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Nowadays people ho’ e access to Internet and looking to purchase items obtain product, service and company information through websites. In fact, everything is online these days.
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On the web, the first thing they get to read, see and watch are all a matter of content that are informative and useful. Web content serve as the point of initial contact with visitors.
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Developing persuasive web content is essentially an art. It’s about presenting an offer that readers a ’t refuse, and convincing them why it’s in their interest to do business with you.
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Main ingredients of compelling web content are: Know thy readers Beautify your language Work on design part Aim for high conversion
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KNOW THY READERS Developing persuasive web content is essentially an art. First off, know the reading habits of your audience Al ost 80% of site isitors do ’t read; the s a a e copy Writing for them is a challenge but not impossible Condense the message you want to convey in one sentence in bolded fonts in the form of headlines
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KNOW THY READERS Use as many subheadings as permissible before each paragraphs Follow the inverted pyramid rule of copy placing your most crucial points on top followed by those in lesser degree This way, readers will get all your main points on reading the top parts
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BEAUTIFY YOUR LANGUAGE You got to believe in the beauty of language if you want an outstanding web content It should be discernible, readable, and easy on eyes A free-flowing and interrelated content is a must for quick grasp
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BEAUTIFY YOUR LANGUAGE It should be a delightful experience to read your web copy They should not only use the right template or format but also be keyword-rich The goal is to deliver a memorable visual treatment to all readers
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WORK ON DESIGN PART Superior web design techniques compensate web content; they go hand in hand Content writing and web designing are a close-knit activity Use enough white space in your content to avoid cramming
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WORK ON DESIGN PART Break up content into small paragraphs so that readers do ’t get easil ored goi g through e dless piles of te ts Usage of large fonts to highlight specific products and/or services is recommended
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AIM FOR HIGH CONVERSION You not only attract site visitors, you also move them i to a tio ; that’s the ulti ate purpose of a e content Achieving a high conversion rate is the function of SEO and SMO which is impossible without content Offer consumers a solution that dispels their erstwhile reservation and doubt about using a particular brand
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AIM FOR HIGH CONVERSION Sho the isual proof of hat ou’re apa le of doi g that can change their lives Tell them how they can justify their purchase from you
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Carefully chosen words and content in other forms have the power to launch your web to great heights of brand marketing and promotion beyond your expectations. The ’re enough to generate interest in your business and lead to long-term partnership.
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CALL TO ACTION Make your web content an engine of growth Address:
Contact No.:
501 Silverside Rd, Suite 105 Wilmington, DE 19809 United States (+1) 877 697 8006
www.virtualemployee.com