2 minute read
TRACK SCHEDULE
by VidCon
THURSDAY, JUNE 22
9:30 AM – 9:35 AM
Welcome Remarks
INDUSTRY TRACK MAINSTAGE
Joshua Cohen, Jim Louderback
9:30 AM – 10:15 AM
Stream to Mainstream: Hollywood’s New Rules of Engagement
BALLROOM D
Michelle Koshman, Jade Sherman, Christina Chang, Alan Chikin Chow, Tessa Nadeau
Creators are crossing the chasm, entering the entertainment industry’s mainstream with increased scale. Now, many of the entrenched processes and protocols that have defined this space for decades are being challenged. From creative control, to contracting and IP ownership, to how digital audiences translate into box office dollars, this transition hasn’t always been smooth. Join this panel of traditional and next-gen stakeholders to explore how the new rules are being written in real time and defining the future of entertainment for years to come.
9:30 AM – 10:15 AM
Taking the Long View on Short-Form ROOM 304ABC
Jade Watson, Brooke Berry, Chris Wittine, Jayson Oertel
Cost-effective without sacrificing creativity, scalable without requiring complex tech or tools, and compelling content that doesn’t require material viewer time commitments — short-form video can be a powerful tool for creators and brands. Join this panel of stakeholders from across the creator economy to explore the power and possibilities of short-form content.
9:35 AM – 10:00 AM
The Subtle Art of Being Mark Manson
INDUSTRY TRACK MAINSTAGE
Brendan Gahan, Mark Manson
Mark Manson has built a multiplatform brand ranging from his blog and newsletter to a premium subscription model with expansive courses to his globally bestselling books and full-length feature film. In a world awash with growth hacking and compressed hype cycles, Mark’s work and sustained communities across an ever-expanding landscape of platforms make him a notable example of what it means to be a long-term, continually-evolving creative professional in this new industry. Join Mark and Mekanism’s Brendan Gahan to unpack the decisions that lead to success and their perspectives on the future.
10:00 AM – 10:25 AM
State of the Creator Economy
INDUSTRY TRACK MAINSTAGE
Joshua Cohen, Colin and Samir
Join three of the industry’s most forwardlooking leaders to kick off VidCon 2023 with this “state of the creator economy” conversation. They’ll delve into the complex, rapidly-evolving landscape, examine key players that make up the creator economy, and explore the changing dynamics between them. What unique challenges and opportunities exist in today’s landscape? How can industry stakeholders prepare for the future and ultimately thrive in this dynamic ecosystem? This deep dive provides a comprehensive outlook for the next 6, 12, and 18 months.
10:25 AM – 10:50 AM
How the Creator Economy is Redefining Media
INDUSTRY TRACK MAINSTAGE
Jim Louderback, Rich Greenfield
Join industry experts Rich Greenfield and Jim Louderback to delve into how the rapidly growing creator economy is disrupting an already complex media landscape. What’s ahead for traditional platforms and players as well as growing channels like audio and gaming? How are retail, commerce, live video, and the creator economy converging, and what will this look like over the next 6, 12, and 18 months? In a world defined by nearly infinite choices when it comes to content consumption, what does it take to win the battle for time and attention? Find out in this can’tmiss conversation.
10:50 AM – 11:10 AM
The Creator Economy’s Next Wave: The Global POV
INDUSTRY TRACK MAINSTAGE
Benjamin Grubbs
New technology — coupled with changing consumer behaviors and demographic shifts — make this growth phase of the creator economy a global one. In this talk, veteran digital media executive and creator economy expert Benjamin Grubbs provides a global marketplace taxonomy, unpacking key players, business models, and trends across several continents. Through the lens of historical growth cycles in the digital space, Grubbs will unveil an important framework for understanding emerging markets and the opportunities they create for creators and brands.
10:55 AM – 11:40 AM
Next-Gen Leaders: the C Suite Reimagined ROOM 304 ABC
Dylan Huey, Drake Rehfeld, Jade Darmawangsa, Josh “Caru” Glodoveza
A new generation of leaders are redefining what it means to run companies and sit atop org charts. This panel of successful entrepreneurs have disrupted their industries, forged new paths, and put new leadership practices into action.
