VICTORIA BUSINESS IMPROVEMENT DISTRICT
2013/14 ANNUAL REPORT
ANNUAL REPORT
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IN PICTURES 1. 19 bus routes transport 20 million passengers from Victoria each year 2. The Diamond Garden at The Queen’s Gallery 3. Our friendly Ambassadors are multi-lingual and able to direct visitors and Londoners Cover. Wind Sculpture in front of Howick Place by Yinka Shonibare, MBE © Howick Place.
Unless otherwise stated, all photos by Mickey Lee. © 2014 Victoria Business Improvement District 3
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Design by luckytigerdesign.co.uk
CONTENTS
VICTORIA BUSINESS IMPROVEMENT DISTRICT
2013/14 ANNUAL REPORT Introduction 5 Achievements 6 Safe and Secure
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Clean and Green
11
Showcase Victoria
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Destination Victoria
19
Prosperous Economy
23
Financial Information
27
Victoria 2020
29
Board Members
30
Victoria BID Boundary
31
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INTRODUCTION
Introduction Victoria is experiencing phenomenal growth through an ambitious pipeline of redevelopment that is radically transforming this historic location. We are seeing a vibrant business community emerging that is engaging with the local community, creating a location that encourages the interplay between people and the built environment. New commercial, leisure and residential space is being created, complemented by high quality public realm and open space for all to enjoy.
Tom Foulkes, Chairman, Victoria Business Improvement District
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Ruth Duston, Chief Executive, Victoria Business Improvement District
The Victoria Business Improvement District (BID) was established in 2010 as a result of the major redevelopment plans for the area. The local business community agreed that Victoria has the potential to become a dynamic destination of choice and a location where businesses work collaboratively to facilitate change through the BID model. Over the last four years we have invested over ÂŁ6million of funding, collected from the local business community with further investment from our public and private partners. This will see an additional spend of ÂŁ4bn by 2018, focusing on infrastructure and new development. Many of the challenges Victoria faces are complex, requiring a collective approach to delivering change. Over the past year, Victoria BID has been engaged in a wide range of activities delivered in partnership with SW1 businesses and driven forward by the dedicated Victoria BID team. Under our stewardship we have focused on encouraging economic growth and investment from the London and Global economy. It is our job to galvanize support and investment to put Victoria on the map. As we approach the penultimate year of our first term, this Annual Report demonstrates the power of partnership and the results that can be achieved through working in synergy with others who share the same vision. We will continue to drive the momentum ensuring business remains at the heart of decision making for Victoria. The BID will influence change and foster a stronger representation through new development; better transport and infrastructure; a reduction in crime; increase in green space and an enhanced public realm. Taking a holistic collaborative approach with our partners will create a unique and vibrant quarter within central London.
ACHIEVEMENTS
Achievements Over the past 12 months we have undertaken a wealth of activity for each of our five strategic themes. The following pages highlight our achievements and outputs. Now in our fifth year of operation, the Victoria BID Renewal is firmly on the agenda. We hope to count on your support to build on what we have achieved as we move into the second phase of the Victoria BID. Making decisions with you, not for you, remains at the very heart of everything we do.
IN PICTURES Victoria integrates the new with the old: 123 Victoria Street, The Queen Victoria Memorial and 62 Buckingham Gate
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SAFE AND SECURE
Safe and Secure The Safe and Secure programme (the first of its kind for British BIDs), has established a bedrock of business policing initiatives over the past year spearheaded by our resident Business Policing Manager, a highly experienced police sergeant seconded from the Metropolitan Police Service (MPS). The Safe and Secure programme is guided by local businesses and organisations, with a view to the Victoria BID team helping and strengthening the area as a safe and secure district in which business flourishes. Businesses are keen to make their contribution to ensure that visits to Victoria are as incident free as possible. Metropolitan Police Service (MPS) and British Transport Police (BTP) are important partners in delivering a first-class, safe and secure environment in Victoria. A core Victoria BID aspiration for 2015-2020 is to carry forward and build upon both the financial and strategic partnership support of the local Police team, targeting crime that affects our members and improving public safety. Over the past 12 months, we have undertaken a number of measures to support business contingency planning to assist businesses to plan and mitigate against disruption and associated risks. The Safe and Secure theme ensures that it is business as usual in Victoria.
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6% 2% 59% 32% 1%
SAFE AND SECURE
BUSINESS CONTINUITY COUNTER TERRORISM PHYSICAL SECURITY VOLUME CRIME ECONOMIC CRIME
GRANT INCOME Period from 01 April 2013 to 31 March 2014 SAFE AND SECURE Grant and other income
15,447
Contributions in Kind
22,490
SAFE AND SECURE
BUSINESS CONTINUITY To deliver educational support to businesses to improve resilience in Evacuation Planning, Disaster Recovery and Business Continuity. OUTPUTS / ROI 1. Business Continuity Management Seminar: 35 business delegates trained 2. Emergency Preparedness Seminar: 35 business delegates trained 3. Evacuation Planning: In excess of 30 businesses advised 4. City Security And Resilience Networks (CSARN) seminars: 16 delegates attended relevant seminars COST £4,789 £2,000 Contributions in Kind
COUNTER TERRORISM To support CONTEST: The United Kingdom’s Strategy for Countering Terrorism. Improving business experiences, training and awareness. OUTPUTS / ROI 1. A RGUS table top exercise (Managerial Awareness Training): 40 business delegates trained 2. GRIFFIN Seminars x 2 (Accreditation Awareness Training for front facing personnel): 300 business delegates trained
3. Explosives Seminar (Awareness of Improvised Explsive Devices): 40 business delegates trained 4. Fairway Events (Workplace CT Training): Delivery to 5 businesses (in excess of 50 people) 5. Document Awareness (Fraudulent Document Training with HR staff): Delivery to 2 businesses (in excess of 10 people) COST £1,367
4. 12 Street Pastors patrol Victoria Thurs – Sat 5. Metropolitan Police Volunteers (MPV) programme gives members of the public the opportunity to support the MPS: 3 volunteers recruited 6. Crime Prevention and Design Assessments (penetration testing within the built environment): In excess of 25 site visits COST £47,893 £15,147 Contributions in Kind
£5,600 Contributions in Kind
PHYSICAL SECURITY To reduce business security risk from external threat through provision of visible public confidence boosting initiatives. OUTPUTS / ROI 1. Body cameras (used by police to capture ASB): 28 cameras in operation 2. Rough sleeping security patrol (Team of 4 guards): 2920 patrolling hours since inception. 47% overall reduction on rough sleeping 3. Community Safety Accreditation Scheme (CSAS). Westminster’s first CSAS team was introduced and sponsored by Victoria BID: Renewed vetting of 6 guards, recruited 8 new guards
IN PICTURES The Victoria BID works closely with the Metropolitan Police Service (MPS) and British Transport Police (BTP)
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SAFE AND SECURE
IN PICTURES The Victoria BID works closely with the Metropolitan Police Service (MPS) through the dedicated Business Policing Manager who is a highly experienced seconded police sergeant
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SAFE AND SECURE
VOLUME CRIME Listening to business policing needs and responding to emerging crime threats by improving communication channels and enhancing policing services. OUTPUTS / ROI 1. Established Westminster South Street Population Steering Group (tactical rough sleeping group): 18 positive action meetings 2. Wildlife Crime Exhibition: 512 interactions with business delegates. 2000 information flyers distributed 3. Facewatch. The online crime reporting and intelligence community: 173 new memberships 4. Westminster South Licensed Premises Group: Quarterly meetings 5. Radio Link. Businesses share a direct radiolink to local police team: 173 radio users 6. Crime Prevention Surgeries/Initiatives: 33 public/private police surgeries with 10,850 items distributed/over 650 Chelsea clips installed across licensed premises/10,000 vehicle crime leaflets distributed/1 computer licence purchased for property recording. 7. Crime prevention seminars: 10 seminars delivered
8. Cycle Safety (established strategic quarterly Steering Group, delivered high profile exchanging places cycle safety initiatives and created cycle safety literature): 4 meetings/ full partnership attendance, 6 cycle events delivered averaging 400 visitors per event, 10,000 leaflets distributed 9. Accreditation with Association of Business Crime Partnerships (ABCP): Accreditation to operate as a Business Crime Reduction Partnership. Awarded with distinction COST
Awards SAFER BUSINESS AWARD DISTINCTION Accredited by the Association of Business Crime Reduction Partnership (ABCP) as a fully operational Business Crime Reduction Partnership.
£26,254 £14,890 Contributions in Kind
ECONOMIC CRIME Highlighting vulnerabilities and sharing intelligence to combat organised crime. OUTPUTS / ROI 1. Fraud Seminars x 2 (Fraud and Cyber-crime awareness events): 2 x Events (60 business delegates trained) 2. Cash Handling Fraud Initiative: 200 Businesses advised and ultraviolet lights distributed COST £435 £0 Contributions in Kind
IN PICTURES Visitors and Londoners alike appreciate the friendly face of policing
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CLEAN AND GREEN
Clean and Green Since 2010, Victoria has taken big strides to take leadership in the development of sustainable business environments through retrofitting of green and blue infrastructure, research and the promotion of greener business in the area. Victoria BID is championing a sustainable green agenda and continues to act as a platform for business to take a lead in enhancing the overall urban environment in Victoria. We are working closely with public and private sector partners to achieve a positive change in the physical landscape. We are keen to provide the area with a highquality public realm, with pleasant places and green spaces. This increase in green infrastructure benefits the environment as well as the workers, residents, visitors and Londoners who come into Victoria on a daily basis.
25% 35% 27% 13%
CLEAN AND GREEN
Issues around making businesses greener and more sustainable, changing the behaviour of employees and engaging with the local community are all coming to the forefront of business policy agendas. Businesses with green and community focused agendas will find it easier to grow for the years to come. The Victoria BID acts as a platform for business to take a lead in enhancing the overall urban environment in Victoria and helps shape the area for future development. Over the past 12 months we have worked with developers, landowners and statutory services to make Victoria a pleasant and welcoming place in which to do business and spend time. Highlights of the year include establishing one of London’s largest and most environmentally beneficial living walls at The Rubens Hotel at The Palace and the launch of the Green Infrastructure Audit Best Practice Guide that has been widely admired by the other London BIDs as a key initiative.
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CATHEDRAL PIAZZA BID ENHANCEMENT GREENING IMPROVEMENTS ENVIRONMENTAL AMBASSADOR
GRANT INCOME Period from 01 April 2013 to 31 March 2014 CLEAN AND GREEN Grant and other income
7,534
Contributions in Kind
9,737
CLEAN AND GREEN
WESTMINSTER CATHEDRAL PIAZZA A day-time cleansing team and falconer employed to rejuvenate this unique space for residents, workers and visitors. OUTPUTS / ROI 1. 3,795 hours worked by the Piazza team* 2. 52 visits to the Piazza by the falconer *Annual leave/sick days not included.
COST
GREENING IMPROVEMENTS
BEEKEEPING
AIR QUALITY
To install, promote and monitor the impacts of green infrastructure in order to raise the profile and harness the economic, social, public health and environmental benefits green infrastructure provides.
Training beekeepers and educating members of the public about the value of pollinators in urban areas and showing through biodiversity that London is a living city.
Raising the profile of air quality with local businesses and highlighting the steps they can take to improve it, from the supply chain to communications and from the built environment to walking and cycling.
OUTPUTS / ROI 1. 1 x new c.180 square metre biodiversity garden created and planted with 4,230 plants and bulbs
£59,412
2. 1 x Green Infrastructure Audit Best Practice Guide published comprising interviews with 50 individuals from 45 organisations
BID ENHANCEMENT
3. 1 x 5-month bat monitoring project delivered
A night-time cleansing team removes chewing gum from pavements throughout the BID area. A roaming falconer helps control pigeons.
4. 1 x 6-week wildlife event held with Safe and Secure 5. 31 x articles secured in domestic and international media channels including ITV London, The Times, The Guardian, and London Evening Standard
OUTPUTS / ROI 1. 2 x hive assessment site visits undertaken
OUTPUTS / ROI
2. 2 x beekeeping seminars delivered
1. 35 x businesses met
3. Display event material produced for Bee Collective social enterprise
2. 4 x air quality case studies drawn up
COST
COST
£1,598
£0
RECYCLING
ENVIRONMENTAL AMBASSADOR
To promote recycling amongst BID levy payers.
3. 5 x air quality pledges drawn up
2. 1 mile of pavement wet washed and steam cleaned of chewing gum and dirt
COST
3. 13 falconry visits to The Victoria Palace Theatre
£9,737 Contributions in Kind
Our unique Environmental Ambassador alerts Westminster City Council on a wide range of environmental and urban landscape issues including: graffiti and fly posting; street cleaning, signs, bollards and street furniture; roads and pavements; drains and gullies; street pollution; road works; abandoned vehicles; vandalized phone boxes.
£7,534 Grant and other income
OUTPUTS / ROI
OUTPUTS / ROI 1. 2,024 hours worked by the night team*
*Annual leave/sick days not included.
£64,986
OUTPUTS / ROI 1. Electrical goods picked up and recycled COST £70
COST
1. 2,585 environmental issues reported
£84,179
2. 92% environmental issues resolved COST £30,000
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CLEAN AND GREEN
IN PICTURES 1. There are over a dozen trained beekeepers in the Victoria area 2. Lunchtime relaxation in the Cardinal Place Rooftop Garden 3. London in Bloom has recognised Victoria as a Silver Award Winner 4. Designer Professor Nigel Dunnett at The Diamond Garden at The Queen’s Gallery 1
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5. The Living Wall at The Rubens at The Palace Hotel
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CLEAN AND GREEN
What our partners say “ The beautiful façade of the Queen’s Gallery, Buckingham Palace is now complemented by a wonderful area of calm and beauty outside the gallery. Victoria BID and the designer, Nigel Dunnett have created a garden bathed in light that the public can enjoy.” Sir David Walker, former Master of the Household at Buckingham Palace
“ I welcome the work of The Victoria Business Improvement District in creating this garden, which not only honours Her Majesty’s reign, but will also make a contribution to improving biodiversity and air quality here in Westminster.” Cllr Ed Argar, Westminster City Council’s Cabinet Member for City Management, Transportation and the Environment
“ After many years of neglect, the team from Victoria BID worked to provide us with a solution to clean up and restore the pavements outside the Hotel and Restaurant to a standard befitting of the area and the hotel.” Edward Riches, Hotel Manager, Crowne Plaza London St James
“ Discarded chewing gum is becoming blight on London’s pavements, and is something that first greets and lastly departs our guests, so the excellent job that you did in having our pavements cleaned up was sincerely appreciated.”
Awards PLACE MAKING AWARD SUSTAINABILITY One of 16 awards run in association with Planning Magazine and Regeneration & Renewal Magazine. LONDON IN BLOOM SILVER AWARD London in Bloom is a campaign and competition where Boroughs, communities, residents, businesses can work together to improve the environment of London to make a greener, cleaner place to live, work and visit.
Malcolm Hendry, General Manager The Rubens at the Palace hotel, 41 Boutique and bbar Restaurant
“ We were delighted with the results and thrilled to have been able to benefit from this initiative by Victoria BID.” Graham Copeman, General Manager, The Goring Hotel
“ Thank you for the support; I have seen an improvement with the chewing gum off the pavements around Howick Place and Victoria Street.” Sulman Shah, Sales Support Manager, House of Fraser
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SHOWCASE VICTORIA
Showcase Victoria Capturing the changing shape of the Victoria BID area is about helping create a strong place. There is an epic quality to the endeavour underway in the built environment and transport infrastructure changes that link Victoria to the UK, to Europe and the world. We are actively capturing this epic narrative to share via our online media and in our digital image database and videos to support our branding and marketing actives that are at the heart of Showcase Victoria. Victoria has a rich cultural offer and some of London’s best hidden gems. We want Victoria to be a destination of choice, providing a sense of place and ownership by those who work, live and visit the area. The Showcase Victoria theme is about challenging and changing the existing perceptions of the Victoria area as a place to pass through quickly. We deliver this theme through two main streams: a comprehensive and evolving marketing and public relations strategy; and by working with local, national and international communications and press contacts via targeted outlets as well as selected social networks.
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15% 16% 25% 44%
SHOWCASE VICTORIA
DIGITAL MEDIA MARKETING/PROMOTION BRANDING PUBLIC RELATIONS
GRANT INCOME Period from 01 April 2013 to 31 March 2014 SHOWCASE VICTORIA Grant and other income
7,500
Contributions in Kind
–
SHOWCASE VICTORIA
PUBLIC RELATIONS
BRANDING
DIGITAL DATABASE
MARKETING COLLATERAL
To build excellent media relations with key journalists and commentators to generate targeted local, regional and national coverage across online, print and broadcast channels.
To use print, digital and outdoor media channels to strengthen the brand and identity of Victoria BID and raise awareness of our projects.
Building a digital database of photographs, images and video for marketing collateral and online promotion of Victoria BID.
OUTPUTS / ROI
OUTPUTS / ROI
To design and produce a range of marketing collateral that highlights key programmes, events and developments to raise the profile of Victoria BID at local, national and international level.
1. 1 x visitor information kiosk
1. 150 x unique images
2. 3 x mega rear London bus advertisements for 1 year
2. 14 x unique videos
OUTPUTS / ROI 1. 80 x online, printed and television stories 2. 300 x Victoria Vibrancy Reports COST £40,554
3. 50 x deck chairs 4. 2 x project hoardings
COST £13,538
OUTPUTS / ROI 1. 50,000 x tourist maps 2. 1,000 x built environment brochures 3. 1,000 x Victoria venues brochures
5. 1 x green/living hoarding
4. 5,000 x Victoria Privilege Card flyers
COST
COST
£22,564
£7,213
£7,500 Grant and other income
IN PICTURES The Valentine’s Wall on Westminster Cathedral Piazza with over 750 messages
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SHOWCASE VICTORIA
IN PICTURES 1. Our Visitor Information Kiosk fitted with an iPad 2. The Victoria BID was the first BID to establish the successful Ambassador programme that has been copied widely 3. To date, www.victoriabid.co.uk has attracted over a quarter of a million unique page views 1
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SHOWCASE VICTORIA
PROMOTIONAL MATERIAL
CORPORATE ENGAGEMENT
ONLINE PRESENCE
To produce and distribute a range of promotional materials to workforce, residents and visitors to showcase the Victoria BID and raise awareness.
To develop key relationships with the local work force through direct corporate engagement whilst raising the profile of Victoria BID projects locally.
To grow and establish a robust online and social media presence for Victoria BID to raise awareness of our projects, relevant news, development pipelines for future plans.
OUTPUTS / ROI
OUTPUTS / ROI 1. 1 x promotional event stand
OUTPUTS / ROI
1. 250 x branded t-shirts
2. 5 x corporate engagement events
1. 880 x Twitter followers
2. 1,000 x branded ponchos
3. 12 x e-newsletters
2. 337 x Facebook likes
3. 1,000 x branded hand fans
4. 500 x corporate engagement folders
3. 43,140 x people reached through Facebook
4. 1,000 x branded canvas bags 5. 1,000 x branded pens 6. 10,000 x branded oyster card holders
COST £588
4. 14,508 x video views on Vimeo 5. 154,047 x page views on victoriabid.co.uk 6. 32,870 x unique visitors on victoriabid.co.uk
7. 1 x public art installation
COST
COST
£250
£6,381
IN PICTURES The launch of the Victoria Vibrancy Report Phase 1 received extensive local, regional and national multi-channel coverage
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DESTINATION VICTORIA
Destination Victoria Victoria Station is undergoing a major £700 million improvement programme to modernise what is the UK’s sixth largest point of entry and to facilitate 100 million passengers by 2020. As well as encouraging Londoners, the wider community and visitors to engage with the programme through our marketing and public relations activities, we deliver promotional projects, which are gaining momentum year-on-year within the Victoria BID community. Over the past 12 months we have held a number of exciting, engaging and creative events attracting residents, Londoners and visitors. These include installing an 11m long wall on the Westminster Cathedral Piazza as an engaging piece of public art on St. Valentines’s Day that was covered by 750 messages and engaged with 3,700 people. The most exciting aspects of Victoria’s rejuvenation are manifest in its return to being a place that mixes business, residential and retail uses, rather than merely being a commuter-friendly repository of office blocks. Firmly positioning the area as a destination of choice for both businesses and visitors alike will ensure that Victoria will emerge as a nationally and internationally renowned area.
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85% 6% 6% 2% 1%
DESTINATION VICTOIRA VICTORIA
AMBASSADORS CORPORATE EVENTS PUBLIC EVENTS INSTALLATIONS EVENT SPONSORSHIP
GRANT INCOME Period from 01 April 2013 to 31 March 2014 DESTINATION VICTORIA Grant and other income
750
Contributions in Kind
9,880
DESTINATION VICTORIA
AMBASSADOR PROGRAMME
SOUTH WEST FEST
VICTORIA DETECTIVE
COCKTAIL MAKING
Our seven-strong multi-lingual and friendly team of Ambassadors help visitors, tourists and Londoners find their way around the Victoria BID area and to London-wide destinations.
Making a financial contribution to ongoing planning, delivery and continued success of the local community festival in Victoria.
To deliver an innovative event to engage local workers, encourage teamwork, foster networking amongst businesses and raise the profile of Victoria BID.
To deliver an innovative event to engage local workers, encourage teamwork, foster networking amongst businesses and raise the profile of Victoria BID.
OUTPUTS / ROI
OUTPUTS / ROI
1. 10 x unique businesses engaged
1. 10 x unique businesses engaged
COST
2. 50 x people engaged
2. 50 x people engaged
£5,000
COST
COST
£4,223
£3,169
£1,260 Contributions in Kind
£1,260 Contributions in Kind
SUMMER DECK CHAIRS
CHOCOLATE MAKING
To provide purple deck chairs in Lower Grosvenor Gardens during the summer months for workers, residents and visitors to enjoy time outdoors.
To deliver an innovative event to engage local workers, encourage teamwork, foster networking amongst businesses and raise the profile of Victoria BID.
OUTPUTS / ROI 1. 7 x Ambassadors working 7 days a week 2. 357,163 x visitors engaged 3. 3,890 x store visits
OUTPUTS / ROI 1. Gold sponsorship which supported the overall delivery of the festival
COST £234,000
CHRISTMAS IN VICTORIA To partner with local stakeholders and deliver a comprehensive range of activities and events throughout November and December 2013 promoted to local workers, residents and visitors thereby raising the profile of Victoria BID.
WII WIMBLEDON To provide a free Wii Station in the public domain and encourage local workers, residents and visitors to enjoy a game of Wii Wimbledon during the tennis season whilst raising the profile of the Victoria BID. To provide an additional evening of Wii Tennis for local businesses to network. OUTPUTS / ROI
OUTPUTS / ROI 1. Chairs provided June to September 2013
OUTPUTS / ROI
1. Located on Victoria Station main concourse
1. 1 x piece of public art installed
2. Over 500 people engaged
2. 3 x interactive events delivered (giant snow globe, ice sculpting, tree decorating)
3. 50 x businesses engaged
COST
COST
£3,539
3. 1 x light switch-on event 4. Over 10,000 people engaged
£4,291 £1,260 Contributions in Kind
2. 50 x chairs produced
OUTPUTS / ROI 1. 10 x unique businesses engaged 2. 50 x people engaged COST £2,970 £3,360 Contributions in Kind
COST £8,564 £450 Contributions in Kind £750 Grant and other income
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DESTINATION VICTORIA
IN PICTURES 2 1. Decorated by the local community, young and old, 850 LED candles light up an eco-friendly Christmas Tree in Lower Grosvenor Gardens 2. Ice sculpture in the form of a wishing well; frozen inside are 1,000 local workers’ Festive Wishes 3. Our events throughout Victoria are attracting a huge following on Twitter, Facebook and Instagram 4. Art and wellbeing are all part of the new Victoria
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DESTINATION VICTORIA
PUB OLYMPICS
ANNUAL GENERAL MEETING
To deliver an innovative event to engage local workers, encourage teamwork, foster networking amongst businesses and raise the profile of Victoria BID.
Staging an interactive, theatrical AGM to increase attendance numbers and maximise BID Project exposure.
OUTPUTS / ROI 1. 10 x unique businesses engaged 2. 50 x people engaged COST £2,863 £750 Contributions in Kind
VALENTINE’S DAY To deliver an interactive, exciting and talked about public art installation to encourage local residents, workers and visitors to create a public art piece whilst raising the profile of Victoria BID.
OUTPUTS / ROI 1. 100 x attendees COST £1,950 £1,600 Contributions in Kind
FITNESS WEEK To partner with local businesses to deliver a programme of free, tailored, physical activity in Lower Grosvenor Gardens for local workers, residents and visitors to live healthier and enjoy outdoor space in Victoria whilst raising the profile of Victoria BID.
WESTMINSTER CATHEDRAL TOWER To offer on a first come first served basis readers of the BID newsletter the opportunity to view developments in Victoria from the balcony of Westminster Cathedral Tower. OUTPUTS / ROI 1. 250 x readers engaged COST £250
NEW YEAR WORKSHOP To partner with local businesses to deliver a programme of free, tailored, physical activity for local workers, residents and visitors to live healthier whilst raising the profile of Victoria BID. OUTPUTS / ROI
OUTPUTS / ROI
1. 1 x local business engaged
1. 3 x local businesses engaged
2. 100 x people engaged
2. 100 x people engaged
COST
2. Over 750 messages created on the wall
COST
£249
3. Over 3,700 people engaged
£1,864
OUTPUTS / ROI 1. 11m long wall installed on Westminster Cathedral Piazza
FLASH MOB To deliver a spontaneous singing event to promote Victoria as a destination for culture and raise the profile of Victoria BID. OUTPUTS / ROI 1. 250 x singers engaged 2. 5,000 x people engaged COST £125
Awards THE WELCOME PEOPLE: TEAM OF THE YEAR (2013) Best Team Award for visitor welcome and street concierge services; business visits on behalf of Victoria BID; environmental audits and intelligence gathering.
COST £2,494
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PROSPEROUS ECONOMY
Prosperous Economy With an emphasis on economic growth, Victoria will see more than £1 billion of investment poured into the area over the next six years, making it one of the most exciting and desirable locations in London. By the end of its first term in 2015, the BID will have invested more than £7 million of funds into making Victoria a more prosperous economy that all can share – businesses, residents and visitors. Victoria BID wants to achieve rising prosperity and better quality in Victoria for both businesses and residents alike. Our Strategy is the driving force behind achieving this ambitious agenda and sets out our vision for shaping a prosperous economy for the transformed Victoria. Key partners have joined up and are actively working together with Victoria BID to support economic growth, encourage innovation and enhance the competitiveness of the district. The key components of achieving our objectives in relation to business growth are expanding Victoria’s business base, increasing the output of local businesses and increasing innovation and entrepreneurism. Since its inception, Victoria BID has pledged to maximise Victoria’s economic potential by developing a strong mix of assets from inward investment through to increased footfall and spend. This past year the BID continued to champion the revitalisation of Victoria’s economy, encouraging a vibrant and rich mix of businesses that will continue to enhance Victoria as an attractive place to live, work and visit and reinforce SW1 as a destination of choice for new investors.
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PROSPEROUS ECONOMY
26% DATA & RESEARCH 11% PRIVILEGE CARD 22% FOOTFALL & SALES 20% CSR & NETWORKING 21% EMPLOYMENT SCHEME
GRANT INCOME Period from 01 April 2013 to 31 March 2014 PROSPEROUS ECONOMY Grant and other income
35,056
Contributions in Kind
120
PROSPEROUS ECONOMY
DATA & RESEARCH
EMPLOYMENT SCHEME
To examine and commission research studies and activities which contribute positively in the future economic development of the area.
To provide a professional, one-stop recruitment service for BID members and to support the local economy by matching local vacancies with appropriately skilled candidates.
OUTPUTS / ROI 1. Victoria Coach Station Economic Impact Assessment study completed 2. Victoria Coach Station Grant: £7,500
OUTPUTS / ROI 1. 61 x new businesses signed up to the scheme
3. Published 1 Retail Health Check study
2. 62 x people secured work through the Work Place Coordinator
4. Victoria designated as a Neighbourhood Area
3. 151 x vacancies generated in Victoria.
5. Drafted a Neighbourhood Forum Constitution
4. 14 x young people into internships / apprenticeships
6. Compiled and published 1 Vibrancy Index Report COST
5. 359 x candidates received Employment Support Sessions
£24,400
COST £22,785 £32,821 Grant and other income
IN PICTURES 62 Buckingham Gate
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PROSPEROUS ECONOMY
2
4
IN PICTURES 1. Victoria Quarter cafe corner
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2. 2 0,000 of our Privilege Card holders have access to great discounts in Victoria 3. S ales increased annually by over 11% in Victoria, compared to the 0.4% national average 4. O ur dedicated Emplyment Scheme generated over 150 vacancies and helped 62 local people into sustainable local jobs
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PROSPEROUS ECONOMY
FOOTFALL & SALES
CSR & NETWORKING
VICTORIA PRIVILEGE CARD
BUSINESS NETWORKING
To monitor and increase footfall and sales in Victoria .
To design a CSR Strategy for the businesses in Victoria, support local charities and act as a brokerage service linking businesses to charities and community groups, helping them fulfil specific volunteering opportunities.
To provide a discount card scheme for the employees and residents of SW1, by signing up new businesses, promoting their offers and circulating Victoria Privilege Cards.
To build and strengthen relationships with key stakeholders across all sectors through corporate engagement and networking events.
OUTPUTS / ROI
1. Showcased the developments of Victoria at international level (MIPIM International Event)
OUTPUTS / ROI 1. 12 x Footfall Reports received, evaluated and circulated to local businesses 2. 12 x Sales Reports received, evaluated and circulated to local businesses 3. Sales increased annually by +11.1% in the BID area (national average +0.4%) COST £22,373
OUTPUTS / ROI
1. 5,200 x Privilege Cards distributed
1. Financially supported The Passage (£10,000)
2. 4,700 x Privilege Cards activated
2. Organised Christmas Gift Drop which collected 13,000 gifts with an estimated value of £20,000
3. 20 x new businesses joined the scheme
3. Organised the Christmas Carol Concert at Eaton Square
COST
4. 46 x offer newsletters circulated
OUTPUTS / ROI
COST £9,175 £2,235 Grant and other income
£11,167
4. Supported Veteran’s Aid Christmas Carol Concert COST £11,200 £120 Contributions in Kind
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PROFIT AND LOSS ACCOUNT
Profit and Loss Account For the Year ended 31 March 2014 BID Levy £
Voluntary £
Total 2013/14 £
1,516,970
–
1,516,970
Comparative BID Levy £
Comparative Voluntary £
Comparative Total 2012/13 £
TURNOVER BID Levy Voluntary contribution and other income
1,214,102
–
1,214,102
–
142,998
142,998
–
129,405
129,405
1,516,970
142,998
1,659,968
1214,102
129,405
1,343,507
160,645
15,447
176,092
206,411
7,938
214,349
COST OF SALES Safe and Secure Clean and Green
277,416
7,534
284,950
226,983
39,030
266,013
Showcase Victoria
149,363
7,500
156,863
247,414
–
247,414
Destination Victoria
285,872
750
286,622
343,313
4,975
348,288
Prosperous Economy
GROSS PROFIT
140,112
35,056
175,168
181,388
2,112
183,500
1,013,408
66,287
1,079,695
1,205,509
54,055
1,259,564
503,562
76,711
580,273
8,593
75,350
83,943
ADMINISTRATIVE EXPENSES Core Salaries
99,735
75,000
174,735
110,257
75,000
185,257
Rates
15,840
–
15,840
13,412
–
13,412
Water and Electricity
5,222
–
5,222
5,152
–
5,152
Printing
1,187
–
1,187
3,055
–
3,055
Postage and Carriage
6,947
–
6,947
8,500
–
8,500
Telephone
3,793
–
3,793
4,009
–
4,009
Office Stationery
1,249
–
1,249
2,919
–
2,919
Repairs and Maintenance Legal and Professional Fees
27
608
–
608
2,711
–
2,711
1,111
–
1,111
673
–
673
Audit Fees
4,800
–
4,800
4,500
–
4,500
Office Consumables
4,877
–
4,877
5,148
–
5,148
PROFIT AND LOSS ACCOUNT
ADMINISTRATIVE EXPENSES (CONTINUED) Cleaning Bank Charges Insurance Subscriptions IT Running Costs
£
£
£
£
£
£
6,223
–
6,223
6,211
–
6,211
364
–
364
330
–
330
4,495
–
4,495
4,540
–
4,540
706
–
706
1,239
–
1,239
13,063
–
13,063
14,231
–
14,231
Public Realm Development Costs
19,982
–
19,982
23,000
–
23,000
BID development Costs
19,958
1,410
21,368
42,463
351
42,814
BID Levy Collection Fee
28,905
–
28,905
28,655
–
28,655
Depreciation
30,238
–
30,238
24,211
–
24,211
Taxation
60
–
60
70
–
70
269,251
76,410
345,661
305,284
75,351
380,635
Surplus brought forward
105,396
402,087
Profit/(Loss) for the year
234,612
(296,692)
Surplus carried forward
340,008
105,396
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LOOKING FORWARD
Victoria 2020 Over the past four years the Victoria Business Improvement District has consistently delivered against the remit of the original 2009 Business Plan. The Board, team and members of our six steering groups have built a depth of expertise and knowledge working in partnership with our private and public sector partners addressing our key work programmes: Safe and Secure, Clean and Green, Showcase Victoria, Destination Victoria and Prosperous Economy. We have also established close dialogue with local community stakeholders and listened to their concerns over the complex built environment and transport infrastructure changes taking place. In June we sent out an electronic survey Perception Analysis to our levy payers inviting feedback. This is providing us with the basis for our new Business Plan for Victoria 2020 that looks ahead to the next five year term of the Victoria BID after the Renewal Ballot in February 2015.
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The next five years will see the once-in-a-generation opportunity to further transform Victoria into a vibrant destination in which to work, live and play. Key to this transformation is creating a consensus supporting a collective vision for the area. The challenge is putting together the jigsaw pieces of the large and small scale developments in the commercial and residential built environment aligned with transport infrastructure in and around Victoria. We believe the Victoria BID is uniquely placed to serve the interests of our private and public sector partners helping facilitate a holistic approach to creating a strong identifiable vibrant Victoria for everyone and enhancing the Public Realm to support a prosperous local economy where people stay, shop and enjoy entertainment. By Public Realm we mean the spaces between buildings which are often perceived as having as much significance as the iconic buildings they surround. These spaces – be they green or granite – act as the glue holding together and defining a cohesive urban environment. Creating enhanced spaces between buildings enables easy flow for pedestrians, helps shape community and fosters a sense of place. The area is unique in the sheer scale of pedestrian numbers including local residents, school children, visitors, office workers and Londoners.
FUTURE GROWTH 70 million passengers go through Victoria Station every year and the number is growing. 100 million passengers are forecast to go through Victoria Station by 2020.
IN PICTURES A revitalised Victoria Street is home to some of London’s best known retail brands and corporate headquarters
BOARD MEMBERS
Board Members The Board Tom Foulkes (Chairman)
Victoria BID
Ruth Duston (Chief Executive)
Victoria BID
Nigel Hughes (Vice Chair)
Grosvenor
Martin Kelly (Vice Chair)
Capita Lovejoy
Claudia Binkert
EDF Trading
Antony Smith
House of Fraser
Gary Merrick
John Lewis Partnership
David Morgan-Hewitt
The Goring
Andrew Mills
Victoria Palace Theatre
Ramesh Costa
Park Plaza Victoria London
Colette O’Shea
Land Securities
Lady Lucy French
Entertainment Theatres Ltd
Chris Thomas
Marks & Spencer
Board Observers Mike Fairmaner
Westminster City Council
Norrie Courts
Network Rail
Fr Alexander Master
Westminster Cathedral
CI Paul Cahill
Metropolitan Police Service
Paul Rickett
Metropolitan Police Service
Craig Withers
British Transport Police
Mick Clarke
The Passage
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Victoria Business Improvement Distrct 2nd Floor, 14 Buckingham Palace Road, London SW1W 0QP
T 020 3004 0786 F 020 7821 5022 E info@victoriabid.co.uk
www.victoriabid.co.uk @VictoriaBID www.facebook.com/victoriabid www.vimeo.com/victoriabid londonstartshere.tumblr.com