VICI Play 2025

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KIDS 2025

PLAY

PLAY

BAGHERA

Baghera designs and manufactures highquality, innovative ride-on toys for children. Each model is timeless in design and built with durable material to last.

All Baghera products comply with and are built in accordance with EU standards and are US CPSIA-tested.

Designed in France. Made in China. All products US CPSIA tested.

BON TON TOYS

Bon Ton Toys is an internationally renowned supplier of high-quality durable plush.

Bon Ton Toys distributes one-of-a-kind gifts to premium retailers in over 50 countries worldwide. Bon Ton Toys collaborates with beloved brands like Miffy and Peanuts to create enchanting toys that blend nostalgia and playfulness.

Designed in The Netherlands. Made in China

All products US CPSIA tested.

COLOR JEU

Made using an all-natural and non-toxic formula, COLOR JEU’s crayons enable creativity without the harm of industrial chemicals.

The crayons are ergonomically designed to provide the perfect fit in children’s hands.

Designed and Made in South Korea. All products US CPSIA tested.

JUMP FROM PAPER

Jump From Paper plays with graphics and illustrations to create real-world bags that literally look as if they “jumped from paper.”

The bold two-dimensional appearance of each bag is guaranteed to turn heads and serves to bring joy and fun to the mundane. From shoulder bags and backpacks to purses and wallets, every design pops with color and personality.

Designed and Made in Taiwan.

LIGHT PLUS NINE

Light plus Nine is on a mission to address posture issues stemming from heavy backpacks; the brand has an entire realm of featherweight bags for children to wear, explore, and customize. The line expands into sling bags, cosmetic bags, pencil cases, and more.

All bags have little “perforations” on them to allow for customizing with “Nimix” charms. This gives children the superpower of selfexpression - initials, characters, and quirky motifs complete the range of “Nimix”.

Designed in America. Made in China.

PLAYFOREVER

Playforever draws inspiration from classic and iconic racing cars from the 20th century.

Combining decades of research with technical car design, their collection of cars mix traditional toy design with modernism.

Designed in England. Made in China. All products US CPSIA tested.

PLAYSAM

With the goal of engaging those who seek a visual challenge, superb quality and intellectual creativity, Playsam creates timeless wooden toys for the young and young at heart.

Headquartered in Sweden, the brand offers beautifully-finished wooden cars and rocking toys. Playsam is Scandinavian design at its finest.

Designed in Sweden. Made in Taiwan. All products US CPSIA tested.

WAYTOPLAY

Waytoplay’s road sets are made with a weighty yet flexible material that’s built to last.

Safe and tested, for indoor and out, Waytoplay’s toy roads help kids to build the perfect track for their toy car collection.

Designed and Made in the Netherlands. All products US CPSIA tested.

KIDS ROOM

ROOM

EGUCHI TOYS

Drawing inspiration from Japanese simplicity, Eguchi Toys crafts beautiful handmade wooden toys.

From mobile birds to animal puzzles, Eguchi Toys merges aesthetics and education.

Designed and made in Taiwan. All products US CPSIA tested.

EO PLAY

EO PLAY is a premium collection of iconic design objects for kids. Their products are made with the highest quality materials and designed to promote soft simplicity and positivity.

Designed in Denmark. Made in Europe.

MAISON DEUX

Maison Deux is a Dutch design studio renowned for its sustainable rugs and blankets, blending playful, high-quality designs with enduring craftsmanship. Their focus on simplicity with a unique twist ensures each product is both fun and timeless.

Sustainability is at the core of the brand, utilizing 100% natural or recycled materials and aligning with UN Sustainable Development Goals.

Designed in the Netherlands. Made in India and Europe.

RIAN TRICOT

Rian Tricot’s extensive collection of knitted cushions, pillows, and blankets are well-designed with a varying yet complementary color palette.

Each product coordinates with others to bring effortless luxury and warmth to every nursery. Rian Tricot uses the softest and most durable yarns for each of their pillows and cushions.

Designed and Made in Brazil. All products US CPSIA tested.

BEAUTY

BEAUTY

NAILMATIC

Nailmatic is a French brand specializing in eco-friendly and safe nail care products, including vegan, cruelty-free, and waterbased nail polishes for children.

Beyond nail care, Nailmatic also offers a range of fun and creative products. Their temporary tattoo sets are easy to apply and remove, making them perfect for kids and adults alike. Additionally, the brand’s bath bomb maker kits allow for creating colorful, fizzy bath bombs at home, adding an extra layer of excitement to bath time.

Designed and Made in France.

OUATE

Ouate is a skincare brand dedicated to nurturing children’s skin, recognizing that it requires special care as it grows and changes.

Designed specifically for kids, their products cater to the unique needs of each age group, from babies to preteens. Ouate focuses on gentle, effective skincare routines that protect and hydrate delicate skin, ensuring it stays healthy and balanced through every stage of childhood.

Designed and Made in France.

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