Autumn/Winter 2017 Order deadline is March 3, 2017 (refer to price list for details).
contents 4
about us 5
6
the magic inside technology
8 12 14
boys athletic boys casual & dress boys boots
boys pre-walker girls athletic girls casual & dress girls boots girls pre-walker merchandising contacts line overview
18 22 24 26 30 34 37 38
about
S
tep and Stride launched into the market in 1970 and quickly gained the trust of moms across the US. Now, built on the same promise of fashionable shoes for babies at a reasonable price, Step & Stride returns with an eye for fresh & modern trends. The product design has mass appeal but the identifiable, proprietary technology and use of OrtholiteŽ in each style are distinct signs of quality and innovation; setting Step & Stride apart from the competition in today’s baby and toddler footwear market.
about us
4
the magic inside
Every pair of Step & Stride shoes is made with magic. Each has unique features, but every style is designed for:
comfort Uniquely flexible outsoles and dual density cushioning help keep feet comfy for all day play.
wellness The benefits of OrtholiteÂŽ go beyond a recognizable brand name. The moisture wicking and antibacterial properties help keep feet healthy and odor free.
fit Adjustable buckles or removable insoles in every style offer medium and wide widths for adjustable fit. Perfect for inbetween sizes, chubby baby feet and those that grow just a little too quickly.
the magic inside
5
technology H
ow do we make footwear magic? True magicians never reveal their secrets, but we can tell you that it all starts with smart technology, innovative design, and cool, contemporary detailing. From fashionable styles designed for every occasion, to cool magic touches like removable insoles and unique flexible outsoles that complement the foot’s natural movement, we put a little bit of “wow” into every shoe we make.
technology
6
Adjustable buckles or removable insoles provide extra room for naturally wider feet and allow shoes to easily size up for kids who just can’t seem to stop growing.
Our shoes stay on tight with adjustable closures that always fit just right. Go ahead, try kicking them off, we dare you!
Whether they’re taking their first wobbly steps across the living room, or running wild on the playground, our specially designed notched outsoles allow for easy natural movement on any surface.
Dual density cushioning provides comfort, support and stability for all day play.
Grooved outsoles provide traction and stability for when playtime becomes an outdoor adventure.
From the family hiking trip, to the dance floor at Aunt Nora’s wedding, breathable materials keep feet cool and comfortable on any occasion.
Machine washable styles make clean-up nice and easy for those everyday occasions when the kids make a mess.
Moisture wicking materials help fight odor and keep feet dry.
Water repellent fabrics keep these styles puddle-proof and ready for light rain.
technology
7
boys
athletic
Available in sizes 6-12 boys athletic
8
Khaki
Black
SF17105K
SF17105B
Ross
Machine washable and designed for everyday play, he’ll wear himself out before he wears out his Ross sneakers. An easy on/off hook and loop closure makes getting dressed a breeze, while Magic Cushioning™ will keep him light on his feet day in and day out.
Lights up with every step!
Blue/Lime
Pat
SF17103L
They will light up any room they walk into with these light-up sneakers. Magic Flex™ outsoles let feet move freely, an easy on/off power strap keeps shoes firmly on the foot, and light-up technology puts a little burst of brilliance in every step. boys athletic
9
Grey
SS17102G
Inche
C/O
Perfect for everyday wear and active outdoor play, we’ve taken classic athletic sneaker styling and upgraded it with lightweight materials, a flexible notched outsole, breathable mesh fabric uppers, and moisture wicking OrthoLite® insole technology for a comfortable fit that’s always ready for action.
Grey/Orange SF17101G
Wells
Blue
SS17103L
C/O
C/O
This sporty play shoe with a sharp modern edge will be his favorite new addition. With boldly refined styling and unique features like a wide single, easy to fasten strap closure and a lightweight knitted mesh upper, the Wells is like no other children’s shoe on the market. boys athletic
10
Navy/Gray/Orange SF17102N
Jackson
Sitting still isn’t your toddler’s style. That’s why we’ve upgraded his footwear game with a fashionable sneaker built for all day play. Lightweight breathable materials and Magic Flex™ technology allow for free and easy movement, while Magic Grip™ outsoles help keep him surefooted wherever he steps. And when playtime gets messy, these machine washable sneakers are always up to the challenge.
boys athletic
11
boyscasual & dress
Available in sizes 6-12 boys casual & dress
12
Charcoal
Black
SF17205C
SF17205K
Vin Equal parts trend and comfort, the Vin is destined to become his go-to shoe for both casual and dress occasions. Perforated detailing pays homage to classic brogue styling and adds a classic touch on a modern every day favorite. Magic Flex™ technology allows for free and easy movement. And faux elastic laces means they slip on quick and easy, but won’t slip off.
Navy
Brown
SF17202N
SF17202B
Noah
Dress them up or down for any occasion. Pops of color in the stitching give the Noah sneakers a stylish contemporary look, while Magic Flex™ technology and Ortholite® insoles keep feet feeling comfy and fresh during active play. boys casual & dress
13
boys
boots
Available in sizes 6-12 boys boots
14
Charcoal
Brown
SF17402B
SF17402C
Hunter
No little working man is complete without the proper footwear. Featuring sturdy construction to match its rugged lumberjack look, a side zipper for easy access and Magic Repel™ (water resistant) materials, the Hunter high-top boot is the perfect complement for daddy’s little helper.
Gray/Navy
Mason
SF17204G
Just in time for the wet and wintery weather, we’ve combined classic duck boot detailing with casual sneaker comfort in the stylish high-top Mason. Dual density outsoles with unique Magic Flex™ technology provide flexibility and support, while being machine washable makes clean-up a breeze. boys boots
15
Brown/Gray SF17104R
Tomas From the trail to the playground, he’ll be ready for anything in these playfully rugged hikers from Step & Stride. Pillowy Magic Cushioning™ and flexible outsoles with Magic Grip™ turn your little one’s outdoor adventures into a walk in the park.
boys boots
16
boys boots
17
boys
pre-walker
Available in sizes 3-6 boys pre-walker
18
Brown
Charcoal
SF17709B
SF17709C
Hunter-P
No little working man is complete without the proper footwear. Featuring rugged lumberjack styling, Magic Repel™ water resistant materials, and elastic hook and loop closure for easy on and off, the Hunter high-top boot is the perfect complement for daddy’s pint-sized helper.
Brown
Noah-P
SF17705B
Dress them up or down for any occasion. Pops of color in the stitching give the Noah sneakers a stylish contemporary look, while Magic Flex™ technology and Ortholite® insoles keep feet feeling comfy and fresh during active play. boys pre-walker
19
Blue
SS17715L
Wells-P
C/O
This sporty play shoe with a sharp modern edge will be his favorite new addition. With boldly refined styling and unique features like a wide single, easy to fasten strap closure and a lightweight knitted mesh upper, the Wells is like no other baby shoe on the market.
Grey
SS17701G
Inche-P
C/O
Perfect for everyday wear and active outdoor play, we’ve taken classic athletic sneaker styling and upgraded it with lightweight materials, a flexible notched outsole, breathable mesh fabric uppers, and moisture wicking OrthoLite® insole technology for a comfortable fit that’s always ready for action. boys pre-walker
20
Navy
SS17709N
Monan-P
C/O
Give baby that classic high-top style without the fuss of classic high-top laces. Featuring bold playful colors, and a faux lace-up front with hook and loop closure for easy on/off access, looking cool has never been so easy.
boys pre-walker
21
girls
athletic
Available in sizes 6-12 girls athletic
22
Pink
SS17102P
Inche
C/O
Perfect for everyday wear and active outdoor play, we’ve taken classic athletic sneaker styling and upgraded it with lightweight materials, a flexible notched outsole, breathable mesh fabric uppers, and moisture wicking OrthoLite® insole technology for a comfortable fit that’s always ready for action.
Lights up with every step!
Pink/Coral SF17103P
Pat
They will light up any room they walk into with these light-up sneakers. Magic Flex™ outsoles let feet move freely, an easy on/off power strap keeps shoes firmly on the foot, and light-up technology puts a little burst of brilliance in every step. girls athletic
23
girls casual & dress
Available in sizes 6-12 girls casual & dress
24
Rose Gold
Navy
Black
SF17404P
Abigail
SF17404N
SF17404K
Specially designed for her little feet, the always fashionable mary jane gets a tech upgrade with moisture wicking Ortholite® insoles and Magic Flex™ outsoles that allow feet to move free and easy. And with cute perforated details and a variety of classic colorways, the Abigail is a stylish addition to her wardrobe.
Rose Gold/Pink
Black Pony
SF17302P
SF17302K
Zoe
Gleaming metallics and shimmering glitter details are the perfect accent to her sparkly personality. Magic Cushioning™ dual density outsoles provide comfort and support for all day play, and easy-on side zipper access means she’ll be dressed and out the door in a hurry. girls casual & dress
25
girls
boots
Available in sizes 6-12 girls boots
26
Silver
Black
SF17408K
SF17408S
Ciara Metallics, sequins and buckles—Oh my! It doesn’t get any cuter than the tall Ciara boot. And with Magic Flex™ outsoles, Ortholite® insole technology, and a side zipper for easy access, these boots are as fuss-free as they are fashionable.
Black
SF16410K
Lara
Brown
SF16410B
C/O
C/O
We’ve added some modern technology and contemporary style to take the classic riding boot to a whole new level of comfort and versatility. On horseback, piggyback, or carrying her backpack, these stylish boots are the perfect companion for the little girl on the go. girls boots
27
Brown
Pewter
SF17405S
SF17405P
Harper Featuring glitter detailing and a cross faux leather strap, she’ll stride into fall with style in these fashionable booties. With a side zipper for easy access and Ortholite® insoles, these water-repellent short boots are the comfy, no-fuss option for the when the weather starts to cool.
Black
Burgundy
SF17407K
SF17407U
Jewel
Let her express herself with a sneaker that’s as talkative as she is. With playful emoji details on one side and a side zipper on the other, these combat bootinspired high tops are the perfect blend of edgy, fun and functional. Ortholite® insoles keep feet fresh and comfy during all day play. And water-repellent materials help keep feet dry when the weather turns ugly. girls boots
28
Pink/Fuchsia
Gold
SF17303P
SF17303D
Ava
She’ll make a statement on the playground in her Ava high top sneakers. Rich faux fur trim and Magic Cushioning™ outsole technology give support and comfort her little feet, and side zipper access takes the fuss out of getting dressed.
girls boots
29
girls
pre-walker
Available in sizes 3-6 girls pre-walker
30
Fuchsia
SF177012P
Kaylee-P
The fringe will swish and sway as she plays her way through fall in her little Kaylee booties. A side zipper offers easy access, and Ortholite® insole technology keeps her feet cozy and odor-free all season long.
Silver
SF177015S
Ciara-P
It doesn’t get any cuter than the high tall Ciara boot. With Magic Flex™ outsoles, odor-fighting Ortholite® insole technology, and a side zipper for easy on and off, these boots are as fuss-free as they are fashionable. girls pre-walker
31
Rose Gold SF17707P
Zoe-P Gleaming metallics and shimmering glitter details are the perfect accent to her sparkly little personality. Ortholite® insoles keep her feet comfy and odor-free, and easy-on side zipper access means she’ll be dressed and out the door in a hurry.
Black
Rose Gold
SF177011K
SF177011P
Abigail-P Specially designed for her little feet, the always fashionable mary jane gets a tech upgrade with moisture wicking Ortholite® insoles and Magic Flex™ outsoles that allow feet to move free and easy. And with cute perforated details and a variety of classic colorways, the Abigail is a stylish addition to her wardrobe. girls pre-walker
32
girls pre-walker
33
merchandising 20” x 43” Shop in Shop
4” x 8” Slatwall Shelf
SS00SHOPIN
SS00SLASHF
24” x 8” Header Sign SS00HEADSG
merchandising
34
8” x 3” x 4” Shoe Riser SS00SHORIS
12” x 4.5” Window Decal SSWALLDECA
merchandising
35
18” x 24” Backroom Poster SS01GRPF17
Every pair of Step & Stride shoes is made with magic. Each has unique features, but every style is designed for…
M
MA
MA
MA
MAGI
M
MA
M
FE
Zoe Rose Gold/Pink
SS00BPEF17
comfort wellness fit
36
IC SA AG
Shoes stay on tight with adjustable closures.
R GIC EP
11” x 14” Easel Back
merchandising
Removable insoles or adjustable buckles provide extra room for medium and wide widths.
Water repellent fabrics keep these styles puddle-proof and ready for light rain.
casual/dress Vin Charcoal
T US
Pat Pink/Coral
C ADJ GI
EL
Ross Black
SH
Ciara Silver
W GIC A
Machine washable styles make clean-up nice and easy.
C BRE GI
Breathable materials keep feet cool and comfortable.
Grooved outsoles provide traction and stability.
athletic
Moisture wicking materials help fight odor and keep feet dry.
E EZ
IC GR AG
IP
Hunter Brown
Dual density cushioning provides comfort for all day play.
IC WI AG
CK
47 years of magic in footwear
fit
wellness
CUSHIO
NING
Notched outsoles allow for easy, natural movement on any surface.
Step & Stride launched into the market in 1970 and quickly gained the trust of moms across the US. Now, built on the same promise of fashionable shoes for babies at a reasonable price, Step & Stride returns with an eye for fresh & modern trends. The product design has mass appeal but the identifiable, proprietary technology and use of Ortholite® in each style are distinct signs of quality and innovation; setting Step & Stride apart from the competition in today's baby and toddler footwear market.
boots
C
EX
M
comfort IC FL AG
pre-walker Noah-P Brown
Kaylee-P Fuchsia
contacts Customer Service Representative: Elizabeth De Castro Tel: (212)-246-1900 EXT 184 Email: elizabeth.decastro@vidagroup.com
National Account Executive: Rodney Bone Tel: (314)-401-8101 Email: rodney@vidagroup.com
National Sales Manager: Richard King Tel: (336)-406-3649 Fax: (877)-946-2856 Email: rking@vidagroup.com
North East Account Executive: Kelly Comcowich Tel: (603)-731-9140 Email: kellyc@vidagroup.com
West Coast Account Executive: Darlene Garcia Tel: (310)-871-2983 Fax: (866)-867-8652 Email: darlene2@vidagroup.com
Midwest Account Executive: Jelena Roeck Tel: (248)-231-8746 Email: jelenar@vidagroup.com
Sales Director: John Licata Tel: (212)-246-1900 Email: johnlicata@vidagroup.com
contacts
37
Line Overview
Fall 2017
toddler boys pages 8-17
Pat Blue/Lime
Inche Grey
Jackson
Vin Charcoal
Noah Brown
Hunter Brown
Ross Khaki
Ross Black
Wells Grey/Orange
Wells Blue SS17103L
Navy/Gray/Orange SF17102N
Vin Black SF17205K
Noah Navy
SF17105K
SF17105B
SF17101G
SF17103L
SF17202N
Hunter Charcoal SF17402C
SF17202B
SS17102G
SF17205C
SF17402B
Tomas
Mason
Brown/Gray SF17104R
Grey/Navy SF17204G
pre-walker boys pages 18-21
Hunter-P Brown Hunter-P Charcoal Noah-P Brown SF17709B
Wells-P Blue SS17715L
SF17709C
SF17705B
Inche-P Grey
Monan-P Navy
SS17701G
line overview
SS17709N
38
toddler girls pages 22-29
Inche Pink SS17102P
Abigail Navy SF17404N
Ciara Black SF17408K
Pat Pink/Coral SF17103P
Abigail Rose Gold Abigail Black SF17404P
Zoe Rose Gold/Pink Zoe Black Pony SF17302P
SF17302K
Lara Black
Lara Brown
SF16410K
Harper Pewter SF17405P
SF16410B
SF17408S
Harper Brown SF17405S
SF17407U
SF17407K
SF17303P
Ciara Silver
Jewel Burgundy
Jewel Black
Ava Pink/Fuchsia
SF17404K
Ava Gold SF17303D
pre-walker girls pages 30-33
Kaylee-P Fuchsia Ciara-P Silver Zoe-P Rose Gold SF177012P
SF177015S
SF17707P
Abigail-P Black Abigail-P Rose Gold SF177011K
line overview
SF177011P 39
comfort wellness fit