Service, Quality and Style at B&Z OPTICIANS By Christine S. Maxwell, photos by Dan Epstein
Ofer Steinberg
F
or more than 70 years, Block and Zuckerman Opticians (also known as B&Z Opticians) has provided the highest quality eyewear to the residents of Livingston, West Orange, Short Hills, South Orange, and surrounding communities. In 2014, Ofer Steinberg purchased the well-known business and has continued this tradition. While Steinberg has maintained the standards of excellence, he also added his own signature style. He has expanded the frame selection, which arrive almost weekly, to include many unique new lines with an emphasis on artistic frame design. However, Steinberg has also focused on having a balanced inventory that can meet every budget and taste. This includes Anne & Valentin, l.a. Eyeworks, Sabine Be, Gucci, Tom Ford, iGreen, Ray-Ban and many more.
In 2019, B&Z purchased the former Investors’ Savings Bank building, across the street from the old location, and renovated it extensively to reflect Steinberg’s sleek yet welcoming aesthetic. An optometric practice has been added to expand their services for the clientele. B&Z meets the needs of all their clients with more than 1,500 frames, a well-seasoned staff, and thorough knowledge of the ever-growing lens technology. They take great pride in their ability to meet the needs of customers with the most complicated prescriptions. Fittings begin with a thorough discussion of the prescription, the customer’s needs, and any unique applications such as computer use, sports, hobbies, and profession. All aspects of lens design and recommendations are discussed. Working with that information, frame selection begins with great care to assure it’s well-fitting and suitable for the prescription. Eyewear makes quite a statement about a client’s personality. Whether subtle, bold, or somewhere in between, the final product has to meet all these criteria while maintaining state-of-the-art optics. Unlike large optical chains, B&Z creates a warm, friendly atmosphere. They develop relationships with their clients, as demonstrated by the multiple generations of families they are proud to serve. They look forward to “seeing” you soon!
The staff at B&Z Opticians
B&Z Opticians 371 East Northfield Road, Livingston | 973-736-7647 www.bzopticians.com September 2022
BestofEssex.com
51
