INDUSTRY TRACK 2023 THEMES

FRIDAY, JUNE 23

Creators in Control

Now more than ever, creators are looking to “own their destiny” and take the reins when it comes to direct relationships with their communities and fans. These sessions explore how creators are doubling down on ownership, developing ways to monetize content, and build connected IP via owned and operated channels, products, and services.

INDUSTRY TRACK MAINSTAGE

Hosted by Leslie Morgan

10:15 VidTalks: Short virtual interviews with industry leaders, hosted by Tessa Nadeau

10:15 – 10:35 Creators in Control: Ownership, Entrepreneurship & More

10:35 – 11:00 Empowering Creators: Next-Gen Tools for Entrepreneurs

11:00 – 11:25

The Subscription Economy & Direct-To-Fan Distribution

The Very Near Future: Tech, Trends & TBDs

In a world defined by unending trends pieces, hype cycles, and shiny new objects, separating the signal from the noise can be a challenge. How can we cut through the clutter to identify where to place bets, materially invest, or just straight up ignore? These sessions explore the landscape of emerging technology and provide insight into the platforms, tools, and tech redefining the creator economy.

INDUSTRY MAINSTAGE

Hosted by Ben Relles

4:25 PM VidTalks: Short virtual interviews with industry leaders, hosted by Tessa Nadeau

4:25 – 5:25

ROOM 304 ABC

AI Showcase: Creators Breaking New Ground with AI featuring Caryn.ai and more

Hosted by Ben Relles

9:45 – 10:35 Innovation Showcase Part I: Demos + Discussion

10:55 – 11:35

The Growth Outlook: What's Ahead?

Exponential growth of the creator economy has been well documented over the last decade. But with today’s macroeconomic challenges, market saturation, creator burnout and more — are we due for a “creator correction?” These sessions explore what’s on the horizon, and dig into what might power this ecosystem’s next wave of scale.

BALLROOM D

1:15 – 2:00 The Next 100 Billion?

2:20 – 3:00 From Inspiration to Impact: The Rise of B2B Creators

3:20 – 4:00 Formalizing the Back-of-Camera Ecosystem

4:30 – 5:30 Crossing Borders: Creator Economy Connects with European & APAC Markets

Commerce and the Creator Economy

In a world where content, commerce and community are merging, and the most valuable currencies are authenticity and trust — how can creators, brands and platforms engage with consumers in smart, sustainable ways? These sessions dig into the explosion of live shopping and other forms of people-powered commerce, exploring the trends reshaping retail and opening enormous growth opportunities for creators.

ROOM 304 ABC

1:20 – 2:20 Live Shopping: Why Is Everyone Talking About It and What Is It?

2:40 – 3:20 Community Economy: The New Creator Economy

3:50 – 4:35 Build, Buy, or Outsource? Product Development, Supply Chains & 3PL for Creator Brands

4:55 – 5:30 How Authenticity Drives Reach and Discovery

Brain 3.0 - The Neuroscience of Today’s Media Landscape

11:55 – 12:45 Innovation Showcase Part I: Demos + Discussion

Brands & Creators - What’s Next?

As the creator economy has matured, so too has the nature of relationships between brands and creators. Forget transactional one-offs — strategic partnerships defined by shared values and authentic representation are the future. These sessions explore the collaborative, authentic, and mutually beneficial ways brands and creators can build long-term relationships based on shared values and creative vision.

BALLROOM D

9:30 – 10:10

10:30 – 11:30

12:00 – 12:40

The Power of Partnerships & Pushing Boundaries with Brands

10-Min Case Studies: What Works, Why & How?

Creating Successful Branded Metaverse Experiences for the Super Bowl