S&S F16 catalog

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Pantone 3005C

Autumn Winter 2016

Pantone 375C

P 3


Contents 1 History 3 Technology

Boys 5 Athletic 11 Casual 17 Boots 23 Dress

Babies 27 Baby Boys


Girls 39 45 49 57

Athletic Casual Boots Dress

Babies 61 Baby Girls 75 Contacts


Our Story With inflation on the rise, Richard W. R. plan to action is to offer moms products with the best value for the money.

Shoe sizes were extended from 2 - 2½, 5 - 8.

Step and Stride expands the assortment by introducing a soft sole program for babies.

Step & Stride relaunches under the Vida Shoes International brand portfolio merging the original rich history and mission with today’s innovation.

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Step and Stride brand is trademarked. The first full collection is introduced to the market.

Step and Stride enhances their market presence by providing retailers with branded solutions for display.

Use of Velcro is introduced for the very first time in the fall collection.

The brand changes it ‘tagline’ to: “Fashion Shoes for Children”. New shoe sizes range 8 ½ to 12 in girls dress shoes.

2


Technology How do we make footwear magic? True magicians never reveal their secrets, but we can tell you that it all starts with smart technology, innovative design, and cool contemporary detailing.

fit Our shoes stay on tight with adjustable closures that always fit just right. Go ahead and try kicking them off, we dare you!

Removable insoles provide extra room for naturally wider feet and allow shoes to easily size up for kids who just can’t seem to stop growing.

design Whether they’re taking their first wobbly steps across the living room, or running wild out on the playground, our specially designed notched outsoles allow for easy natural movement on any surface.

Dual density cushioning provides comfort, support and stability for all day play.

Grooved outsoles provide traction and stability for when playtime becomes an outdoor adventure.

Machine washable styles make clean-up nice and easy for those super-rare occasions when the kids make a mess.

Moisture wicking materials help fight odor and keep feet dry.

materials From the family hiking trip, to the dance floor at Aunt Nora’s wedding, breathable materials keep feet cool and comfortanle on every occasion.

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From fashionable styles designed for every occasion, to cool magic touches like removable insoles and unique flexible outsoles that complement the foot’s natural movement, we put a little bit of “wow” into every shoe we make.

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Athletics

5


BOYS


Grey

SF16101G

NavyB

SF16101N

Warwick Perfect for play, but designed with versatility in mind, these athletic sneakers feature notched Magic Flex outsoles for free and easy movement, dual hook and loop closure to keep shoes on tight, and colorful accents that will put a playful bounce in your little one’s step no matter what the occasion. 7


Navy

SF16102N

Red

SF16102F

Spencer With adjustable elastic straps, dual density cushioned outsoles and colorful detailing, the Spencer provides comfort, stability and style for little feet that are always on the move. And they’re machine washable too, for when playtime involves mud, muck, and/or magic markers. 8


Navy

SF16105N

Olive

SF16105V

Carrick Featuring Magic Breeze breathable materials, adjustable toggle/ bungee closure and a flexible grooved outsole that’s ready for any surface, the Carrick is styled for the trail, but perfect for school, play and running circles around grown-ups like you. 9



Casual

11


BOYS


Navy

SF16201N

Brown

SF16201B

Derby Keep your kid looking fresh everywhere he steps with the classic casual styling of the Derby sneaker. An adjustable hook and loop closure with lacing keeps shoes comfy and secure, while lightweight materials with breathable mesh make sure his feet feel as cool as he looks. 13


White

SF16202W

Grey

Navy

SF16202G

SF16202N

Hastings From their sturdy construction to their clean classic shape and stylish perforated flame d tailing, these shoes are on fire! At home, at school, or on the playground, whatever you’re little one is up to, he’s going to look good doing it in his super-slick Hastings sneakers. 14


Navy

SF16204N

Black

SF16204K

Herbert We’ve added a little extra height (and style) to the classic boat shoe. Perfect for the playground or the yacht club, these adorable little boat boots feature sturdy construction, timeless styling and hand-stitch details for a more grown-up look that both you and your little one will love. 15



Boots

17


BOYS


Grey

SF16404G

Brown

SF16404B

Lyon Cushy lining, hand stich toe detailing, durable materials, and classic construction make these rugged boots perfect for your aspiring little working man. Lumberjack chic isn’t just for grown-ups anymore!

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Brown

SF16207B

Grey

SF16207G

Aragon The wind, rain, and snow are no match for these super-sharp duck boots. This timeless design features the classic duck boot look, as well as all-weather traction, stylish lining, cushy insoles and a padded upper for extra comfort while your little puddle-jumper braves the elements. 20


Brown

SF16411B

Navy

SF16411N

Byron A fresh take on the classic desert boot in hip and trendy colorways. Featuring easy hook and loop closures and a padded collar for added comfort, these adorable boots for boys are as practical as they are stylish. 21



Dress

23


BOYS


Black

SF16403K

Brown

SF16403B

Winton No little gentleman is complete without a nice pair of classic wingtip dress shoes. Perfect for parties, weddings and formal engagements. Or dress them down with some nice jeans and a button-up for a look that’s casually debonair and perfect for every occasion.

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Baby Boy

27


BABIES


NavyB

SF16702N

Warwick-P Start your little guy off on the right foot with a colorful athletic shoe that off ers cushy comfort and snug dual hook and loop closure so shoes stay on baby’s feet.

29


Navy

SF16701N

Spencer-P Hook and loop closure keeps shoes nice and snug without pinching, so when baby throws a fit at the restaurant, your neighbors won’t end up with a stylish little sneaker in their carbonara.

30


Navy

SF16705N

Hastings-P Don’t be fooled by the fine detailing on these adorable little sneakers, because they’re going to make him look as cool as ice.

31


Brown

SF16707B

Stanley-P The Stanley features easy adjustable closure, extra padding, and a flexible outsole so baby stays upright as he takes his first wobbly steps. Plus, what’s cuter than an adorable little baby in a fresh pair of high top sneakers? Nothing, that’s what. 32


Navy

SF16716N

Carrick-P Â

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Khaki

SF167018H

Byron-P Â

34


Navy

SF16706N

Herbert-P Deck your little first mate out in style with these elevated boat shoes for babies! Featuring extra cushy insoles and flexible notched outsoles, we’ve taken a classic look and updated it for the stylish modern baby. 35


Brown SF16717B

Derby-P Keep your kid looking fresh everywhere he steps with the classic casual styling of the Derby sneaker. An adjustable hook and loop closure with lacing keeps shoes comfy and secure, while lightweight materials with breathable mesh make sure his feet feel as cool as he looks. 36


Grey SF16207G

Aragon-P The wind, rain, and snow are no match for these super-sharp duck boots. This timeless design features the classic duck boot look, as well as all-weather traction, stylish lining, cushy insoles and a padded upper for extra comfort while your little puddle-jumper braves the elements. 37


Grey

SF16709G

Lyon-P Featuring extra-cushy insoles, padded collars and stylish hand stitch details, these adorable little working boots are designed to keep him comfy and stylish so he can play all day, and look good doing it.

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Athletics

39


GIRLS


NavyG

SF16101P

Warwick Perfect for school time, playtime, or a family outing, these versatile sneakers feature dual density cushioning for all day comfort, Magic Flex outsoles for easy natural movement, and colorful accents that will put a playful bounce in your little one’s step no matter what the occasion. 41


Pink

SF16102P

Spencer With adjustable elastic straps, dual density cushioned outsoles and colorful detailing, the Spencer provides comfort and style for little feet that are always on the move. And they’re machine washable too, for when playtime involves grass, mud, and/or magic markers. 42


Silver

SF16103S

Pink

SF16103P

Cavan The sparkles may have caught your eye, but you can be sure these rough and tumble sneakers are ready to hit the playground. Packed with comfort features, these shoes are perfect for your little princess who doesn’t want to wait for her Knight in shining armor. 43


Grey

SF16105G

Carrick Featuring Magic Breeze breathable materials, adjustable toggle/ bungee closure and a flexible grooved outsole that’s ready for any surface, the Carrick is styled for the trail, but perfect for school, play and running circles around grown-ups like you. 44


Casual

45


GIRLS


Gold

SF16305D

Pink

SF16305P

Tilly Take her style game to the next level with these shiny little high-tops. A cushy insole and padded collar keep her comfy during all day play, while glittery details add some sparkle and glamour to these fashionably versatile sneakers. 47


Navy

SF16406N

Silver

Red

SF16406S

SF16406F

Diana Nothing’s going to slow her down when she’s rocking her adorable little Dianas. Featuring bold colorways, eye-catching details, and a stylish fl wer ornament, these dressy-but-playful T-Straps are just the thing for the little girl who wants to make a statement. 48


Boots

49


GIRLS


Brown

SF16107B

Purple

SF16107R

Selina Cold weather is no problem when she’s wearing her cute and stylish Selinas. Featuring a fur lined collar, a soft yet sturdy upper, bright colorful detailing and adjustable toggle bungee closure for a snug and secure fi , these athletic little boots are perfect for the active little snow angel in every family. 51


Grey

SF16306G

Navy

SF16306N

Marie A fur collar, tall quilted shaft, and super-cushy insoles will keep her cozy, comfy and ready to snowball-fight her way from fall all the way through winter in these cute and stylish little boots.

52


Khaki

SF16405H

White

SF16405W

Eleanor For busy little feet that just can’t seem to sit still, you need a stylish boot that can keep up—and stay on no matter what. Featuring durable Magic Flex outsoles, easy on/off zip-up closure and bold playful colorways, the cool and casual Eleanors are more than up to the task. 53


Black

SF16407K

Pewter

SF16407E

Ellen Featuring velour laces, classic kilted brogue detailing, and a stylish mid-cut silhouette, these chic little boots are great for dressier occasions, and perfect with jeans or a little sundress for a trendy look that’s perfect for school or a casual family outing. 54


Grey

SF16409G

Navy

SF16409N

Galicia Side-zip closure, Magic Flex outsoles and super cushy insoles keep her comfy and surefooted on the playground, while stylish accents like a faux buckle and playful star detail keep her looking chic, sassy and stylish everywhere she steps. 55


Black

SF16410K

Pink

Brown

SF16410P

SF16410B

Lara We’ve added some modern technology and contemporary style to take the classic riding boot to a whole new level of comfort and versatility. On horseback, piggyback, or carrying her backpack, these stylish boots are the perfect companion for the little girl on the go. 56


Dress

57


GIRLS


Black1

SF16408K

Black2

Champagne

SF16408X

SF16408B

Kate An all-around favorite, the Kates are the perfect school shoes, and they’re versatile enough for both dressy and casual occasions. Double hook and loop closures and comfy dual cushioning make them practical while classic brogue detailing and a playful Mary Jane shape gives them a stylish touch of casual sophistication. 59


Silver

SF16301S

Navy

SF16301N

Sylvia Don’t let the satin lace closure and glittery upper fool you, because while they might put an extra sparkle in her step, these sneakers are built to keep her comfy and on her feet so she can play all day.

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Baby Girl

61


BABIES


Silver

SF16702S

Warwick-P Start your little girl off on the right foot with a colorful athletic shoe that offers cushy comfort and snug dual hook and loop closure so shoes stay on baby’s feet.

63


Pink

SF16701P

Spencer-P Easy adjustable hook and loop closure keep shoes nice and snug without pinching, so when baby throws a fit at the restaurant, your neighbors won’t end up with a stylish little sneaker in their carbonara.

64


Purple

SF16710R

Selina-P For when it’s time to bundle baby up for the winter, why not keep her warm and stylish at the same time with these adorable winter boots complete with a super-cozy fur lined collar?

65


Gold

SF16719G

Navy

SF16719N

Galicia-P From the playpen to the playground, this star adorned boot keeps your baby chic, sassy and stylish everywhere she goes.

66


Pink

SF16707P

Stanley-P The Stanley features easy adjustable closure, extra padding, and a flexible outsole so baby stays upright as she takes her first wobbly steps. Plus, what’s cuter than an adorable little baby in a fresh pair of high top sneakers? Nothing, that’s what. 67


Navy

SF16711N

Silver

SF16711S

Diana-P For a look that’s bold, playful, and suitable for any occasion, these cheery little T-Straps are just the thing. And they’re washable too! Perfect for when your little ball of energy just can’t contain herself.

68


Black

SF16713K

Champagne SF16713B

Kate-P These adorable dressy Mary Janes feature a padded collar and cushy insoles for a super cozy feel that will keep baby from fussing about her formal footwear.

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Pantone 373C


Contacts Customer Service Representative Northeast/Southeast: Amanda Hasker Tel: (212)-246-1900 EXT 198 (914)-462-4340 Fax: Email: amanda_hasker@vidagroup.com Customer Service Representative Midwest/West Coast: Jessica Moror Tel: (212)-246-1900 EXT 184 Fax: (914)-462-4340 Email: jmoro@vidagroup.com National Account Executive: Rodney Bone Tel: (314)-401-8101 Email: rodney@vidagroup.com National Sales Manager: Richard King Tel: (336)-406-3649 Fax: (877)-946-2856 Email: rking@vidagroup.com North East Account Executive: Kelly Comcowich Tel: (603)-731-9140 Fax: (802)-399-2108 Email: kellyc@vidagroup.com Westcoast Account Executive: Darlene Garcia Tel: (310)-871-2983 Fax: (866)-867-8652 Email: darlene2@vidagroup.com Midwest Account Executive: Jelene Roeck Tel: (248)-231-8746 Email: jelenar@vidagroup.com Sales Director: John Licata Tel: (212)-246-1900 Email: johnlicata@vidagroup.com


Pantone 3005C

Pantone 375C

Pantone 373C


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