online 10.2010
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the hAsselblAd MAsters AwArds closing dAte for subMissions – deceMber 31st 2010.
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editorial
We’ve just returned from photokina 2010 and what an exciting week it’s been! The Hasselblad booth attracted thousands of visitors who came to check out our cameras and gear and we enjoyed providing photographers with answers about the development process and the technology behind the Hasselblad products in our Knowledge Center. A special stage was set for photographers to get a first-hand look at – and, for some, the chance to shoot along with – professional automobile photographers Günther Raupp and Roberto Bigano. On a second stage, renowned fashion photographer Tom Hagemeyer re-created the excitement of the Paris cabaret with a burlesque show, complete with special costumes and visual effects. Enthusiastic visitors were given the opportunity to photograph this amazing event using the latest H4D. Photokina is the perfect venue to launch new products and we were proud to reveal “the stuff” that our engineers and labs have been working on for quite some time. The new H4D-31 generated great enthusiasm from photographers as well as industry press. Additionally, we launched the CFV-50 (an option for V-system users to transition to digital), two new HC lenses, the eye-catching red H4D Ferrari Limited Edition camera, and an H4D-system firmware upgrade that adds new and useful functions to H4D cameras. Expanding on our lead in high resolution multishot capture, we released the latest news from Hasselblad Labs on a 200 megapixel capture device. Based on the Kodak 50 megapixel sensor mounted on the Hasselblad patented symmetrical multi-shot frame, this capture device accurately positions the sensor to capture 6 shots, which form a 200 megapixel image. (For more details, please see page 4) Of course, we’ve also been hard at work improving and expanding our powerful and easy to use Phocus software. In addition to updating Phocus to version 2.6 with valuable new features, we launched two additional Phocus standalone options: Phocus Quick and Phocus Mobile. The former offers an even more streamlined workflow while the latter is the perfect companion for iPhone and iPad users. The trio of Phocus products, each catering to a different need, offers photographers the flexibility of choice, to match a range of different workflows. (For more details, please see page 5) Thanks to our team of experts, our great products and the people who visited our booth, this was the most successful photokina to date. We hope to see you in 2012, where we think you’ll find even more exciting products and events at the Hasselblad booth. Enjoy this new issue of VICTOR online.
Content
During Speedweek at the salt flats in Utah, USA, Alexander Babic took photos of drivers and the start lineman Buddy James (right)
4 >> News New Hasselblad products: The new H4D-31, the CFV-50 digital back, a 200 megapixel capture device, an H4D-40 in Ferrari design, Phocus 2.6 and two new lenses were introduced at photokina · Trade fair impressions: The Hasselblad stand in Cologne.
8 >> alexander babic Virtually endless space, unusual cars and suntanned faces – equipped with an H3D-31, Alexander Babic went to Speedweek at the Bonneville salt flats in Utah, producing atmospheric images somewhere between staged and documentary photography.
20 >> ben hattenbach Users of the Hasselblad Owners’ Club have chosen an image by the US-American landscape photographer as Photo of the Month. At VICTOR online he introduces some of his most beautiful shots, and explains why photography for him is both an art and a sport.
24 >> august bradley The distinctive conceptual fashion images by US American Hasselblad Master August Bradley tend to oscillate between nostalgia and avant-garde. Bradley’s images have an artistic feel and a sense of drama and mystery that makes them unique.
36 >> preview In November the Hasselblad Studio in London will be celebrating its inauguration. Some photographers have already tried out the new location. In time for the opening, one of the resulting port folios will be shown in the November issue of VICTOR online.
Yours, Peter Stig-Nielsen, Director Digital Camera Products Hasselblad A/S
ONLINE 10/2010
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victornEWS H4d-31 H4D Line Grows with the H4D-31
The latest member of the H4D family: The H4D-31 is equipped with the same advanced technology as the H4D-40 and offers photographers True Focus, among other features
Enthusiasm for the H4D line of cameras has exceeded expectations so Hasselblad is proud to announce a new member of the H4D family – the H4D-31. The H4D-31 is an excellent digital alternative for high-end DSLR photographers who want to supplement their imaging toolbox with a medium format camera. The H4D-31 is also offered as an option for Vsystem users who want to transition to digital using their current lenses via the bundled CF-lens adapter. Like the H4D-40, the new H4D-31 delivers superior image quality, Hasselblad Natural Color Solution (HNCS) and Hasselblad’s groundbreaking True Focus technology. Currently shipping, the H4D-31 is available in two configurations. The first bundle, designed for high end 35mm DSLR photographers comes with an 80mm lens. The other kit comes with a CF-lens adapter, which allows V-system customers to use their V-lenses. Both options are priced at 9,995 Euro (plus tax). In addition to the new H4D-31, Hasselblad plans to issue a free firmware update for H4D system cameras by the end of this year in response to customer requests. The firmware will provide an electronic spirit level, a rear panel LCD preview in tethered mode and GIL support for the H4D-60. ■
CFV-50 New digital back for V-System Hasselblad Labs 200 Megapixel Capture Device Hasselblad Labs has been working on an ultra-high resolution capture device based on its advanced multi-shot technology and recently released test results from a new 200 megapixel capture device. At its core is a 50 megapixel sensor, which is mounted onto the Hasselblad patented symmetrical multi-shot frame. The frame uses piezo-electrical actuators to accurately position the sensor to capture 6 sequential shots that, when combined, creates a true 200 megapixel file. Combined with new color algorithms and filtering techniques, color information from the Bayerpatterned pixels is processed in such a way that it supersedes the information that would be captured from a single-shot using a theoretical 200 megapixel single-shot sensor. Multishot cameras, such as the H4D-50MS, provide the ultra-high resolution, color accuracy and uncompromising quality required by photographers who photograph in studios and museums capturing costly products such as cars and jewelry. With the addition of an extended multi-shot mode, these professionals will be able to capture larger, higher quality files than are currently available. Upon successful completion of testing, Hasselblad plans to release the new ultra-resolution capture mode for H4D-50MS cameras by early 2011. Factory upgrades to all current H4D-50MS will be available at a fee to be determined. ■
With the introduction of the CFV-50, V-system photographers now have a third option for moving from film to a powerful digital capture device. This 50 megapixel device builds on the successful releases of the CFV-16 and the CFV-39. Custom built to match the design and functionality of the V cameras, the CFV-50 is compatible with vir tually all existing models including the 202FA/203FE/205FCC. Cable-free operation and optimized integration between back, body and lens ensures an almost seamless conversion from film to digital. The CFV-50 offers a balanced combination of ease of use and advanced features including Hasselblad’s DAC lens correction technology for most V-system Carl Zeiss lenses. Just as it does for H-system lenses, DAC completely corrects for anomalies such as distortion, lateral chromatic aberration and vignetting. Thanks to Hasselblad Natural Color Solution, which uses one generic profile, the CFV-50 delivers accurate colors right out of the box, adding to the digital back’s ease of use. Flexibility is also key to the CFV50’s appeal, with its square and horizontal format options. You can shoot to a CompactFlash card or hook the camera up to your computer for tethered capture – you can alternate between the two to suit your needs according to the nature of the work at hand. The CFV-50 is available now for 11,980 Euro (plus tax). ■
The new 50 megapixel CFV-50 back now gives V-system users an additional option for turning their camera into a powerful digital capture device
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software better, simpler, Phocus 2.6 New lenses HC Macro 4/120-II and HC 3,5/50-II
Limited Edition Hasselblad meets Ferrari
Even something good can be made better: At photokina 2010, Hasselblad introduced the HC 3,5/50-II and the HC Macro 4/120-II – new versions of two favorite H-system lenses, with considerable improvements to optic design. With higher performance, leading to more practical applications, both lenses will continue to meet the future demands of digital photography. In size, weight and appearance, the HC 3,5/50-II is identical to its predecessor, yet its cross-section shows that it has been completely reconstructed, with 11 lenses in 7 groups. The aim was to increase the performance of this all-round, wide-angle lens. The result is a higher resolution that captures the finest details of a motif, with a more uniform performance across the whole image area, that ensures an even more dependable and better result than its already powerful predecessor. The HC 50-II also shows improvements in the important close-up range, where performance results are even greater than
If you were at photokina, perhaps you were one of the first to see the unique new H4D Ferrari Limited Edition camera, a collaboration that celebrates the iconic Hasselblad and Ferrari brands. For more than 6 decades, Ferrari and Hasselblad have been leaders in technological innovation, passion for excellence and extraordinary sense of style. It is these qualities that make the pairing of the companies a perfect fit. Finished in Ferrari’s striking “rosso fuoco” red and bearing the legendary Ferrari Racing Shield, this addition to the H4D line will appeal to Ferrari and Hasselblad fans who appreciate the innovation, quality and high end design that both companies are known for. The H4D Ferrari is bundled with an 80mm lens and the set is presented in an exclusively designed and engineered box that is as distinctive as the camera itself. The case features a glass top labeled with the distinctive Ferrari Racing Shield. Only 499 units of this exclusive camera will be produced worldwide. Look for the H4D Ferrari Limited Edition at Ferrari shops and Hasselblad distributors this October. ■
The completely overhauled HC 50-II lens (left) achieves an even higher resolution than its already powerful predecessor Compared to its predecessor, the HC Macro 4/120-II (right) provides higher resolution and improved performance in the close-up area
before. For the new version of the HC Macro 4/120-II, the close-up range is, of course, even more fundamental, as it works in a reproduction scale of up to 1 to 1. Compared to its popular predecessor – also as a portrait lens –, the performance of the new lens has been significantly enhanced. And it is precisely with portraiture that the improved color correction feature ensures that outof-focus-areas of the image are noticeably cleaner and more harmonious. With the HC Macro 120-II, the developers once more did an outstanding job at considerably increa sing the lens’s overall resolution. ■
At photokina, Hasseblad introduced Phocus 2.6, the latest version of the workflow software, as well as “Phocus Quick”, a simple and fast software for direct importing, and “Phocus Mobile”, a high-performance extension for iPhone and iPad owners. Phocus 2.6 comes with a Healing tool for removing dust, which can save photographers the need to process pictures with a special program. In addition, for more efficient sorting, images can now be rated with stars. The Lens Correction tools for H and V cameras have been combined into one tool to balance out the handling for the photographer. What’s more, image settings can now be saved and loaded, so that proven processes can be applied more easily to other pictures. Just like the previous version, Phocus 2.6 not only opens RAW data from Hasselblad digital cameras and backs, but also supports formats such as Tiff, DNG, CR2, NEF and many more from over 150 cameras from other manufacturers. Consequently, the uniquely efficient Phocus software can also be used with a second camera. Phocus 2.6 is now also available for Windows users, though the first update allowing it to process data from other cameras will only come towards the end of the year. Phocus Quick is a quick and efficient way to move data from the camera to the picture processing program of choice. The free software reads and interprets data from all Hasselblad digital cameras and transfers it directly to the preferred program. RAW data can be stored and, for preview purposes, lower resolution pictures generated. Thanks to Digital Auto Correction (DAC) and the great color interpretation, the perfect Hasselblad digital camera quality is maintained. Using WLAN, Phocus Mobile can connect to a Mac or a PC where Phocus is
Phocus 2.6. also allows Mac users to work with 3rd party files, and provides a high-performance extension for the iPhone and iPad. Phocus Quick offers fast, direct importing
running, allowing iPhone and iPad users to browse through and evaluate pictures with their clients. The photographer can also use and trigger off the computer-linked camera wireless from a distance, meaning greater freedom and mobility within the studio. ■
499 units of the Hasselblad H4D Ferrari Limited Edition are being produced. In addition to Ferrari’s unique “rosso fuoco”, it also bears the legendary Racing Shield
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A live catwalk fashion shoot ensured glamor at the Hasselblad stand. Visitors were able to photograph burlesque-style models (right) with an H4D-40 (below)
Experts answered visitors questions about Hasselblad cameras, lenses and software – at the counter or in the lounge area of the Hasselblad booth
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Swedish photographer Hans Strand won the Hasselblad Master Award for his landscape photographs. At photokina he gave a 30 minute Masters lecture Masters Stephan Zirwes, Claudio Napolitano and Joao Carlos (left) attended the presentation of the “Hasselblad Masters Vol. 2 – Emotion” book (above)
From the catwalk to the Knowledge Center – the many facets of the Hasselblad stand. Further videos of the trade fair can be seen at www.hasselblad.com
Please find this movie at www.hasselblad.com
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Large format prints of the “Emotion� photos produced by the Hasselblad Masters 2009, were on show at the exhibition area of the Visual Gallery
The Knowledge Center is an important feature of the booth. It is here that visitors can get an idea of the technology and developments behind Hasselblad products
Please find this movie at www.hasselblad.com
Exciting, informative, forwardlooking? Visitors report on their impressions of the Hasselblad booth. Further videos can be found at www.hasselblad.com
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Under the direction of Hasselblad experts, visitors to photokina were able to take part in a hands-on shoot, photographing the Ferrari California with an H4D-40
Renowned car photographer, G端nther Raupp, gives a Master Class, demonstrating his setup and exposure techniques on a Ferrari California
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Alexander Babic Endless space, unusual cars and suntanned faces – equipped with an H3D-31, German photographer Alexander Babic went to Speedweek at the Bonneville salt flats in Utah, producing atmospheric images merging staged and documentary photography. Thanks to the central lens shutter, the glittering background posed no problem.
The Bonneville salt flats in Utah are the mecca for lovers of high speed. During Speedweek, they turn up with self-made, or at least tuned-up, cars
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Portfolio Alexander Babic
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Men with adrenaline in their blood: Babic took portraits of the racing drivers Don Biglow (left page), Fred Vance (this page top), Shane San Miguel (this page middle) and Danny Thompson (this page below)
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Alexander Babic was particularly happy to photograph legendary Speekweek driver Skip Hedrich (this page middle). Hedrich put on a red neck scarf especially for this spontaneous photo shoot
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Alexander Babic Portfolio
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Fully concentrated before the race: For this close-up of Ken Zimmerman, German portrait photographer Alexander Babic used an H3D-31 to capture razor sharp images of the driver’s intense concentration and anticipation before the start of the race
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During Speedweek, Jim Jensen gives the drivers the start signal at the longest of the three race tracks at the Bonneville salt flats. Portrait photographer Babic takes advan足tage of a break to immortalize Jensen in full regalia
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According to the Guiness Book of Records, Texan Leslie Porterfield is the fastest woman in the world on a motorcycle, and she is the first woman on a conventional motorcycle in the Bonneville 200mph Club. She posed for Alexander Babic just before the start
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Portfolio Alexander Babic
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Babic built a simple set close to the starting line, where he photographed drivers Ron Brown (left page), George Poteet (this page top), Bob Biehler (this page bottom) and start lineman Buddy James (this page middle)
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Portfolio Alexander Babic
The endless expanses of Utah’s salt flats provide a surreal backdrop to the yearly Speekweek event – and for Babic’s photo shoot. Here you see the border line of a race track
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German photographer Alexander Babic was inspired the moment he saw the 2005 movie “The World’s Fastest Indian”, which was based on a true story: Anthony Hopkins played New Zealander Burt Munro, who spent 25 years tuning up his motorbike, took it to Speedweek at the Bonneville salt flats, and broke the speed record. “I immediately knew I wanted to go there too,” Babic, who specializes in portrait photography, remembers. The Bonnevile salt flats in Utah, USA, where Speedweek is held every year in August, cover an area of 47 square miles, providing a gigantic backdrop for Babic’s photo shoot. For over 60 years, Speedweek has drawn exciting protagonists: People from every corner of the world travel to this Mecca of speed record-breaking attempts, to take part either with their own creations, or, at least, with tuned-up cars – according to Alexander Babic, people of all ages and social status, with a huge portion of gasoline in their blood. “It was a challenge to take portraits with a consistent, professional set-up and well-prepared lighting, as well as a background both similar yet varied,” Alexander Babic says, remembering his week-long shoot. To create diversity in the otherwise uniform salt desert, he captured tuned-up motorbikes, or specially constructed ones, in the background, as well as racing cars and turbine powered dragsters zipping by in the distance. Sometimes he included border lines or tire tracks in the salt.
Every morning at sunrise, Alexander Babic prepared his simple set with flash lights and tripod, right at the starting line of one of the three courses. Because Babic was at the heart of what was going on, he was able to spend the days talking to interesting-looking racers who were not yet
buckled up. Having the set close to the starting line made it easier for him to get drivers to pose before beginning their races. Alexander Babic was particularly delighted that legendary driver Skip Hedrich allowed him to take his portrait, moments before once again driving his “American Eagle” at record-breaking speeds. Babic was pleasantly surprised by the H3D-31’s handiness, and found that the camera’s quality added unique value to the portraits. “Thanks to the central lens shutter, I could manipulate and darken the sparkling bright background relatively easily when using the flash,” Alexander Babic adds. Babic’s Speedweek images have already been exhibited in Munich and Zurich – one of the motifs was even enlarged to 110 x 160 cm. “It shows the phenomenal quality even with the supposed smallest back piece – as far as resolution is concerned – from the H3D series,” Babic says, adding, “An acquaintance of mine even had a close up of one of the racing driver in the series enlarged to 3x4 m, and the picture was still totally impressive and the quality outstanding.” During his stay in Utah, Babic also took pictures of the endless landscape and some of the racing cars – a good balance to his very direct portraits. Already for his final year thesis – for which Alexander Babic received a BFF Promotion Award – the Hamburg based photographer explored men and their machines. At the time he took portraits of truck drivers in Australia and South Africa. The pictures appeared in a photo book titled “Roadshow”. Alexander Babic could well imagine the pictures he took at the salt flats as the beginning of a big book project about “the myths of racing”, for which Babic would visit other legendary race tracks, like the 24 hours of Le Mans or the Isle of Man TT. www.alexanderbabic.com During his week-long photo shoot at the Bonneville salt flats (above), Alexander Babic used an H3D-31 to capture, among others, racing driver Shug Hanchard
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Ben Hattenbach Members of the Hasselblad Owners’ Club have chosen a picture by Ben Hattenbach as Photo of the Month. Introducing the US-American landscape photographer and his aesthetic world.
Ben Hattenbach is a partner in an L.A. law firm, who, over the past three years, has also earned money as a photographer. He began taking pictures when he was five years old. His early motifs included zoo animals and the giant Sequoia Redwoods – today he specialises in landscapes. “For me, photography is both an art and a sport. I regularly pack up my Hasselblad and trek to some of the most hostile, least visited corners of the world,” Hattenbach explains. The Photo of the Month chosen by the members of the Hasselblad Owners’ Club (next page, top right) was taken in Iceland with an H3D-39, in a geothermally active area called Hvera vel lir. Hattenbach appreciates the camera’s dynamic range, tonal properties, and resolution, as well as the quality of the resulting prints. “I’ve been pleasantly surprised at how well the H3D handles the extreme environments where I’ve used it. My H3D has visited both Death Valley and the Arctic at least five times each, as well as many mountain peaks, glaciers and volcanoes in between,” he says. The photographer considers himself an environmentalist and conservationist, and is careful not to leave any negative traces on the countryside he immortalizes. At the same time, he hopes that his breathtaking landscapes will have a useful impact. “I hope my photographs inspire others to help protect our vanishing wilderness,” Hattenbach explains. Vita: born in Santa Monica/USA in 1970; freelance photographer since 2007; Hattenbach’s pictures were recently exhibited at the Boyden Gallery in St. Mary’s College of Maryland. www.benhattenbach.com www.hasselblad.com/hoc
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Hasselblad Master portfolio
up and coming
august Bradley “With photography’s capability to freeze time, it is possible to look behind the developing scene and get a better idea of the emotions lying just below the surface,” US American photographer August Bradley explains. His distinctive conceptual images, somewhere between nostalgia and avant-garde, are often distinguished by an artistic feel and a sense of drama and mystery. Among his clients are mass market consumer brands like Skechers, as well as high fashion clients such as Louver by Louis Verdad, the Los Angeles Fashion Week, and beauty products by Paul Mitchell. In addition, he takes many pictures for international fashion and culture magazines. Bradley’s private work often becomes the starting point for a commercial project. “I myself initiate nearly half my pro jects, though virtually all of them are eventually picked-up and used by clients. Many of the most powerful images were projects I started on my own – this is the work that defines who we are as artists,” the LA-based photographer explains. Bradley took most of the pictures shown on the following pages for a special Fashion Week Show at the Los Angeles Museum of Contemporary Art (MOCA). He used his much-appreciated H3DII-39. “With the H3DII camera, every aspect of the technical issue of capturing the image is taken care of, so I can forget all of that and concentrate on the emotional and conceptual elements of the images – focusing my attention on working with the models/subjects and crafting the light and composition.” www.augustbradley.com www.hasselblad.com
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Next victor online: 1 November 2010 Be surprised by inspiring portfolios, keep up-to-date with the most significant photographic trends and read leading news for the photography community. On November 1st, 2010, check your monitor for the next issue of VICTOR online.
hasselblad studio >> Discover a portfolio that was produced at the new Hasselblad Studio in London
Julia FullertonBatten >> Modern, deeply symbolic tableaux vivants by the British fine-art photographer
>> Discover the aesthetic world of the photographer who took the Hasselblad Owners’ Club photo of the month: Tim Wallace
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Items and topics in the next issue of VICTOR online may be changed or post-poned due to editorial or other reasons.
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Imprint VICTOR online | 10/2010 www.victorbyhasselblad.com info@victorbyhasselblad.com
Realization: IDC Corporate Publishing GmbH, Hamburg, Germany
Publishing House /Advertising: Center of Service GmbH Hammerbrookstr. 93 20097 Hamburg, Germany Tel.: + 49.40.25 40 48-69 (Fax: - 40) E-mail: info@centerofservice.com
All articles and illustrations contained in the online magazine are subject to the laws of copyright. Any form of utilisation beyond the narrow limits imposed by the laws of copyright and without the expressed permission of the publisher is forbidden and will be prosecuted. We accept no responsibility for unsolicited material and this will only be returned if appropriate postage is included.
Photographer Relations Manager Hasselblad: Christian Nørgaard Christian.Norgaard@Hasselblad.dk
Hasselblad is a registered trademark of Victor Hasselblad A/S, Denmark. Place of jurisdiction and execution: Hamburg, Germany
Publisher: Stephan Bittner, Center of Service GmbH
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