the B.E. Natural Newsletter

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B.E. Natural NEWSLETTER

Get Delivery! We deliver all brands available in store for only $100! Get your BEAUTIFUL EARTH, Ettenio, Asherlee Naturals, Ital Blends, SheaMoisture, Nubian Heritage, Jessicurl, Kinky Curly, Blended Beautiy, Giovanni, and other bands delivered right to you in Kingston! Check all the products and prices on our website!

Our FAVES SALE this month is on Asherlee Naturals. Get their Herbal Black Soap Shampoo, Deep Repair Conditioner, and Nourishing Daily Hair Butter for only $3,150 (usually $3,850) while stocks last!

WELCOME to your Newsletter Hello! My name is Ama and I’d like to welcome you to the B.E. Natural Newsletter! We’ve got a lot of exciting things happening in 2013 and we want to keep you updated. So make sure you get your newsletter every month and pass it around the office! During the month, you can keep abreast of all the news, advice, and discounts by joining our mailing list and following us on Facebook and Twitter. Send us your questions via email and we’ll answer them here and online. Blessings family.

BEAUTIFUL EARTH Natural Hair Haven Shop # 5, 151 Constant Spring Road, Kingston 8 Phone: 476.1763 | 790.1890 Email: info@beautifulearthja.com Website: www.beautifulearthja.com Facebook: beautilfulearthja Twitter/Pinterest: @beautifulearth1


B.E. NATURAL

APRIL 2013

Fall in love with our products The BEAUTIFUL EARTH line consists of products formulated from wholesome ingredients to help restore luster, deliver intense moisture, and nourish the skin, scalp, and follicles of damaged, brittle, dry hair from root to tip. Learn more about a few of our favourites below.

Honey Loc & Twist Butter Used for forming new locs, palm rolling mature locs, and helping your twist-outs last longer, this will give your locs and twists a gentle hold without the flaking of gel and the build-up of waxes.

Moringa-Tea Tree Nourishing Pomade This rich, smooth Pomade penetrates the hair shaft and works its way deep into the roots, to reduce a dry, itchy, inflamed scalp and leave you with shiny, healthy hair.

100% West African Shea Butter An all-natural Vitamin A, E, & F cream, known to be a great moisturizer with exceptional healing properties. It’s excellent for use on face, hair, and skin.

100% Jamaican Virgin Coconut Oil Excellent for softening the hair and conditioning the skin and scalp. It also provides the essential proteins required for nourishing damaged hair and skin.

100% Jamaican Virgin Castor Oil A humectant, it nourishes the hair and keeps it soft, shiny, and strong. Castor oil is also an excellent skin conditioner, stimulating the production of collagen and elastin, hydrating and moisturising the skin.

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B.E. NATURAL

APRIL 2013

Event Review: #LOVEYOURBODY #MeetUp at A-Bar Restaurant & Lounge Our first #MeetUp for 2013 was at ABar Restaurant & Lounge, The Springs Plaza on March 2 at 1pm. We launched our new Whipped Body Butter fragrance and everyone enjoyed our Summer Garden samples and complementary fruit juice! Plus A-Bar’s salads were truly delish.

Kameela Abdul, massage therapist, closed the event by explaining the benefits of regular massage, such as reducing blood pressure, boosting the immune system, dampening harmful stress hormones, and raising mood-elevating brain chemicals! She also gave mini-massages to two lucky ladies!

We had a lot of celebrities at the event! Dian Williams of Earth Elements, Sitara Byfield of Naturally You Natural Hair Centre (Mobay), Vanessa Osbourne of Naturally Beautiful, Trudy Campbell of Island Naturals, and Trudy-ann Hylton of Curlycentric were all in the house! The event featured Audrey Wilson of Eyl, who spoke about caring for our hair and skin with natural body products. She taught us a lot about making and using virgin castor oil in Jamaica. She also enumerated the benefits of using castor oil packs for detoxifying the body, improving organ function thus reducing fatigue and depression, and for preventing pregnancy stretch marks. We’re so in love with the benefits of castor oil packs, we have Eyl castor oil packs now available at the salon for only $4,950!

Look out for our next #KingstonMeetUp in May!

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B.E. NATURAL

APRIL 2013

Naturals in Western Jamaica, it’s your time! The RETURN TO NATURAL #MeetUp is in Montego Bay on April 7! EVENT OUTLINE

Montego Bay’s first hair #MeetUp is almost here and we couldn’t be more excited! The event is being hosted by NATURALLY YOU Natural Hair Centre and will feature two beautiful and knowledgeable ladies discussing how to care for yourself and your family using natural products, from hair to heel! Our very own Ama of BEAUTIFUL EARTH Natural Hair Haven will be a featured speaker!

1-2PM – Mingle/Q&A

2-3:30PM – Presentations/Q&A

3:30-4PM – Product introduction/Q&A

ENTRY Adults - $200 (includes light refreshments). Children are free.

Come our and learn how to care for your whole self with natural products. Get Do’s and Don’ts for natural hair care plus discounts will be available on a wide range of natural hair and skin products!

Like NATURALLY YOU Natural Hair Centre on Facebook (/NaturallyYouJam) and follow them on Twitter (@NaturallyYouJa).

Return To Natural Meet Up JOIN THE FUN! Sunday, April 7, 2013 @ 1-4pm WHERE? Naturally You Natural Hair Centre City Centre Mall Montego Bay, St James 396.3194

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Come, listen and discuss caring for yourself and your family using natural products, from hair to heel! Meet us on Twitter #MobayMeetUp @NaturallyYouJa


B.E. NATURAL

APRIL 2013

RETURN TO NATURAL: Big Chop or Transitioning? One way to transition is to simply find good natural hairstyles to wear that will allow your hair time to rest while it is growing out. Some of the best natural hairstyles for transitioning are two strand twists, flat twists, canerows, Nubian knots, and comb twists. Braiding and crochet braids are other ways to transition from processed to natural hair. They allow you to grow back your natural hair without cutting off the processed parts all at once. Both techniques are also quite versatile; allowing you to go through a range of looks while your hair grows out.

If your hair is processed (permed, texturised or jherri curled), the easiest way to go natural is to clip off the processed hair and allow your natural hair to grow back – what we call the ‘big chop’. You don’t need to worry about caring for two different hair textures (the relaxed ends and the emerging natural roots). You can even grow out a few inches before you do the ‘big chop’ so you’ll have a ‘teeny, weeny afro’ (TWA) when you cut the relaxed ends.

While you’re transitioning, it is important to remember that you will need to treat and moisturise your hair regularly, which will help you gain healthier, longer hair. BEAUTIFUL EARTH offers products, services, and advice to help you transition more smoothly. Come talk to us today!

However, the big chop is not for everyone, and there are several other options, such as transitioning. This is less dramatic, and refers to the transition from relaxed hair to natural hair. It can be quite a long process! While transitioning, some people apply heat, hot combs or flat irons to the new growth to make it blend with the rest of the hair. This is not a good idea, since applying heat to new growth might damage it. A good way to effectively transition is to begin to treat your hair as if it were already fully natural – using the same procedures, techniques, and products that naturals would use. 5


B.E. NATURAL

APRIL 2013

Start collecting your points! Now you can earn points every time you spend at BEAUTIFUL EARTH Natural Hair Haven, even when you get delivery! You also soon be able to redeem points with Live! Juice Bar! Look out for more information on our CUSTOMER REWARD PROGRAMME in the next newsletter and online!

Consultations are free! Each client is different and, therefore, has different needs. To decide what’s best for you and your hair, we recommend a consultation the first time you visit the salon. We will help you find an affordable style/technique that best suits your hair type and your needs.

Hear what others have to say… “I must say service, staff and atmosphere was EXCELLENT! Finally, a salon that really knows how to care for natural hair” Teeny “I love the friendly, efficient, professional and accommodating service…a calming atmosphere.” Sandra

Come talk to us! Services are available every day by appointment Monday-Saturday 10am – 6pm Sunday By appointment only Helping you discover, love, and flaunt your natural beauty!

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