Veryday Broschüre 2016

Empowering people and brands every day through insights, design and innovation.

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who we are

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Let’s change the world VERYDAY is a top-ranked global design and innovation agency. Since 1969 we have em­powered people and brands every day through an unusual mix of in-depth insights, business innovation and multi-disciplinary design impact. Together with our clients, we’ve changed the lives of millions.

We are researchers, designers and

business minds working together to uncover new business opportunities and help brands become market leaders.

Everything we do is based on our unmatched in-house research about peoples’ needs, feelings and desires. Some say that we are leaders in people-driven innovation.

We’re here to make every day a Veryday.

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90+

Veryday in numbers

240

Employees

47

Number of design awards we’ve received

New York

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boat pier

London

Studios

20 Nationalities

Dubai Stockholm

30

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Number of continents we’ve worked in

years doing business

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Sports nerds

different design disciplines

Shanghai

300 patents we’ve developed

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w h at w e d o

We challenge organizations to rethink

By challenging organizations all over the world to rethink what they offer and how they deliver it, we create new business opportunities and strengthen brands through the power of People Insight, Design Impact and Business Innovation.

Business Innovation Challenging and transforming businesses to strengthen brands and improve peoples’ quality of life. to the brands that create it.

We challenge organizations to rethink what they offer and how they deliver it. Helping our clients create meaningful relations with their users and differentiation of their brands. Together with our clients, we have changed the lives of millions as we passionately drive and infuse new thinking around people-driven innovation.

By using a design approach we provide organizations with a clear and tangible vision towards customer focused business strategies. Our experienced teams help you build sustainable value by unlocking hidden potential, boost sales, develop differentia­ting products, services and go-to market strategies. As we go along, your organization will establish collaborative, multi-disciplinary work environments and innovation processes that increase productivity and fosters innovation. It’s our job to make you great innovators.

THE FUTURE BELONGS

Our services include: Innovation Labs, Portfolio Audit & Extentions, Design/Innovation Audit, Design Progress & Organization, Opportunity Mapping, Innovation Support, Design Strategy, Segmentation Models and Business Model Concepts, Design and Brand Experience.

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business innovation

THE FUTURE IS WHAT YOU MAKE OF IT. LITERALLY. design impact

People Insight Understanding peoples’ needs and desires, now and in the future. Our in-depth research is the key to innovation. out there, in the hands of the users. It takes a little magic – and a lot of research – to improve people’s quality of life. Our groundbreaking strategies, products and services are based on unique methods for retrieving People Insight. More than 45 years of Physical, Cognitive & Emotional Research has made us wiser, but not in the least less curious.

What are your customers’ true needs, what are their dreams and aspirations? Our Researchers work in close collaboration with extraordinary Designers and Business Innovators to discover and unravel new opportunities.

THE FUTURE IS

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Our services include: Physical, Cognitive & Emotional Research, Consumer Insight, Collaborative Processes, Co-Creation, Futuring, Trend Forecasting and Emotional Experience Mapping.

Design Impact Creating total experience design of meaningful and attractive products and services in the physical and digital world.

THE FUTURE IS what you make of it. Literally. We help our clients become market leaders through innovation and design for the physical and digital world.

Our multi-disciplinary teams and world class designers leverage in-depth consumer insights to create a complete brand experience. Our industry experience is second to none. Veryday’s track-record shows over 45 years of great business value. Prepare to be challenged, and surprised.

people insight

Our services include: Product Design, Interaction Design, Interface and Visual Design, Service Design, Graphic Design, CMF (Color Material Finish), Design Engineering, Conceptual Engineering, Design Guidelines, Prototyping/Design Models, Packaging Design and Brand Experience.

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R e D D o t: d e s i g n t e a m o f t h e y e a r

IN 2014, THE HIGHEST HONORARY TITLE OF THE RED DOT AWARD GOES TO A DESIGN STUDIO MORE THAN WORTHY, AND WHOSE INCREDIBLE PRODUCT SOLUTIONS YOU ALL KNOW. I AM HAPPY TO ANNOUNCE THAT VERYDAY IS THE NEW RED DOT: DESIGN TEAM OF THE YEAR. Professor Dr Peter Zec, Founder and president of Red Dot

In 2014 our 45-year success story was honored with the highest distinction in the design world. The title Red Dot: Design Team of the Year cannot be applied for - it is awarded purely on merit at the discretion of Red Dot experts. It reflects a corporate strategy “by which innovative quality products sustainably influence business success.” In his laudatory speech Prof. Dr. Mugendi K. M’Rithaa, Professor

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of Industrial Design at the Cape Peninsula University of Technology (CPUT), and PresidentElect of Icsid said “The Veryday team is comprised of passionate, creative and innovative professionals of the highest caliber. But what makes this design-driven team’s collective efforts so worthy of commendation is that at its core, Veryday is about people everywhere, and in every sphere of life.”

2014 Veryday 2013 Lenovo

2015 Robert Sachon & Bosch Home Appliances Design Team

2012 Michael Mauer & Style Porsche

2008 Bose 2007 BMW 2005 Adidas

2003 Nokia 2000 Sony design

1996 IDEO 1993 Frog Design

2011 Grohe

2009 Tupperware

2006 LG

2002 Apple 1999 AUDI

1998 Philips 1995 Siemens V e ry day. co m

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focus are a

h e a lt h c a r e s e c t o r s o l u t i o n s

Healthcare

Sector Solutions Helping life science companies drive innovation through people-centered and technology-enabled service solutions. we’ve seen unprecedented advances in all areas of healthcare. Connected Health is not just about technology - it’s about people, organizations, devices and networks coming together to enable better care. Today’s ubiquitous connectivity and our ever-present mobile devices are empowering individuals, healthcare professionals (HCPs), healthcare businesses and lifestyle brands to drive change more than ever.

IN RECENT YEARS

We help our clients thrive on the leading edge of healthcare transformation by focusing directly on their customers and users. Together we unlock the unmet needs of multiple stakeholders and create new opportunities based on these needs. These transformations move our clients toward a new care paradigm – one that is proactive, democratic, personal, preventive, predictive and preemptive – so they can increase access, lower costs and improve outcomes for each individual they serve. •

AT ITS CORE, CONNECTED HEALTH REVOLVES AROUND WHAT TECHNOLOGY ENABLES BETWEEN PEOPLE AND FOR PEOPLE. IN A CONNECTED HEALTH SYSTEM, PEOPLE, ORGANIZATIONS, DEVICES AND NETWORKS WORK TOGETHER. 8

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Maque t Servo-u, servo-n

Maquet SERVO-U, SERVO-n Our award-winning history with Maquet started in the late ’90s when we partnered on the design of the groundbreaking SERVO-i ventilator. Its successors, SERVO-U and SERVO-n, have been designed to enhance user confidence for optimal functionality in the care room and also during transportation by introducing context-based guidance and decision support.

selected AWARDs 2015 Red Dot Award

2015 Design For Experience Award 2015 MDEA Gold Winner

people insight design impact business innovation

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I c a r e TA 0 1

Icare TA01 According to an American survey, blindness ranks third after cancer and heart disease as people’s major health fear. Glaucoma is a progressive disease that’s a leading cause of blindness today, and everyone from babies to senior citizens is at risk. The easy-to-use Icare tonometer, designed for optimal functionality, combats glaucoma by measuring risk factors in their early stages. selected AWARDs

2016 Red Dot Award 2016 iF Product Design Awards 2016 MDEA Winner

people insight design impact business innovation

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V i n n o va G e n d e r l a b

Vinnova Gender Lab Statistics from Karolinska University Hospital showed that women wait longer than men for care in the emergency room. Our project focused on finding possible behavioral explanations for the discrepancies and using the insights to make powerful arguments for driving change. So far, the project has resulted in modifications to internal education programs at Karolinska. people insight design impact business innovation selected AWARDs

2015 IDEA, Finalist

THIS STUDY IS “INTRIGUING” BECAUSE IT TACKLES FROM A FRESH PERSPECTIVE A SIGNIFICANT PUBLIC HEALTH MENACE - GENDER DISPARITY IN HEALTHCARE. THE TRUE ROOT CAUSES OF THESE DISPARITIES ARE NOT FIRMLY ESTABLISHED BUT UNDERSTANDING THE ROLE THAT BEHAVIORAL CHARACTERISTICS PLAY IN THIS FIELD MAY ULTIMATELY HELP CLINICIANS BETTER APPRECIATE THE GENESIS OF THEIR BIASES. Dr. Yves Duroseau, Chairman of Emergency Medicine at Lenox Hill Hospital, New York

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E xperio L ab

THIS WAS THE MOST EXCITING AND HANDS-ON EXAMPLE OF PATIENT INVOLVEMENT THAT I HAVE SEEN. The Swedish Minister for Health and Social Affairs, Göran Hägglund, after experiencing a real-life patient journey.

Experio Lab

Patient involvement within the health care sector is necessary to create solutions that reduce costs without reducing the quality. The Patient Journey Project brought together a wide range of stakeholders, each with an influence on different parts of the patient journey, and immersed them in the end-to-end experience of being a patient.

people insight design impact business innovation

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focus are a

s e r v i c e s e c t o r i n n o vat i o n

Service Sector Innovation

Delivering satisfaction, loyalty and added value through people-driven design that is omni-channel implemented across web, mobile, retail, service and social media. customer expectations differentiates offerings and drives category leadership. Re-imagine your business through customer added value and you’ll see increased revenue from existing customers, new business models grow and your strategic competitive edge enhanced. Through unique research methods designed to optimize precious time, we help clients uncover the deep underlying needs their customers may be unaware of or may not able to articulate.

DELIVERING ON FUTURE

Based on these insights, we help clients uncover short- and long-term business opportunities.

With your overall brand in mind, we implement and integrate design principles across web, mobile, connected devices, retail, partnerships and all areas beyond. Together we drive business transformation and navigate the rapidly changing world with a clear focus on real people. We deliver value by helping you expand, optimize and reimagine your offering. •

80% OF COMPANIES BELIEVE THEY DELIVER OUTSTANDING

VALUE AND A SUPERIOR CUSTOMER EXPERIENCE.

8% OF THEIR CUSTOMERS AGREE. 14

Coop

people insight design impact business innovation

Coop Coop needed to update their loyalty program to become more flexible, personal and relevant. They turned to us for help with understanding their customer’s complex emotions and needs, in order to create true emotional loyalty. In-depth insights, consumer profiles and a portfolio of services helped form a new membership program and continues to be an inspirational road map for future development.

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com hem

people insight design impact business innovation

Com Hem

Efficiency and independence are key for small businesses. That’s why Com Hem/ Phonera wanted to create a new business telephone system that would allow IT administrators to handle telephone errands without having to call support.

Veryday designed the tablet app that acts as a control hub for the whole Phonera system – with award-winning results.

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Pepsico

people insight design impact business innovation

PepsiCo We helped PepsiCo create a new innovation method that builds more strongly on consumer needs. The method has enabled PepsiCo to cut down their innovation cycle globally and free up resources to focus research on genuinely healthy food and beverage options.

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b o s ta d s f ö r m e d l i n g e n

people insight design impact business innovation

Bostadsförmedlingen

It’s said that Swedes are the best in the world at queuing in a fair and orderly fashion. The Stockholm Housing Service distributes unoccupied rental apartments on a first come, first served basis and wanted our help in understanding their customers’ emotional needs during the process.

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focus are a

Product Sector Innovation

Empowering products and re-imagining business of today and tomorrow through deep knowledge of people, behavior and technology.

W E A PPLY PE O PL E- D R I V E N insights to increase market adoption, to deliver on customers’ goals and aspirations, always targeting better experiences and long term engagement. With a team of multidisciplinary experts and a holistic approach to design we proactively integrate insightful strategy, crafted industrial design, thoughtful engineering, desirable Color-Material-Finish and meaningful User Experience. Being in the forefront of Product and

Business Transformation requires more than simply adding a cool skin or new technology to an artefact.

Successful Empowered Products are leveraged by bottom-up design thinking and a lean mindset.

They require re-imagining the business you are in, empathizing with your target customers and their challenges, and creatively determining how to most effectively solve their problems. •

PHYSICAL PRODUCTS ARE BECOMING PART OF EVOLVING ECOSYSTEMS OF PHYSICAL AND DIGITAL SERVICE CARRIERS, WHICH CONNECT PEOPLE WITH OTHER PEOPLE, PLACES AND THINGS. AS TANGIBLE MANIFESTATIONS OF A BRAND, EXPERTLY DESIGNED PHYSICAL PRODUCTS PLAY A MORE IMPORTANT ROLE THAN EVER IN GENERATING HIGH END USER VALUE AND ELEVATING THE TOTAL BRAND EXPERIENCE.

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ike a wireless charging

people insight design impact business innovation

IKEA Wireless Charging This is the very first collection of wireless charging furniture directed at the consumer market. Each groundbreaking piece is fitted with charging pads and is designed to integrate decoratively but subtly into people’s homes. We helped IKEA with in-depth user research both at home and instore, and designed the User Experience to ensure that consumers would intuitively understand the underlying functionality of the products. selected AWARDs 2016 iF Product design Awards

2016 SXSW Interactive Innovation Award

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ike a sl adda

IKEA SLADDA Together with IKEA, Veryday has created a game-changing bicycle that not only contributes to a healthier lifestyle, but also to a more ecofriendly environment. An ingenious click-on knob system sets SLADDA apart from the competition and allows users to customize their ride with smart features perfectly suited to an urban lifestyle. As IKEA’s first-ever bicycle, SLADDA expands the company’s offerings to a new sector and transforms the urban bike market.

selected AWARDs 2016 Red Dot Award Best of the Best

2016 IDEA Finalist

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people insight design impact business innovation

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doro liberto 820

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MAKING IT EASY FOR SENIORS TO JOIN THE DIGITAL REVOLUTION.

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people insight design impact business innovation

Doro Liberto 820 Digital devices are now part of everyday life for most of us, but the pace of technology is leaving certain groups trailing behind. By connecting aesthetics and functionality with user needs, we designed a range of award winning products.

Specifically focusing on making it easy for seniors to join the digital revolution. selected AWARDs 2012 Observeur du design 13, PhoneEasy 740

2012 Universal design award, PhoneEasy 615 2011 Janus de la SantĂŠ, France, PhoneEasy 615 2010 Red Dot Honourable Mention, PhoneEasy 410 2009 iF Product Design Award Gold, Care Series 2009 Wonder Vision Award, Care mobile phones 2008 IDEA Bronze, Care Series

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thule Bring Your life

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people insight design impact business innovation

Thule Bring your life Thule has a long tradition of providing innovative, safe, simple and smart solutions for active lifestyles. They turned to Veryday to help them design outstanding products proving the brand promise ‘Bring your life’. We put together a team of dedicated designers, who also happened to be sports nerds and parents of young children.

The result is a range of products that exceeds all expectations of comfort, safety and design.

selected AWARDs 2012 Eurobike Award, Pack’n pedal

2013 iF Product Design Award, Pack’n pedal 2014 Tipa Award Best Photo Bag, Perspektiv Collection 2014 Red Dot Award, Urban Glide 2015 Red Dot Award, Urban Glide 2016 Red Dot Award, Thule Glide 2016 iF Product Design Award, Urban Glide

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inside view

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The Man Behind the Mask

The man behind the mask

Inspired by medieval knights, the Speedglas welding shield has turned an entire global working force of craftsmen into everyday heroes. It has become a modern-day fairy tale, and a milestone in the history of industrial design.

Q U I T E SU D D E N LY and without explanation, welding shields started to mysteriously disappear from factory floors and building sites. Some had been accidently destroyed by a truck wheel. Others had been crushed by machinery or stolen. And welders were asking for the new Speedglas shield to replace them. The launch

of the world’s coolest welding shield did indeed have a dramatic effect – both for welders around the world as well as the Speedglas manufacturer.

Speedglas has been commemorated on a national postage stamp in Sweden, and displayed on mannequins in the window of one of the most prestigious V e ry day. co m 29

inside view

The Man Behind the Mask

fashion stores. The shield has received numerous inter­ national design awards, and proved itself in terms of financial return-on-investment investment more than anyone would have imagined. But above all, the workers loved the futuristic style as much as the unprecedented ergonomic benefits.

When Veryday met Åke Hörnell in the 80’s, the inventor of the purple-tinted glass that automatically darkens the instant the welding arc is lit and lightens when it is extinguished, his one-man company was based in his cellar. By the time he sold his company to 3M, it was a global market leading multi-million-dollar business. The rest is history. And we are very proud to continue our collaboration with the brand.

Since its conception, the shield has evolved to be even more emotionally pleasing. “You go ‘wow’ when you first see it, ‘wow’ when you try it on, and ‘wow’ when you start using it,” says industrial designer Oscar Juhlin, who was involved in the development of the latest version, 3M Speedglas 9100.

The improved shield not only offers the user more confidence with an even tougher and sturdier form, but also results in higher precision, raising working efficiency to a new level.

In addition, 3M Speedglas 9100 has built-in acupressure knowledge that maintains comfort over long periods of use. Veryday simply combined the best of both western and eastern ergonomics.

One welder, who was forced into retirement because of constant neck pain, was able to go back to the work 30

he loves because of new 3M Speedglas 9100. A Chinese bike manufacturer tripled its production after purchasing the shield for its workers, also making the factory a safer and happier place of employment.

Veryday has brought the skills of the anonymous worker behind the mask into the spotlight. The design allows the user to work with ease in the toughest industrial environments. The shield sits comfortably on the human body like a second skin. Muscle-like forms on the visor express the concentration and skill of the craftsman at work. All lines are drawn towards the arc; just one design detail that strengthens the emotional value.

SPEEDGLAS WORKS as a natural extension of the wearer, helping the welder to feel completely prepared and focused on the task at hand. “We conducted a lot of in-depth studies with groups of diverse users,” explains designer Oskar Juhlin. “New prototypes and solutions were tested together with the actual users,” he adds.

This collaboration resulted in specific design details to increase efficiency. Among the new features on the 3M Speedglas 9100 are side-view windows that save plenty of time. When lifted up, the visor rests comfortably on the welder’s head. All details are seamlessly integrated into the form, reducing the risk of accidents in the often dangerous work environment.

Creating a strong personal connection between the product and end-user is always critical to the design.

Since motor sports are a strong interest among many welders, the design team wanted to capture the essence of this appeal without Speedglas literally resembling a motorcycle helmet. Not surprisingly, the users appreciated the updated “hero” look and feel. “The shield visualizes the user’s identity. No one wants to drive a Harley in loafers,” concludes Oskar Juhlin.

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THE HELMET VISUALIZES THE USER’S IDENTITY. NO ONE WANTS TO DRIVE A HARLEY IN LOAFERS. Oskar Juhlin, Industrial Designer, Veryday

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people3

People³ Innovation for multi-dimensional people Fully grasping the end-user experience is a challenge mastered by few, a task we dare pursue every working day. Peoples’ response and perception of the world around them is the sum of their whole being and person.

People-driven innovation is about all aspects of a person; a holistic view of the end-user that combines emotional, cognitive and physical aspects.

We call it People³. It is the very DNA of our design research approach. We use it to unravel unique People Insights that are fundamental for ground breaking design.

Physical Insights The human body with its abilities, limits, distinctiveness and similitude is a result of nature’s own design. Our task is to create products, services and digital environments that foster and nurture this fine piece of human machinery.

Giving physical aspects its rightful attention lays the basis for design and innovation that people physically enjoy, find comfortable and effortless to use.

Cognitive Insights The human mind perceives, interprets and remembers.

Fully grasping this process is imperative for the creation of intuitive and efficient design and innovation.

Ideally, a novel product or service should be both natural and easy to use, instruction manuals unnecessary and user interaction “up and away” in an instant.

Emotional Insights The People3 framework.

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The human spirit is the sum of personality, mood and affect. All of which are affected by a plethora of stimuli; your present and past, future aspirations, culture and biology, to name but a few. However complex, as emotional beings we form an acceptance, liking and an attachment to products, services and digital solutions.

Understanding emotions highlights what produces extra value to different individuals, in different contexts.

It gives relevance and importance to certain designs and innovations.

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inside view

a n e w g e n e r at i o n o f m u s i c i n t e r a c t i o n

A new generation of music interaction

We became part of a music revolution by partnering with Spotify, the company that has transformed the music industry by bringing music streaming to the mainstream.

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THIS IS HOW EVERY WINDOWS PHONE APP SHOULD LOOK LIKE. Gizmodo Magazine

IN LITTLE OVER FOUR YEARS Spotify has turned music consumption on its head and now has over 15 million active users and over 16 million available tracks. We are proud to have collaborated with Spotify and Microsoft to develop the highly appraised Windows Phone 7 Spotify music app.

The challenge was to break the mold and to help Spotify create an application that – despite Microsoft’s strong design language – completely integrates into their entire music “ecosystem”. We set out to reinvent the functionality and experience of a music app and make Spotify even more appealing to a mobile generation. With millions of downloads and reviews like “This is how every Windows phone app should look like” (Gizmodo Magazine).

We think we cracked it…

Advanced mobile app development of this nature required a new perspective on interaction design. An intricate understanding of the needs and demands of modern consumers, technology and user interface design patents. Niklas Wolkert, Interaction Designer

at Veryday, explains “The team worked really close together with the Spotify UX design team and the Windows Phone design team at Microsoft in Redmond, USA, to truly understand how to create a stand-out service with a powerful brand experience. This meant immersing ourselves in brand objectives and application capabilities to begin developing solutions that were engaging, functional and innovative. We know that, having our clients closely involved and collaborate with us throughout, dramatically improves the result”.

Our extensive experience of working with app and interface development helped us unite the service components to develop a cutting edge, user centered mobile design solution. Developed for Windows Phone 7, the app differed significantly from earlier Spotify apps for other mobile platforms. It has been praised by users and experts alike for its user interface, strong visual brand identity (under strict WP Metro guidelines) and for enhancing Spotify’s social dimension (People Pages & Play Que). As Business Insider magazine put it… “The beautiful Spotify app is here!”

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s w e d av i a

people insight design impact business innovation

Swedavia Departure Sequencing Tool

Behind every successful flight departure are the highly skilled air traffic controllers and now also their DST; Departure Sequencing Tool. Veryday has done the user research, interaction design, visual design and frontend code of Arlanda’s new DST – completely reworking how the information is visualized.

THE DST IS A HUGE IMPROVEMENT FOR OUR WORK, I JUST WISH THAT ALL OUR APPLICATIONS WORKED AND LOOKED LIKE THIS. WE LOVE IT! Air traffic controller, Arlanda Airport

selected AWARDs

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2016 Stora Designpriset 2016 Core 77 Design Award, Notable 2016 IXDA awards 2015 UX Awards, Grand Prize

artipel ag

THIS IS SWEDISH DESIGN AT ITS MOST NATURAL.

Artipelag November Described as beautiful, comfortable and sustainable, this is Swedish design in its most natural form. We designed furniture for Sweden’s highly acclaimed new art and design center, the Artipelag – a natural island wonderland in the archipelago and a must visit when in Stockholm.

selected AWARDs 2013 iF Product Design Award, Gold

people insight design impact business innovation

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e z ystove

people insight design impact business innovation

EzyStove 3 billion people in the world still cook every meal over an open fire. EzyStove is a sustainable cooking solution for families in some of the worlds poorest communities.

It dramatically reduces greenhouse gases and toxic gas emissions, creates long term job opportunities and prevents deforestation. All thanks to a simple stove. selected AWARDs 2013 Stora Designpriset, Finalist

2012 Red Dot Award, Best of the Best 2012 Design S, Swedish Design Award 2012 IF Product Design Award, GOLD 2012 IDEA, Bronze

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Aerocrine Niox vero

people insight design impact business innovation

Aerocrine Niox Vero Asthma treatment is significantly improved with NIOX VERO, the fully portable and highly innovative handheld device that uses the patient’s exhaled breath to measure airway inflammation. Designed for nurses, doctors, kids and grown-ups. selected AWARDs 2014 iF Product Design Award

2014 MDEA Silver

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galderma smartclick system

people insight design impact business innovation

Galderma SmartClick™ System When Galderma wanted to take their new Restylane dispensing tool to the next level, they called on our expertise in user-friendly medical device design. The SmartClick System not only augments precision for the patient, it offers the physician better ergonomics and greater versatility, allowing clinicians to make technique their main priority, as you can hear and feel the volume being injected. selected AWARDs

2014 Red Dot Award

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inside view

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T h e d e - a l i e n at o r

The

De-Alienator

Something to be proud of, and nothing to be afraid of. Pfizer’s friendly Genotropin Pen was designed to improve life for children with growth hormone deficiency. The hidden needle and colourful clip-on covers help millions of kids accept their need for daily injections.

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inside view

T h e d e - a l i e n at o r

IT’S A GREAT FEELING TO BE ABLE TO HELP MOTIVATE CHILDREN TO TAKE THEIR MEDICINE. Hasse Himbert, Industrial Designer, Veryday

T W I C E A DAY, every day, her heart started to beat faster. Each injection was as tough as the last. And what’s worse, it hurt to not to be like other kids. But now, that’s all history.

When the Genotropin Pen was launched in 2003, millions of kids all over the world had one less thing in life to worry about – and one more thing to be proud of. Pfizer’s friendly injection device hides the needle and has a steady grip. The digital display and colour-coded buttons make it easier to set and inject accurate doses. A wide choice of shapes, colours and materials give the pen a warm and individual identity.

It’s much easier to accept the fact that you need to take daily injections of growth hormones if you’re not stressed or in pain when you do it. And what kid doesn’t want a cool personal gadget? “I’m happy that more companies acknowledge that one size does not fit all today. It’s been a part of our design philosophy since we started in 1969”, says Hasse Himbert, Industrial Designer at Veryday.

The Genotropin Pen was the product of a close collaboration with the pharmaceutical company,

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as well as the young end-users and their parents.

“Unlike other consultancies, we don’t just ask people what they want, as this will only provide insights of their previous experiences,” says Hasse.

Veryday started the project by conducting a study that showed how patients approached and used injection devices, depending on age group, country, culture and tradition. After several prototypes and user tests, the collaboration resulted in an injection device that was functionally and aesthetically superior. The emotional ergonomics were just as important.

T H E D E SI G N SO L U T I O N makes the needle invisible, and enables the user to personalize the device with the clip-on covers, similar to the ones that come with mobile phones. A small hole was added for attaching mascots, pendants and trinkets, which is especially popular in Japan.

The clip-on covers also come in a lot of different colours, patterns and themes; one version is transparent, letting the user insert their own photographs or drawings. All these features add to a less stressful experience, and create a strong emotional bond with the pen for the user. •

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babybjörn

people insight design impact business innovation

BabyBjörn Together, we have developed everything from potties to the world-famous carriers. Designed for babies and their demanding parents, the BabyBjörn carrier became a fashion icon. It caused a small revolution when daddies too started to carry their babies on their chests. selected AWARDs 2016 Red Dot Award, We air

2016 Red Dot Award, One Outdoors 2016 Prima Baby & Pregnancy Awards, UK 2015 Awards for the Cradle “Good Design Selection” 2015 Voted “Best Baby Carrier” by readers/parents of the parental magazine Todo Papas.

2015 Junior Deisgn Awards, Winner,

Best Infant Carrier, UK 2014 Junior Deisgn Awards, Winner,

Best Infant Carrier, UK 2013 Red Dot Award, One 2012 Red Dot Award, High chair 2012 Good Design Australia, High chair 2010 Red Dot Award, Bassinet Harmony 2009 Red Dot Award, Baby Sitter Balance 2008 iF Product Design Award, Baby Carrier Synergy 2008 Red Dot Award, Baby Carrier Synergy 2008 Good Design Award Japan, Baby Carrier Synergy 2008 Good Design Award Japan, Baby Sitter Balance 2006 Good Design Award Japan, Soft Bib 2004 iF Product Design Award, Baby Carrier Active

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DESIGNED FOR BABIES AND THEIR DEMANDING PARENTS.

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inside view

t h e f u t u r e o f i n t e g r at e d h e a lt h c a r e

The Future of Integrated Healthcare Healthcare delivery is under rapid change. Technology developments coupled with behavioral changes are key drivers in the recent advancements in the healthcare sector. Utilizing technology to empower user-centered innovation is now at the very heart of healthcare planning and delivery. Suddenly, the idea of developing a user-centered, cloud based healthcare ecosystem is not far away.

a clear picture of the overall Health Care ecosystem of the future? Based on our industry leading experience in life science design and deep insights into the business of healthcare, Veryday has developed a vision of a future healthcare eco-system placing the patient at its center. An environment where patients health can be monitored remotely, services delivered and treatments administered all through digital interactions.

We have gone as far as developing a functional proto­type, demonstrating examples of how future interactions might occur between doctors, other medical professionals and service providers. The concept has been developed by the life science team at Veryday; including user experience and interaction designers, design strategists, visual designers, software deve­lo­­pers and healthcare professionals.

Interaction is becoming increasingly based on gestural and semantic languages. This coupled

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with intuitive, mobile and ubiquitous digital experiences, our walls, tables and other elements in our environment will soon become platforms that are surfaces for interaction. These inter­actions will provide access, exchange and generation of data.

However, most importantly, such an “ecosystem” will allow people to connect with others in the most serendipitous ways, through a system that is constantly aware and always connected. of placing your hand on a table could trigger the most insightful experience about those things closest to you, your health. You will be able to share and compare your health related data with people you trust, subscribe to personalized treatment software and also have easy and constant access to your healthcare professionals. •

T H E SI M PL E AC T

WE NOW HAVE THE POTENTIAL TO HELP TRANSFORM HEALTHCARE DELIVERY BY IMPROVING THE QUALITY OF CARE AND EMPOWERING PATIENTS THROUGH EFFECTIVE ADOPTION OF TECHNOLOGY INTO PEOPLE’S EVERYDAY LIVES. Thomas Nilsson, Director of Human Factors & Research, Veryday

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IKEA a n d IKANO B o s ta d L i v i n g L a b

people insight design impact business innovation

IKEA of Sweden | IKANO Bostad Living Lab When it comes to building a home that enhances quality of life, small living spaces present a significant challenge. Together with IKEA of Sweden and IKANO Bostad, we studied what’s emotionally important to those that live in small spaces. Given a future of denser urban areas and higher housing costs, our goal was to evaluate how compact living concepts may contribute to a positive emotional experience for those that live with spatial constraints. selected AWARDs 2015 IDEA | Finalist

2015 Core 77 Design Awards | Strategy & Research Professional Notable

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sas coffee pot

people insight design impact business innovation

SAS Coffee Pot This coffee pot is literally used all over the world. More than 20 years after its launch the groundbreaking SAS product continues to serve customers of 33 airlines. A great example of how an investment in ergonomic and sustainable design can pay off and create a design icon of the skies. selected AWARDs 1995 Excellent Swedish Design, Juice jug

1993 Excellent Swedish Design, Serving set 1988 Excellent Swedish Design, Serving pot 1988 Mercury Award, Serving pot

MORE THAN 20 YEARS AFTER ITS LAUNCH IT CONTINUES TO SERVE CUSTOMERS OF 33 AIRLINES. V e ry day. co m

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r åd & rön

Råd & Rön

The Swedish Consumers’ Association’s Råd & Rön engaged Veryday to improve and enhance their digital presence. Through an innovative digital service, consumers can now gain first-hand access to Råd & Rön’s universal test database, which enables them to make an informed decision prior to any major purchase. The digital solution greatly improved the brand’s customer experience and was named “best digital trade publication 2015.”

selected AWARDs

2015 Tidskriftspriset, Årets digitala tidskrift

people insight design impact business innovation

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winsor & ne w ton

Winsor & Newton

High-end art supplies company Winsor & Newton engaged Veryday to create the next generation marker. Through research and idea generation, we set out to understand the different parameters and considerations for the design of a new market-leading pen. The result is a ground-breaking new marker pen, guaranteed to be lightfast for at least 100 years, allowing artists to create lasting works.

selected AWARDs

2016 Red Dot Award

people insight design impact business innovation

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Mirk a

Mirka

The physical strain of a craftsman’s workday can be hard for those of us who spend time in an office to understand. Our latest collaborative project with Mirka proved that comfortable ergonomic tools can make a big difference. With its innovative design, powerful performance and clever features, the Mirka Deros has been greatly appreciated by craftsmen since its market release.

selected AWARDs 2014 Red Dot Award

2014 iF Product Design Award

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people insight design impact business innovation

g a me fac e

THE DESIGN TEAM WAS ABLE TO QUICKLY DEDUCE THE NEEDS OF OUR PRODUCT, TRANSFORMING OUR INSIGHTS INTO HOW THE PRODUCT IS USED INTO IMPROVEMENTS AND INNOVATIONS AT EACH STEP OF THE DESIGN PROCESS. Joseph Carter, GameFace Labs

Game Face Labs

The line between what is real and what is not is fading as virtual reality equipment becomes more advanced. With Veryday’s help, GameFace Labs is finalizing a unique VR headset that allows the user full freedom of movement while visually experiencing something completely new.

people insight design impact business innovation

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inside view

T h e Ev o l u t i o n o f S p e e d

The evolution of speed

The world’s most powerful production car is inspired by the hydrodynamics of a dolphin. Millions of years of design evolution captured in a timeless speed machine. Koenigsegg pushes boundaries in many ways. No wonder it has made it into the top 10 list of the world’s most beautiful cars!

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IT SEEMED NATURAL TO BE INSPIRED

BY THE AERO AND HYDRODYNAMIC ANIMALS THAT HAVE DEVELOPED THEIR FORM TO PERFECTION THROUGH MILLIONS OF YEARS OF EVOLUTION. David Crafoord, Director of Product Design, Veryday

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inside view

T h e Ev o l u t i o n o f S p e e d

C H R I ST I A N VO N KO E N I G SE G G grew up dreaming of creating the perfect sports car. At the young age of 5, a Norwegian animated film about a bicycle repairman who builds a racing car sparked his imagination.

Today, people all over the world are dreaming of driving the Koenigsegg.

In February 2005, the Koenigsegg broke the world speed record for production sports cars by reaching 387,87 kilometers per hour at the oval test track Nardo in Italy. The Guiness Book of World Records listed it as the world’s fastest road car and the prestigious car show Top Gear praised the car as the “best to drive”.

In 1993 Christian von Koenigsegg came to David Crafoord at Veryday with a simple brief: “speed”.

David knew that the project would take a long time to complete, so he wanted to give the car a progressive yet timeless feel; a strong identity that would allow

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for updates in detailing. The answer was found in our inherent and human love of nature’s forms.

Millions of years of design development has inspired the seamless silhouette that sends a loud and clear message: This is not just a car. This is evolution. The design philosophy is unmistakably dynamic and organic. And the key to the car’s unrivalled aerodynamics. David Crafoord’s role model was one of the most loved inha­bitants in the animal kingdom. “It felt natural to study the aero and hydrodynamic animals, like the dolphin,” he says.

The mythical Swedish super sportscar continues its triumphant journey around the world. Koenigsegg may have been built for an elite group of car collectors, but it was created for everyone who loves the freedom of speed.

An investment in a piece of groundbreaking design

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THE DAVID CRAFOORD-STYLED KOENIGSEGG IS MORE LIKE A MUSEUM PIECE THAN AN AUTOMOBILE. sometimes pays off entirely in the publicity alone.

There is even a man who doesn’t do anything besides driving his Koenigsegg: “He quit his job. He just drives the car he loves,” says David.

Virtually every element of the car is unique and tailor made to fulfill the customers every need and requirement. Each Koenigssegg maintains this extreme sense of quality and uniqueness in every detail and it is this that makes the brand so very special to those who get to experience it.

Edmunds Inside Line

The Koenigsegg brand has now become part of an elite automotive hall of fame and it is often hard to imagine they are still hand crafted in a converted aircraft hanger in the small town of Ängelholm, in southern Sweden. What is clear is that what started with a conversation between Christian and David has become a global brand with an exciting future.

With ethanol and bio-fuel versions already in pro­ duction, it’s already adapting to a changing automotive landscape and a whole new set of demands. • V e ry day. co m 59

Ar johuntleigh c are vo

people insight design impact business innovation

ArjoHuntleigh Carevo When it comes to static load, patient bathing and showering are among a caregiver’s most stressful tasks. Each day, these assisted routines result in needless caregiver strain injuries, while patients often feel vulnerable, exposed and insecure. The Carevo modern shower trolley enables caregivers to work in closer proximity to patients, thus reducing static stress. It also offers patients comfort and dignity during their daily therapeutic hygiene care. selected AWARDs 2014 Red Dot Award, Best of the Best

2014 MDEA Silver

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IRRAS

people insight design impact business innovation

Irras CNS Each year about 15 million people around the globe suffer from stroke, and about 15 percent of those victims also experience bleeding inside the brain. Operating as an artificial blood vessel, the IRRAS medical device can either drain harmful fluids or deliver therapeutic fluids to an organ or cavity. Designed to save thousands of lives, IRRAS has radically changed stroke treatment.

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Brio go

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WE FOLDED THE TRADITIONAL PRAM IN A WHOLE NEW WAY. people insight design impact business innovation

Brio Go Smaller, safer and incredibly functional. We folded the traditional pram in a whole new way and created a sales success with the power to enter the global market.

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Doctors Without borders

people insight design impact business innovation

Doctors Without Borders Together with Doctors Without Borders, we investigated new ways to collect and manage information about patients and their diagnoses. This project focused on improving efficiency and simplicity in the workflow of field unit medical staff as they treat injuries and diseases, deliver maternal care and provide humanitarian aid.

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telia

Telia

Everything around us is becoming more and more personalized, and customer expectations for relevant, individually curated offers are ever increasing. By tapping into the ideas and personal experiences of Telia’s internal stakeholders, we helped map customer requirements from the outside in. Our shared goal was to uncover future consumer needs and, ultimately, drive competitive advantage and profitability.

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people insight design impact business innovation

ik ano

IKANO

A bad reputation is hard to clean up, and real estate company Ikano knew this when they bought apartment buildings in one of Stockholm’s less popular suburbs. They requested our help in creating a secure, comfortable community through understanding residents’ true needs and applying inclusive design thinking methodology.

people insight design impact business innovation

“

WE WERE THINKING OF MOVING FROM THIS AREA, BUT AFTER THE ACTIVITIES THIS SPRING WE DECIDED TO STAY HERE. Ilse, Resident

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rti sports

people insight design impact business innovation

RTI Sports No more pain. These innovative handles and saddles are the most ergonomic in the world and adored by professional and amateur riders alike. Proven best-in-test and chosen by world champions in the toughest of competitions around the world. selected AWARDs 2012 Red Dot Award, Ergon SM3 Saddle

2011 Eurobike Award, Ergon SM3 Saddle 2010 iF Product Design Award GOLD, Ergon GR1 Grips 2010 Design S, Swedish Design Award, Cork Grip 2009 Red Dot Award, Multi-versatile Grip GC3 2008 IDEA Silver, Ergon GR2 Grips 2005 Good Design Japan, Ergon Bike grips

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“

ADORED BY PROFESSIONAL AND AMATEUR RIDERS ALIKE.

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inside view

t i m e t r av e l at h a n d

Time travel at hand

“In our everyday lives we are surrounded by technology aiming to manage our every need. Entire ecosystems of products and services enable an ongoing change in the way we communicate, use products, services and even how we live our lives.

Solutions will become more and more integrated into our lives, increasingly affecting our behaviors and experiences. New services and technology needs to quickly adapt to meet these ever changing demands.� explains Lennart Andersson, Director of Interaction Design at Veryday.

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at Veryday, Lennart en­visions and creates solutions for making every day life as well as working-life a little easier and more entertaining. These solutions are part of a rapidly evolving marketplace, driven by technology and changing consumer needs, they are creating exciting and dynamic possibilities for the future.

Understanding people’s needs and desires now and in the future is crucial in keeping one step ahead of the competition. “A lot of our work today is about creating solutions that feel natural to use, emotionally, cognitively and physically. People have already got used to sharing their experiences online, so we took that thought one step further. The Flow is an in-house project that captures the culture of evolving technology within communications” says Magnus, one of the projects designers.

T O G E T H E R W I T H H I S CO L L E AG U E S

“

In the future, “ringing people up” will be a thing of the past. Actions like “taking a picture” or “recording a video” will seem old-fashioned. “There will be no on/off switch in the future. And no need for the “undo” button,” Lennart explains. “You will raise or lower your levels of interest and availability in order to be able to quickly return to interesting or special experiences and to allow for different forms of communication.”

T H E F L OW is an always-aware, always-documenting solution. It moves beyond a “single-user” or “singledevice” view point. It also lets you take part in other people’s “life memories”. The Flow is constantly synchronized to an individual’s events, meetings and emotions. In fact you will be able to rewind your life and drop in on that meeting you had the day before. “Soon everyone will be used to time travelling and remembering more than they know!”

With The Flow, you can keep information overload under control via a personal profile that constantly keeps track of your needs. It provides you with recommendations, structure and news that is right for you. Importantly, this information is delivered in less disruptive and less stressful ways than we are used to. •

THERE WILL BE NO ON/OFF SWITCH IN THE FUTURE. Lennart Andersson Director of Interaction Design, Veryday

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e jendals protective gloves

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OUR DESIGN STRATEGY AND INNOVATION WORK HELPED THEM CREATE A WHOLE NEW CATEGORY WITHIN PROTECTIVE WORK GLOVES.

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people insight design impact business innovation

Ejendals Protective gloves Our design strategy and innovation work with Ejendals helped them create a whole new category within protective work gloves. A premium segment with superior protection.

With wrist support, protection from vibrations, impact and heat, it’s helped propel the brand globally and to become the no. 1 in Sweden. selected AWARDs 2009 IDEA Gold, TegeraPro Vibration Control

2007 Red Dot Award, Best of the Best, Tegera PRO

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Swegon

people insight design impact business innovation

Swegon IQnavigator As the market leader in indoor climate systems, Swegon wanted to make sophisticated control systems easier to access and to handle. Based on genuine insights, our user-centric solutions helped Swegon create innovative air handling units that have been described as revolutionary in terms of their user friendliness. Say goodbye to cryptic menus and functions – the operator is now back in control. selected AWARDs 2014 IXDA Interaction Awards: Best in Category, Optimizing

2014 iF Product Design Award 2014 IDEA Finalist

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gilLe t te

people insight design impact business innovation

Gillette

The Design and Innovation team at Gillette approached Veryday with a special request, to help uncover what drives great razor design. Through deep consumer insight we developed a global design strategy. Aiming to connect with consumers in a more meaningful and emotional way in the future.

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snickers tool bag

people insight design impact business innovation

Snickers Tool bag With more than 45 years of experience designing for craftsmen, we sure know about their needs and demands. We helped Snickers design a pioneering tool bag that can also be used as a backpack, leaving both hands free.

Crucial for the safe climbing of high ladders. selected AWARDs 2012 Red Dot Award

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h u lta f o r s w r e c k i n g b a r

people insight design impact business innovation

Hultafors Wrecking bar The latest product from our 23 year partnership with Hultafors. We revolutionized the perception of the wrecking bar form and function. selected AWARDs 2012 Red Dot Award, Best of the Best

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s v e n s k a s p e l r e ta i l e x p e r i e n c e

Svenska Spel Retail Experience Veryday was engaged by Svenska Spel, Sweden’s state-owned lottery and gaming operator, to help evolve their in-store point-ofsale digital terminal into an overall seamless customer experience.

The new cross-digital platform enables end users to access Svenska Spel’s services via the device of their choice, seamlessly move from one channel to another. Key lottery or betting experiences create fundamental aspects of a holistic digitalized system that crosses web, mobile and retail to provide a much more efficient and user-centric retail experience.

We implemented a close collaborative and trans-disciplinary design process with the management at Svenska Spel. The commitment to a co-creative process was key in creating a successful solution. Our unique research methods helped uncover underlying customer needs and shape a total gaming experience that increases player satisfaction, customer loyalty and adds value for the customer and the brand.

people insight design impact business innovation

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s v e n s k a s p e l O n l i n e d i g i ta l S e r v i c e s

VERYDAY’S APPROACH IS HIGHLY COLLABORATIVE, WHICH WAS KEY TO THE SUCCESS OF OUR PROJECT. FIRST OF ALL, IT LEAD TO A STRONG IDEA GENERATION PHASE WITH IDEAS COMING FROM MULTIPLE STAKEHOLDERS IN THE ORGANIZATION. SECONDLY, IT RESULTED IN US TAKING A STRONGER OWNERSHIP OF THE END DELIVERABLES. Joakim Thor, Business Development Manager, Svenska Spel

Svenska Spel Online Digital Services Pioneering new collaborative methods our team worked side by side with management to establish an Innovation lab where stakeholders and experts could get engaged and contribute in a participatory format. This results in stronger, customer focused ideas from a much more efficient and inspiring process.

people insight design impact business innovation

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bahco

people insight design impact business innovation

Bahco After 30 years of collaboration and more than 400 products, we have incredible experience designing for craftsmen and women. Together with Bahco we have developed and implemented long-term design and innovation strategies that has helped establish the brand as an internationally renowned mark of quality and safety. selected AWARDs 2010 Design S, Swedish Design Award, Handsaw System

2009 iF Product Design Award, GOLD, Handsaw System 2009 Red Dot Award, Handsaw System 2007 Red Dot Award, Japanese pull-saw 2005 Good Design Japan, Tool case 2004 Good Design Japan, Hacksaw frame 317 2004 Red Dot Award, Hacksaw frame 317 2003 IDEA Silver, Hacksaw frame 325 2003 Red Dot Award, Best of Category, Hacksaw frame 319 2003 Red Dot Award, Electronic torque wrench 2000 Excellent Swedish Design, Paint scrapers 1997 Industrie Forum Design Hannover,

One-handed reversible ratchet

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WE HAVE DEVELOPED AND IMPLEMENTED LONG-TERM DESIGN AND INNOVATION STRATEGIES THAT HAS HELPED ESTABLISH THE BRAND AS A MARK OF QUALITY AND SAFETY. V e ry day. co m 79

We love discussing all aspects of design and innovation. Please drop by anytime and join the conversation.

Do you want to discuss a project?

Please contact Niclas Andersson niclas.andersson@veryday.com +46 733 611 254.

Shanghai

SHANGHAI@veryday.com +86 155 0210 4735

Stockholm HQ

stockholm@veryday.com +46 8 506 672 00 Box 14004, SE-167 14 Bromma, Sweden Visiting address: Missionsvägen 24

Dubai

dubai@veryday.com +971 5 660 55 660

New York

nyc@veryday.com +1 (917) 971 5996 85 Broad Street, 18th Floor New York, NY 10004, USA

London

london@veryday.com +44 7595 800 872

Our clients include, among others: 3M, ABB, Aerocrine, Alfa Laval, ArjoHuntleigh, Assa Abloy, AstraZeneca, BabyBjörn, Bahco, Baxter, BBDO, BRIO, Cochlear, Coop, DeLaval, DePuy Mitek, Disetronic Medical, Doro, DuPont, Ejendals, Electrolux, Elekta, Ergon, Etac, Flir, Gambro, Getinge Group, Gillette, Gunnebo, Haglöfs, Hitachi, Huawei, Hultafors, IKEA, Ikonoskop, Innventia, ITT Industries, Jalas, Johnson & Johnson, Koenigsegg, LG, Lilleborg, Maquet, Metsää Tissue, Microsoft, Mirka, Nestlé, Novartis, Novo Nordisk, Oticon, Peak Performance, PepsiCo, Pfizer, Posten, Procter & Gamble, Q-Med, RTI Sports, Safety Syringes, Sanyo, SAS, SCA, Scania, SEB, SL, Snickers Workwear, Spotify, Svenska Spel, TeliaSonera, ThermoFisher, Thule, Toyota, TUI, Unilever, Vinnova, Volvo, Ypsomed

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