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VISUAL IDENTITY DESIGN GUIDE

Corporate branding

C O N T

04

The corporate colours

07

The black and white logo

08

The corporate typeface

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The stationery

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The stationery – letterhead

14

The stationery – H.business card

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The stationery – DL envelope

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The stationery – Uniform

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The stationery – Something more

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The stationery – Website

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Tone of voice for applications

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This brand manual has been written to help you to implement the Overcomer logo and visual identity. Inside, you will find design guidelines and specifications which will not only ensure consistency across all applications, but will also help maintain a high standard of design and production at all levels. No alterations should be made to these specifications.

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DESIGN GUIDE

C

orporate branding

The Logo The Symbol On Grid

The Corporate Colours The Black And White Logo The Logo Reversals

The Logo In Minimum Size The Corporate Typeface

All of categories of corporate branding, we summarized to help you easily find the information useful for you.

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The logo Visual identity elements The main identification elements of the visual identity are the Overcomer letterform and the new mark representing two elements coming together, nature & nurture.

The relative proportion between the letterform and the symbol needs to remain consistent.

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DESIGN GUIDE

The symbol on grid Using the symbol independently from the letterfor m In specific applications, the symbol can be used independently from the letterform. While the symbol can be used without the Overcomer letterform, the latter can never be used without the symbol.

9a

9a

23 a

5a

2a

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5a

VISUAL INDENTITY

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6a

The corporate colours The Pantone, CMYK and RGB colours A palette of two basic colours has been chosen for consistent usage in most applications. The colours should preferably be printed in the specified Pantone colour.

When no Pantone colour can be used for printing i.e. in advertising, the CMYK breakdown can be used. The RGB version should only be selected for digital applications.

Print applications Pantone Process Cyan CMYK: C=100 M=0 Y=0 K=0 C=100 M=0 Y=0 K=0

Digital applications RGB: R=54 G=167 B=233

PANTONE Process Cyan

Print applications Pantone 2735 CMYK: C=100 M=100 Y=0 K=0 C=100 M=100 Y=0 K=0

Digital applications RGB: R=44 G=45 B=132

PANTONE 2735

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DESIGN GUIDE

The black and white logo When no colours are available, the Overcomer logo can be used in black and white.

Pantone Process Cyan on the letterform and Pantone 2735 on the symbol are then replaced by 100% of black.

Pantone Process Cyan on the symbol prints 100% of white.

100% of black

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100% of white

ENTERTAINMENT

100% of black

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The logo reversals The two reversal versions When necessary, the logos can be used reversed out of a solid background. Whenever possible, the green colour version should be used.

The rectangular boxes around the logos indicate samples of solid backgrounds only. The logo should never be defined by a rectangle or other shapes.

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ENTERTAINMENT

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DESIGN GUIDE

The logo in minimum size Whether using the logo’s positive version or its reversal, the minimum size for the logo is 30mm across the Overcomer logo.

30mm

VISUAL INDENTITY

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The corporate typeface For pr int and digital applications – English Bembo and Helvetica Neue is the chosen typeface for all printed material and Arial for the digital applications.

Four weights have been selected for Helvetica Neue: light or ultralight, and Bembo: regular.

Four weights have also been selected for Arial: regular, bold, italic. No other typefaces can be used.

Bembo Regular ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

Arial regular ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

Helvetica Neue light ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

Arial bold ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqrstu vwxyz 123456789

Helvetica Neue Ultralight ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

Arial italic ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 123456789

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DESIGN GUIDE

A

pplications

Letterhead H.business card V.business card DL envelope Uniform

Something more Website

All of categories of application, we summarized to help you easily find the information useful for you.

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The stationery – letterhead The letterhead To create consistency across all communications, a letterhead and continuation sheet for the Word template have been supplied.

Set the folding mark at 99mm from the top of the letterhead, length 5mm, 0.3pt and Pantone Cool Grey 8.

The letterhead continuation sheet All the graphic elements remain the same on the continuation sheet as per the main letterhead, however, the address should not appear on the sheet.

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DESIGN GUIDE

Letterhead shown at 85% of the original size.

Overcomer Entertainment Co., Ltd. 128 Phan Đăng Lưu, Quận Phú Nhuận, TPHCM T +08 3858 8418 F +08 3858 8520 www.overcomer.com

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30mm

40mm

50mm

Type first line of address on the ninth return Third line Fourth line Fifth line x Two returns after the last address line, type reference number.

On the following return after the reference, type the date. x x x x x Type name on the sixth return. x x Start letter on the fourth return. Type is Arial regular 10pt, leading 12pt justified left in a 180mm wide box.

Type name in Arial bold 10pt. x 180mm x x x Maximum number of lines: 22. Type name in Arial bold on the fifth return after the letter. x x x x Pancho Llamas Deputy Managing Director

Set legal name in Helvetica Neue bold 8pt, leading 10pt, Pantone Cool Grey 8.

Leave a half paragraph space before setting the address.

Set address in 2 lines, Helvetica Neue light 8pt, leading 10pt, Pantone Cool Grey 8.

Set website in Helvetica Neue light 8pt, leading 10pt, Pantone Process Cyan.

Overcomer Entertainment Co., Ltd. 128 Phan Đăng Lưu, Quận Phú Nhuận, TPHCM T +08 3858 8418 F +08 3858 8520 www.overcomer.com 10mm

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DESIGN GUIDE

The stationery – H.business card The business card artwork is shown at its original size.

The artwork has been supplied and only the text can be changed according to the different name and address details. No other alterations can be made.

David Pancho Creative Director 128 Phan Đăng Lưu, Quận Phú Nhuận, TPHCM T +08 3858 8418 F +08 3858 8520 E dpancho@overcomer.com www.overcomer.com

12mm

30mm

7mm

7mm

David Pancho Creative Director

30mm

128 Phan Đăng Lưu, Quận Phú Nhuận, TPHCM T +08 3858 8418 F +08 3858 8520 E dpancho@overcomer.com www.overcomer.com 7mm

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Set legal name in Helvetica Neue bold 7pt, leading 9pt, Pantone Cool Grey 8.

Leave a half paragraph space before setting the address.

Set address in 2 lines, Helvetica Neue light 7pt, leading 9pt, Pantone Cool Grey 8.

Set website in Helvetica Neue light 7pt, leading 9pt, Pantone Process Cyan.

The stationery – V.business card The business card artwork is shown at its original size.

The artwork has been supplied and only the text can be changed according to the different name and address details. No other alterations can be made.

David Pancho Creative Director 128 Phan Đăng Lưu, Quận Phú Nhuận, TPHCM T +08 3858 8418 F +08 3858 8520 E dpancho@overcomer.com www.overcomer.com

12mm

15mm 5mm

14mm David Pancho Creative Director 128 Phan Đăng Lưu, Quận Phú Nhuận, TPHCM T +08 3858 8418 5mm F +08 3858 8520 E dpancho@overcomer.com www.overcomer.com 8mm

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Set legal name in Helvetica Neue bold 6pt, leading 9pt, Pantone Cool Grey 8.

Leave a half paragraph space before setting the address.

Set address in 2 lines, Helvetica Neue light 6pt, leading 9pt, Pantone Cool Grey 8.

Set website in Helvetica Neue light 6pt, leading 8pt, Pantone Process Cyan.

DESIGN GUIDE

The stationery – DL envelope Envelope size: 220mm x 110mm Envelope shown at 65% of the original size.

Overcomer Entertainment Co., Ltd. 128 Phan Đăng Lưu, Quận Phú Nhuận, TPHCM T +08 3858 8418 F +08 3858 8520 www.overcomer.com

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The stationery – DL envelope The graphic inside the envelope can be printed in duotone – Pantone Process Cyan and Process Black.

Envelope shown at 65% of the original size.

30mm

14mm

7mm

Overcomer Entertainment Co., Ltd. 128 Phan Đăng Lưu, Quận Phú Nhuận, TPHCM T +08 3858 8418 F +08 3858 8520 7mm www.overcomer.com

Set legal name in Helvetica Neue bold 7pt, leading 9pt, Pantone Cool Grey 8.

Leave a half paragraph space before setting the address.

Set address in 2 lines, Helvetica Neue light 7pt, leading 9pt, Pantone Cool Grey 8.

Set website in Helvetica Neue light 7pt, leading 9pt, Pantone Process Cyan.

7mm

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DESIGN GUIDE

The stationery – Uniform The logo can be used as patterns for your uniform.

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DESIGN GUIDE

Mokup

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DESIGN GUIDE

Mokup

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AS UNIQUE AS YOUR DAY!

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Website

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DESIGN GUIDE

Tone of voice for applications For print applications • Write at a level that can be understood by a broad range of audiences, from native English speakers to non-native English speakers. Maintain simplicity in the copy.

• Copy should be written in a semi-formal manner, inviting guests to try the various facilities Laguna has on offer.

• Copy should be written in the first person

For web/online applications • Write at a level that can be understood by a broad range of audiences, from native English speakers to non-native English speakers. Maintain simplicity in the copy.

• Images should replace copy where possible, so as to be able to communicate to nonnative English speakers.

where possible.

• A llude to the Nature & Nurture aspect in all communications, whether describing the atmosphere of a restaurant (serene), or room service (friendly and available 24 hours a day).

• U se variety – mix up short phrases with long sentences.

• Be descriptive – in advertising collateral, bring the idea of Nature & Nature to life in the mind’s eye through descriptions evoking the five senses.

• Copy should be written in the first person where possible.

• Keep to the facts while maintaining a friendly, conversational tone – don’t create poetry or overly dramatic or dreamy images.

• Remember: if you wouldn’t say it, you probably shouldn’t write it.

• Incorporate the requisite keywords for search engine optimisation into the copy, according to the keyword lists and recommendations provided for each page.

• T ry to be as imaginative as possible when incorporating keywords and try to sprinkle them evenly throughout the copy so that they do not appear overused

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KS AN TH

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DESIGN GUIDE

www.overcomer.com