Castro Street Fair | 2012

COVER BY CLUBCARD

2012

CASTRO& &MARKET MARKET STREETS STREETS CASTRO Games - Dancing - Shows - Food Come Play in your 'hood.

Every Dollar we Raise goes back to our Community Beneficiaries Help us keep our Non-profits and Fair alive with your generous donations at the Gates and Beverage Booths!

CastroStreetFair.org

Come out and Paint the Castro Red on World AIDS Day!

Saturday, December 1, 2012 Upper Market & Castro Streets Candle Light Vigil & Free Film Screening at the Castro Theatre

A ID S Is St il l H er e: Ta ke A c ti o n!

Shop, Eat & Drink to Benefit AIDS Legal Referral Panel, Asian & Pacific Islander Wellness Center, Maitri, National AIDS Memorial Grove, Positive Resource Center, Project Inform, Project Open Hand, San Francisco AIDS Foundation, Shanti, and Visual Aid

Supported by the Merchants of Upper Market and Castro

RENTALS

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SALES

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RELOCATIONS

- Robb Fleischer COO / Broker

GUIDING YOU HOME FOR OVER 40 YEARS

AMSI REAL ESTATE SERVICES 2800 VAN NESS AVENUE, SAN FRANCISCO, CALIFORNIA 94109

415-447-2020 • WWW.AMSIRES.COM If your property is currently listed for sale or for lease with another broker, this is not a solicitation for that listing.

IN PRINT

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Stop searching and start finding!

All your theatre, music, dance and more is at

www.BAYSTAGES.com

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the 39th annual october 7, 2012

ENTERTAINMENT

MENU

COMMUNITY STAGE • market + castro

12:00 San Francisco Gay Men’s Chorus

1:10 French Cassettes

2:10 Roosevelt Radio

3:25 The Ethel Merman Experience

4:20 Le Vice DANCE PAVILION • behind walgreens

11:00 DJ Twist

1:30 Guy Ruben

3:00 Jim Hopkins

4:30 Ellen Ferrato RED-ROCK STAGE • 18th street + collingwood

11:00 DJ MC2

11:35 Corpus Hideous

12:20 Eli Marrs

1:00 Xavier Toscano

1:35 Cookie Dough’s Monster Show

2:00 Fashion Show

2:20 Darius Lux

3:00 Cookie Dough’s Monster Show

3:20 Chloe’s Good Morning

3:40 Younger Lovers

4:25 Rubber Side Down

5:15 DJ MC2 Schedule subject to change.

CASTRO STREET FAIR • OFFICIAL PROGRAM published by VIA MEDIA • 584 castro - #119, san francisco, ca 94114 415-552-8040 • design@viamedia.net • www.viamedia.net Entire Publication © 2012 Castro Street Fair

FIERCE REAL ESTATE

HERTH

AS UNIQUE AS YOU, SINCE 1965

R E a l E s TaT E SINCE 1965

d

Celebrate with Herth! Stop by our County Fair booth on Castro (between 18th & 19th St) to win a prize!

555 Castro Street, San Francisco

415.861.5200 www.herth.com

Your Doctor’s Office.

Always nearby.

19th

24th

Castro

Noe

With convenient neighborhood locations in the Castro and Noe Valley, we provide quality health care designed around your needs.

The Doctor’s Office. Reinvented.

• Same-day appointments • Longer office visits that start on time • Email access to your doctor 595 Castro Street (@19th)

• Online appointment scheduling and Rx renewals • In-network with most major insurance plans

3901 23rd Street (@ Sanchez)

Coming Soon 3885 24th Street (@Sanchez) www.onemedical.com

2012 SPONSORS premier sponsors

community sponsors

media sponsor

additional support

SomArts cultural center

The Main Stage of the Castro Street Fair is supported by the SOMArts Cultural Center’s Technical Services Program, which provides affordable, technical assistance to nonprofits and community events throughout San Francisco. The mission of SOMArts (South of Market Arts, Resources, Technology and Services) is to promote and nurture art on the community level and foster an appreciation of and respect for all cultures.

SOMArts receives funding from the San Francisco Arts Commission.

PRESIDENT’S WELCOME Welcome to the 39th Annual Castro Street Fair! On behalf of the Board of Directors, we are so glad you can join us.

This year, the Castro Street Fair is honoring a favorite tradition of Americana: the County Fair. I remember, when I was a kid, counting down the days until my local fair. The food, the attractions, and the crowds: it all brought a big smile to my face. Now that I am grown, I am so proud to be a part of the team that brings an annual celebration to the most welcoming and exciting neighborhood in our beautiful city by the bay.

The county fair is a tradition for a number of reasons, as is the Castro Street Fair. The heart of the matter is bringing neighbors and friends together and celebrating the community that we’ve all built together. Our neighbors, the residents and businesses of the Castro, are instrumental to the Fair -- thank you for being such gracious hosts year after year. Our friends are the valiant, wonderful volunteers who are provided by over twenty nonprofit organizations. These organizations, our beneficiary partners, are vital to the thriving pulse of the city. The Castro Street Fair is thrilled to continue our tradition of providing essential support to their operations: the donations collected at the gates go right back to our beneficiaries.

One of my favorite memories of the fair was going to all the booths: quilts, livestock, toys; I was eager to see everything. The same goes for every year at our Street Fair. Hundreds of vendors are displaying the fruits of their labor; it’s your chance to purchase that something special or learn something new. We’re pleased as pie to also present the inspiring talents of the Artists’ Guild, and we are so grateful for the support of our local businesses.

The Fair is also about fun: be sure to check out the great entertainment at our Main Stage and Red Rock Stage. The country-western dance area is bound to be stompin’ this year, as always, and if a more thumping beat is your thing, the dance area has great local DJ talent.

Then, at World of Wonderment, you can check out some of the creativity and whimsy that makes the Castro so perfectly unique.

Finally, a celebration is best savored surrounded by those closest to you: our families. In the Castro, many of us hold our chosen families near and dear. In my case, I am so blessed to be a part of a very special family -- the Board of Directors works hard throughout the year to make the Castro Street Fair the safest and most enjoyable it can be. And on one amazing day every year, our little family grows to over fifty thousand, when you join us in our neighborhood. Thank you for being a part of our family!

Relax, enjoy, and have a great fair!

Fred Lopez - President, Board of Directors

2012 BENEFICIARIES The Castro Street Fair is a community celebration that also raises a significant amount of money for local non-profits. Every year we support numerous local non-profit organizations, thanks entirely to the generosity of our fairgoers. Your donations at our entry gates go directly to supporting the Fair and our benefitting organizations. Each year these groups count on your support to help them continue providing services and support to our community. In addition, when you make a donation at the gate we will give you sticker that entitles you to $1 off every cocktail you purchase at one of our Official Beverage Booths.

Proceeds from the beverage booths are shared with our beneficiaries as well. We are happy to be supporting the following organizations this year: The 15 Association AIDS Emergency Fund/ Breast Cancer Emergency Fund AIDS Housing Alliance SF AIDS Legal Referral Panel Asian & Pacific Islander (API) Wellness Center Bay Positives Bears of San Francisco Castro/Eureka Valley Neighborhood Association Castro Community on Patrol Castro Country Club Castro Lions Club Charities The Family Link Golden State Gay Rodeo Bay Area Chapter Haight Ashbury Community Nursery School

Hartford Street Zen Center Harvey Milk Civil Rights Academy The Imperial Council Instituto Familiar De La Raza Lyon Martin Health Services McKinley Elementary School Metropolitan Community Church of San Francisco Most Holy Redeemer AIDS Support Group Native American AIDS Project Project Inform Project Open Hand Queer Life Space San Francisco Fog Rugby San Francisco Gay Men’s Chorus Visual Aid

FRENCH CASSETTES community stage

BOARD OF DIRECTORS Fred Lopez.....................................................................................President Juan Garcia..................................Vice-President + Entertainment Chair Steve Gaynes.............................................Treasurer + Sponsorship Chair Kevin Jones.............................................. Secretary + Beneficiaries Chair Laura Martell..........................................................................Development Che Heron................................................................................. Event Safety Mahnaz Stutz......................................................................Exhibitor Chair Kevin Freeman..............................................Sponsorship and Marketing Logan Alexander...................................................Beneficiary Committee George Lee...........................................................................Beverage Chair Javier Suazo................................................................................Production Kimberly Owens..................................................Legal + Business Affairs

STAFF George Ridgely..............................................................Executive Director Sue Espinosa...................................................................Business Manager Castro Street Fair, Box 14405, San Francisco, CA 94114 415.841.182 | www.castrostreetfair.org

HAPPY SWEET 16 TO STEVE GAYNES!

Everyone on the Castro Street Fair Board of Directors would like to thank and acknowledge Steve Gaynes for his tireless commitment to the Fair.

Steve has been a member of the Board, and a driving force behind the Castro Street Fair, for 16 consecutive years. He is an inspiration to all of us.

ROOSEVELT RADIO community stage

LEAVE THE DRIVING & PARKING T0 US! Mollie Stone’s Markets, the Bay Area’s trusted provider of Necessity, Natural and Specialty Foods, continues to set the gold-standard of customer service by announcing the "Mollie Bus" at its new Castro location.

Shoppers who spend at least $30 at Mollie Stone's Castro enjoy the option of being chau eured home in comfort and style aboard the Mollie Bus. 1401 18th St. S.F. 94114 Open 7 Days from 7:00am–11:00pm (415) 255-8959

We’re Listening

COMMUNITY STAGE MARKET STREET @ CASTRO |

HOSTED BY

CASEY LEY

CASEY LEY • Back for the second year in a row is Casey Ley, to host the Market Street Stage. Casey is a very gay stand up comic who lives in San Francisco. That tired cliche aside, he’s an original thinker whose jokes have been called “profoundly hilarious”; and his wit “lusty and erudite”- MSN.com. He’s earned his comedy chops in California’s biggest clubs and as host of The Morning Show on Pirate Cat Radio. His comedy has been featured in SFSketchfest for four years running and in Rooftop Comedy’s Out Loud Comedy & Art Festival. Check out his hilarious monthly show and party, This Feels Wrong, at Rebel Bar. TWITTER.COM/CASEYWLEY LE VICE • Le Vice is an indie hip-hop and R&B band that’s really an urban-indie-rock-

electro-funk-hip-hop-pop band. With as much swag as Li’l B but the talent of highly paid session musicians, LV is on track to be the coolest new band in the business. They were recently coined one of the Bay’s “Bands on the Rise in 2012” by the San Francisco Bay Guardian. Their large sound includes throwback ‘80s synthesizers, Rick James bass lines, angular guitar licks, and 808 drums. This is topped off with front woman Alex Lee’s hip-hop swagger and soulful singing. The result is part throwback and part futuristic. LV’s sound refuses to fit into any one genre, but instead seems to borrow from all genres, leaving them with a sound that literally has something for everyone who listens. LEVICEMUSIC.COM

THE ETHEL MERMAN EXPERIENCE • She’s back! The Broadway diva with the big voice and big hair returns to the Castro Fair with a rockin’ sound that’s hotter than ever and she can’t wait for the show to begin! Featuring Eddie James on bass, Boom Boom

Chaz Sherwin

415.948.6086 www.PhotographyForMen.com

Ta k i n g p r i d e i n o u r c o m m u n i t y.

At U.S. Bank, we take pride in being an active and vital member of the communities we serve. By investing our time, resources and skills, we join our customers in supporting the families, neighborhoods and organizations that make this community vibrant.

Fair Proud to support the Castro Street Festival

US Bank - Castro Office 443 Castro Street | San Francisco, CA 94114 | 415.431.6700

branch

usbank.com

Member FDIC

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COMMUNITY STAGE (CONTINUED) Bow Wow on drums and newest member Greg Robles on sizzling hot guitar, the Ethel Merman Experience has a new sound, new songs and lots of new energy guaranteed to get any audience worked up into a rock n’ roll frenzy! So be there when EMX hits the stage and get ready to party! ETHELMERMAN.NET

ROOSEVELT RADIO • Roosevelt Radio’s high-energy indie rock defines the cutting edge of the San Francisco indie scene. The five-piece group formed out of Berkeley in early 2010, and they have since donned their suit jackets, megaphones, and vintage gear to turn heads and drop jaws at the top indie venues in the Bay Area and beyond. “Already inviting comparison to acts like The Decemberists, Arcade Fire, and maybe a dash of Stars. They show a knack for wonderfully punchy and melodic pop rock gems that demand you sing, hum, tap, strum and/or shuffle along to their infectiously melodious guy(s)-supported-by-girl vocals.” - San Jose Examiner. Roosevelt Radio is indie rock without the hipster. ROOSEVELTRADIO.COM FRENCH CASSETTES •

French Cassettes is a San Francisco based quartet, originally from the small town of Ripon, California. They have been turning heads at every show since they all met in high school in 2006. With an effective blend of influences they create indie pop tunes that will not only make you move, but have you humming the chorus the next day. Over the years they have been successfully making a name for themselves; they were one of four finalists in a national Myspace “Battle of the Bands” contest, as well as first place finishers in the Hayward “Battle of the Bands” and the Sacramento “State Battle of the Bands.” FACEBOOK.COM/ FRENCHCASSETTES

LE VICE community stage

• streetwear • fashion • active

450 Castro Street 415-575-3562 www.bodysf.co

Serving The Castro Since 1989

489 Castro Street 415-575-3560 www.citizensf.co

RED ROCK STAGE 18TH @ COLLINGWOOD HOSTED BY COOKIE DOUGH & DREW DROEGE AS CHLOE SEVIGNY

DREW DROEGE AS CHLOE SEVIGNY • Drew Droege has been playing Chloe Sevigny on stage (The Groundlings, Upright Citizens Brigade, Comedy Central Stage) and on the Internet for over 10 years. His videos have been called “compulsively watchable”

by The Advocate, and featured on EW’s Popwatch, PerezHilton.com, Jezebel.com, the New York Times, New York Post, and Huffington Post. His podcast, Glitter In The Garbage, was deemed “lowbrow and brilliant” in New York magazine’s Approval Matrix. He’s the recipient of Outfest Film Festival’s Special Programming Award for Emerging Talent; as well as one of OUT magazine’s Out 100, and one of LA Weekly’s Top Comedy Acts to Watch in 2012. His TV credits include Baby Daddy, Hot In Cleveland, Key & Peele, How I Met Your Mother, Up All Night, New Girl, Jon Benjamin Has A Van, Nick Swardson’s Pretend Time, Glory Daze, The Sarah Silverman Program, Halfway Home, Campus Ladies, Reno 911!, as well as Logo’s Scandalicious and New Now Next Awards. He can be seen in the films Eating Out: Drama Camp, Sassy Pants, Freak Dance, Ass Backwards, Mr. Christmas, and I’m Afraid Of Virginia Wolf. Drew is excited to bring his two man show, Strong Choices with Drew Droege and Sam Pancake, to Rebel on Tuesday, Oct 9.

MYSPACE.COM/DREWDROEGE COOKIE DOUGH •

A seasoned veteran behind the scenes, Cookie Dough’s overthe-top personality and wild antics both on stage and screen have made her an overnight sensation – some 16 years in the making! Recent credits include a guest vocal appearance with the world’s only mash-up band, Smash-Up Derby, live stage shows playing Sophia Petrillo in The Golden Girls, and a recent show with drag comedian Shirley Q. Liquor. Cookie has plans to start her own rock group, and has no plans to leave the stage any time soon.

COOKIEVISION.COM

RUBBER SIDE DOWN •

Not many bands can make Velvet Revolver look like a “chenille popgun,” but Rubber Side Down offers a bit more bang for your buck......with crashing cymbals and thunderous bass lines, ZeroFighter takes us back to the rock future.

In a music market saturated with indie-this and pop-that, Rubber Side Down strives to be different and gets back to the sort of rock seduction that makes Van Halen, AC/ DC and Aerosmith so appealing. Truthfully, this glam/rock sound is hard to come by.

RSD-MUSIC.COM

DREWE DOEGE

COOKIE DOUGH

RED ROCK STAGE (CONTINUED)

THE YOUNGER LOVERS • Brontez Purnell is the mastermind behind the band The Younger Lovers. Originally from Triana, Alabama, Purnell is a zinester (“Schlepp Fanzine” and “Fag School”), writer, dancer and musician, who now lives in Oakland, California.

He briefly played guitar for the band Panty Raid, with Seth Bogart, and then joined the group Gravy Train!!!! (as ‘Junx’). He has performed with the band Hot Ass Sex Bomb with members Janelle Hessig and Vice Cooler and he can also be found in the DJ booth at clubs in San Francisco. TWITTER.COM/YOUNGERLOVERS DARIUS LUX • The award-winning singer/songwriter Darius Lux combines his appreciation of 60s songwriting, 70s soul, 80s pop and 90s hip-hop into a current mix of soulful, rock-edged pop tunes, Darius Lux found his voice on his debut record “Arise”, and now he takes us, and his band, to the streets for his new EP, “Time is Now.” Darius’ music is a statement describing how we can take control of our lives. “For each one of us, life can be full of different fears, but we have to remember that fear is a choice. When we decide we don’t want fear and we have chosen to believe in ourselves instead, we find that we begin to receive the things in life we’ve hoped for.” Darius is currently gigging on the West Coast with his band and living his life against the grain - with every spirited note he plays; he urges us to do the same. DARIUSLUX.COM ELI MARRS • Eli started writing/singing/producing indie pop music after moving to California from West Virginia. Growing up an Air Force brat introduced him to many places, including Europe and the East Coast. Electro-pop, R&B, rap and dance music have always turned him on. Eli Mars is currently recording his debut album, which is scheduled to drop in October 2012. FACEBOOK.COM/ELIMARRSMUSIC

Since 1936

years of having it.

479 Castro Street

San Francisco, CA 94114 415 431-5365 www.cliffsvariety.com

M-F 8:30 - 8:00 Sat 9:30 - 8:00 Sun 11:00 - 6:00

RED-ROCK STAGE (CONTINUED)

XAVIER TOSCANO • Xavier Toscano has had a lifelong love of music. His music is enthusiastic, energetic, dance-urban pop. He blends his love of disco, rap, rock, reggae and R&B music; reflecting major influence from Madonna, Prince, Freddie Mercury, Michael Jackson, Tina Turner, Kylie Minogue, Timbaland, The Neptunes, and many more. Xavier believes that pop music is the soundtrack to our lives. When you hear a pop song from your past, it has the power to take you back. It brings back memories long faded into sepia back with a colorful pop, allowing the past to be instantly relived. That is why Xavier loves music so much. And that is the power he hopes to infuse into his songs. XAVIERTOSCANO.COM THE MONSTER SHOW • The Monster Show routinely draws appearances by many of San Francisco’s top entertainers. Hostess, Cookie Dough, prides herself on not just catering to drag queens and she opens the stage to performers of any gender and identity, from novice to pro. COOKIEVISION.COM CORPUS HIDEOUS • Corpus Hideous is a new queer synth rock band. Exploring themes of body dysmorphia, heavy kink, romantic idealism, spiritual dislocation, and physical trauma, they are currently booking shows in the San Francisco area and preparing to release their debut EP on iTunes and other digital distributors this year. CORPUSHIDEOUS.COM DJ MC2 • DJ MC2 is a resident DJ for many local parties, including: That’s My Jam Wednesdays at the Lookout, where he spins - and you can request - all your guilty pleasures and your favorite classic jams and hits all night. Kick It! on Sundays at The Edge, featuring retro anthems spiced with today’s hottest jams from 4:00 pm-midnight, and The Monster Show, Thursdays at The Edge from 9:00 pm-closing. DJMC2.COM

Ca f

ing

estaurant • Ca R ter • é

288 Noe Street • 431-7210

DJ TWIST

COMMUNITY DANCE STAGE PARKING LOT ON 18TH BETWEEN CASTRO / COLLINGWOOD

ELLEN FERRATO • The Castro Street Fair is ecstatic to have Ellen Ferrato at the Dance Stage this year as she makes her return into the DJ world. Ellen is best known for her popular, eight-year success with the party Sugar, and her amazing sets at 2nd Sunday. Check out her new, late-night dance party, Buzz, at Rebel on Saturday nights.

FACEBOOK.COM/ELLEN.FERRATO DJ TWIST • Twist has been providing great music for fun parties

all over the Castro and San Francisco for the past 12 years. He is best known for his energetic arrangements of electro, pop, hip-hop and the club classics on the dance floor. TWISTMIX.COM

ELLEN FERRATO

JIM HOPKINS • As a DJ, Jim has been spinning records for 30

years and has played various styles of music including underground disco, top 40 dance, new wave, synth pop, modern rock, Hi-NRG, new beat, breakbeat, nu breaks, and every style of house music.

He has currently traveled to 48 cities throughout the United States to play his fusion of energetic dance music and spends his free time in the studio working on video mixing, remixes for other labels, and his own musical creations. You can get a dose of his beats at 440 here in the Castro.

TWITCHRECORDINGS.COM

GUY RUBEN • Dishing out bootyshaking beats has been a calling for Guy Ruben since he was a kid. Fueled by everything from Madonna, Donna Summer, Depeche Mode, to Radiohead, the young music aficionado pieced together mixtapes by recording songs directly off the radio. As he matured, so did his passion, perspective, and opinion on what sounds get people to move. After some motivation from friends, Guy Ruben hit the dance floor hard in 2007, and has been entrancing partygoers with his unrelenting beats ever since at 440, Powerhouse, and Lookout.

GUY RUBEN

JIM HOPKINS

NTRY S U O C TA

CASTRO THEATRE PARKING LOT

GE

Tucked away in the Castro Theatre parking lot is the ever-popular Country Stage dance floor, brought to you

by Sundance Saloon. Here you’ll find an unbelievably friendly and welcoming crowd, whether you’re an experienced dancer or still tripping over your feet. If you don’t know how to dance, they’ll teach you - or just come on down to enjoy the spirited fun.

SUNDANCESALOON.ORG

WORLD OF WONDERMENT 18TH STREET BETWEEN HARTFORD & NOE The midway of Castro Street Fair •

Unforgettable Ping Pong Show at Red Hot’s Kooch Tent

•

Pin the Mustache on the Drag King

•

Come Corn-Holin’ with the Pleasure Pigz

•

Ask a Whore! Advice Booth

•

Mind Trips Inside Mitch Altman’s Brain Machine

•

Sweet Turkie’s Porno Photobooth • No Cock-Fighting at Bohemian Brethren’s Rooster Roulette And much, much more!

Come play with us!

E U R E K A

18th Street

D I A M O N D

MARKET STREET

STATES STREET

Red Rock Stage

SFPD

C O L L I N G W O O D

Production Office

17TH STREET

Map by CSF Staff

VENDORS

VENDORS

Dance Stage

Main Stage

V E N D O R S

V E N D O R S

19th Street

SF Artists Guild

V E N D O R S

V E N D O R S

C A S T R O

VENDORS

VENDORS

Country Western Stage

Food Court

H A R T F O R D

Vendors

Barnaby’s World of Wonderment

16TH STREET

N O E

3520 to end

Barricade Temp Blue Zone Debris Box

Toilet/ADA Toilet

Medical/Ambulance

Information

Beverage Booth

Entertainment

18TH STREET

FORD STREET

17TH STREET

Taxi Stand

THE ETHEL MERMAN EXPERIENCE community stage

A BENEFIT FOR PROJECT INFORM W W W. P R O J E C T I N F O R M . O R G

BE BOLD. BE DARING.

BE THERE! Evening of Hope–

A Night of Lifesaving Fashion Special celebrity guest: MX. Justin Vivian Bond Wednesday, October 24, 2012 6:00pm City View – Metreon San Francisco, CA Individual tickets – $175 Host packages start at $500

For more information about the event and to purchase tickets, please go to www.projectinform.org