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THE GRAND TOUR DISCOVER HOW VICTOR FOR MUSIC STRIKES THE PERFECT CHORD FOR THE WORLD’S TOP MUSICAL ARTISTS words > RACHEL INGRAM
V IC T OR M A G A ZINE
What do a rock star and a world leader have in common? A lot, it seems, when it comes to travel anyway. Due to the complexity and changing nature of a music tour, organising transport for such an event is not unlike arranging an official tour for a head of state. In fact, in certain situations, it can be more complicated. As such, music touring is considered the highest echelon of corporate travel. “The protocols for flying a rock star or a world leader are very similar,” says Bobby Perez, Executive Vice President of Victor and head of the Victor for Music division. Confidentiality and privacy are key to the operation, he reveals, as are timing and security. Both also come with large entourages, although celebrities often have the added pressure of fan presence and a vast amount of equipment.
The Victor for Music division launched in 2012 and quickly snowballed into a trusted travel partner powering the world’s most demanding tours. The experienced team has managed more than 2,000 tour legs for the highest performing professionals in the film, music, and live entertainment industries. Flyers have collectively sold 1.5 billion albums, won around 50 Grammys and more than 200 MTV Music Awards. Once a tour booking is made, a dedicated Victor Tour Director works with the tour’s manager to build and manage the travel itinerary. “We do everything for them, to the point that they don’t even have to think about what airport they’re going to,” Perez says. “As well as planning the most efficient route, we also work out what is going to be most cost-effective, as well as
