WE PROMISE TO ALWAYS DELIVER HIGH QUALITY, HANDMADE AND ENVIRONMENT-FRIENDLY PRODUCTS. TO NEVER COMPROMISE DESIGN, AUTHENTICITY OR HERITAGE. TO USE FAIR AND RECYCLED MATERIALS HAND-PICKED FROM SWEDISH NATURE.
COMMUNICATION // 5
WE VALUE CLEAN DESIGN. CORPORATE SOCIAL RESPONSIBILITY. THOROUGH QUALITY. ACCURATE COMMUNICATION.
COMMUNICATION // 9
WE TARGET INDEPENDENT NATURE-ENTHUSIASTS. PEOPLE CONSCIOUS ABOUT DESIGN QUALITY AND TRENDS. THOSE WHOSE HEARTS ARE HALF URBAN, HALF RURAL.
TARGET // 13
WE COMMUNICATE WITH DISTINCT DESIGN AND PACKAGING, INSPIRED BY SWEDISH NATURE ELEMENTS. WITH RICH AND VIVID COPY, COMPLEMENTING THE VISUAL COMMUNICATION. WITH A CLEAR AND DISTINCT LOGOTYPE EMBODYING OUR VALUES AND VISONS. WITH OUR TAGLINE “OUTSIDE INSIDE” BOTH IN PRINTED AND DIGITAL MEDIA.
COMMUNICATION // 17
DIMMA 1x
1x
LOGOTYPE // 20
DIMMA DIMMA CORRECT USE OF LOGO, PREFERRABLY USED ON WHITE BACKGROUND LOGOTYPE // 21
#1A371A COLOR CODE USED FOR DIMMA TALLBARR IN ALL PRINTED AND DIGITAL COMMUNICATION
#164B79 COLOR CODE USED FOR DIMMA SJÖBRIS IN ALL PRINTED AND DIGITAL COMMUNICATION
#FAA918 COLOR CODE USED FOR DIMMA HJORTRON IN ALL PRINTED AND DIGITAL COMMUNICATION
COLOR // 22
BASKERVILLE - LOGOTYPE, TAGLINE AND PACKAGING
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Åå Ää Öö ALTE HAAS GROTESK - PARAGRAPHS, HEADINGS AND SUBHEADINGS IN ALL PRINTED MEDIA
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Åå Ää Öö
VERDANA - PARAGRAPHS, HEADINGS, SUBHEADINGS IN ALL DIGITAL MEDIA
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Åå Ää Öö
TYPOGRAPHY // 23
OUTSIDE INSIDE