solar energy company with an extensive
experience of developing solar thermal systems and technology for heating and cooling. S-Solar has participated in the development of more than 50% of the large installations currently in use in EU.
A continuous focus on research and development has resulted in an advanced technology, world leading in terms of performance, quality and durability. S-Solar have received a certification according to the ISO quality and environmental standards.
114
and eternal sources of the natural Mallorquin sources to provide the energy needed.
Implement a combination of sun and earth energy technology to a secure a predictable and endless source of energy, with optimized energy economy and a long term predictable fixed price, attractive esthetics and environmental friendly. The buildings will qualify for a high LEED and BREEM certification to meet expectations from demanding customers and contribute to a higher valuation of the property. The starting point is to reduce the need for energy by combining Mallorquin experience on how to build protected houses with modern technology. From the passive house platform, requiring limited energy, new proven technology will be implemented to secure a 24/7 production of energy to create a surplus of energy to meet all needs of heating, cooling and electricity. The technology to be used is a combination of geothermal heating, solar thermal and photovoltaics supported by an advanced energy storage approach. The technology will be completely and seamlessly integrated into the VERD building design and work in close cooperation with the natural breeze. The installation will be done by globally leading technology providers with a documented track record.â&#x20AC;? KLAS STAHL, CEO, S-SOLAR.
115
AMBASSADORS
Earth and sun in cooperation. The VERD project will use the clean
AMBASSADORS(MARIE VON AHM/Wine)
116
is a specialist luxury marketing and sales entrepreneur with substantial experience in start up wine businesses. Educated in Denmark and living in Spain, she is one of Europe’s most respected young wine professionals with unique skills across several disciplines including critical wine tasting, new product development, brand marketing, education, tourism and management. She is a permanent member of the prestigious Grand Jury Européen; a fine wine ”think tank” and tasting panel comprising the most influential wine critics in Europe. Marie Von Ahm writes and/or organises events for several private wine clubs and wine press agencies including Gambero Rosso (Italy), FINE magazines (Finland) and www.jamessuckling.com(US) Through her consultancy business Von Ahm Ltd, she advises several wineries in Italy, Germany, France and Spain in developing export markets in Scandinavia, Asia, South America and the US. She has also worked on ”green field”projects with the European Bank for Reconstruction and Development as an international wine trade specialist. Her clients have included micro- luxury champagne brand Boërl & Kroff, Diversity Fine Wine Group (Shanghai), Sottimano (Italy) Terroir al Limit (Spain).
117
AMBASSADORS
Marie Von Ahm
AMBASSADORS(CARBON WAR ROOM/Hillary
CARBON WAR Hillary Mc Mahon is Director of Research at the Carbon War Room, in New York city. CARBON WAR ROOM
is an international non-governmental organisation and think tank working on issues regarding market-based solutions to climate change. While it´s main offices are in London, NY city and Washington D.C. Carbon War Room also has associates based around the world.
118
AMBASSADORS
Mc Mahon)
ROOM
119
AMBASSADORS
PEDRO AIRHERNANDEZ BERLIN (SPORTS MEDICINE)
(TRAVEL) ALVARO MIDDELMANN BLOME, SENIOR VICE PRESIDENT
120
BRIGHT GREEN ISLAND
(SUSTAINABILITY) LENE GRONNING, BUSINESS MANAGER
AMBASSADORS
SPIES TRAVEL
(TRAVEL) JAN VENDELBOE, CEO
WE LOVE PEOPLE PETER STENBAEK
121
FIRST
MALLORCA (REAL ESTATE) HEIDI STADLER, MANAGING DIRECTOR
GITTE MADSEN
TV2 DENMARK
FEDERACION CICLISMO MALLORCA (TRAINER) MARC BIBILONI RAMIS
BRIGHT GREEN ISLAND (DIRECTOR) TRINE RICHTER
JOHN RONAN
(TREASURY HOLDINGS)
SEAN KELLY (CYCLING ICON)
CLAES ANTONSEN (ANTONELLI ORCHESTRA)
122
MONLEX (LEGISLATION) JOSE ANTONIO ALARCON
MONLEX
(LEGISLATION)
CELIA PASCUAL
LUIS LADARIA (ARQUITECT)
MATHIAS KLOTZ (ARQUITECT)
CAMPER (DIRECTOR SPECIAL PROJECTS)
DALIA SALIAMONAS
BYD GROUP BARCELONA SEBASTIA
SIM
123
ADVOKATKONTORET LET (LAWYER) TORBEN BANG
GXN (SUSTAINABILITY) KASPER GULDAGER
GUNNAR ASMUSSEN (CYCLIST)
NEIL CROFT (COACH)
S SOLAR SWEDEN
(CEO) KLAS STAHL
SERVICE & CO (OWNER) PALLE HOEJSHOLT
124
GREENABOUT
(PARTNER) PER BOESEN
OBOI FILM
PILAR FLORE
JOHANNA NEUDORFER
(DESIGNER) VIENNA
JUAN TUDURI
(DESIGNER)
HAFEN RHONER (OWNER) MARIA RHONER
125
AMBASSADORS
LARS KOUDAL JENSEN (KMPG)
126
VINES OF MALLORCA
127
VINES OF MALLORCA “The Vines of Mallorca Private Vineyards.” the private vineyard ownership experience, many people have been dreaming about.
128
129
VINES OF MALLORCA
VINES OF MALLORCA Being part of the Verd project, future â&#x20AC;&#x153;Vines of Mallorcaâ&#x20AC;? owners will be able to make that dream come true, becoming involved directly in growing and producing their own wine, of course consulted by local wine producers and international wine experts. The Vines of Mallorca Private Vineyards will offer exclusive access to 30 wine lovers who along with the ownership will enjoy a long list of amenities from the Verd project as well as the 2 private Vines of Mallorca guesthouses.
130
will have its own winery and production facilities, where owners and guest will be able to host events and mini conferences, as part of an extensive program of activities throughout the year. Once fully implemented, “The Vines of Mallorca Private Vineyards” will average a yearly production of 200.000 bottles of organic grown and local produced wine of the highest quality, all done in full integration with the local community within the area and in total alignment with the Verd hybrid of activities, ensuring 365 days of season.
131
VINES OF MALLORCA
“The Vines of Mallorca Private Vineyards“
132
RESIDENTIAL
133
RESIDENTIAL INTRO Mallorca, has over the last decades become a well respected location for the production of fine wines.
There is no doubt that this Mediterranean island has a very attractive seaside with white sand and crystalline water, but Mallorca also invites you to go further and combine holidays on the beach with a pleasant stay in the countryside or unforgettable gastronomical dates in which one can enjoy the great richness of the Spanish wines produced on this island. During the last years, the production of Mallorcan wines has risen incredibly. Nowadays, there are approximately 60 wineries on the island, which together produces more than 300 wines. This trend has also had its affect on the real estate market and prices of finca possessions have been going up at a steady rate, even through the years of crisis that the entire market experienced from 2008 to 2012. Recent figures from local market research shows that sales from high end properties during the first quarter of 2013 went up 40% compared to the period of 2012. (Statistics from E&V) The Can Ribera Wine Estate project has been designed and developed to meet this growing demand in the high end range of the market, taking advantage of its local knowledge and experience by its developers. Being part of the the new VERD hospitality development, Can Ribera will be the first of 3 exclusive wine estates, that when fully implemented it will produce more than 100.000 bottles of wine per year.
134
135
RESIDENTIAL
RESIDENTIAL (MASTERPLAN)
C
B
136
RESIDENTIAL A
A: 45.904 m2 (SA TANCA) B: 28.000 m2 (CAN RIBERA) C: 24.700 m2 (SON VENT)
137
RESIDENTIAL (CAN RIBERA)
138
27.910 m2 22.900 m2
HOUSE TERRACES & PATIOS SWIMMING POOL GARDEN
390 m2 667m2 105m2 3.848m2
139
RESIDENTIAL
TOTAL LAND AREA VINEYARD
RESIDENTIAL
140
141
RESIDENTIAL
RESIDENTIAL
142
143
RESIDENTIAL
RESIDENTIAL
144
145
RESIDENTIAL
PRODUCED BY LUIS LADARIA/ ARCHITECT
JOHANNA NEUDORFER/ DESIGN
JUAN TUDURI/ 3D ARTIST