Key Trends in SEO That You Cannot Ignore
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Constantly improving search engine algorithms have given birth to new trends. It has dismantled many existing practices, and forced digital marketers to adopt a more holistic approach. Following are emerging trends in the search engine optimization landscape.
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Mobile Optimization The number of smartphones has surpassed desktop applications More people are turning to smartphones for online purchases and making searches A research says that if it takes more than three seconds to load, users will leave your site So, the importance of having an mobile optimized site has hugely increased The Google Hummingbird update has made it clear that mobile is the future of search
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The Importance of Brand and Content is Back Google Panda and Penguin updates have reinstated the importance of brand You cannot enhance online brand reputation by just focusing on link building and other old school strategies To get results, you will have to focus on improving user experience and service Content will be the key driver to improve ranking A genuine well-researched article will do wonders to improve search engine ranking
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Automation By far, SEO has been mostly a manual process It has started changing, though the change is slow Automated SEO is relatively cheaper and faster than manual SEO You can schedule your schedule SEO tasks, which saves you time Though, it has limitations right now, but it will surely improve in future
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SEO is Becoming a More Holistic Process You cannot get a good rank in search just by using keywords and meta tags Search engine optimization strategies need to be implemented with other strategies A holistic SEO process focuses more on how search users engages with brand For example, things like long-tail keywords have become important for conversion SEO gives better results if it is backed by SMO
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