Welcome to Vida Brands It has been a labor of love to grow this dynamic business from a small trading company, founded in 1973, to an industry leader that now features more than 15 exciting brands across adult and children’s markets. With these brands, we service every channel of retail distribution, from the most upscale department stores to discount chains to single store independent retailers. In the children’s market, we are leaders with heritage brands Carter’s and Oshkosh B’Gosh, fashion brand Hanna Andersson, outdoor fashion brands JambuKD and M.A.P. and the newly relaunched Step & Stride brand. In the adult market we are leaders with upscale brands Andre Assous, Nanette Lepore, and Esprit, outdoor comfort brands Jambu, JBU, and J Sport, and junior brands XOXO, Kensie, Unionbay and Pastry. In addition to the strength of these brands we are fortunate to have extremely capable and knowledgeable professionals driving our management, product development, sales, and marketing teams. These seasoned professionals and successful brands comprise our financially strong and profitable position. With over 40 years of experience in the footwear industry, we continue to seek and consider new brands, worldwide markets, and strategic licensing partnerships. We welcome your interest in Vida Brands, and invite you to get to know us better.
Victor Dabah Founder
Solomon Dabah President
Gabriel Safdeye Vice President
VIDA BRANDS INTERNATIONAL BUSINESS STRUCTURE VIDA BRANDS INTERNATIONAL BUSINESS STRUCTURE VIDA BRANDS INTERNATIONAL BUSINESS STRUCTURE PREMIUM SPECIALTY STORES PREMIUM SPECIALTY STORES PREMIUM SPECIALTY STORES ADULTS - MSRP $120-$300 ADULTS - MSRP $120-$300 ADULTS - MSRP $120-$300
NEIMAN MARCUS NEIMAN MARCUS NEIMAN NORDSTROM MARCUS NORDSTROM NORDSTROM BOUTIQUES BOUTIQUES BOUTIQUES
SPECIALTY STORES SPECIALTY STORES SPECIALTY STORES BETTER DEPARTMENT STORES BETTER DEPARTMENT STORES BETTER DEPARTMENT STORES INDEPENDENTS INDEPENDENTS INDEPENDENTS PREMIUM DIRECT RETAILERS PREMIUM DIRECT RETAILERS PREMIUM DIRECT RETAILERS ADULTS - MSRP $120-$300 ADULTS - MSRP $120-$300 ADULTS - MSRP - MSRP $40-$80 KIDS$120-$300 -KIDS MSRP $40-$80 KIDS - MSRP $40-$80
HANNA ANDERSSON RETAIL REI REI HANNA ANDERSSON RETAIL REI HANNA ANDERSSON RETAIL L.L. BEAN NORDSTROM L.L. BEAN NORDSTROM NORDSTROM ZAPPOS.COM BLOOMINGDALES L.L. BEAN ZAPPOS.COM BLOOMINGDALES ZAPPOS.COM BLOOMINGDALES VON MAUR GARNET VON MAUR GARNET HILL HILL VON MAUR GARNET HARRY’S HILL HARRY’S TRADEHOME TRADEHOME HARRY’STHE BARN TRADEHOME & TAYLOR THE BARN LORD LORD & TAYLOR LORD & TAYLOR THE BARN
NATIONAL CHAINS NATIONAL CHAINS NATIONAL CHAINS ATHLETIC SPECIALTY STORES ATHLETIC SPECIALTY STORES ATHLETIC SPECIALTY STORES DIRECT TO CONSUMERS DIRECT TO CONSUMERS DIRECT TO CONSUMERS ADULTS - MSRP $50-$100 ADULTS - MSRP $50-$100 ADULTS - MSRP - MSRP $30-$60 KIDS $50-$100 -KIDS MSRP $30-$60 KIDS - MSRP $30-$60
JOURNEY’S JOURNEY’S JOURNEY’S FINISH FINISH LINE LINE FINISH LINE BELK BELK BELK DSW DSW DSW
NATIONAL MID-TIER DEPT . STORE NATIONAL MID-TIER DEPT . STORE NATIONAL MID-TIER DEPT. STORE FAMILY FOOTWEAR FAMILY FOOTWEAR FAMILY FOOTWEAR SPORTING GOODS SPORTING GOODS ADULTS - MSRP $30-$89 SPORTING GOODS ADULTS - MSRP $30-$89 ADULTS - MSRP KIDS - MSRP $25-$49 KIDS -$30-$89 MSRP $25-$49 KIDS - MSRP $25-$49
MASS RETAILERS MASS RETAILERS MASS RETAILERS - MSRP $13-$25 KIDS -KIDS MSRP $13-$25 KIDS - MSRP $13-$25
MACY’S MACY’S MACY’S AMAZON.COM AMAZON.COM AMAZON.COM BON TON BON TON BON TON
STORES RACK RACK ROOMROOM STAGESTAGE STORES RACK ROOM STAGE STORES KOHL’S OFF BROADWAY KOHL’S OFF BROADWAY KOHL’S FAMOUS OFF BROADWAY FAMOUS FOOTWEAR FOOTWEAR FAMOUS FOOTWEAR
TARGET TARGET TARGET PAYLESS PAYLESS PAYLESSWALMART WALMART WALMART
NANETTE LEPORE NANETTE LEPORE NANETTE LEPORE
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ndré Assous is a Euro-American shoe designer, artist, civil engineer, and founder of André Assous.
nown as the “King of Espadrilles” in the fashion footwear industry, André designed and engineered the iconic handsewn espadrille shoe that became a fashion statement in the 1970s. He developed and defined the espadrille market with his first style, Pamela.
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or 40 years, André has been a pioneer in the art of shoe craftsmanship with his signature European collections. The brand has evolved with the generations and now is “upping the ante” with fresh styles, new textiles and innovative design techniques.
Andre Assous Founder & Designer
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anette Lepore was founded in 1993 and is much beloved for her bohemian, feminine and playful style. Known for her bold colors, evocative prints and signature silhouettes, Nanette Lepore has become one of the leading names in contemporary American fashion today.
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nspired by her artsy bohemian childhood and passion for a good party, Nanette’s designs are adored by stylemakers & celebrities alike, including Michelle Obama, Scarlett Johansson, Taylor Swift, Blake Lively, Arianna Huffington, Kristin Chenoweth and others.
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oday, the brand has grown into an international powerhouse that offers women’s apparel, swimwear, accessories, home & footwear under the brands Nanette Lepore and diffusion line Nanette Nanette Lepore.
Barbara Kelly General Manager bkelly@vidagroup.com
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ensie is a globally recognized brand that offers international styling, quality and fabrications at affordable price points. Pieces from the collection are regularly featured and advertised in Marie Claire, InStyle, People Style Watch, and Glamour magazines.
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ensie was created in 1994, by Lani and Eric Karles in Vancouver. The Kensie brand is now sold to boutiques and major departments stores across Canada and the US. This brand is made to make women feel pretty and happy, inspired by a world of fashion. Feminine yet edgy, Kensie is simply made to make you feel what you feel. Denise Rubenstein General Manager denise@vidagroup.com
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OXO was founded in 1991 as a day to evening lifestyle brand. XOXO was one of the first junior / young contemporary brands to sell “Runway to Realway” fashion apparel and accessories - making high fashion accessible to the average consumer.
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elivering truly feminine, sexy, trend-conscious looks within the fashion spectrum is the one constant in XOXO’s success over time, and as we continue to evolve. At work and at play, the XOXO woman is sexy and selfconfident. She can have the best of both worlds – a strong professional identity and a personal one - yet she’s careful not to confuse the two. Denise Rubenstein General Manager Denise@vidagroup.com
“WE WANT TO MAKE YOU FEEL GOOD TO LOOK GOOD”
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sprit is an international fashion brand that represents style and quality since 1968. Founded in San Francisco by Susie and Doug Tompkins, Esprit works on a basis of creativity and responsibility, fused with a sunny Californian attitude.
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ffortless style, authenticity and easy-going living are at the heart of the brand’s philosophy. These positive values shine through at every level, from the laid-back tailoring to the made-to-last quality, use of natural materials and responsible production. Esprit’s aspiration is to be the best casual fashion brand with an outstanding price-value proposition: Capturing market trends and newness in color, quality fabrics and shapes, and expressing them in the effortless, relaxed and comfortable Esprit style. The company’s “esprit de corps” reflects a positive and caring attitude towards life that celebrates real people and togetherness according to the brand promise: “We want to make you feel good to look good”.
Barbara Kelly General Manager bkelly@vidagroup.com
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ounded in 1981, UNIONBAY Sportswear has over 30 years of industry success. At the heart of UNIONBAY fashion lies an important mission that drives its success: Our commitment to being a teen-driven brand with unwavering focus on the needs of the market. UNIONBAY brings in-demand product to teens, with unparalleled value and accessibility. UNIONBAY’s growth and longevity are the result of commitment, focus, and integrity.
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NIONBAY is all about thinking for yourself - without taking yourself too seriously. The cutting-edge designs of UNIONBAY appeal to teens who are style leaders, always a step ahead of the latest trends and a step outside the mainstream. High-quality UNIONBAY sportswear and accessories, available in major US department and specialty stores, twist classic and contemporary styles with edgy detailing and a sense of fun. With our unique look and laid-back philosophy, we have become one of the leading apparel brands in the world, helping define teen fashion for 30 years. Barbara Kelly General Manager bkelly@vidagroup.com
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astry, America’s #1 Dance Sneaker, is the brand of choice for 16 NBA dance teams, as well as hundreds of competitive dance and cheer teams at the studio, high school and university levels.
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ounded in 2007 by Angela and Vanessa Simmons on MTV’s Run’s House, Pastry has continued its mission to design, develop, manufacture and distribute best in class fashionable athletic sneakers. Pastry shoes are offered in womens and girls sizes so that Pastry Girls of all ages can shine on the dance floor or strutting down the street. Lawrence Arin General Manager lawrence@vidagroup.com
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ince 2010, Jambu has designed shoes to reward the curious and to empower people to love their journey through life.
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ambu shoes are made for people who want to grab opportunities, discover new places, reach higher, and dig deeper.
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ade for the adventurer in all of us, Jambu fuses outdoor + sport + comfort fashion elements in every style. Our complete lifestyle brand offers shoes and boots for all. Life’s a journey… Enjoy it together...
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e have our own definition of “performance” and to us, it’s innovative product with unique opportunities that our competitors tend to miss or not pay attention to. That willingness to rethink product design in a signature way defines Jambu as distinctive and therefore relevant. The outdoor adventure consumer considers functionality and innovation required attributes. David Jonah General Manager david.jonah@vidagroup.com
JBU
celebrates a selfless “just be you ” attitude of inclusion, style and comfort as you journey through life. Break barriers, embrace others and express yourself in JBU’s eclectic and global inspired footwear designs. Choose the path back together...in shoes you love.
JBU
incorporates progressive but practical styles that transition seamlessly from work to play; these designs have an unforgettable flair of expressionism and draw inspiration from what’s trending in the market place. David Jonah General Manager david.jonah@vidagroup.com
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SPORT® is your journey to comfort. Simple footwear expertly designed for real life and all seasons. At the junction of sport and comfort. JSPORT®. Jump in and pursue your passion.
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SPORT® delivers the ultimate in style, comfort, and performance, affording every individual the opportunity to go anywhere, do anything, and live life to the fullest. David Jonah, General Manager david.jonah@vidagroup.com
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very child born in America has at least 10 Carter’s items before their first birthday. Being the number one children’s brand in the world has its advantages, and comes with a great deal of responsibility.
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e are the leaders in the children’s market when it comes to design, color, and value. We strive daily to exceed our customer’s expectations not only in product but in our service, cooperative planning and inventory support as well. A true partner. Brian McManus, General Manager Brian@vidagroup.com
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shKosh B’Gosh is one of the world’s most iconic and beloved brands of children’s apparel, footwear and accessories. With a unique heritage that dates back to its origins in Oshkosh, Wisconsin over 120 years ago, the brand now has a worldwide appeal for its recognizable American styling, designs, and of course, great value to the consumer.
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ur partnership with OshKosh began based on our exceptional track record with Carter’s. We have been able to combine the two best children’s brands in the industry to better serve our customers. Great brands are few and far between just like great partnerships. We have both that we can offer to our customers. Brian McManus, General Manager brian@vidagroup.com
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ambuKD is inspired by the beauty and wonders of nature. By designing from a kid’s point of view, we are able to build a product that is unique and durable.
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ambudKD stands out among the competition by bringing bright and trend-right color to life in an industry traditionally known for building bulky and dark assortments. By designing on gender specific lasts, our shoes are shaped to let girls be girls and boys be boys. Integrating key outdoor technologies, the JambuKD product is as functional as it is stylish.
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ecause we are known for our love of the environment, JambuKD uses only 100% recycled packaging. JambuKD outsoles are made with partially recycled and reusable compressed rubber. In this small way, we hope to preserve our great outdoors for future generations.
Brian McManus General Manager brian@vidagroup.com
Meet Sam & Marty
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n the playground or in the water, kids are ready for any outdoor activity in our versatile and durable all-terrain outsoles. M.A.P., Motion. Adventure. Play., is innovative hybrid footwear inspired by the great outdoors and essential for young adventurers. M.A.P. is an extension of the extremely successful JambuKD brand. Designed with outdoor play in mind, M.A.P. is a unique brand providing comfort and protection against the elements.
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ased on our tremendous success in the outdoor space with our JambuKD brand, we have decided to take this expertise and offer the great outdoors experience at a more attainable price. M.A.P. is the only brand at this price point to offer all the features of a true outdoor product.
Brian McManus General Manager brian@vidagroup.com
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rom day one, we have believed in letting kids be kids. For us, that means soft fabrics, energizing colors, and styling that’s not too grown-up... yet!
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hat started as a passion for beautiful quality in children’s clothing has grown up into an inspiration that guides the comfort and quality of everything we make.
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aking over the Hanna Andersson brand was a great challenge for our team. The brand tag line is “Making their world a little softer” - not easy to honor in the footwear space. Our team rose to the occasion and developed a footwear platform based on soft memory foam making Hanna Andersson shoes some of the most comfortable and stylish shoes in the industry. Our team is truly solution based. Brian McManus General Manager brian@vidagroup.com
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n Fall of 1969, Step and Stride™ was first introduced into the market. Falling back on 27 years of expertise with Ayers Shoe Inc, Step & Stride created fashionable shoes for babies at affordable prices.
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years later, Step & Stride was servicing over 4000 accounts in the United States being seen as true partner in retail; offering a full range of styles, sizes and display solutions.
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ida Kids loves what Step & Stride stood for in the industry and to the consumer, and we know today’s market needs a back to basics approach.
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esurrecting a heritage brand comes with challenges but as proven leaders in both licensed and propriety kids shoe design, Vida Kids is excited to add this to the growing portfolio of award winning brands. Brian McManus, General Manager brian@vidagroup.com
Vida Shoes International 29 W. 56th Street New York NY 10019 Phone +1 212-246-1900
Capabilities
Rise Bright 5F No. 288 Qifeng Rd. Dongguan City Guangdong 523013 Phone +86 76 923133566
Design Vida’s impressive expertise is a critical element in our clients’ successes. Our designers have a diverse background in fashion and product design, with experience in every footwear category. We travel the world, and use the most extensive trend forecasting and material resources for inspiration. Our developers and fit technicians are highly skilled at both building quality product and managing production. Sourcing and Quality Control Over more than 40 years, Vida has developed an extensive international network of manufacturing facilities and material vendors. We work to maintain continuity with our sourcing network in order to improve our quality standards from year to year. Business Planning Vida assists in the development of business plans by using an aggressive, proactive approach of analysis. By developing plans, tracking sales, and continuously monitoring margins, we are able to develop flexible in season strategies to ensure all goals are achieved. Our planning methods are used in our wholesale business as well. We plan our mark-up, sales, inventory, and gross margin by brand and season. These are continuously monitored against the business plans, and adjustments are made to make certain we achieve our business objectives.
© 2015 Vida Shoes International