Spring Summer 2017
Contents 4 6 10 14 18
About Us
the magic inside technology
Boys
athletic dress & casual sandals
24 28 32 39
Girls
athletic dress & casual sandals
Babies
see baby booklet
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46 years of magic in footwear Step and Stride launched into the market in 1970 and quickly gained the trust of moms across the US. Now, built on the same promise of fashionable shoes for babies at a reasonable price, Step & Stride returns with an eye for fresh & modern trends. The product design has mass appeal but the identifiable, proprietary technology and use of OrtholiteŽ in each style are distinct signs of quality and innovation; setting Step & Stride above the competition in today’s baby and toddler footwear market.
The Magic Inside Every pair of Step & Stride shoes is made with magic. Each has unique features, but every style is designed for:
comfort
Uniquely flexible outsoles and dual density c ushioning help keep feet comfy for all day play.
wellness
The benefits of OrtholiteÂŽ go beyond a r ecognizable brand name. The moisture wicking and antibacterial properties help keep feet healthy and odor free. made with OrtholiteÂŽ
fit
Adjustable buckles or removable insoles in every style offer medium and wide widths for adjustable fit. Perfect for in-between sizes, chubby baby feet and those that grow so quickly.
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MAGIC ADJUST Adjustable buckles or removable insoles provide extra room for naturally wider feet and allow shoes to easily size up for kids who just can’t seem to stop growing.
MAGIC FLEX Whether they’re taking their first wobbly steps across the living room, or running wild on the playground, our specially designed notched outsoles allow for easy natural movement on any surface.
MAGIC BREEZE From the family hiking trip, to the dance floor at Aunt Nora’s wedding, breathable materials keep feet cool and comfortable on every occasion.
MAGIC SAFE Our shoes stay on tight with adjustable closures that always fit just right. Go ahead, try kicking them off, we dare you!
MAGIC CUSHIONING Dual density cushioning provides comfort, support and stability for all day play.
MAGIC WASH Machine washable styles make clean-up nice and easy for those everyday occasions when the kids make a mess.
Technology How do we make footwear magic? True magicians never reveal their secrets, but we can tell you that it all starts with smart technology, innovative design, and cool, contemporary detailing. From fashionable styles designed for every occasion, to cool magic touches like removable insoles and unique flexible outsoles that complement the foot’s natural movement, we put a little bit of “wow” into every shoe we make.
MAGIC GRIP Grooved outsoles provide traction and stability for when playtime becomes an outdoor adventure.
MAGIC WICK Moisture wicking materials help fight odor and keep feet dry.
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Boys
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Athletic
Inche Grey SS17102G
Perfect for everyday wear and active outdoor play, we’ve taken classic athletic sneaker styling and upgraded it with lightweight materials, a flexible notched outsole, breathable mesh fabric uppers, and moisture wicking OrthoLite® insole technology for a comfortable fit that’s always ready for action.
Wells Blue SS17103L
Introducing the Wells – a sporty play shoe with a sharp modern edge. With boldly refined styling and unique features like a wide single, easy to fasten strap closure and a lightweight knitted mesh upper, the Wells is like no other children’s shoe on the market.
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Warwick
C/O
Navy (B) SF16101N
Perfect for play, but designed with versatility in mind, these athletic sneakers feature notched Magic Flex outsoles for free and easy movement, dual hook and loop closure to keep shoes on tight, and colorful accents that will put a playful bounce in your little one’s step no matter what the occation.
Spencer
C/O
Navy SF16102N
With adjustable elastic straps, dual density cushioned outsoles and colorful detailing, the Spencer provides comfort, stability and style for little feet that are always on the move. And they’re machine washable too, for when playtime involves mud, muck, and/or magic markers.
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Casual & Dress
Aden Navy SS17201N
Grey SS17201G
Sleek contrast stitching and folded edge finishing make the Aden easy to dress up, while a fun paint splatter midsole keeps them light and playful. From dinner with the family to a friendly playdate, this stylish and versatile sneaker is always up for the occasion.
Derby C/O
Brown SF16201B
C/O
Navy SF16201N
Keep your kid looking fresh everywhere he steps with the classic casual styling of the Derby sneaker. An adjustable hook and loop closure with lacing keeps shoes comfy and secure, while lightweight materials with breathable mesh make sure his feet feel as cool as he looks.
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Gallas Brown SS17202B
From stern to bow, port to starboard, nothing says casual sophistication like the iconic boat shoe. And with the Gallas, we’ve put a fresh new spin on the old classic with stylish touches and new innovations like a breathable mesh vamp, easy to fasten strap, comfy padded linings, antimicrobial OrthoLite® technology, and Magic Adjust™ removable insoles for wider feet.
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Sandals
Hailes Navy SS17501N
When the warm weather hits, that’s when these stylish and versatile sports sandals come out to play. Featuring an adjustable double hook and loop closure for a secure fit, a cushioned footbed for all day comfort and a mesh upper for cool breathability, the Hailes are the perfect fit for playtime in the sunshine.
Cromar Brown SS17502B
From the playground to the beach, his Cromar sandals are always good to go. A traditional crosshatch design gives these fisherman sandals their classic look, while innovations like a cushioned footbed, extra comfy lining and OrthoLiteÂŽ insole technology will make you wish they came in your size.
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Westside Grey SS17504G
Navy SS17504N
Brighten up his summer with the eye-popping Westside sandals complete with vibrant splashes of color and adorable lion emblem embellishments on the easily adjustable straps. And with a cozy Magic Cushioning™ footbed and a breezy open design, summer fun has never felt so good!
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Girls
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Athletic
Inche Pink SS17102P
Perfect for everyday wear and active outdoor play, we’ve taken classic athletic sneaker styling and upgraded it with lightweight materials, a flexible notched outsole, breathable mesh fabric uppers, and moisture wicking OrthoLite® insole technology for a comfortable fit that’s always ready for action.
Innes Mint SS17104I
Pink SS17104P
A cute and casual mary jane is an essential part of every little girl’s wardrobe. And with fun, colorful styling, a cozy adjustable fit, a light breathable mesh upper, and a super comfy Magic Cushioning™ outsole, the Innes is sure to become her next favorite shoe.
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Warwick C/O
Navy (G) SF16101P
Perfect for school time, playtime, or a family outing, these versatile sneakers feature dual density cushioning for all day comfort, Magic Flex™ outsoles for easy natural movement, and colorful accents that will put a playful bounce in your little one’s step no matter what the occasion.
Spencer Pink SF16102P
With adjustable elastic straps, dual density cushioned outsoles and colorful detailing, the Spencer provides comfort and style for little feet that are always on the move. And they’re machine washable too, for when playtime involves grass, mud, and/or magic markers.
Cavan
C/O
Silver SF16103S
The sparkles may have caught your eye, but you can be sure these rough and tumble sneakers are ready to hit the playground. Packed with comfort features, these shoes are perfect for your little princess who doesn’t want to wait for her knight in shining armor.
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Casual & Dress
Monan Pink SS17303P
Mint SS17303I
Featuring bold neon monotones, quilting details, and glimmering sparkle accents, these high-tops are for little girls with big personalities. And with soft, lightweight materials and Magic Cushioning™ dual density outsoles, the Monan is as comfortable at a family outing as it is on the playground.
Tilly
C/O
Gold SF16305D
Take her style game to the next level with these shiny little high-tops. A cushy insole and padded collar keep her comfy during all day play, while glittery details add some sparkle and glamour to these fashionably versatile sneakers.
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Kate
C/O
Black (Patent) SF16408X
C/O
Bronze SF16408B
An all-round favorites, the Kates are the perfect school shoes, and they’re versatile enough for both dressy and causal occasions. Double hook and loop closures and comfay dual cushioning make them practical while classic brougue detailing and a playful Mary Jane shape gives them a stylish touch of casual sophistication.
Diana
C/O
Silver SF16406S
Nothing’s going to slow her down when she’s rocking her adorable little Dianas. Featuring bold colors, eye-catching details, and a stylish flower ornament, this dressy-but-playful T-Strap is just the thing for the little girl who wants to make a statement.
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Sandals
Delvine White SS17607W
Pink SS17607P
Stylish, comfy, and perfect for fun in the sun, these adorable closed toe sandals are ready for every adventure that comes her way this summer. From the stylish soft metallic hues, to the cute star-shaped hardware details, don’t be surprised if she never wants to take off her Delvines.
Dinet Pink SS17606P
She’s obviously a fashionista in the making, so why not let her strut her way to glitzy fashion glory in these stylish sling-backs? Featuring glitter details for everyday glamour and dual density Magic Cushioning™ for comfort during all day play, these fashion sandals are the perfect addition to her growing wardrobe.
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Ashton Multi SS17602Z
Brown SS17602B
Featuring trend-right styling, cute lace detailing, and a low profile silhouette, your little gladiator is stepping out of the ring and into summer fun in her sporty Ashton sandals. And with an easy to fasten strap and a stretchable elastic upper, this stress-free style is sure to become her go-to sandal this year.
Renee
C/O
Silver SS17603S
This classic gladiator has been fully revamped to suit your little one’s unique personal style. Featuring a shimmering metallic upper, eye-catching jewel details, and the comfort of Magic Cushioning™ dual density outsoles and OrthoLite® insoles, her Renee sandals will keep her feet feeling as good as they look.
Rossie Pink SS17601P
Silver SS17601S
Gold SS17601D
Elevate her summer style with the Rossie sandal from Step & Stride. Fun patterns, eye-catching colors, Magic Cushioning™ dual density footbeds, and a fully adjustable fit make these super-cute fashion sandals a must-have addition to her summer wardrobe.
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Notes
Spring Summer 2017
Baby Boys
Inche-P Grey SS17701G
Perfect for everyday wear and active outdoor play, we’ve taken classic athletic sneaker styling and upgraded it with lightweight materials, a flexible notched outsole, breathable mesh fabric uppers, and moisture wicking OrthoLite® insole technology for a comfortable fit that’s always ready for action.
Wells-P Blue SS17715L
Introducing the Wells-P a sporty play shoe with a sharp modern edge. With boldly refined styling and unique features like a wide single, easy to fasten strap closure and a lightweight knitted mesh upper, the Wells-P is like no other baby shoe on the market.
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Aden-P Navy SS17702N
With padded lining, cushy insoles for all day comfort, and playful paint splatter details for a little pop of color, he’s going to look as good as he feels when he rocks his stylish little Aden-P’s at play time or dress time.
Gallas-P Brown SS17703B
Featuring breathable mesh, an easy to fasten strap, comfy padded linings, and Magic Adjust™ removable insoles for wide feet, your miniature sailor is ready for duty in this modern take on the classic boat shoe.
Cromar-P Brown SS17705B
From an evening out to a day at the park, baby is ready for any occasion in these casual, comfortable and versatile fisherman style sandals.
Westside-P Navy SS17706N
With vibrant splashes of color, an adorable lion emblem embellishment on the straps, and a closed toe, summer has never felt so good with the Westside-P’s fun and protective open fisherman design!
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Monan-P Navy SS17709N
Give baby that classic high-top style without the fuss of classic high-top laces. Featuring bold playful colors, and a faux lace-up front with hook and loop closure for easy on/off access, looking cool has never been so easy.
Spencer-P Navy SF16701N
Hook and loop closure keeps shoes nice and snug without pinching, so when baby throws a fit at the restaurant, your neighbors won’t end up with a stylish little sneaker in their carbonara.
Warwick-P Navy (B) SF16702N
Start your little guy off on the right foot with a colorful athletic shoe that offers cushy comfort and snug dual hook and loop closure so shoes stay on baby’s feet.
Herbert-P Navy SF16706N
Deck your little first mate out in style with these elevated boat shoes for babies! Featuring extra padded insoles and flexible notched outsoles, we’ve taken a classic look and updated it for the stylish modern baby.
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Derby-P Brown SF16717B
Keep your kid looking fresh everywhere he steps with the classic casual styling of the Derby-P sneaker. An adjustable hook and loop closure with lacing keeps shoes comfy and secure, while lightweight materials with breathable mesh make sure his feet feel as cool as he looks.
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Baby Girls
Inche-P Silver SS17701S
Perfect for everyday wear and active outdoor play, we’ve taken classic athletic sneaker styling and upgraded it with lightweight materials, a flexible notched outsole, breathable mesh fabric uppers, and moisture wicking OrthoLite® insole technology for a comfortable fit that’s always ready for action.
Innes-P Pink SS17707P
Her eyes will light up when she gets a peek at these bright and sparkly mary janes. And with a cozy adjustable fit, a light breathable mesh upper, and a super comfy Magic Cushioning™ insole, Mom doesn’t have to worry about baby trying to kick them off every five seconds.
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Monan-P Flower SS17709Z
Give baby that classic high-top style without the fuss of classic high-top laces. Featuring bold playful colors, and a faux lace-up front with hook and loop closure for easy on/off access, looking cool has never been so easy.
Ashton-P Multi SS17710Z
Perfect for playtime, but versatile enough for baby’s night out, these low-cut gladiators feature shimmering metallic colors, cute lace detailing, and a comfy stretchable upper for all day comfort and style.
Renee-P Silver SS17711S
We don’t recommend putting your baby in the gladiator ring, but if you do, these strappy sandals are sure to dazzle the competition into submission. Featuring sparkly jewel embellishments and eye-catching metallic finishes, no one stands a chance when she’s rocking her Renee-P’s.
Barra-P White SS17712W
Featuring playful three-dimensional flower details that spring from her feet with each baby step, every day is a stroll through the flower garden with her Barra-P sandals. And with a cool and breezy T-strap design, Magic Cushioning™ outsole, and fully adjustable straps for a comfy fit, she’ll be feeling as good as she looks all spring and summer long.
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Delvine-P PINK SS17716P
These charming closed toe sandals are going to be a summer favorite. With soft metallic hues, cute star-shaped details, and an ultra comfy footbed, baby will be stylish and comfortable while rocking her Delvine-P’s.
Spencer-P Pink SF16701P
Easy adjustable hook and loop closure keep shoes nice and snug without pinching, so when baby throws a fit at the restaurant, your neighbors won’t end up with a stylish little sneaker in their carbonara.
Stanley-P Pink SF16707P
The Stanley-P features easy adjustable closure, extra padding, and a flexibile outsole so baby stays upright as she takes her first wobbly steps. Plus, what’s cuter than an adorable little baby in a fresh pair of high top sneakers? Nothing, that’s what.
Diana-P Silver SF16711S
For a look that’s bold, playful, and suitable for any occasion, these cheery little T-Straps are just the thing. And they’re washable too! Perfect for when your little ball of energy just can’t contain herself.
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Kate-P Black SF16713K
Bronze SF16713B
These adorable dressy mary janes feature a padded collar and cushy insoles for a super cozy feel that will keep baby from fussing about her formal footwear.
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Merchandising Shop in Shop Item number coming soon
Slatwall Shelf SS00SLASHF
Header Sign SS00HEADSG
Backroom Poster SS00BKRPOS
11”x14” Easel Back SS00HEADSG
Contacts Customer Service Representative:
Kerry Fisher Tel: (212)-246-1900 EXT 239 Fax: (914)-462-4340 Email: kerry.fisher@vidagroup.com
National Account Executive: Rodney Bone Tel: (314)-401-8101 Email: rodney@vidagroup.com
National Sales Manager: Richard King Tel: (336)-406-3649 Fax: (877)-946-2856 Email: rking@vidagroup.com
North East Account Executive: Kelly Comcowich Tel: (603)-731-9140 Fax: (802)-399-2108 Email: kellyc@vidagroup.com
West Coast Account Executive: Darlene Garcia Tel: (310)-871-2983 Fax: (866)-867-8652 Email: darlene2@vidagroup.com
Midwest Account Executive: Jelene Roeck Tel: (248)-231-8746 Email: jelenar@vidagroup.com
Sales Director: John Licata Tel: (212)-246-1900 Email: johnlicata@vidagroup.com
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