Marketing Orientation Handouts 2009
Marketing Orientation Handouts
VIBAL Publishing House, Inc.
1253 G. Araneta Ave. Quezon City T 632-7122722 F 632-7118852
www.vibalpublishing.com
Marketing Orientation Handouts 2009
Understanding by Design (UbD) UBD is a teaching approach of the 21st century teacher for the 21st century learner The 21st century learner appreciates and utilizes visual content and is techno-savvy. The 21st century educational model • core subjects • key ideas • contains 21st century content • ICT literacy • life skills • implements 21st century learning assessment • learning, problem-solving, creative and critical thinking skills Designing for Understanding
Teachers are designers of curriculum and assessments. In following the expectations outlined in the curriculum, teachers are required to provide meaningful learning experiences for their students and determine students' needs in order to guide their teaching. They must also determine whether the goals of the students have been achieved. The teacher must focus on the learner's understanding of content and the ability to use the information rather than on the memorization of isolated bits of information. The new information focuses on "real life" or "authentic" tasks that require problem solving, creative thinking, and critical thinking. This approach requires teachers to structure what is addressed instructionally and in the curriculum around key ideas rather than try to "cover content". New tools and teaching methodologies have been developed to help classroom teachers meet the needs of their students. The use of multimedia technology in the classroom has been shown to be an extremely effective tool in addressing the learning needs of children. (Source: http://xnet.rrc.mb.ca/glenh/understanding_by_design.htm) Why do schools fail?
Traditionally, teaching and studying is aimed at information acquisition and grades but not understanding. Curriculum is rigid and teaching is text-book driven. Teachers have limited content knowledge and they usually teach what they wanted rather than what their students needed to learn. They also have limited ICT access and skills. Why Design for Understanding?
•
Information Acquisition
•
Low Student Motivation
•
Low Retention
Proofs of Understanding
Being able to... differentiate, relate, apply, explain, compare and contrast, say in simple words VIBAL Publishing House, Inc.
1253 G. Araneta Ave. Quezon City T 632-7122722 F 632-7118852
www.vibalpublishing.com
Marketing Orientation Handouts 2009
Musts in Teaching
• •
Competence in subject matter Relevant instructional models
• •
Relevant ICT skills Know your audience
Designing Lessons for Understanding
• Start with outputs • List all learnings needed to complete the outputs • Group and arrange topics • Choose supporting media • Choose supporting activities • Make your evaluation tool Note: Provide practical and useful information than technical information Lesson Outputs
• Projects • Proofs Note: Avoid Paper Reports
• •
Presentations Artifacts
• Pictures and illustrations • Demonstrations Note: Avoid Definitions
• •
Video and Animations Simulations
• • •
Try-outs Experiments Blogs
Supporting Media for Teaching
Supporting Activities
• • •
Hand-on Drills Simulators
Evaluation Tools
• Oral presentation • Project-based/performance rubrics • Self-assessment • Peer evaluation • Expert panels Note: Avoid multiple choice, true or false, enumeration and fill in the blanks Instructional Design
- process of planning everything that a learner will see, hear, taste, smell and do - planning for the learner, not for the teacher
How does Vibal Publishing Inc. comply with the UbD framework? Vibal Publishing Inc. offers complete learning and teaching packages that include: • textbook • teachers manual • Teaching Plans and Strategies • e-learning resources The teacher's manual, TPS and e-learning resources provide teaching strategies and tips in compliance with the Understanding by Design. Vibal can also provide seminars that inform and train educators with the UbD's teaching and curriculum approach. VIBAL Publishing House, Inc.
1253 G. Araneta Ave. Quezon City T 632-7122722 F 632-7118852
www.vibalpublishing.com
Marketing Orientation Handouts 2009
ICT/Digital Literacy Computer Education
Cybersmart Series for Grade School Dr. Lloyd Espiritu
Follows the DepEd vision for Information and Communication Technology (ICT) education. Responds to the call for a grade school digital literacy program Task-based minimalist approach (not software-based) Each book comes with a support CD containing free softwares, images, sounds, games for easy and efficient learning Provides well-designed learning tasks, activities and hands-on projects Uses other ICT tools such as mobile phones, Internet, etc. in learning Features modern illustrations (anime style) to make learners more interested in the lessons Comes with teacher’s handbook in CD format Integrates other subject areas such as science, literature and culture), research and communication in utilizing ICT basic operations and concepts
Computer Advantage Series for High School – Second Edition Mrs. Teresita Padasas Advances practical know-how in using Windows and the Internet Makes students proficient in the different Microsoft applications Teaches students Programming using Turbo Pascal and Turbo C computer languages Provides an introductory course on troubleshooting Enables students to design their own web pages through HTML programming and FrontPage Express. Features screenshots that help readers understand the ideas presented Takes students through the step-by-step process of doing a certain computer task Provides numerous hands-on activities to reinforce functional knowledge of computers
VIBAL Publishing House, Inc.
1253 G. Araneta Ave. Quezon City T 632-7122722 F 632-7118852
www.vibalpublishing.com
Marketing Orientation Handouts 2009
English Across Borders Through Reading (ABRE) Grades 1-6 Across Borders Through Language (ABLA) Grades 1-6 A Complete Teaching Learning Program: consists of pupils' textbooks, teacher's manual, and English CD-ROM, weblinks and lesson exemplars A technology-assisted language program: comes with English CD-ROM, weblinks and i-Teach and i-Learn enrichment An implementor of current developments in English grammar, and language teaching and learning A language program designed for the acquisition of essential understandings and competencies in language Each textbook has 4 units, 7 lessons per unit Variety of reading selections from various genre--short story, poetry, informative article, playlet etc. Provides for learning and practice of specific language skills--meaningful and realistic communication situations Relates language and reading to other subject areas Generates desirable Filipino values Recognizes individual differences
LANGUAGE IN LITERATURE 3rd edition Adheres to the competencies prescribed by the DepEd Uses developmental approach to ensure student's mastery of grammar concepts through exercises Adopted a new approach--from historical to thematic approach. Thematic approach establishes connectivity between the students and the selections. With more contemporary literary pieces Provisions for e-learning activities Multi-level grammar exercises and activities
VIBAL Publishing House, Inc.
1253 G. Araneta Ave. Quezon City T 632-7122722 F 632-7118852
www.vibalpublishing.com
Marketing Orientation Handouts 2009
Filipino Ugnayan sa Wika at Pagbasa, Serye sa Bagong Filipino, Grade School Discusses different aspect of the structure of the Filipino language (basics to intermediate level) Lessons are infused with good moral values Complies with DepEd's call to address knowledge in science and technology, socio-cultural awareness and responsibility, music and artistic skills Comes with an interactive CD-rom
Yaman ng Pamana Wika at Panitikan Integratibong Serye sa Filipino Pansekundarya An integrated series prepared in accordance to the revised competencies for 2002 Basic Education Curriculum for Secondary Education. Integration of lessons in Filipino language and literature Classic and contemporary literary works Integration of environmental consciousness and Filipino and Godly values in lessons Provides linguistic modules Integration of other disciplines such as Social Studies
VIBAL Publishing House, Inc.
1253 G. Araneta Ave. Quezon City T 632-7122722 F 632-7118852
www.vibalpublishing.com
Marketing Orientation Handouts 2009
Science SHE-EPOW Science Health Environment - Exploring and Protecting Our World Modular Approach Grades 1 - 6 Provides classroom activities through Do This in Grades 1-4 and non-classroom work through Task in Grades 5-6 Impresses on the learners the significance of technology through a relevant Technological Feature in each chapter of Grades 5-6 Develops among learners an environment-friendly attitude through the From Your Friendly Environment Officer portion in Grades 5-6 Integrates good values toward nature and the environment
Science and Technology Modular Approach Series I - IV, Second Edition Modular approach in teaching science: main topics in each chapter are broken down into smaller sub-topics for easy development and to ensure mastery The second edition is the product of the focus group discussion held last year (2008) with 120 high school science teachers from Class A schools nationwide to address the needs of the students in science textbook today. Teacher's manual recommends links to websites that will further enrich the study of science and technology Application of lessons to real-life situations
VIBAL Publishing House, Inc.
1253 G. Araneta Ave. Quezon City T 632-7122722 F 632-7118852
www.vibalpublishing.com
Marketing Orientation Handouts 2009
Math Excelling in Mathematics (Math XL) 1 - 6 Complies with Dep Ed's 2005 Refined Philippine Elementary Learning Competencies (PELC) Makes Filipino learners excel in Math and solve true-to-life problem-solving activities Bundled with an interactive Math CD-ROM that features animated selections from the textbook
Experiencing Mathematics (Math XP) I - IV Complies with the Basic Education Curriculum`s mandate for a linear-sequential teaching of math Integration of every day living and experiences to math problems Experiential approach Objective-type questions and open-ended problems - clarifies concepts through meaningful illustrative examples, graphics, and worked-out problems
VIBAL Publishing House, Inc.
1253 G. Araneta Ave. Quezon City T 632-7122722 F 632-7118852
www.vibalpublishing.com
Marketing Orientation Handouts 2009
Social Studies One Country One People, Civics and Culture Series Grades 1-6 Aligned with the current Dep Ed learning competencies - the 2002 BEC and the refined 2002 BEC implemented 2006 Updated with recent facts, statistics and interpretation Integrates the students' computer skills with social studies Comes with a Filipinism/Makabayan CD ROM series--an interactive multi-media series that cultivates nationalism Has weblinks to relevant websites and portals such as the Wikipilipinas Provides exercises related on other subjects such as Values, Art, Music and P.E
Kasaysayan, Kultura at Kabuhayan (KKK) Series, Grades 1-6 UBD integrated; Contained in the revised teacher's manual Comes with a Filipinism CD-ROM and has weblinks to relevant sites and portals
Kamalayan, Kabihasnan at Kaunlaran (KKK) Series I-IV Civilization, History and Progress (CHP) Series I - IV I - Kabihasnang Pilipino; II - Kabihasnang Asyano; III - Kabihasnang Daigdig; and IV - Ekonomiks
Acclaimed UP series Relevant 2009 historical and social events included Revised to incorporate suggestions of the National Book Development Board Has weblinks to relevant sites and portals Textbooks - written by history and social science professors Teachers manual and textbook activities were written by professors of education who have mastery of the pedagogy VIBAL Publishing House, Inc.
1253 G. Araneta Ave. Quezon City T 632-7122722 F 632-7118852
www.vibalpublishing.com
Marketing Orientation Handouts 2009
Values Education/GMRC Growing up with Good Manners, Grades 1 - 6 Integrates other subject areas such as HEKASI, Filipino, and Music Integrates social responsibility Provides enjoyable and worthwhile learning experience through well-selected literary entries and songs and appealing illustrations
Magandang Asal, Magandang Buhay 1 – 6 Cultivates the habit of analyzing situations before making decisions Integrates nationalism/love for country Teaches unique Filipino traits and values Features a natural integration of content from other subject areas
Values Education High school series 1-4 Integrates other subject areas and fields Features various literatures that exemplify good values
•
evaluated by different religious organizations such as the Iglesia ni Kristo, the Roman Catholic Church and
different Protestant sects VIBAL Publishing House, Inc.
1253 G. Araneta Ave. Quezon City T 632-7122722 F 632-7118852
www.vibalpublishing.com