[Portfolio] A Selection of Works by Victoria Conn 2016-2020 by viconn

A Selection of Works Content

Selected works from 2016-2020 Designed by

Victoria Conn Created in

Senior Portfolio Discipline

Graphic Design Bachelor of

Fine Arts

A S e le c tio n of Wo rks /

B ra n d i ng / H ote l S e rvice

A Selection of Works Content

Selected works from 2016-2020 Designed by

Victoria Conn Created in

Senior Portfolio Discipline

Graphic Design Bachelor of

Fine Arts

COPYRIGHT ÂŠ 2020 VICTORIA CONN All rights reserved. No part of this publication may be reproduced, stored in retrieval system, or transmitted in any form by any means electronic, mechanical, photocopying, recording or otherwise without permission from copyright holder.

Victoria Conn viconnxyz@gmail.com

This is dedicated to ... For my mother, who is always loving and supporting me, and being patient with me during every frustration. For my best friends, whose constant patient, warmth and companionship that I cannot repay even with a lifetime supply of coffee.

Table of Contents

01 / Pg. 06—33

Perfect Hideaway 02 / Pg. 34—49

Natural Habitat 03 / Pg. 50—73

Charming Portrait 04 / Pg. 74—93

Healthy Selection 05 / Pg. 94—111

Uplifting Journey 06 / Pg. 112—128

Sparkle With Joy 07 / Pg. 130—149

Spice Them Up 08 / Pg. 150—214

Wonderful Care

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Perfect Hideaway Course

Strategies For Branding Project

Hotel Service Brand Instructor

Thomas McNulty Semester

Summer 2019 Keywords

Simple & Inclusive 7

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Identity Graphic Manual Stationery Web & Mobile App Background In 2010, true to the motto “Peace to the huts and war upon the palaces”, founders discovered a factory courtyard and built their small, family hotel Hȕttenpalast located at the Berlin neighborhood of Neukölln. They strive to offer guests the chance to spend the night inside a lovingly refurbished vintage caravan or a lofty factory room. This will be a space that guests will be able to share enthusiasm, and combine their skills to create a space for occasions of creative exchange.

Design Approach The objective of this project was to chose an existing hotel service brand and revitalize it through creation of an extensive application system. The new Hȕttenpalast hopes to be where people from different places meet to share ideas and feel good. The crafted system strive to translate these experience to reach larger worldwide audience. The finalized identity was achieved through the studies on a series of recognizable symbols, along with the playful treatment of typography.

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Natural Habitat Course

Package Design 2 Project

Powdered Mix Paint Instructor

Thomas McNulty Semester

Fall 2018 Keywords

Organic & Bold 35

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Powdered Paint Packaging Paint Sample Painting Accessories Background Born in Genoa in 1937, architect Renzo Piano came from a family with an architectural descent. He first worked for his fatherâ&#x20AC;&#x2DC;s construction company when he graduated from the Polytechnic Architecture School in 1964. His first career success came when he collaborated with Richard Rogers to design the Centre Pompidou in Paris, which won them a design competition. After forming his own studio, the Renzo Piano Building Workshop in 1980, numerous museum commissions led him further into a groundbreaking success, such as the Whitney Museum of American Art in New York.

Design Approach The objective of the project is to design a conceptual line of environmental friendly paint line that would be created under the collaboration of an artist or designer. Renzo Piano is one of the most influential green architect. Out of his works, the California Academy of Sciences is one of the most acclaimed. It features a roof that was inspired by the seven hills of San Francisco. The packages were drew from the same inspiration, embracing a blend of the beauty in nature with urban cityscape.

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Charming Portrait Course

Graphic Design 2 Project

Boutique Store Brand Instructor

Thomas McNulty Semester

Fall 2018 Keywords

Timless & Joyful 51

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Identity Graphic Applications Stationery Web & Mobile App Background Simply put, Collage Gallery is delicious. Itâ&#x20AC;&#x2122;s a constantly changing jewel of a shop in Potrero Hill. This home decor store and art gallery offers great items to beautify your home. Collage Gallery was first established as a gallery to showcase the creations of the owner, collage artist Delisa Sage, along with other artworks of female artists within the Bay Area. Founded in 1991, the shop still maintained its role as an art gallery, but it had grown further to embrace forms of art creations such as accessories or home decors created by local craftsmen.

Design Approach The objective of the project was to chose an existing local boutique located within San Francisco, and revitalize the brand through the creation of memorable graphic system. The Collage Gallery is a brand that is full of ingenuity and creativity, along with the embracing of timeless appreciation of many areas of arts and craftsmanship. The brand image was chosen to be refresh through the symbolic depiction of a sparrow, which often known as the figure for creativity, friendliness, and communal values.

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Healthy Selection Course

Visual System 1 Project

Visual System Study Instructor

Phil Hamlett Semester

Spring 2019 Keywords

Organic & Vibrant 75

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Identity Graphic System Application Web & Mobile App Background Food system is the whole infrastructure that includes the food production process that occurs from the fields to the plates. Food is always an important part of society, from our histories to the cultures. Therefore, it has great effects on us socially, physically and environmentally. In recent years, consumers began to heavily value sustainability of the manufactured products, along with concerns in environmental and physical health with the exposure.

Design Approach The objective of the project was to design a visual system through the study of a topic of investigation. Through the creation of an app that connects local farm products, trustworthy and healthy produces become directly accessible to consumers. It will allow businesses to build a better connection with the community and potential consumers. The service will not only create business values, but it will also make positive social impacts to support healthy communities, strong economies, and environmental resilience.

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Uplifting Journey Course

Package Design 3 Project

Skincare Line Instructor

Thomas McNulty Semester

Fall 2019 Keywords

Dynamic & Strong 95

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Bottled Packaging In Varied Sizes Retail Display Cosmetic Tube & Jar Background Goldwin started its history in 1950 from a small knit fabric factory, Tsuzawa Knit Fabric Factory, in Oyabe City in Toyama Prefecture. It had grown into a dependable brand that builds high-end apparel for both the city life and adventures on the slopes. Following the brandâ&#x20AC;&#x2122;s selection for competition uniform in the 1964 Tokyo Summer Olympics, the brand provided wears of fellow international ski teams over the years.

Design Approach The objective of the project was to expand a chosen brandâ&#x20AC;&#x2122;s product line into skincare. GOLDWIN offers premium skiing and lifestyle apparel which combined simplicity, durability, design and practicality for the best city and outdoor lifestyle. The sophisticated and innovative apparels attracted a large following of consumers and athletes that preferred unisex product. Embedding its brand identity in simplest form to its products, the new skin care line hope to present the brandâ&#x20AC;&#x2122;s versatility, practicality and technicality for every occasion.

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Sparkle With Joy Course

Package Design 3 Project

Cleaning Products Instructor

Thomas McNulty Semester

Fall 2019 Keywords

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Create Package Structure For Pet Cleaning Products, In Varied Sizes Background Petmate began with the founding of Doskocil Manufacturing in 1959, with the creation of the very first dog kennel. Although the company originally specialized in kennels, growing demand for other pet supplies led to an emphasis on other product categories. The company produce many of their products at the manufacturing facilities in Arlington, Texas. At Petmate, that love and passion which forges the bond we all have with our companions fuels the joy and dedication exhibited the line.

Design Approach The objective of the project was to create a cleaning product line with varied packaging sizes and shapes. Petmate is an international pet supply company committed to providing fun, trusted, quality products to enhance the lives of pets and their families. The brand utilize eco-friendly manufacturing techniques to ensure that pets and their families have a beautiful world to play in. To translate this philosophy, using a typography, color coding along with the new playful logo, the story and quality of the products are translated through a familiar and welcoming retro direction.

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Spice Them Up Course

Typography 4 Project

Art Exhibition System Instructor

Ariel Grey Semester

Spring 2020 Keywords

Subliminal, Bold 131

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Discourse Book Poster & Banner Exhibition Booklet Mobile Ticket App Background Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. A good advertisement tells us we need something even before we think we do. We may not have to think for ourselves as much but we do have to be more discriminating to decipher what is credible and what isnâ&#x20AC;&#x2122;t.

Design Approach The objective of the project was to design a visual system for an art exhibition that focus on important issue. The goal is to provoke conversations and of the large influences the tool had affected us, whether it had hindered or helped promotions in different parts of the society. It should provoke the target audiences to question our needs. Keeping these in mind, the system was crafted with visuals inspired by Pop Art, bold typefaces and swiss design.

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Wonderful Care Course

Package Design 4 Project

Retail Store Brand Instructor

Thomas McNulty Semester

Spring 2020 Keywords

Simple & Inclusive 151

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Produce Product Visual Systems For Retail Sub-Brands Team Members: Gloria Au, Victoria Conn, Michael Ferrer, Tiffany Kuo, Lucien Shih

Background This was a collaborative project that focuses on the development of a unique and cohesive system for a conceptual retail store, possibloe line extensions, and sub-brands. Many animals that are rescued have been neglected or abused, and have emotional scarring that requires special attention. An estimated 90% of the animals that enter shelters are adoptable, or could be, with care and treatment. The team saw a rising demand around the care toward pets with special needs, and we strive to provide a personalized and inclusive experience.

Design Approach The objective of this project was to create an conceptual retail store that enveloped around one social issue. We want to explore the limitless possibilities behind the conventional pet supplies and specific pet needs through packaging. The target demographic ranges from millennials to boomers, who are the ones that are statically more willing to adopt cats and dogs from a shelter or a rescue organization. The retail brand and its extensive sub-brands hope to include both physical and emotional scarring that needs special cares.

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Retail Brand: Buddy

A S e le c tio n of Wo rks /

About Our Vision We envision a multi-brand retail concept that carries various lines that is targeted towards pet owners and sheltered animals. Each product brand, along with its packaging are carefully considered and thoughtfully designed to cater towards pets with special needs. The retail brand and subbrands hope to include both physical and emotional scarring that needs extensive special cares.

Sub-Brand: Second Nature

(Disabled Pets)

Sub-Brand: Revive

(Senior Pets)

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Small - CBD Balm - CBD Oil - Pet Training Socks - Allergy Test Kit - Joint & Bone Supplement

Small - Skin Lotion - Tear Stain Remover - Hand-feeding Syringe - Vitamins - Eye Drops - Supplement

Medium - Post Surgical Healing Shirt - Travel First Aid Kit - Life Jacket - Drag Bag

Medium - Ear Relief Wash - Shampoo - Conditioner - Support & Lifting Harness - Food Bowl - Travel Towel

Large - Pet Wheelchair - Travel Kennel - Special Diet

Large - Dry Food - Pet Diaper - Pet Crate

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Sub-Brands

Flagship Location

Buddy is a mutlibrand retail concept store that includes: 1. Second Nature (Disabled Pets) 2. Revive (Senior Pets) 3. Pawsitive (Mental Health) 4. Byte (Tools & Gadgets)

The conceptual store hope to build its first few locations at: 1. Echo Park, Los Angeles, CA 2. Pearl District, Portland, OR 3. Ballard, Seattle, WA

Sub-Brand: Pawsitive

(Mental Health)

Sub-Brand: Byte

Small - Calming Soft Chews - Supplement - Essential Oil - Essential Mist - Topical Cream - Itch Wipes / Pouch

Small - Electronic Ball - Air Purifier (Plug) - Nail Trimmer - Dryer Brush - Scissors

(Tools & Gadgets)

Medium

Large

- Treats - Pet Sunscreen - Dog Wash - Calming Vest - Infatable Protective Collar - Itch Wipes / Cylinder

- Scratchpad - Calming Pillow

Medium

Large

- Grooming Clipper - Slow Feed Bowl - Pet GPS Tracker - Automatic Food Dispenser - Automatic Water Fountain - Robotic Vacuum

- Massage Pad - Circut Puzzle - Litter Box - Ball Launcher - Air Purifier (Tower) - Handheld Vacuum - Grooming Toolkit

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Here's Some Statistic To Remember

The Targeted Demographic

Approximately 7.6 million pets enter shelters every year, which inlcudes 4.1 million dogs and 3.5 million cats. An estimated 90% of those animals that enter shelters are adoptable, or could be, with care and treatment. Tragically, about 4 million of these healthy and adoptable pets are euthanized each year in Americaâ&#x20AC;&#x2122;s shelters. That means more than 9,000 are euthanized per day.

Ranging from millennial to boomers, they are the ones that are statistically more willing to adopt cats and dogs from a shelter or a rescue organization.

Meet Jacob

Age: 31

Occupation

About The Pet

Audio Engineer

Waffle was born with several genetic mutations, had to be bottle-fed, and had difficulty being adopted. Waffle suffered from osteopetrosis for which she received medication.

Income & Spending He earns $60,000 annually; spends an average of $7,000 on pet products per year

Meet Calley

Location: Portland, Oregon

Age: 62

Location: Los Angeles, California

Occupation

About The Pet

Product Designer

In poor health with deformed legs and a curved spine, Pikelet was saved from death row in a council pound and fostered by Calley. Besotted with the little pup, she adopted him within a month.

Income & Spending She earns $120,000 annually; spends an average of $11,000 on pet products per year

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I d e n ti t y C o l le c tio n

Identity Collection

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IBdra e nntidti y ngC /o H l leote c tio l Sne rvice

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My Deepest Thanks

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Ac k n owle dge m e n t

To My Family, for supporting my dreams and fight against all the odds. Thank you for putting me onto the right path. Thank you for having the patience, to watch over and wait for me to grow up and become a better individual. To My Friends for understanding every word I may have misspoken. Thank you for putting up with my anxieties and worries. Thank you for staying by my side and lifting my spirit, I am simply grateful for each of your existence along the way. To My Friends thank you for providing advices and knowledge along the way, and helping me fix each misguided pixel. I learned a lot from great instructors such as Ariel Grey, Bob Slote, Brian Toth, David Hake, Hunter Wimmer, Jane Brown, John Nettleton, Mary Scott, Phil Hamlett, Thomas McNulty, and Tom Sieu.

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Contact Victoria Conn vconndesign.net viconnxyz@gmail.com 415 279 3680

Instructor Mary Scott

Course BFA Senior Portfolio

School Academy of Art University School of Graphic Design

Semester Fall 2020

Printing & Binding Blurb.com

Paper Stock Mohawk Superfine Eggshell ProLine Uncoated 100# Text

Typeface Roc Grotesk (Kostic Type Foundry)

Photography Pexels.com Unsplash.com

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V ic to ria C o n n

Contact Info vconndesign.net 415 279 3680 viconnxyz@gmail.com

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