Autumn/Winter 2017
contents 4
about us 5
6
the magic inside technology
8 12 16
boys athletic boys casual & dress boys boots
boys pre-walker girls athletic girls casual & dress girls boots girls pre-walker merchandising contacts notes
18 22 26 30 36 42 45 46
about
S
tep and Stride launched into the market in 1970 and quickly gained the trust of moms across the US. Now, built on the same promise of fashionable shoes for babies at a reasonable price, Step & Stride returns with an eye for fresh & modern trends. The product design has mass appeal but the identifiable, proprietary technology and use of OrtholiteŽ in each style are distinct signs of quality and innovation; setting Step & Stride apart from the competition in today’s baby and toddler footwear market.
about us
4
the magic inside
Every pair of Step & Stride shoes is made with magic. Each has unique features, but every style is designed for:
comfort Uniquely flexible outsoles and dual density cushioning help keep feet comfy for all day play.
wellness The benefits of OrtholiteÂŽ go beyond a recognizable brand name. The moisture wicking and antibacterial properties help keep feet healthy and odor free.
fit Adjustable buckles or removable insoles in every style offer medium and wide widths for adjustable fit. Perfect for inbetween sizes, chubby baby feet and those that grow just a little too quickly.
the magic inside
5
technology H
ow do we make footwear magic? True magicians never reveal their secrets, but we can tell you that it all starts with smart technology, innovative design, and cool, contemporary detailing. From fashionable styles designed for every occasion, to cool magic touches like removable insoles and unique flexible outsoles that complement the foot’s natural movement, we put a little bit of “wow” into every shoe we make.
technology
6
Adjustable buckles or removable insoles provide extra room for naturally wider feet and allow shoes to easily size up for kids who just can’t seem to stop growing.
Our shoes stay on tight with adjustable closures that always fit just right. Go ahead, try kicking them off, we dare you!
Whether they’re taking their first wobbly steps across the living room, or running wild on the playground, our specially designed notched outsoles allow for easy natural movement on any surface.
Dual density cushioning provides comfort, support and stability for all day play.
Grooved outsoles provide traction and stability for when playtime becomes an outdoor adventure.
From the family hiking trip, to the dance floor at Aunt Nora’s wedding, breathable materials keep feet cool and comfortable on any occasion.
Machine washable styles make clean-up nice and easy for those everyday occasions when the kids make a mess.
Moisture wicking materials help fight odor and keep feet dry.
Water repellent fabrics keep these styles puddle-proof and ready for light rain.
technology
7
boys
athletic
Available in sizes 6.5-12 boys athletic
8
Black
SF17105B
-2-
Khaki
SF17105K
Ross
Gray/Red
SF17103G
Lights up with every step!
Blue/Lime SF17103L
Pat boys athletic
9
Navy/Lime SF17101N
Grey/Orange
Blue
SF17101G
SS17103L
Wells Navy/Gray/Orange SF17102N
Blue/Lime SF17102L
Jackson boys athletic
10
C/O
Grey
C/O
SS17102G
Inche
boys athletic
11
boyscasual & dress
Available in sizes 6.5-12 boys casual & dress
12
Brown
SF17201B
Navy
SF17201N
Aden
Navy
SF17202N
Brown
SF17202B
White/Khaki SF17202W
Noah boys casual & dress
13
Charcoal
SF17205C
Brown
Black
SF17205B
SF17205K
Vin
Navy
SF17403N
Hue boys casual & dress
14
Cream/Tan SF17204T
Gray/Navy SF17204G
Mason
boys casual & dress
15
boys
boots
Available in sizes 6.5-12 boys boots
16
Brown
SF17402B
Charcoal
SF17402C
Hunter
Brown/Gray SF17104R
Navy
SF17104N
Tomas boys boots
17
boys
pre-walker
Available in sizes 3-6 boys pre-walker
18
Brown
SF17709B
Hunter-P
Grey/Orange SF17701G
Navy/Lime
Blue
SF17701N
SS17715L
Wells-P boys pre-walker
19
C/O
Black
SF17708K
Vin-P
Brown
SF17705B
Noah-P boys pre-walker
20
Grey/Navy
SF177014G
Mason-P
C/O
Grey
SS17701G
Inche-P boys pre-walker
21
girls
athletic
Available in sizes 6.5-12 girls athletic
22
Pink/Yellow SF17105P
Purple/Berry SF17105R
Emma
C/O
Pink
SS17102P
Inche girls athletic
23
Pink/Coral SF17103P
Lights up with every step! Aqua/Purple SF17103I
Pat
girls athletic
24
girls athletic
25
girls casual & dress
Available in sizes 6.5-12 girls casual & dress
26
Pewter
SF17403P
Black Patent SF17403K
Avery
Rose Gold SF17404P
Black
Navy
SF17404K
SF17404N
Abigail girls casual & dress
27
Pink/Fuchsia SF17303P
Gold
SF17303D
Ava
Gray/Silver SF17302S
Black Pony SF17302K
Rose Gold/Pink SF17302P
Zoe girls casual & dress
28
girls casual & dress
29
girls
boots
Available in sizes 6.5-12 girls boots
30
Navy
SF17409N
Cream
SF17409H
Dela
Black
SF17408K
Silver
SF17408S
Ciara girls boots
31
SF16406S
SF16406F
Brown
SF17405S
Pewter
SF17405P
Harper
Eleanor White SF16405W
Grey Galicia Grey SF16409G SF16409G
Galicia
girls boots
32
C/O
G
SF
Eleanor Khaki SF16405H
06S
Eleanor White SF16405W
SF16406F
SF16406N
Black
SF17407K
Burgundy
SF17407U
Eleanor White SF16405W
Jewel
Galicia Grey SF16409G
Ellen Black SF16407K
Galicia Grey SF16409G
Galicia Navy SF16409N
Black
Lara SF16410K Lara Brown
Brown SF16401B
Black SF16410K
SF16410B
Lara girls boots
33
C/O
L Br SF16
Tan colorway also has
Tan
SF17406T
Fuchsia Sparkle
Leopard Pony
SF17406P
SF17406Z
Kaylee
girls boots
34
girls boots
35
girls
pre-walker
Available in sizes 3-6 girls pre-walker
36
Tan
SF177012T
Fuchsia Sparkle SF177012P
Kaylee-P
Pewter
SF177013P
Harper-P girls pre-walker
37
Black
SF177015K
Ciara-P
Pink/Yellow SF17703P
Emma-P girls pre-walker
38
Grey/Silver SF17707S
Zoe-P
Black
SF177011K
Abigail-P girls pre-walker
39
Pewter
SF177010P
Avery-P
girls pre-walker
40
girls pre-walker
41
merchandising Shop in Shop
Slatwall Shelf
SS00SHOPIN
SS00SLASHF
Header Sign SS00HEADSG
Shoe Riser
SS00SHORIS
merchandising
42
Window Display Coming Soon
Window Decal SSWALLDECA
merchandising
43
Backroom Poster Coming Soon
Every pair of Step & Stride shoes is made with magic. Each has unique features, but every style is designed for…
Harper Brown
Pat Pink/Coral
M
IC DR AG
Quick drying materials allow easy air flow to keep shoes light and comfortable.
casual/dress Vin Charcoal
MA
MA M
MA
Ross Black
MA
MAGI
M
MA
M
Hunter Brown
athletic
R GIC EP
Y
boots
R GIC EP
Waterproof styles stand up against the toughest of rain and snow.
Shoes stay on tight with adjustable closures.
Water repellent fabrics keep these styles puddle-proof and ready for light rain.
EL
Step & Stride launched into the market in 1970 and quickly gained the trust of moms across the US. Now, built on the same promise of fashionable shoes for babies at a reasonable price, Step & Stride returns with an eye for fresh & modern trends. The product design has mass appeal but the identifiable, proprietary technology and use of Ortholite® in each style are distinct signs of quality and innovation; setting Step & Stride apart from the competition in today's baby and toddler footwear market.
IC SA AG
FE
Breathable materials keep feet cool and comfortable.
Grooved outsoles provide traction and stability.
47 years of magic in footwear
Removable insoles or adjustable buckles provide extra room for medium and wide widths.
EL
IP
C BRE GI
E EZ
IC GR AG
Machine washable styles make clean-up nice and easy.
C ADJ GI
T US
Moisture wicking materials help fight odor and keep feet dry.
Dual density cushioning provides comfort for all day play.
W GIC A
SH
IC WI AG
CK
Notched outsoles allow for easy, natural movement on any surface.
fit
wellness
CUSHIO
NING
C
EX
M
comfort IC FL AG
pre-walker
Zoe Gray/Silver
Wells-P Gray/Orange
Kaylee-P Fuchsia Sparkle
11” x 14” Easel Back Coming Soon
comfort wellness fit
comfort wellness fit
merchandising
44
contacts Customer Service Representative: Elizabeth De Castro Tel: (212)-246-1900 EXT 184 Email: elizabeth.decastro@vidagroup.com
National Account Executive: Rodney Bone Tel: (314)-401-8101 Email: rodney@vidagroup.com
National Sales Manager: Richard King Tel: (336)-406-3649 Fax: (877)-946-2856 Email: rking@vidagroup.com
North East Account Executive: Kelly Comcowich Tel: (603)-731-9140 Email: kellyc@vidagroup.com
West Coast Account Executive: Darlene Garcia Tel: (310)-871-2983 Fax: (866)-867-8652 Email: darlene2@vidagroup.com
Midwest Account Executive: Jelena Roeck Tel: (248)-231-8746 Email: jelenar@vidagroup.com
Sales Director: John Licata Tel: (212)-246-1900 Email: johnlicata@vidagroup.com
contacts
45
notes
notes
46
notes
47
comfort wellness fit