EMBRACE SPACE
CONTENT Logo 3 Brand Promise 4-5 Core Value 6-7 Customer target 8-9 Logo Visuals 10-11 Tagline 12-13
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BRAND PROMISE
To create a new and revolutionary product unheard of before on the perfume market. To be innovative, creative and stick out of the crowd. To offer an option for the adventurous. To always be unique.
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CORE VALUES UNIQUENESS. INDIVIDUALITY. ADVENTURE. CREATIVITY. TRUST.
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CUSTOMER TARGET The revolutionists. The daring ones. The ones with stars in their soul and music beating in their chest. The creatures of the night. The unique.
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LOGO & VISUALS Orion symbolizes power, strength and individuality. Our typeface is handpicked by us for its clarity and strong appearance. Our brand mission is to be a strong and bright shining star on the market – this is why Orion is the constellation representing us. On the market, in the logo and in people’s minds. As we contrast ourselves from other brands, we use black and white as corporate colors. Black (#00000) and white (#FFFFF) are used in all brand communication, together with the additional color of the concerned prouct. Geosanslight is used in logos and tagline Muro is used in headings and subheadings Arial Regular is used in paragraphs and informational texts
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TAGLINE EMBRACE SPACE.
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