Focus: The EW [Virtual] Conference Digital Buyer's Guide

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Focus: The EW [Virtual] Conference

Digital Buyer’s Guide Live Sessions: Jan. 25 – 28, 2021 On-Demand: Jan. 29 – Feb. 28, 2021


ABC

Custom Breast Prosthesis Customization made easy The ABC Custom app keeps scan appointments simple! Grow your business with ease, using ABC Custom!

If you are interested in becoming an ABC Custom Breast Prosthesis provider, please contact your ABC Breast Care Specialist or go to www.americanbreastcare.com/custom/abc-cbp-interest-form

The perfect shade is only 1 click away! The interactive ABC Custom Color Palette is a wonderful tool that grants access to our wide range of skin tone and nipple color options to create the perfect custom combination. www.abccustombreastprosthesis.com/product/color-palette

Please Note: The ABC Custom Color Palette should only be used as an approximate guide, as the color shown on your screen may not reflect the true color of a finished ABC Custom Breast Prosthesis.

www.americanbreastcare.com


Letter to Our Members This time last year, we were together in sunny Tampa, Florida, hosting Focus Conference 2020. Warm hugs, handshakes, and even standing closer than six feet apart without a mask seems like a distant past. What a difference a year makes! It is a new year. With that comes optimism for medical advancements that can help us get back to a different form of normal. We are optimistic that 2021 will be better. Essentially Women is so thankful to have you as part of our family, part of something bigger. Thank you for being part of Focus: The EW [Virtual] Conference. Each year, our goal is to top the year before. It takes a whole year of planning to get us to the first day of the conference, but it also takes your willingness to attend, your feedback, and also your utilization of our vendor partners to help make Focus Conference and Essentially Women a success. You may not be able to walk the exhibit hall floor, but you can still view product offerings, learn about exciting new service solutions, and take advantage of the exclusive Focus Conference specials from our vendors. We hope that you can use this guide to form or strengthen partnerships so you can come out of this public health emergency stronger than before. Essentially Women and VGM appreciate the support we have from our members and vendor partners. We take pride in our relationships. If you have any questions or concerns, please don’t hesitate to reach out to us. Looking forward to seeing you online!

Nikki Jensen

VP of Essentially Women, a division of VGM & Associates nicole.jensen@vgm.com 800-988-4484


Exhibitors

Premier, Keynote, and Education Sponsor

Closing Remarks Sponsor

Vendor Spotlight Sponsor

American Breast Care

Brightree

VGM Insurance

American Board for Certification in Orthotics, Prosthetics and Pedorthics (ABCOP)

AnaOno

Board of Certification/ Accreditation (BOC)

CGS Administrator

HOMELINK

It’s You Babe, LLC

medi, USA

Motif

Noridian

Shear Enterprises

Soak

SOMAVAC

Strategic Imaging

Therafirm

VGM Education

VGM Forbin


Exhibitor Directory American Breast Care Mastectomy/Breast Care americanbreastcare.com American Breast Care is a complete source for all things post-mastectomy. We offer a full selection of breast prostheses, pocketed bras, and post-surgical garments specifically designed for women after breast surgery. We are also leaders in the creation of one of a kind, custom-made breast prostheses. Additional services we offer our valued customers include a number of marketing tools and materials, as well as mastectomy fitter courses. American Breast Care’s entire operation is based in Marietta, Georgia. Having an operational base in the U.S. is the hallmark of ABC’s success. Jay Markowitz • jay@americanbreastcare.com Dominik Rechenberg • dominik@americanbreastcare.com

American Board for Certification in Orthotics, Prosthetics & Pedorthics Certification/Accreditation abcop.org American Board for Certification in Orthotics, Prosthetics & Pedorthics, Inc. (ABC) is the premier credentialing organization for orthotics, prosthetics, and pedorthics representing more than 13,000 certified individuals and over 6,000 accredited facilities. ABC’s mission is to establish and advocate for the highest patient care and organizational standards in the provision of safe and effective patient care. Jim Lawson • jlawson@abcop.org Debbie Ayres • dayres@abcop.org

AnaOno

Bras, Intimates, Swimwear, and Loungewear anaono.com AnaOno is made for women with breast cancer by women with breast cancer. We design intimates, swimwear, and loungewear for those that have undergone breast surgery, often related to a cancer diagnosis, taking them from diagnosis, treatment, recovery, and beyond. The line is also designed to cater to those who suffer from pain or discomfort. Dana Donofree • dd@anaono.com


Exhibitor Directory Board of Certification/Accreditation (BOC) Certification/Accreditation bocusa.org The Board of Certification/Accreditation (BOC) offers certification for professionals and accreditation for suppliers. Certification is an assurance to patients of professional competency, quality care, and safety, while accreditation helps suppliers meet CMS billing standards and demonstrates sound business practices. BOC offers the Certified Mastectomy Fitter certification, among other programs, and has been developing credentials that demonstrate expertise, safe practices, and a commitment to patient care since 1984. Shanae Davis • shanae.davis@bocusa.org

If not now, then when?

We know getting started can be tough, but we promise it’s worth it. Contact us today to find out how ABC can make a worthwhile difference for your business and customers. ABCop.org • 703.836.7114


Brightree

Software Solutions brightree.com We are technological caregivers. You could say Brightree is a technology company. And that’s true. But Brightree is, at its heart, about people. We develop innovative, end-to-end technology solutions and services for people facing everyday challenges in the post-acute care industry. Brightree helps streamline processes, improve efficiency, and increase profitability. For over fifteen years, organizations big and small have put their trust in us— for our wide-ranging solutions, our leadership, and our unmatched customer service. Going to work each day and creating new ways to positively impact our customers’ businesses and the lives of patients is just what we do. Because Brightree is, after all, about people. Suzanne Price • sprice@brightree.com Nina Bleacher • nbleacher@brightree.com Cecily Pina • cpina@brightree.com Jamie Keenum • jkeenum@brightree.com

CGS Administrators Medicare Contractor cgsmedicare.com CGS Administrators, LLC (CGS) provides a variety of services for Medicare beneficiaries, healthcare providers, and medical equipment suppliers in 38 states, supporting the needs of over 24 million Medicare beneficiaries and 110,000 healthcare professionals nationwide. CGS operates as a Part A, Part B, Home Health & Hospice (HH&H), and Durable Medical Equipment (DME) Medicare Administrative Contractor for the Centers for Medicare & Medicaid Services (CMS). Headquartered in Nashville, TN, with offices in IL and SC, CGS’s more than 1,000 experienced employees provide services including healthcare claims processing and payment, customer service, provider credentialing, enrollment and education, medical necessity, pre- and post-payment review, as well as cost reduction through systems and process improvements. Stacie McMichel, Sr. Provider Relations Analyst Stacie.mcmichel@cgsadmin.com Lisa Addison, Sr. Provider Relations Analyst Lisa.addison@cgsadmin.com


Exhibitor Directory HOMELINK

Payer Network Access vgmhomelink.com HOMELINK is a proud, employee owned company. As employee owners, we are naturally motivated to help the organization, clients, and members achieve great outcomes. Shawn Joblinske • shawn.joblinske@vgm.com

It’s You Babe, LLC Maternity Support itsyoubabe.com Embrace the future in comfort by providing instant relief from muscle aches and pains with an It’s You Babe® support! Baby her back, belly, or pelvic floor in an FDA-registered medical-grade support by choosing from several styles, including the Embracing Belly Boostier™, Best Cradle™, Prenatal Cradle™, PF Press™, V2 Support™, and Basic Belly Boostier™. It’s You Babe, LLC is registered with the FDA as a U.S. manufacturer of medical-grade, hypoallergenic, and ergonomic supports. Made in the north country of pure Michigan, our materials are sourced from suppliers in the states. Eligible for FSA, HSA, and HRA. Visit our booth to discuss wholesale pricing. Christine Seering • info@itsyoubabe.com

medi USA

Elastic and Inelastic Compression Garments mediusa.com medi® USA is a medical products and technologies company focused on compression therapies for chronic medical conditions, athletic performance and fashion. The company is owned by medi GmbH & Co. KG, a leading manufacturer of medical aids, sport textiles and fashion products that combine precision effectiveness with maximum comfort. medi takes its position as global innovator seriously by investing in research, education, and development. The medi product family continues to innovate, leading the way in modern compression therapy that improves the quality of life for every patient across all stages of venous and lymphatic conditions. Erik Berens • eberens@mediusa.com Eli McGinley • emcginley@mediusa.com Erin Sokalsky,ATC, PTA, CLT-LANA, WCC • erin.sokalsky@mediusa.com


brightree

Limitless. The technology is the how of what we do, but the people are the why. Brightree CEO Matt Mellott

With the right technology to handle the how of your operations, you have time to focus on the why. We help you take patient health to new heights with the right supplies, at the right time, in the right way. Patients get a better experience; you get a better bottom line. In fact, the outcomes are limitless.

Watch the video for more of our whys


Exhibitor Directory Motif Medical

Breast Pumps and Maternity Compression Garments Motifmedical.com Motif Medical designs insurance-eligible products for the modern mom and pediatric patients. Our line of breast pumps and maternity compression garments are sophisticated, discreet, and made with our customers in mind. Motif is committed to creating quality products at the right price to make the DMEs the most profit possible. Jason Ivey • jivey@motifmedical.com

Noridian Healthcare Solutions Medicare Contractor

med.noridianmedicare.com Noridian plays a critical role in connecting government healthcare benefits with the people who need them to thrive. At Noridian, we administer millions of claims, and our focus remains on the person behind each transaction—a patient who depends on the benefits, a provider who wants to focus more on the patient and less on paperwork, or a partner who wants to build a relationship. Cindy White • cindy.white@noridian.com

Shear Enterprises

Intimates, Apparel, Smoothing, and Sleepwear rhondashear.com Authentic Ahh Bra by Rhonda Shear! Discover beautiful colors, ultimate comfort, and ease of wear and care in a bra loved by millions of women worldwide! Olivia Blackman • oblackman@shearenterprises.com

Soak

Laundry Detergent for Delicates soakwash.ca/wholesale Soak is modern laundry care. It’s perfect for washing your laciest lingerie, softest sweaters, swimwear, workout wear, quilts, and all the delicates you care about most. Made in Canada, Soak is the best, easiest to use, most deliciously scented no-rinse laundry product anywhere. Our eco-friendly wash cleans beautifully and is ideal for hand or machine washing. Show your laundry (and the planet) some love with Soak. Do you have a lingerie boutique? Soak adds value by giving your customers a great way to care for your products. Jacqueline Sava • jacqueline@soakwash.com


SOMAVAC

Surgical Drain Pump somavac.com SOMAVAC SVS is a surgical drain pump that replaces the JP bulbs that are attached to the end of surgical drains after mastectomy, breast reconstruction, and other procedures with surgical drains. The system delivers continuous suction at the end of the drains and collects fluid into non-spill, disposable collection bags. No more cleaning out JP bulbs or stripping drains to remove clogs. SOMAVAC provides a clean, comfortable experience so patients can recover with peace of mind. Dr. Esra Roan • esra@somavac.com John Flynn • john@somavac.com

Strategic Imaging

Custom Design and Print Services strategic-imaging.com Strategic Imaging is dedicated to relevant marketing through personalized direct mail. Let Strategic Imaging help you get a better response rate with our top quality variable data and variable image printing. We combine years of printing expertise and state-of-the-art digital imaging with data management and programming specialists for target marketing and direct mail campaigns. We are proud to be a preferred vendor of Essentially Women and have helped many members increase their fourth-quarter sales with our End of the Year Mastectomy Resupply Mailer program. Mike Reyhons • mike.reyhons@strategic-imaging.com

Therafirm, a Division of Knit-Rite, Inc. Medical Compression Socks and Hosiery therafirm.com For over 50 years, Therafirm® has been a leader in manufacturing healthy, gradient compression products. We continue to innovate compression garments, offering a full line of quality compression hosiery and socks that are comfortable, fashionable, affordable, and deliver true gradient compression. Therafirm has a certified quality system, receiving ISO 13485 certification. Therafirm branded products are manufactured in the USA by Knit-Rite, Inc., a leading designer, marketer, and manufacturer of innovative textiles for medical and consumer markets. For more information, visit therafirm.com. Brady Humphries • bhumphries@knitrite.com Todd McLaughlin • tmclaughlin@knitrite.com


Exhibitor Directory VGM Education

Making Education Easy vgmeducation.com Education and easy—two words that don’t usually go together, right? Between securing CEUs, monitoring and reporting progress, navigating complicated online platforms, and finding content that not only teaches your staff but engages them, it’s pretty clear why. But at VGM Education, we don’t believe that learning has to be so difficult. Ensuring your staff receives the training they need should be easy, so we made it that way. Find out why over 1,500 companies choose VGM Education for their training and educational needs. Cindy Diehl-Yang • cindy.diehlyang@vgm.com

VGM Forbin

Web solutions, Search, Social and Reputation Management forbin.com “We Do Web Stuff” Our motto really says it all. When it comes to helping your business perform in the digital world, there are no limits to what we can do for you. We combine a passion for serving our clients’ needs with a team of creative individuals always willing to go the extra mile to incorporate the latest trends and our proven process into the work we do. Will Cousin • willc@forbin.com

VGM Insurance

Business Insurance and Surety Bonds vgminsurance.com You deserve the best insurance you can find for your business. At VGM Insurance, you get all of that and more, because we know there’s more to insurance than finding the best rate. Our insurance programs will give you competitive pricing, but you’ll also get access to many other benefits since we believe in providing protection beyond policies. From the flexibility we offer to our dedication to only working with the highest-rated carriers, you can trust us with what matters most. Women’s health boutiques, post-mastectomy, and home medical equipment providers are essential to serving millions of patients across the country. We recognize that at VGM Insurance and can provide you with customized solutions to make sure you’re fully covered so you can continue to serve your patients with peace of mind. If you’ve got questions about the coverage you need, don’t worry. We’ve been serving the industry for over 30 years and will guide you through the process. Nick Rohle • nick.rohle@vgm.com


Classic Design

MyShape Triangle & MyShaper

with patented amandasil™ technology The flexible fit and personalized comfort of ABC’s patented Amandasil™ Technology, is now available in two new products: ABC’s new MyShape Triangle and MyShaper! ABC’s MyShape Triangle and MyShaper blend our beloved classic triangle profile with the proven benefits of Amandasil™Technology. The specialized moldable back flexes and forms to the body, offering the most personalized fit available in any off-the-shelf breast form or shaper!

Flexible Softness for the Perfect Fit!

NEW

For more info about the 10276 MyShape Triangle and 11276 MyShape visit www.americanbreastcare.com

10276

11276

MyShape Triangle

MyShape

available in blush and tawny sizes 3-12

available in blush sizes 3-12

4 Ways to Order

All of our breast forms are handcrafted with care in the USA.

P: 866.830.1990 | F: 866.830.1991 E: customerservice@americanbreastcare.com W: www.americanbreastcare.com


focus.essentiallywomen.com


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