Focus at Heartland Conference 2024 Prospectus

» AGENDA AT-A-GLANCE

MONDAY, JUNE 10

7:30 a.m. - 5 p.m. Registration Open

10 a.m. - Noon A Journey Through VGM’s Headquarters

Noon

Van G. Miller Memorial Golf Tournament* (Lunch included, 12:30 p.m. Shotgun start)

Noon - 1:30 p.m. Your Choice for Lunch*

12:30 - 2:30 p.m. A Journey Through VGM’s Headquarters

2 - 4 p.m. Escape to the Great Outdoors or A Journey Through VGM’s Headquarters

3 - 5 p.m. A Journey Through VGM’s Headquarters

6 - 7 p.m. First-Time Attendee Social

7 - 10 p.m. Party on the Plaza

TUESDAY, JUNE 11

7:30 a.m. - 5 p.m. Registration Open

8 - 8:30 a.m. Opening Message

9:45 a.m. - 4 p.m. Conference Education Sessions

Noon - 1:30 p.m. Lunch

2 - 4 p.m. A Journey Through VGM’s Headquarters

4 - 7 p.m. Exhibit Hall Grand Opening

7 - 10 p.m. Connections and Coasters at Lost Island Amusement Park

WEDNESDAY, JUNE 12

8 a.m. - 5 p.m. Conference Education Sessions

9 - 11 a.m. Partner Connections

11 a.m. - 2 p.m. Exhibit Hall Open and Lunch

2 - 4 p.m. A Journey Through VGM’s Headquarters

6:30 - 10 p.m. Dancing Through The Decades

» NEW THIS YEAR!

• Partner Connections

• Party on the Plaza

• Dancing Through the Decades

• Education Dedicated to Women’s Health Partner Connections

At the Heartland Conference, providers have the opportunity to engage in a dynamic speed networking event tailored for connecting with manufacturers and service partners. This fastpaced session allows participants to efficiently establish new connections, explore potential collaborations, and exchange valuable insights within the healthcare industry. With structured time slots and facilitated introductions, attendees can maximize their networking efforts and forge mutually beneficial relationships to drive innovation and growth.

Dancing Through the Decades

Dancing Through the Decades is a mega-sized blast from the past that will transport you on a dazzling whirlwind tour of the 1950s to the 1990s. Imagine stepping into a vibrant time machine where each decade comes alive with its unique flair and style! Put on your dancing shoes, channel your favorite era, and get ready to groove through time at the Dancing Through the Decades Farewell at the Farm! Don’t forget to pack your favorite decade attire!

Party on the Plaza

The kick-off to Heartland Conference is in a NEW location this year! Join us on the Plaza for fun, networking, good food, drinks, and music! Don’t worry, transportation will get you to the right spot!

Education Dedicated to Women’s Health

We are so excited to expand our women’s health offerings this year. In collaboration with Focus Conference, Heartland Conference has education lined up in business, leadership, marketing, retail, breast cancer care, maternity, and mastectomy.

» UNPARALLELED EDUCATION

VGM Heartland Conference offers two days of in-person education. Your registration grants you access to education tracks mapped out to provide the premier education you can only find at Heartland.

More than 60 total sessions available with your full conference registration with more than 15 focused on helping your women’s health business!

» Click here to view the complete agenda.

A

Heather Marquez, ActionCOACH

Engagement at Every Turn: A Discussion of Current Trends Lindy Tentinger, VGM & Associates, and Miriam Lieber, Lieber Consulting, LLC

Sara Laures, VGM Group, Inc.

Lymphedema in Breast Cancer Patients

Matt Howard, Therafim

Making Vision a Reality: Next Level Mastectomy Boutique

Beth Erdy, CFm, American Breast Care

Breast Cancer Survivorship and After Treatment Care

Julie Gleason, ARNP, UnityPoint

Whose Maternity Line is it Anyway?

Alan Cawley, Jason Ivey, Jacque Ordner, Motif Medical

Collection, Reduction, & Waiver of Copayments: Rules to Follow & Traps to Avoid

Kim Cuce, VGM & Associates, and Miriam Lieber, Lieber Consulting

» Click here to view the complete agenda.

Payer Negotiations: Not So Scary

Amanda Yavorsky, McKesson, and David Chandler, AAHomecare

Navigating the Managed Care Space

Jeffrey Baird, Brown & Fortunato, Laura Williard, AA Homecare, and David Chandler, AA Homecare

Navigating Legal Dynamics: Evolving Trends in Statistical Sampling, Extrapolation, and Managed Care Audits

Stephen Bittinger, K&L Gates, LLP, and Wayne van Halem, The van Halem Group

Optimizing Workflows: Operational Excellence and Compliance Kit Shellhouse, The van Halem Group

» Click here to view the complete agenda.

Three Key Strategies for Collecting More From Your Patients While Keeping Cost Low Jennifer Leon, Brightree, LLC

Empowering Retailers: Community Engagement Strategies with Events and Marketing

Dana Donofree, AnaOno

Marketing 101: Strategies for Business Growth and Boosting Revenue

Krista McNurlen, Mandi Rodgers, Kayla Mahler, VGM & Associates

Cross-Selling to Create Repeat Business

Matt Howard, Therafirm

agenda.

Persistence in Payer Coverage and Payment: A Real-Life Case Study

Ronda Buhrmester, VGM & Associates, and Miriam Lieber, Lieber Consulting, LLC

» EXHIBIT HALL

Attend the expo to experience even more opportunities to interact with VGM and Essentially Women’s vendor partners. See their industry-leading products, software solutions, and conference promotions all while enjoying refreshments and networking with peers.

» ALL-INCLUSIVE PRICING

You CANNOT Afford to Miss This!

We keep our pricing all-inclusive because attending Heartland is about supporting our industry. With all the educational sessions and the networking opportunities for only $549*, you can’t afford to miss Heartland Conference this year!

Here’s What You Get With the Heartland Conference All-Inclusive Price:

Education tracks in areas such as complex rehab technology; respiratory; billing and reimbursement; regulatory and audits; business leadership and people strategies; sales, marketing, and retail; business operations; specialty markets; and women’s health

Exhibitors from across the country gather at Heartland to showcase their industry-leading products and software solutions

Networking opportunities with VGM members, VGM thought leaders, industry experts, and exhibitors

Conference education, food, and entertainment

Journey through the halls of VGM and learn how to maximize your membership

EDUCATION

Full Conference Attendee Member

Use discount code: EW2024

The code will drop the registration cost to $300 per attendee.

HOTEL

Hotel recommended for EW members is the Hampton Inn in Cedar Falls. Book here

SOCIAL EVENTS

Guest Social Events

Bring your spouse or guest to ALL social events.

Van G. Miller Memorial Golf Tournament

» REGISTER

Registration opens February 29.