Service, Quality and Style at B&Z Opticians

By Christine S. Maxwell, photos by Dan Epstein

For more than 70 years, Block and Zuckerman Opticians (also known as B&Z Opticians) has provided the highest quality eyewear to the residents of Livingston, West Orange, Short Hills, South Orange, and surrounding communities. In 2014, Ofer Steinberg purchased the well-known business and has continued this tradition.

While Steinberg has maintained the standards of excellence, he also added his own signature style. He has expanded the frame selection, which arrive almost weekly, to include many unique new lines with an emphasis on artistic frame design. However, Steinberg has also focused on having a balanced inventory that can meet every budget and taste. This includes Anne & Valentin, l.a. Eyeworks, Sabine Be, Gucci, Tom Ford, iGreen, Ray-Ban and many more.

The staff at B&Z Opticians Ofer Steinberg

In 2019, B&Z purchased the former Investors’ Savings Bank building, across the street from the old location, and renovated it extensively to reflect Steinberg’s sleek yet welcoming aesthetic. An optometric practice has been added to expand their services for the clientele.

B&Z meets the needs of all their clients with more than 1,500 frames, a well-seasoned staff, and thorough knowledge of the ever-growing lens technology. They take great pride in their ability to meet the needs of customers with the most complicated prescriptions.

Fittings begin with a thorough discussion of the prescription, the customer’s needs, and any unique applications such as computer use, sports, hobbies, and profession. All aspects of lens design and recommendations are discussed. Working with that information, frame selection begins with great care to assure it’s well-fitting and suitable for the prescription. Eyewear makes quite a statement about a client’s personality. Whether subtle, bold, or somewhere in between, the final product has to meet all these criteria while maintaining state-of-the-art optics.

Unlike large optical chains, B&Z creates a warm, friendly atmosphere. They develop relationships with their clients, as demonstrated by the multiple generations of families they are proud to serve. They look forward to “seeing” you soon!

B&Z Opticians

371 East Northfield Road, Livingston | 973-736-7647 www.bzopticians.com

About The Silverstrom Group

While the high-tech office of the family-run Silverstrom Group may speak for itself, the full-service practice takes the utmost pride in being what Dr. Gary Silverstrom describes as a “high-touch” team of well-trained, wellappointed specialists, started by his father, David, 45 years ago. “It’s not just one person’s opinion, it’s an entire team’s opinion—it’s 10 people coming together to develop the best possible plan for every single patient who walks through the door,” he says. “It’s unique because we can accomplish things faster, with the finest material, and it’s all done in-house, so we can control the final product.” It’s a fine-tuned formula that Dr. Silverstrom also contends makes it much easier on the patient, overall, regardless of their smile objectives. “The goal is that we want to do the right thing for the patient - always. It’s a relationship, and we would much rather have a long-term relationship with a patient than just fix a tooth quickly.”

SPECIALTIES

General Dentistry Cosmetic Dentistry Periodontics Endodontics Oral Surgery Dr. David Silverstrom Dr. Gary Silverstrom Dr. Amy Tran Dr. Amrita Patel

“The goal is that we want to do the right thing for the patient – ALWAYS.”