Contact: Heather Kessen Landau Public Relations 216.912.2856 hKessen@LandauPR.com
Mark Bromiley Roxul, Inc. 905.864.8367 Mark.Bromiley@roxul.com Booth W1091
For Immediate Release
FIRE-RESISTANT ROXUL INSULATIONS HELP DELAY THE SPREAD OF FLAMES Roxul’s non-combustible insulations provide additional time for homeowners and firefighters ORLANDO (January 12, 2011) – When fire strikes a home, every second counts. Suddenly, the choice of insulation used in the home becomes a critical factor in terms of escape time, property damage and environmental impact. Unlike other insulations that may actually fuel fire and cause it to spread, both Roxul® Safe’n’Sound™, an acoustical insulation for interior walls, and Roxul® ComfortBatt®, a superior thermal insulation for exterior walls, are non-combustible and can withstand up to 2,150 degrees Fahrenheit. Roxul insulations are made of stone wool, a combination of natural basalt rock and recycled slag. Since they are made from stone, they possess the fire-resistant characteristics of stone, giving homeowners an added level of comfort and safety, while providing the benefits of superior thermal and acoustical insulation. On average, it would take two hours for Roxul insulations to begin to be affected by a house fire. In comparison, other types of insulation batts will completely melt in just over 40 minutes, and certain insulations combust in as little as 20 minutes (according to ASTM E119 fire testing). This marked difference in fire resistance gives homeowners using Roxul insulations extra time to get out of their home while allowing for additional time for the fire department to arrive. “When properly installed, Roxul has been shown to effectively delay the spread of fire which, in turn, may give homeowners a better chance of survival,” said Mark Bromiley, product manager for Roxul. “Installing Roxul can serve as a preventative measure against fire damage.” -more-