n e l Brand Identity Guidelines
TA B L E O F C O N T E N T S
BRAND ASSETS
PAG E
LOGO
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LOGO COLOURS
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LOGO REVERSE LOGO USAGE
LOGO INCORRECT USAGE LO G O I S O L AT I O N ZO N E S
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LOGO POSITITIONING RULES
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CO-BRANDING
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P R I M A R Y TY P E FAC E
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S E CO N DA R Y TY P E FAC E A P P L I C AT I O N S S W I N G TAG
SHOPPING BAG
P R O M O T I O N A L T- S H I R T
WEBSITE & EBOUTIQUE MAGAZINE EDITORIAL STORE FRONT
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14 15 16 17 18 19
LO G O
Pr i m a r y L o g o T h e l o g o f o r n e l i s a s i m p l e a n d t i m e l e s s l o g o t y p e , r e a d i n g ‘ n e l ’. T h e p r i m a r y l o g o i s f e a t u r e d on a white background with black text, resulting in an appropriate logo that is suitable for u s e u n i v e r s a l l y, w i t h s t r e n g t h s i n a l l m e d i a . T h e b a c k g r o u n d i n w h c i h y o u a r e p l a c i n g t h e l o g o s h o u l d d e t e r m i n e t h e c o l o u r. T h e m i n i m u m s i z e a t w h i c h t h e r i m a r y l o g o i s u s e d s h o u l d n o t b e less than 20mm.
nel nel Brand Identity Guidelines
nel 20mm
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LO G O
Pr i m a r y L o g o I n v e r s e This page shows a inverse version of the logo. The background on which you are placing the logo should determine which version of the primary logo you use. The minimum size at which the primary logo is used should not be less than 20mm.
nel nel Brand Identity Guidelines
nel 20mm
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LO G O
Pr i m a r y L o g o C o l o u r ’s
PA N TO N E W H I T E # FFFFFF CMYK 0 0 0 0 R G B 2 5 5 2 5 5 2 5 5
PA N TO N E B L A C K # 000000 CMYK 0 0 0 100 RGB 0 0 0
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LO G O
Correct Usage The usage of the logotype of nel is flexible. There are no specified areas within a photogragh or picture that the logo cannot be positoned. The choice of logo, white or inverse depends on the background colour of the image and what is more visually appealing. The logo size within t h e i m a g e a l s o v a r i e s , a s s h o w n b e l o w.
nel Brand Identity Guidelines
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nel Brand Identity Guidelines
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LO G O
Incorrect Usage The examples shown below are incorrect examples of logo usage. The logo may not be manipulated or changed through colour or type, including boldness. The logo may not have the perspective changed, cropped or have the text opacity changed.
nel l e n nel Brand Identity Guidelines
nel
n
nel 8
LO G O
Isolation Zones The example below shows the isolation zones when positioning the logo. The faint grey ‘n’ symbolises a border around the logo in which other elements cannot enter into. The ‘n’ has been chosen
n nel n
nel Brand Identity Guidelines
n
n
as it is an easy tool to use and avoids the use of specific measurements etc.
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LO G O
Po s i t i o n i n g R u l e s When the primary logo is used on its own, it will b e p o s i t i o n e d a s s h o w n b e l o w, a l w a y s u s i n g t h e ‘n’ as a meaurement guide.
n nel Brand Identity Guidelines
n
n nel n
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LO G O
Cobranding The primary logo may be used in partnerships or collaberations with other brands, in which case it i s v i t a l t h a t t h e r e i s s p a c e b e t w e e n n e l ’s l o g o a n d o t h e r f a s h i o n l a b e l ’s l o g o . B e l o w i s a n e x a m p l e of the degree of separation, using the ‘n’ in nel as a meaurement guide. The ‘n’ height will change proportionally according to the logo size and will always remain the same size as the ‘n’ in nel. I n p o s i t i o n i n g o t h e r l a b e l ’s l o g o s n e x t t o n e l ’s , i t i s i m p o r t a n t t h a t a l l l o g o ’s a r e a l i g n e d t o t h e centre.
n
n
n nel n
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T Y P E FA C E
Pr i m a r y Ty p e Fa c e T h e t y p e f a c e f a m i l y ‘A v e n i r N e x t ’ h a s b e e n s e l e c t e d f o r u s e b y t h e n e l l a b e l . W h e r e ‘A v e n i r N e x t ’ i s n o t a v a i l a b l e , i t i s a c c e p t a b l e o t u s e ‘ C e n t u r y G o t h i c ’.
AVENIR NEXT, REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @#$%&? :;,.
AVENIR NEXT, BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @#$%&? :;,.
AVENIR NEXT, ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @#$%&? :;,.
AVENIR NEXT, BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @#$%&? :;,.
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T Y P E FA C E
S e c o n d a r y Ty p e Fa c e W h e r e ‘A v e n i r N e x t ’ i s n o t a v a i l a b l e , i t i s a c c e p t a b l e t o u s e ‘ C e n t u r y G o t h i c ’.
CENTURY GOTHIC, REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @#$%&? :;,.
CENTURY GOTHIC, BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @#$%&? :;,.
CENTURY GOTHIC, ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @#$%&? :;,.
CENTURY GOTHIC, BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @#$%&? :;,.
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A P P L I C AT I O N S w i n g Ta g
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A P P L I C AT I O N Shopping Bag
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A P P L I C AT I O N Pr o m o t i o n a l T- S h i r t
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A P P L I C AT I O N
Website / eBoutique
shop about blog
nel
cart
about nel n e l i s a n A u s t ra l i a n Wo m e n ’s , h i g h e n d rea d y t o w ea r fashion label that allows women from all over the world to embrace the sophistication, classic and minimalistic essence that is nÊl. With intelligent crafted designs, women who wear nel look effortlessly elegant and timeless. Dedicated to classic and minimal designs, nel is devoted to creating investment pieces made from quality fabrics. Supporting the Australian fashion industry nel works to ensure that Australian women feel intelligent, driven and passionate.
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A P P L I C AT I O N Magazine Editorial
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A P P L I C AT I O N S t o r e Fr o n t
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nel Brand Identity Guidelines w w w. n e l . c o m . a u
Customer Care / contact@nel.com.au PR Services / prcontact@nel.com.au Careers / careers@nel.com.au