Vik Shen Portfolio by Vík Shen

Vik Shen Portfolio

portfolio

Vík Shen

iF DESIGN TALENT AWARD

Winner Project

GoogleStop

Group Project by Vík Shen and Dora Ho Role: Product concept and design, 3D modeling

Inspired by Google Assistant, this project leverages AI technology to assist travelers by automatically recognizing spoken languages through the voice assistant. Travelers can intuitively ask any travel-related questions, with the option to seamlessly transfer information offline to their personal devices.

GoogleStop is designed as a compact and conveniently placed multifunctional traveler service hub, suitable for installation in airports, metro stations, or any public space. Its goal is to eliminate potential inconveniences during travel and reduce the anxiety travelers may feel when navigating unfamiliar locations

Futen Villa

Visual Identity and a Rebrand for a Local Inn Role: Lead of the Branding and Visutal Design

Futen Villa is a quaint guesthouse nestled in the mountains, known for its distinctive exterior featuring red-brick archways and lanterns.

The visual branding adopts a modern design approach, combining minimalist, soft lines and harmonious colors with custom illustrations. This contemporary aesthetic complements the guesthouse’s natural surroundings while revitalizing its traditional exterior.

Suann-Lam Inn

Visual Identity and a Rebrand for a Local Inn Role: Lead of the Branding and Visutal Design

Suann-Lam is a self-check-in inn designed with convenience and simplicity in mind. The visual branding for Suann-Lam features playful colors and designs to attract younger guests, complemented by its mascot, “Lam-é,” which emphasizes a relaxed and hassle-free check-in experience.

Sunrise Agriculture

Visual Identity for a Local Agriculture Bussiness Role: Lead of the Branding and Packaging Design

Sunrise Agriculture is a regional brand representing smallholder farmers. The logo draws inspiration from the daily life of farmers who start their work at dawn, witnessing the sunrise over the rice fields. This concept is further enriched with illustrations of natural elements, highlighting vitality and a handcrafted essence while maintaining a polished and refined aesthetic. The warm orange-yellow color palette, inspired by both the sunrise and ripe rice, reinforces the brand’s identity and connection to nature.