Pantone 3005C
Autumn Winter 2016
Panton 375C
Contents
1 History 3 Technology 5 Details
Boys
7 Athletic 11 Casual 15 Boots
Babies
21 Baby Boys
Girls 29 33 37 43
Athletic Casual Boots Dress
Babies
47 Baby Girls
Our Story With inflation on the rise, Richard W. R. plan to action is to offer moms the best value for money products.
Shoe sizes were extended from 2 - 2½, 5 - 8.
Step and Stride expands the assortment by introducing a soft sole program for babies.
Step and Stride relaunches under the Vida Shoes International brand portfolio merging the original rich history and mission with today’s innovation.
1
Step and Stride brand is trademarked. The first full collection is introduced to the market.
Step and Stride enhances their market presence by providing retailers with branded solutions for display.
Use of Velcro is introduced for the very first time in the fall collection.
The brand changes it ‘tagline’ to: “Fashion Shoes for Children”. New shoe sizes range 8 ½ to 12 in girls dress shoes.
2
Technology
How do we make footwear magic? True magicians never reveal their secrets, but we can tell you that it all starts with smart technology, innovative design, and cool contemporary detailing. From fashionable styles designed for every occasion, to cool magic touches like removable insoles and unique flexible outsoles that complement the foot’s natural movement, we put a little bit of “wow” into every shoe we make.
fit
design Removable insoles provide extra room for naturally wider feet and allow shoes to easily size up for kids who just can’t seem to stop growing.
Whether they’re taking their first wobbly steps across the living room, or running wild out on the playground, our specially designed notched outsoles allow for easy natural movement on any surface.
Our shoes stay on tight with adjustable closures that always fit just right. Go ahead and try kicking them off, we dare you!
Dual density cushioning provides comfort, support and stability for all day play.
Grooved outsoles provide traction and stability for when playtime becomes an outdoor adventure 3
materials From the family hiking trip, to the dance floor at Aunt Nora’s wedding, breathable materials keep feet cool and comfortable on every occasion.
Machine washable styles make clean up nice and easy for those super-rare occasions when the kids make a mess.
Moisture wicking materials help fight odor and keep feet dry.
4
Our shoes stay on tight with adjustable closures that always fit just right. Go ahead and try kicking them off, we dare you!
Moisture wicking materials help fight odor and keep feet dry.
Removable insoles provide extra room for naturally wider feet and allow shoes to easily size up for kids who just can’t seem to stop growing.
5
Dual density cushioning provides comfort, support, stability for all day play.
Whether they’re taking their first wobbly steps across the living room or running wild out on the playground, our specially designed notched outsoles allow for easy natural movement on any surface.
6
Athletics
7
8
BOYS
NavyB
SF16101N
Warwick Perfect for play, but designed with versatility in mind, these athletic sneakers feature notched Magic Flex outsoles for free and easy movement, dual hook and loop closure to keep shoes on tight, and colorful accents that will put a playful bounce in your little one’s step no matter what the occasion. 9
Navy
SF16102N
Spencer With adjustable elastic straps, dual density cushioned outsoles and colorful detailing, the Spencer provides comfort, stability and style for little feet that are always on the move. And they’re machine washable too, for when playtime involves mud, muck, and/or magic markers. 10
Casual
11
BOYS
12
Navy
SF16201N
Brown
SF16201B
Derby Keep your kid looking fresh everywhere he steps with the classic casual styling of the Derby sneaker. An adjustable hook and loop closure with lacing keeps shoes comfy and secure, while lightweight materials with breathable mesh make sure his feet feel as cool as he looks. 13
14
Boots
15
BOYS
16
Grey
SF16404G
Lyon Cushy lining, hand stich toe detailing, durable materials, and classic construction make these rugged boots perfect for your aspiring little working man. Lumberjack chic isn’t just for grown-ups anymore!
17
Brown
SF16207B
Grey
SF16207G
Aragon The wind, rain, and snow are no match for these super-sharp duck boots. This timeless design features the classic duck boot look, as well as all-weather traction, stylish lining, cushy insoles and a padded upper for extra comfort while your little puddle-jumper braves the elements. 18
Brown
SF16411B
Byron A fresh take on the classic desert boot in hip and trendy colorways. Featuring easy hook and loop closures and a padded collar for added comfort, these adorable boots for boys are as practical as they are stylish. 19
20
Baby Boy
21
BABIES
NavyB
SF16702N
Warwick-P Start your little guy off on the right foot with a colorful athletic shoe that offers cushy comfort and snug dual hook and loop closure so shoes stay on baby’s feet.
23
Navy
SF16701N
Spencer-P Hook and loop closure keeps shoes nice and snug without pinching, so when baby throws a fit at the restaurant, your neighbors won’t end up with a stylish little sneaker in their carbonara.
24
Khaki
SF167018H
Byron-P This fresh take on the classic desert boot makes sure your baby is up on the latest trends. The easy hook and loop strap makes sure these shoes can go with out a fuss.
25
Champagne SF16706N
Herbert-P Deck your little first mate out in style with these elevated boat shoes for babies! Featuring extra cushy insoles and flexible notched outsoles, we’ve taken a classic look and updated it for the stylish modern baby.
26
Grey
SF16709G
Lyon-P Featuring extra-cushy insoles, padded collars and stylish hand stitch details, these adorable little working boots are designed to keep him comfy and stylish so he can play all day, and look good doing it.
27
Brown
SF16717B
Derby-P Keep your kid looking fresh everywhere he steps with the classic casual styling of the Derby sneaker. An adjustable hook and loop closure with lacing keeps shoes comfy and secure, while lightweight materials with breahable mesh make sure his feet feel as cool as he looks. 28
Athletics
29
GIRLS
Pink
SF16102P
Spencer With adjustable elastic straps, dual density cushioned outsoles and colorful detailing, the Spencer provides comfort and style for little feet that are always on the move. And they’re machine washable too, for when playtime involves grass, mud, and/or magic markers. 31
Silver
SF16103S
Cavan The sparkles may have caught your eye, but you can be sure these rough and tumble sneakers are ready to hit the playground. Packed with comfort features, these shoes are perfect for your little princess who doesn’t want to wait for her Knight in shining armor. 32
Casual
33
GIRLS
34
Gold
SF16305D
Tilly Take her style game to the next level with these shiny little high-tops. A cushy insole and padded collar keep her comfy during all day play, while glittery details add some sparkle and glamour to these fashionably versatile sneakers. 35
Silver
SF16406S
Diana Nothing’s going to slow her down when she’s rocking her adorable little Dianas. Featuring bold colorways, eye-catching details, and a stylish flower ornament, these dressy-but-playful T-Straps are just the thing for the little girl who wants to make a statement. 36
Boots
37
GIRLS
38
Grey
SF16306G
Marie A fur collar, tall quilted shaft, and super-cushy insoles will keep her cozy, comfy and ready to snowball-fight her way from fall all the way through winter in these cute and stylish little boots.
39
Grey
SF16409G
Galicia Side-zip closure, Magic Flex outsoles and super cushy insoles keep her comfy and surefooted on the playground, while stylish accents like a faux buckle and playful star detail keep her looking chic, sassy and stylish everywhere she steps. 40
Black
SF16410K
Pink
Brown
SF16410P
SF16410B
Lara We’ve added some modern technology and contemporary style to take the Classic riding boot to a whole new level of comfort and versatility. On horseback, piggyback, or carrying her backpack, these stylish boots are the perfect companion for the little girl on the go. 41
42
Dress
43
GIRLS
44
Black Patent SF16408X
Champagne SF16408B
Kate An all-around favorite, the Kates are the perfect school shoes, and they’re versatile enough for both dressy and casual occasions. Double hook and loop closures and comfy dual cushioning make them practical while classic brogue detailing and a playful Mary Jane shape gives them a stylish touch of casual sophistication. 45
46
Baby Girl
47
BABIES
Pink
SF16701P
Spencer-P Easy adjustable hook and loop closure keep shoes nice and snug without pinching, so when baby throws a fit at the restaurant, your neighbors won’t end up with a stylish little sneaker in their carbonara.
49
Silver
SF16711S
Diana-P For a look that’s bold, playful, and suitable for any occasion, these cheery little T-Straps are just the thing. And they’re washable too! Perfect for when your little ball of energy just can’t contain herself.
50
Black
SF16713K
Champagne SF16713B
Kate-P These adorable dressy Mary Janes feature a padded collar and cushy insoles for a super cozy feel that will keep baby from fussing about her formal footwear.
51
Pink
SF16707P
Stanley-P The Stanley features easy adjustable closure, extra padding, and a flexible outsole so baby stays upright as she takes her first wobbly steps. Plus, what’s cuter than an adorable little baby in a fresh pair of high top sneakers? Nothing, that’s what. 52
Gold
SF16719G
Galicia-P This star adorned boot keeps your baby chic, sassy and stylish everywhere she goes.
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Pantone 3005C
Pantone 375C
Pa 37