Pantone 3005C
Autumn Winter 2016
Pantone 375C
P 3
Contents 1 History 3 Technology
Boys 5 Athletic 11 Casual 17 Boots 23 Dress
Babies 27 Baby Boys
Girls 39 45 49 57
Athletic Casual Boots Dress
Babies 61 Baby Girls 75 Contacts
Our Story With inflation on the rise, Richard W. R. plan to action is to offer moms products with the best value for the money.
Shoe sizes were extended from 2 - 2½, 5 - 8.
Step and Stride expands the assortment by introducing a soft sole program for babies.
Step & Stride relaunches under the Vida Shoes International brand portfolio merging the original rich history and mission with today’s innovation.
1
Step and Stride brand is trademarked. The first full collection is introduced to the market.
Step and Stride enhances their market presence by providing retailers with branded solutions for display.
Use of Velcro is introduced for the very first time in the fall collection.
The brand changes it ‘tagline’ to: “Fashion Shoes for Children”. New shoe sizes range 8 ½ to 12 in girls dress shoes.
2
Technology How do we make footwear magic? True magicians never reveal their secrets, but we can tell you that it all starts with smart technology, innovative design, and cool contemporary detailing.
fit Our shoes stay on tight with adjustable closures that always fit just right. Go ahead and try kicking them off, we dare you!
Removable insoles provide extra room for naturally wider feet and allow shoes to easily size up for kids who just can’t seem to stop growing.
design Whether they’re taking their first wobbly steps across the living room, or running wild out on the playground, our specially designed notched outsoles allow for easy natural movement on any surface.
Dual density cushioning provides comfort, support and stability for all day play.
Grooved outsoles provide traction and stability for when playtime becomes an outdoor adventure.
Machine washable styles make clean-up nice and easy for those super-rare occasions when the kids make a mess.
Moisture wicking materials help fight odor and keep feet dry.
materials From the family hiking trip, to the dance floor at Aunt Nora’s wedding, breathable materials keep feet cool and comfortanle on every occasion.
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3
From fashionable styles designed for every occasion, to cool magic touches like removable insoles and unique flexible outsoles that complement the foot’s natural movement, we put a little bit of “wow” into every shoe we make.
4
4
Athletics
5
BOYS
Grey
SF16101G
NavyB
SF16101N
Warwick Perfect for play, but designed with versatility in mind, these athletic sneakers feature notched Magic Flex outsoles for free and easy movement, dual hook and loop closure to keep shoes on tight, and colorful accents that will put a playful bounce in your little one’s step no matter what the occasion. 7
Navy
SF16102N
Red
SF16102F
Spencer With adjustable elastic straps, dual density cushioned outsoles and colorful detailing, the Spencer provides comfort, stability and style for little feet that are always on the move. And they’re machine washable too, for when playtime involves mud, muck, and/or magic markers. 8
Navy
SF16105N
Olive
SF16105V
Carrick Featuring Magic Breeze breathable materials, adjustable toggle/ bungee closure and a flexible grooved outsole that’s ready for any surface, the Carrick is styled for the trail, but perfect for school, play and running circles around grown-ups like you. 9
Casual
11
BOYS
Navy
SF16201N
Brown
SF16201B
Derby Keep your kid looking fresh everywhere he steps with the classic casual styling of the Derby sneaker. An adjustable hook and loop closure with lacing keeps shoes comfy and secure, while lightweight materials with breathable mesh make sure his feet feel as cool as he looks. 13
White
SF16202W
Grey
Navy
SF16202G
SF16202N
Hastings From their sturdy construction to their clean classic shape and stylish perforated flame d tailing, these shoes are on fire! At home, at school, or on the playground, whatever you’re little one is up to, he’s going to look good doing it in his super-slick Hastings sneakers. 14
Navy
SF16204N
Black
SF16204K
Herbert We’ve added a little extra height (and style) to the classic boat shoe. Perfect for the playground or the yacht club, these adorable little boat boots feature sturdy construction, timeless styling and hand-stitch details for a more grown-up look that both you and your little one will love. 15
Boots
17
BOYS
Grey
SF16404G
Brown
SF16404B
Lyon Cushy lining, hand stich toe detailing, durable materials, and classic construction make these rugged boots perfect for your aspiring little working man. Lumberjack chic isn’t just for grown-ups anymore!
19
Brown
SF16207B
Grey
SF16207G
Aragon The wind, rain, and snow are no match for these super-sharp duck boots. This timeless design features the classic duck boot look, as well as all-weather traction, stylish lining, cushy insoles and a padded upper for extra comfort while your little puddle-jumper braves the elements. 20
Brown
SF16411B
Navy
SF16411N
Byron A fresh take on the classic desert boot in hip and trendy colorways. Featuring easy hook and loop closures and a padded collar for added comfort, these adorable boots for boys are as practical as they are stylish. 21
Dress
23
BOYS
Black
SF16403K
Brown
SF16403B
Winton No little gentleman is complete without a nice pair of classic wingtip dress shoes. Perfect for parties, weddings and formal engagements. Or dress them down with some nice jeans and a button-up for a look that’s casually debonair and perfect for every occasion.
25
Baby Boy
27
BABIES
NavyB
SF16702N
Warwick-P Start your little guy off on the right foot with a colorful athletic shoe that off ers cushy comfort and snug dual hook and loop closure so shoes stay on baby’s feet.
29
Navy
SF16701N
Spencer-P Hook and loop closure keeps shoes nice and snug without pinching, so when baby throws a fit at the restaurant, your neighbors won’t end up with a stylish little sneaker in their carbonara.
30
Navy
SF16705N
Hastings-P Don’t be fooled by the fine detailing on these adorable little sneakers, because they’re going to make him look as cool as ice.
31
Brown
SF16707B
Stanley-P The Stanley features easy adjustable closure, extra padding, and a flexible outsole so baby stays upright as he takes his first wobbly steps. Plus, what’s cuter than an adorable little baby in a fresh pair of high top sneakers? Nothing, that’s what. 32
Navy
SF16716N
Carrick-P Â
33
Khaki
SF167018H
Byron-P Â
34
Navy
SF16706N
Herbert-P Deck your little first mate out in style with these elevated boat shoes for babies! Featuring extra cushy insoles and flexible notched outsoles, we’ve taken a classic look and updated it for the stylish modern baby. 35
Brown SF16717B
Derby-P Keep your kid looking fresh everywhere he steps with the classic casual styling of the Derby sneaker. An adjustable hook and loop closure with lacing keeps shoes comfy and secure, while lightweight materials with breathable mesh make sure his feet feel as cool as he looks. 36
Grey SF16207G
Aragon-P The wind, rain, and snow are no match for these super-sharp duck boots. This timeless design features the classic duck boot look, as well as all-weather traction, stylish lining, cushy insoles and a padded upper for extra comfort while your little puddle-jumper braves the elements. 37
Grey
SF16709G
Lyon-P Featuring extra-cushy insoles, padded collars and stylish hand stitch details, these adorable little working boots are designed to keep him comfy and stylish so he can play all day, and look good doing it.
38
Athletics
39
GIRLS
NavyG
SF16101P
Warwick Perfect for school time, playtime, or a family outing, these versatile sneakers feature dual density cushioning for all day comfort, Magic Flex outsoles for easy natural movement, and colorful accents that will put a playful bounce in your little one’s step no matter what the occasion. 41
Pink
SF16102P
Spencer With adjustable elastic straps, dual density cushioned outsoles and colorful detailing, the Spencer provides comfort and style for little feet that are always on the move. And they’re machine washable too, for when playtime involves grass, mud, and/or magic markers. 42
Silver
SF16103S
Pink
SF16103P
Cavan The sparkles may have caught your eye, but you can be sure these rough and tumble sneakers are ready to hit the playground. Packed with comfort features, these shoes are perfect for your little princess who doesn’t want to wait for her Knight in shining armor. 43
Grey
SF16105G
Carrick Featuring Magic Breeze breathable materials, adjustable toggle/ bungee closure and a flexible grooved outsole that’s ready for any surface, the Carrick is styled for the trail, but perfect for school, play and running circles around grown-ups like you. 44
Casual
45
GIRLS
Gold
SF16305D
Pink
SF16305P
Tilly Take her style game to the next level with these shiny little high-tops. A cushy insole and padded collar keep her comfy during all day play, while glittery details add some sparkle and glamour to these fashionably versatile sneakers. 47
Navy
SF16406N
Silver
Red
SF16406S
SF16406F
Diana Nothing’s going to slow her down when she’s rocking her adorable little Dianas. Featuring bold colorways, eye-catching details, and a stylish fl wer ornament, these dressy-but-playful T-Straps are just the thing for the little girl who wants to make a statement. 48
Boots
49
GIRLS
Brown
SF16107B
Purple
SF16107R
Selina Cold weather is no problem when she’s wearing her cute and stylish Selinas. Featuring a fur lined collar, a soft yet sturdy upper, bright colorful detailing and adjustable toggle bungee closure for a snug and secure fi , these athletic little boots are perfect for the active little snow angel in every family. 51
Grey
SF16306G
Navy
SF16306N
Marie A fur collar, tall quilted shaft, and super-cushy insoles will keep her cozy, comfy and ready to snowball-fight her way from fall all the way through winter in these cute and stylish little boots.
52
Khaki
SF16405H
White
SF16405W
Eleanor For busy little feet that just can’t seem to sit still, you need a stylish boot that can keep up—and stay on no matter what. Featuring durable Magic Flex outsoles, easy on/off zip-up closure and bold playful colorways, the cool and casual Eleanors are more than up to the task. 53
Black
SF16407K
Pewter
SF16407E
Ellen Featuring velour laces, classic kilted brogue detailing, and a stylish mid-cut silhouette, these chic little boots are great for dressier occasions, and perfect with jeans or a little sundress for a trendy look that’s perfect for school or a casual family outing. 54
Grey
SF16409G
Navy
SF16409N
Galicia Side-zip closure, Magic Flex outsoles and super cushy insoles keep her comfy and surefooted on the playground, while stylish accents like a faux buckle and playful star detail keep her looking chic, sassy and stylish everywhere she steps. 55
Black
SF16410K
Pink
Brown
SF16410P
SF16410B
Lara We’ve added some modern technology and contemporary style to take the classic riding boot to a whole new level of comfort and versatility. On horseback, piggyback, or carrying her backpack, these stylish boots are the perfect companion for the little girl on the go. 56
Dress
57
GIRLS
Black1
SF16408K
Black2
Champagne
SF16408X
SF16408B
Kate An all-around favorite, the Kates are the perfect school shoes, and they’re versatile enough for both dressy and casual occasions. Double hook and loop closures and comfy dual cushioning make them practical while classic brogue detailing and a playful Mary Jane shape gives them a stylish touch of casual sophistication. 59
Silver
SF16301S
Navy
SF16301N
Sylvia Don’t let the satin lace closure and glittery upper fool you, because while they might put an extra sparkle in her step, these sneakers are built to keep her comfy and on her feet so she can play all day.
60
Baby Girl
61
BABIES
Silver
SF16702S
Warwick-P Start your little girl off on the right foot with a colorful athletic shoe that offers cushy comfort and snug dual hook and loop closure so shoes stay on baby’s feet.
63
Pink
SF16701P
Spencer-P Easy adjustable hook and loop closure keep shoes nice and snug without pinching, so when baby throws a fit at the restaurant, your neighbors won’t end up with a stylish little sneaker in their carbonara.
64
Purple
SF16710R
Selina-P For when it’s time to bundle baby up for the winter, why not keep her warm and stylish at the same time with these adorable winter boots complete with a super-cozy fur lined collar?
65
Gold
SF16719G
Navy
SF16719N
Galicia-P From the playpen to the playground, this star adorned boot keeps your baby chic, sassy and stylish everywhere she goes.
66
Pink
SF16707P
Stanley-P The Stanley features easy adjustable closure, extra padding, and a flexible outsole so baby stays upright as she takes her first wobbly steps. Plus, what’s cuter than an adorable little baby in a fresh pair of high top sneakers? Nothing, that’s what. 67
Navy
SF16711N
Silver
SF16711S
Diana-P For a look that’s bold, playful, and suitable for any occasion, these cheery little T-Straps are just the thing. And they’re washable too! Perfect for when your little ball of energy just can’t contain herself.
68
Black
SF16713K
Champagne SF16713B
Kate-P These adorable dressy Mary Janes feature a padded collar and cushy insoles for a super cozy feel that will keep baby from fussing about her formal footwear.
69
70
Pantone 373C
Contacts Customer Service Representative Northeast/Southeast: Amanda Hasker Tel: (212)-246-1900 EXT 198 (914)-462-4340 Fax: Email: amanda_hasker@vidagroup.com Customer Service Representative Midwest/West Coast: Jessica Moror Tel: (212)-246-1900 EXT 184 Fax: (914)-462-4340 Email: jmoro@vidagroup.com National Account Executive: Rodney Bone Tel: (314)-401-8101 Email: rodney@vidagroup.com National Sales Manager: Richard King Tel: (336)-406-3649 Fax: (877)-946-2856 Email: rking@vidagroup.com North East Account Executive: Kelly Comcowich Tel: (603)-731-9140 Fax: (802)-399-2108 Email: kellyc@vidagroup.com Westcoast Account Executive: Darlene Garcia Tel: (310)-871-2983 Fax: (866)-867-8652 Email: darlene2@vidagroup.com Midwest Account Executive: Jelene Roeck Tel: (248)-231-8746 Email: jelenar@vidagroup.com Sales Director: John Licata Tel: (212)-246-1900 Email: johnlicata@vidagroup.com
Pantone 3005C
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