SEASON 1
TREATMENT
20 STUDENTS ARE SELECTED
Season 1 of The Coworkers will document 4 teams of students that will form their own advertising agencies to produce marketing services for 4 well-deserved Black small business owners in Southern California
WORKFORCE DEVELOPMENT
By following all of the student agencies, and the activities the behind the scenes, The Coworkers will give viewers
a front seat view of the real-life small business marketing needs while helping to prepare them to enter the workforce
STUDENT LEARNING OBJECTIVES
GOALS & OBJECTIVES
§ Strengthen their soft skills, hard skills, and business acumen
§ Revitalize their communities by assisting deserving SoCal small businesses
§ Develop business relationships and a body of work that will help them thrive in their new career search
§ Earn scholarship money for financial assistance to transition to a 4-year college or university
The Coworkers production involves formatting all content into eight 30-minute episodes.
The 20 student candidates that will make up the 4 teams will need to apply, audition, and interview to be selected.
CANDIDATE RECRUITMENT
Application & Selection Process
§ Must be enrolled in a California Community College
§ Demographic data and surveying as part of application process
§ Academic major and class is considered
§ Existing work experience collected
§ Short-term and long-term goals assessed
§ Video response to 3 essay questions
§ There will be brief, candid interviews of some of the participants, their goals in life, their goal for participating, and the communities from which they come from.
§ In-Person Interview – Recorded via Zoom
§ https://www.indeed.com/hire/interviewquestions?hl=en&co=US
q
TRAINING DAY
MENTORS
q Record and upload each training session
q Establish the rules for each project
(each project needs to have 5 parts to it)
q Establish rubrics for assessing student work (group & individual)
q Make sure each individual has a take-away to be used in portfolio in Episode 8
q Sign up for systems necessary to carry out season
q Microsoft365 Account or Google Account
q Online Classroom Portal
q LA County Library eCard and Lynda.com Account OR LinkedIn Premium
q Zoom Account
q Wix.com Account
q Canva.com Account
q 1 Hour Training on Roles, Responsibilities and Systems
STUDENTS
q Overview of Season
q Student Team and Individual Expectations
q Sign up for systems necessary to carry out season
q Microsoft365 Account or Google Account
q Online Classroom Portal
q LA County Library eCard and Lynda.com Account OR LinkedIn Premium
q Zoom Account
q Wix.com Account
q Canva.com Account
q Indeed.com Account
q 1 Hour Training on Roles-Responsibilities and Systems
NECESSARY TOOLS
These are all the tools that each participant (student and mentor) will need access to in order to participate in the 8-week season.
q Microsoft365 Account or Google Account
q Online Classroom Portal
q LA County Library eCard and Lynda.com Account
OR LinkedIn Premium
q Zoom Account
q Wix.com Account
q Canva.com Account
q Indeed.com Account
q 10 Prizes for Weekly Top Earners
(Laptops, iPads, Chromebook, Year of Web Hosting, Educational/Business Related, Gift Cards, etc.)
MINIMAL PRODUCTION COSTS
We are using technology and tools that both students and mentors should have access to, so student can develop the hard skills alongside the soft skills.
ONLINE CLASSROOM PORTAL
The custom online classroom portal will be hosted at TheCoWorkers.tv and will be the source for students to submit assignments, participate in discussions, upload videos, and interact with the mentors outside of the Monday Live Sessions.
DESKTOP AND MOBILE ACCESS BUILT IN LEARNPRESS BY WORDPRESS
EPISODE 1 Selection of Candidates
• Overview of Show
• (2 Hours Total) Format for each “Monday Morning Work Day” will include:
• Morning Huddle (15 Minutes)
• Staff Meeting (15 Minutes)
• Coffee Break (30 minutes)
• Lunch-N-Learn (1 Hour)
• (Weekly Project) – To be completed by 11:59 pm Friday evening
• Clocking Out – Individual Confessional to be completed by 11:59 pm Sunday evening
• LinkedIn Learning Track – Individuals can submit certificates by 11:59 pm Sunday evening for points
• Points System in Place for Episodes 3 – 7 (5 Weeks)
• 520 Possible Points Per Episode Per Student
• Staff Assignment - Task at Hand
• Individual Score (100 Points)
• Group Points (100 Points – Always Distributed Amongst the Team) – NO GROUP POINTS IN WEEK 8
• LinkedIn Learning Track Completion (200 Points)
• 15 Minute (minimum) Coffee Break Confessional (100 points)
• 15 Minute Clocking Out (minimum) Confessional (100 points)
• Reward System
• Team Member Rewards Per Week from Client (TBD – From client? From sponsor? Electronics? – Don’t get it unless you win?)
• Total Overall Points = Total Dollar Value of Scholarship (3,100 Points/Dollars Possible)
• Top 3 Point Earners Get Scholarships to 4-Year University
• Introduction of Our Mentors
MONDAY MORNING WORK DAY
2 HOURS PER WEEK – LIVE MEETING TIME
Morning Huddle
Opportunity to review results and scoreboard. Quick review of current week topic and curriculum.
Staff Meeting
The details of the project are delivered along with the delegation of tasks, and the mention of the corresponding LinkedIn track.
Coffee Break
This is an opportunity for the students to take a break and break off to record a quick ”confessional video.”
This is the learning session that shows the students the essentials to complete the upcoming project.
EARNING POINTS
EPISODE 2
Overview &
Orientation
• Getting Students Onboarded
• https://www.indeed.com/hire/c/info/16-steps-to-effective-virtual-onboarding-with-checklist-and-sampleschedule?hl=en&co=US
• Team Selection
• 5 students per team
• Each team will be branding themselves as an advertising agency
• And being introduced to their client
• Introduction for the 4 Small Businesses
• CYFC – Children Youth & Family Initiative (Assists kids in foster and kindred care)
• BRG – Baseball Resource Group (Develops minority youth for careers in baseball)
• RML – Real Moms Live (Counseling and educational resources for children and families)
• NEED 1 MORE – NCNW?
EPISODE 3
Establish Your Brand
• Monday Morning Huddle (15 min)
• Team Dynamics – Guest Speaker TBD
• Staff Meeting (15 min)
• Assignment: Branding the Team Ad Agency
• Delegation of Tasks – Breakdown into 5 Parts – Each Team Member Gets a Task
• Coffee Break (30 min)
• Confessionals
• Lunch-N-Learn (1 Hour)
• How to Use Wix.com
• Relevant LinkedIn Learning/Lynda.com Learning Tracks
• Final Project: Agency Website and Team Presentations Recorded on Zoom (Max 30 Minute Presentation Uploaded to Portal)
• Home
• About/Team - Each team member’s photo, bio, resume, and skills
• Services - Establish the services you will be providing your clients
• Clients - Case Study: To be added in episode 4 and maintained throughout the season documenting the process of branding this local business
• Contact - Establish “CEO Role” and make that person the main point of contact
• Clocking Out (15 Minutes)
• Confessionals from Individual Team Members
EPISODE 4
Understanding Client Needs
• Morning Huddle (15 min)
• Current Standings /Point Results from Last Week
• Working with New Clients – Guest Speaker TBD
• Staff Meeting (15 min)
• Assignment: Developing a Scope of Work
• Delegation of Tasks – Breakdown into 5 Parts – Each Team Member Gets a Task
• At this point: All of this process is recorded and added to the Case Study section on the agency’s website
• Coffee Break (30 min)
• Confessionals
• Lunch-N-Learn (1 hour)
• What You Need to Develop a Scope of Work
• Relevant LinkedIn Learning/Lynda.com Learning Tracks
• Scope of Work Presentations (Max 30 Min Presentation)
• Team Develops PowerPoint Presentation of Scope of Work on a Recorded Zoom
• Each team member presents a section/slide
• Recorded Zoom link provided to client for review
• **Client Feedback - Confessionals from Client Collected in Zoom
• Presenting to client LIVE is optional, it’s possible for the client to watch it later and record response with a mentor
• Clocking Out (15 min)
• Confessionals from Team Members in Response to Client Feedback
EPISODE 5 Web Presence
• Morning Huddle (15 min)
• Current Standings /Point Results from Last Week
• The Importance of a Strong Web Presence – Guest Speaker TBD
• Staff Meeting (15 min)
• Assignment: Build Client’s Website/Landing Page and Set Up Relevant Social Media Sites: Establish the strategy for the client ’s website, selection of social media platforms, business directory placements, and other areas where the company should be present on the web
• Delegation of Tasks – Breakdown into 5 Parts – Each Team Member Gets a Task
• At this point: All of this process is recorded and added to the Case Study section on the student agency’s website
• Coffee Break (30 min)
• Confessionals
• Lunch-N-Learn (1 hour)
• Designing a Web & Social Media Strategy
• Relevant LinkedIn Learning/Lynda.com Learning Tracks
• Website & Social Media Presentations
• Team Develops PowerPoint Presentation of Scope of Work on a Recorded Zoom
• Recorded Zoom link provided to client for review
• **Client Feedback - Confessionals from Client Collected in Zoom
• Presenting to client LIVE is optional, it’s possible for the client to watch it later and record response with a mentor
• Clocking Out (15 min)
• Confessionals from Team Members in Response to Client Feedback
EPISODE 6
Social Media Strategy & Content
• Morning Huddle (15 min)
• Current Standings /Point Results from Last Week
• Social Media Tactics for High Impact – Guest Speaker TBD
• Staff Meeting (15 min)
• Assignment: Social Media Strategy & Content Development
• Delegation of Tasks – Breakdown into 5 Parts – Each Team Member Gets a Task
• At this point: All of this process is recorded and added to the Case Study section on the agency’s website
• Coffee Break (30 min)
• Confessionals
• Lunch-N-Learn (1 hour)
• Creating Content for Social Media
• Relevant LinkedIn Learning/Lynda.com Learning Tracks
• Social Media Content Calendar Presentation
• Teams present 30-day content calendar which features a combination of content such as images/graphics/infographics, audio/video, blog posts, product/sales, use of hashtags (#MotivationMonday, #TBT, etc.) in addition to other social media best practices
• Suggest a Social Media scheduler to schedule the content for the client
• **Client Feedback - Confessionals from Client Collected in Zoom
• Presenting to client LIVE is optional, it’s possible for the client to watch it later and record response with a mentor
• Clocking Out (15 min)
• Confessionals from Team Members in Response to Client Feedback
EPISODE 7
Final Campaign
• Morning Huddle (15 min)
• Current Standings /Point Results from Last Week
• The Importance of Diversity Equity & Inclusion – Guest Speaker TBD
• Staff Meeting (15 min)
• Assignment: Create cause marketing campaign for your client’s company with a focus on Diversity, Equity & Inclusion
• Delegation of Tasks – Breakdown into 5 Parts – Each Team Member Gets a Task
• At this point: All of this process is recorded and added to the Case Study section on the agency’s website
• Coffee Break (30 min)
• Confessionals
• Lunch-N-Learn (1 hour)
• Ways to Address Diversity, Equity & Inclusion
• Relevant LinkedIn Learning/Lynda.com Learning Tracks
• Campaign Presentation
• Teams present a DEI marketing campaign on behalf of client
• **Client Feedback - Confessionals from Client Collected in Zoom
• Presenting to client LIVE is optional, it’s possible for the client to watch it later and record response with a mentor
• Clocking Out (15 min)
• Confessionals from Team Members in Response to Client Feedback
EPISODE 8
Recruitment Campaign
• Morning Huddle (15 min)
• Current Standings/Point Results from Last Week
• College & Career Planning – Guest Speaking TBD
• Staff Meeting (15 min)
• Assignment: Development of Personal Brand
• Delegation of Tasks – Breakdown into 5 Parts – Each Team Member Gets a Task
• At this point: This week is all about building out your own personal portfolio, resume, branding, LinkedIn, and making each individual marketable to employers
• Coffee Break (30 min)
• Confessionals
• Lunch-N-Learn (1 hour)
• Creating Your Personal Resume Site
• Upgrading Your LinkedIn and Indeed.com Profiles
• Relevant LinkedIn Learning/Lynda.com Learning Tracks
• Personal Presentation (Max 30 Minute Presentation Uploaded to Portal)
• Individual Website, Resume, Bio, Career Objectives, Indeed Profile, LinkedIn Profile, Recommendations from Mentors, Peers, and Clients
• Students reintroduce themselves to the world and walk through what they accomplished and how they will add value to an employer
• Mentors and industry professionals chime in on the candidates and make recommendations on their Indeed and LinkedIn profiles
• Clocking Out (15 min)
• Confessionals in response to their 8-week experience and goals for the future
RECAP & ANNOUNCEMENT OF WINNERS
• RECAP OF SEASON
• Tier 1 – Tally of students with the most votes. Top 3 are winners.
• Tier 2 – If there is a tie/more than 3 students with the same number of points.
• Vote Off - Mentors, Clients, Students at the bottom of the leaderboard are to vote on a winner, most votes win.
WHERE ARE THEY NOW…
§ Follow up with students to learn about jobs applied for, plans for transition to 4-year colleges and universities, etc.
§ Obtain interest for participating in paid digital media project for Season 2, as Digital Media Allstar
• Community College Deans? • LADWP?
• Other Corporations?
SEASON 2 SNEAK PREVIEW
INSIDE SEASON 2…
• Based on the legendary work of African-American architect, Paul Revere Williams, architecture and design students from 6 Southern California community colleges and 4-year universities compete to come up with sustainable solutions to a social program… homelessness and affordable housing
• Our team of Digital Media Allstars will document the activities of each team, at each campus, and become a voice for the legendary architect, student designers, professional architects and engineers, commercial real estate owners and developers, the City of Los Angeles, and the overall community
INSIDE SEASON 2…
• Launched by Major Eric Garcetti in 2020, the call for design solutions offers $100,000 to winning solutions for the homeless
• As a community, our goal is to design for the greater good, and come up with viable solutions that can be implemented throughout urban communities across America
NEXT STEPS
TheCOWORKERS.tv
