INDUSTRY TRACK 2023 THEMES

The Creators and Disruptors Powering Digital’s Next Era

Culture, Equity, and Representation

Crossing Borders: Creator

Economy Connects with European & APAC Markets

BALLROOM D

Clayton Jacobs, Bao Liang Huang, Guan Ling Du, Po-Han Huang, Esther Goos, Dominic Smales, Stan Browney

Rapid deployment of new technology, including the rise of frictionless translation, means we’re living in an increasingly global society and marketplace. Being able to connect with fans and monetize content across borders opens enormous opportunities for creators and brands. But this expansion comes with some new challenges and some existential questions. Should creators focus on content that has global appeal, rather than content that is specific to a particular country or region? How can US-based creators navigate various cultural nuances and social mores? This two-part session unpacks these questions and more.

Part 1: Succeeding Across Europe

Europe is characterized by its cultural and linguistic diversity. There are 24 official languages within the EU. How can brands and creators succeed in Europe? Should content be translated? Does every country need a different approach? This session will provide practical strategies for creators and brands seeking to expand into the European market.

Part 2: Taiwan as the Entry Point to Asia

Taiwanese YouTube is flourishing as the undisputed home of Mandarinspeaking content on YouTube. Previously overlooked as a market, Taiwan ranks in the top 2 of GDP per capita in Asia and offers material opportunities for cost-efficient international marketingespecially important as budgets become more constrained. Top Taiwanese creators share first-hand knowledge and insights about how and why Taiwan is an excellent entry point for brands and creators looking to engage the Mandarin speaking world.

AI Showcase: Creators Breaking New Ground in AI Content

INDUSTRY TRACK MAINSTAGE

Ben Relles, Miles Fisher, Omar Tawakol, Caryn Marjorie (CarynAI)

AI is already having a profound effect on the creator community. This session showcases first-movers and innovators, sharing how they are leveraging AI. See how they are breaking new ground producing art and content, developing unique ways for creators to connect with their fans and communities, and inventing frictionless ways for brands and creators to partner - at scale. Miles Fisher, creator of Deep Tom Cruise and Co-Founder of Metaphysic, serial entrepreneur Omar Tawakol, and Caryn Marjorie (caryn.ai) sit down with industry veteran Ben Relles to share how AI is changing the game for creators.

4:55 PM – 5:35 PM

How Authenticity Drives Reach and Discovery

ROOM 304 ABC

Stephanie Hind, Jessica Buckholtz, Carmen Chan, Sydney Woolf

For brands looking to connect with new audiences in social environments, authenticity is imperative. In this conversation, leading publishers share how they’ve cracked the code on TikTok with organic content strategies that expand reach and open new opportunities for discovery.

5:00 PM – 5:45 PM

Bringing Brands & Creators Together on TikTok

ROOM 303 AB

Presented by TikTok Charles Biberson, Lexa VanDamme, O'Neil Thomas Sponsored. On TikTok, brand and creator collaborations are easier and more effective than ever. Hear from TikTok on the power of working with creators, how to make the most of the TikTok Creator Marketplace, and best practices for fostering more authentic connections with the TikTok community.

We’re entering a new era where the creator economy and the traditional infrastructure of media and entertainment are colliding in ways that open new worlds of opportunity. VidCon’s Industry Track convenes established creators with stakeholders from across the media, marketing, and technology ecosystem to explore these new possibilities, learn from one another, and collaborate on building Digital’s Next Era.

What does this new world order look like? How can we make sense of this exploding marketplace? What does it take to thrive?

VidCon’s Industry Track programming explores these questions and more, diving into key themes across two days of panels, presentations, fireside chats, case studies, and demos to help attendees make sense of the marketplace, identify opportunities, and build the future together.

In order to help attendees efficiently identify programming most relevant to their interests, VidCon has organized the Industry Track around key sub-themes each day. Please see the at-a-glance view of themes and sessions below.

THURSDAY, JUNE 22

Industry Landscape: Defining the Terrain & Charting a Path for the Future

These sessions explore the scope, scale, and overall landscape of today’s creator economy ecosystem, identifying influential stakeholders, critical trends, and the challenges and opportunities that define its near future.

INDUSTRY TRACK MAINSTAGE

Hosted by Josh Cohen and Jim Louderback

10:00 VidTalks, VidCon’s industry news video series, brings its viewers need-to-know stories on all things digital media. Host Tessa Nadeau opens each mainstage Industry Track theme with virtual interviews featuring top voices in the creator economy.

10:00 – 10:25 State of the Creator Economy with Colin & Samir

10:25 – 10:50 How the Creator Economy is Redefining Media

10:50 – 11:05 The Creator Economy’s Next Wave: The Global POV

Advancing the Creator Economy Ecosystem

The phrase “creator economy” is frequently shorthand for people in front of the camera or mic. Pull back the curtain however, and it becomes clear there is an entire ecosystem of talent and tools helping to power this ecosystem. These sessions focus on the rapidly expanding infrastructure of the creator economy and explore what will power its next wave of scale.

ROOM 304 ABC

9:30 – 10:15 Taking the Long View on Short Form

10:55 – 11:40 Next-Gen Leaders: The C Suite Reimagined

12:00 – 12:45 Staying Out of Trouble: Legal & Regulatory Issues in the Creator Economy

Historically, decisions about whose stories are told, how, and by whom have been controlled by a small group of powerful entities. The creator economy has created new platforms for new stories to be told, ultimately dismantling old gatekeeping mechanisms. These sessions explore how industry stakeholders can keep pushing this movement forward and moving the needle when it comes to culture, equity, and representation.

INDUSTRY TRACK MAINSTAGE

Hosted by Chrystina Woody Train

2:00 – 2:35 Big Boss Mentality: The Culture-Defining Power of Ownership, Creativity, Self-Expression with Keke Palmer

2:35 – 3:05 Community, Purpose, & Culture: The CMO’s POV

ROOM 304 ABC

2:00 – 2:45 Pushing Culture Forward & Driving Change

3:00 – 3:45 DEI, ESG & CSR: Building Movements with Creators

4:15 – 5:00 From Exclusive to Inclusive: Building a More Equitable Creator Economy

Hollywood, Madison Avenue & Silicon Valley: New Stakeholders & Dynamics for Today’s Creator Economy

Traditional industry stakeholders from media, entertainment, and venture capital are entering the creator economy with increased scale. At the same time, many entrenched processes and protocols defining these spaces for decades are being challenged. These sessions explore the shifting dynamics and new rules of the road for the creator economy in 2023 and beyond.

BALLROOM D

9:30 – 10:15 Stream to Mainstream: Hollywood’s New Rules of Engagement

10:55 – 11:40 The New Era of Celebrity

12:00 – 12:45 How Large Media Cos Leverage Multi-Format on YouTube

Money Matters: Creator Economics & Revenue Diversification

The creator economy has enjoyed a sustained period of growth over the last few years, but a shaky macroeconomic outlook and resulting advertising pull-back mean it’s more important than ever for creators to control their destiny. These sessions focus on the economic infrastructure for 2023 and beyond, digging into how smart creators are diversifying their revenue streams.

BALLROOM D

2:00 – 2:45 Revenue Diversification & Innovative Monetization Solutions

3:00 – 3:45 Unpacking the Venture-Backed Creator Economy

4:15 – 5:00 Case Study: How Digital Collectibles Empower, Engage, & Enrich