Step & Stride Fall 16 Lookbook

Page 1

Pantone 3005C

Autumn Winter 2016

Panton 375C


Contents

1 History 3 Technology 5 Details

Boys

7 Athletic 11 Casual 15 Boots

Babies

21 Baby Boys


Girls 29 33 37 43

Athletic Casual Boots Dress

Babies

47 Baby Girls


Our Story With inflation on the rise, Richard W. R. plan to action is to offer moms the best value for money products.

Shoe sizes were extended from 2 - 2½, 5 - 8.

Step and Stride expands the assortment by introducing a soft sole program for babies.

Step and Stride relaunches under the Vida Shoes International brand portfolio merging the original rich history and mission with today’s innovation.

1


Step and Stride brand is trademarked. The first full collection is introduced to the market.

Step and Stride enhances their market presence by providing retailers with branded solutions for display.

Use of Velcro is introduced for the very first time in the fall collection.

The brand changes it ‘tagline’ to: “Fashion Shoes for Children”. New shoe sizes range 8 ½ to 12 in girls dress shoes.

2


Technology

How do we make footwear magic? True magicians never reveal their secrets, but we can tell you that it all starts with smart technology, innovative design, and cool contemporary detailing. From fashionable styles designed for every occasion, to cool magic touches like removable insoles and unique flexible outsoles that complement the foot’s natural movement, we put a little bit of “wow” into every shoe we make.

fit

design Removable insoles provide extra room for naturally wider feet and allow shoes to easily size up for kids who just can’t seem to stop growing.

Whether they’re taking their first wobbly steps across the living room, or running wild out on the playground, our specially designed notched outsoles allow for easy natural movement on any surface.

Our shoes stay on tight with adjustable closures that always fit just right. Go ahead and try kicking them off, we dare you!

Dual density cushioning provides comfort, support and stability for all day play.

Grooved outsoles provide traction and stability for when playtime becomes an outdoor adventure 3


materials From the family hiking trip, to the dance floor at Aunt Nora’s wedding, breathable materials keep feet cool and comfortable on every occasion.

Machine washable styles make clean up nice and easy for those super-rare occasions when the kids make a mess.

Moisture wicking materials help fight odor and keep feet dry.

4


Our shoes stay on tight with adjustable closures that always fit just right. Go ahead and try kicking them off, we dare you!

Moisture wicking materials help fight odor and keep feet dry.

Removable insoles provide extra room for naturally wider feet and allow shoes to easily size up for kids who just can’t seem to stop growing.

5


Dual density cushioning provides comfort, support, stability for all day play.

Whether they’re taking their first wobbly steps across the living room or running wild out on the playground, our specially designed notched outsoles allow for easy natural movement on any surface.

6


Athletics

7


8

BOYS


NavyB

SF16101N

Warwick Perfect for play, but designed with versatility in mind, these athletic sneakers feature notched Magic Flex outsoles for free and easy movement, dual hook and loop closure to keep shoes on tight, and colorful accents that will put a playful bounce in your little one’s step no matter what the occasion. 9


Navy

SF16102N

Spencer With adjustable elastic straps, dual density cushioned outsoles and colorful detailing, the Spencer provides comfort, stability and style for little feet that are always on the move. And they’re machine washable too, for when playtime involves mud, muck, and/or magic markers. 10


Casual

11


BOYS

12


Navy

SF16201N

Brown

SF16201B

Derby Keep your kid looking fresh everywhere he steps with the classic casual styling of the Derby sneaker. An adjustable hook and loop closure with lacing keeps shoes comfy and secure, while lightweight materials with breathable mesh make sure his feet feel as cool as he looks. 13


14


Boots

15


BOYS

16


Grey

SF16404G

Lyon Cushy lining, hand stich toe detailing, durable materials, and classic construction make these rugged boots perfect for your aspiring little working man. Lumberjack chic isn’t just for grown-ups anymore!

17


Brown

SF16207B

Grey

SF16207G

Aragon The wind, rain, and snow are no match for these super-sharp duck boots. This timeless design features the classic duck boot look, as well as all-weather traction, stylish lining, cushy insoles and a padded upper for extra comfort while your little puddle-jumper braves the elements. 18


Brown

SF16411B

Byron A fresh take on the classic desert boot in hip and trendy colorways. Featuring easy hook and loop closures and a padded collar for added comfort, these adorable boots for boys are as practical as they are stylish. 19


20


Baby Boy

21


BABIES


NavyB

SF16702N

Warwick-P Start your little guy off on the right foot with a colorful athletic shoe that offers cushy comfort and snug dual hook and loop closure so shoes stay on baby’s feet.

23


Navy

SF16701N

Spencer-P Hook and loop closure keeps shoes nice and snug without pinching, so when baby throws a fit at the restaurant, your neighbors won’t end up with a stylish little sneaker in their carbonara.

24


Khaki

SF167018H

Byron-P This fresh take on the classic desert boot makes sure your baby is up on the latest trends. The easy hook and loop strap makes sure these shoes can go with out a fuss.

25


Champagne SF16706N

Herbert-P Deck your little first mate out in style with these elevated boat shoes for babies! Featuring extra cushy insoles and flexible notched outsoles, we’ve taken a classic look and updated it for the stylish modern baby.

26


Grey

SF16709G

Lyon-P Featuring extra-cushy insoles, padded collars and stylish hand stitch details, these adorable little working boots are designed to keep him comfy and stylish so he can play all day, and look good doing it.

27


Brown

SF16717B

Derby-P Keep your kid looking fresh everywhere he steps with the classic casual styling of the Derby sneaker. An adjustable hook and loop closure with lacing keeps shoes comfy and secure, while lightweight materials with breahable mesh make sure his feet feel as cool as he looks. 28


Athletics

29


GIRLS


Pink

SF16102P

Spencer With adjustable elastic straps, dual density cushioned outsoles and colorful detailing, the Spencer provides comfort and style for little feet that are always on the move. And they’re machine washable too, for when playtime involves grass, mud, and/or magic markers. 31


Silver

SF16103S

Cavan The sparkles may have caught your eye, but you can be sure these rough and tumble sneakers are ready to hit the playground. Packed with comfort features, these shoes are perfect for your little princess who doesn’t want to wait for her Knight in shining armor. 32


Casual

33


GIRLS

34


Gold

SF16305D

Tilly Take her style game to the next level with these shiny little high-tops. A cushy insole and padded collar keep her comfy during all day play, while glittery details add some sparkle and glamour to these fashionably versatile sneakers. 35


Silver

SF16406S

Diana Nothing’s going to slow her down when she’s rocking her adorable little Dianas. Featuring bold colorways, eye-catching details, and a stylish flower ornament, these dressy-but-playful T-Straps are just the thing for the little girl who wants to make a statement. 36


Boots

37


GIRLS

38


Grey

SF16306G

Marie A fur collar, tall quilted shaft, and super-cushy insoles will keep her cozy, comfy and ready to snowball-fight her way from fall all the way through winter in these cute and stylish little boots.

39


Grey

SF16409G

Galicia Side-zip closure, Magic Flex outsoles and super cushy insoles keep her comfy and surefooted on the playground, while stylish accents like a faux buckle and playful star detail keep her looking chic, sassy and stylish everywhere she steps. 40


Black

SF16410K

Pink

Brown

SF16410P

SF16410B

Lara We’ve added some modern technology and contemporary style to take the Classic riding boot to a whole new level of comfort and versatility. On horseback, piggyback, or carrying her backpack, these stylish boots are the perfect companion for the little girl on the go. 41


42


Dress

43


GIRLS

44


Black Patent SF16408X

Champagne SF16408B

Kate An all-around favorite, the Kates are the perfect school shoes, and they’re versatile enough for both dressy and casual occasions. Double hook and loop closures and comfy dual cushioning make them practical while classic brogue detailing and a playful Mary Jane shape gives them a stylish touch of casual sophistication. 45


46


Baby Girl

47


BABIES


Pink

SF16701P

Spencer-P Easy adjustable hook and loop closure keep shoes nice and snug without pinching, so when baby throws a fit at the restaurant, your neighbors won’t end up with a stylish little sneaker in their carbonara.

49


Silver

SF16711S

Diana-P For a look that’s bold, playful, and suitable for any occasion, these cheery little T-Straps are just the thing. And they’re washable too! Perfect for when your little ball of energy just can’t contain herself.

50


Black

SF16713K

Champagne SF16713B

Kate-P These adorable dressy Mary Janes feature a padded collar and cushy insoles for a super cozy feel that will keep baby from fussing about her formal footwear.

51


Pink

SF16707P

Stanley-P The Stanley features easy adjustable closure, extra padding, and a flexible outsole so baby stays upright as she takes her first wobbly steps. Plus, what’s cuter than an adorable little baby in a fresh pair of high top sneakers? Nothing, that’s what. 52


Gold

SF16719G

Galicia-P This star adorned boot keeps your baby chic, sassy and stylish everywhere she goes.

53


54


Pantone 3005C

Pantone 375C

Pa 37


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