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SIMPLICITY

I THINK SIMPLICITY

IS FASCINATING


I believe that with fewer elements in designs, the clearer the message is to the viewers. My approach to designs is done in a clean, simple, functional and colourful manner.

WHY?


I FOLLOW JOHN MAEDA’S LAWS OF SIMPLICITY 1. REDUCE The simplest way to achieve simplicity is through thougful reduction. 2. ORGANIZE Organization makes a system of many appear fewer. 3. TIME Savings in time feel like simplicity. 4. LEARN Knowledge makes everything simpler. 5. DIFFERENCES Simplicity and complexity need each other. 6. CONTEXT What lies in the periphery of simplicity is definitely not peripheral 7. EMOTION More emotions are better than less. 8. TRUST In simplicity we trust. 9. FAILURE Some things can never be made simple. 10. THE ONE Simplicity is about subtracting the obvious and adding the meaningful.

“SIMPLICITY IS ABOUT SUBTRACTING THE OBVIOUS AND ADDING THE MEANINGFUL.” - JOHN MAEDA


V I C TO R I A M A K E P E AC E GRAPHIC DESIGNER 07 7 0 3 5 9 1 5 07 v i c to r i a m a ke p e a c e @ i c l o u d . c o m w w w. b e h a n c e . n e t / v i c to r i a m a ke p e a c e


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