CREATOR TRACK SCHEDULE

POWERED BY KAJABI

10:00 AM – 11:00 AM

Community Building

101: Deepen

Connection with Your Audience

ROOM 210

Join us for this insightful session where top creators will discuss strategies for building strong, engaged communities and deepening connections with your audience on Instagram and Facebook. Don’t miss this opportunity to learn actionable tips and tricks that will help you not only grow your audience, but also build a meaningful relationship with them.

11:00 AM – 11:45 AM

How to Turn Likes to Buys as a TikTok Shop Creator

ROOM 211 AB

Presented by TikTok Shop

Sylvie Esmundo

Sponsored. Join top e-commerce creators in this session sponsored by TikTok Shop for a discussion on creating successful partnerships and campaigns that benefit both creators and brands. Learn how to create engaging content, negotiate partnerships, and measure campaign success on the platform.

11:30 AM – 12:30 PM

The Video Intro Is Out, Say Hello to Video Starts

ROOM 202

Matt Gielen

In this presentation we take an in-depth look at how various creators kick off their videos. This deep dive will demonstrate the numerous strategies and tactics you can employ today to hook your audience and keep them watching.

11:30 AM – 12:30 PM

Creator to Creator: Safiya Nygaard, Tyler Williams, MatPat, and Stephanie Patrick ROOM 204

Safiya Nygaard, Tyler Williams, MatPat, and Stephanie Patrick

These iconic duos are doing it all — from expanding their brands and businesses to consistently uploading entertaining and engaging content. Tune in as they discuss their paths to success, share their strategies, and reveal how they maintain their position at the top of the creator economy.

11:30 AM – 12:30 PM

Long Live Facebook ROOM 207

Uptin

With updated creator tools and nearly 3 billion monthly active users, many creators are still finding success on Facebook. In this talk, Uptin will share how he gained 1 million followers and half a billion views while monetizing more than half a million dollars — all by leveraging Facebook’s creator features.

11:30 AM – 12:30 PM

Maximizing ROI on LinkedIn: A Professional’s Guide ROOM 210

Jessica Oliveira, Emma Welch

If you’re not creating content on LinkedIn, you should be! LinkedIn creator managers will share how to unlock the greatest ROI on the platform. It’s all about leveraging your knowledge, ideas, and expertise to build your brand and community. Discover how (and then why) to create content for the right audience on LinkedIn.

12:00 PM – 12:45 PM

How to Actually Make Money Selling Stuff

ROOM 211 AB

Presented by DFTBA

John Green, Brandi Jessup, Sierra Schultzzie, John "Fraize" Frazier Sponsored. Creator economy pioneer and CEO of DFTBA.com, Hank Green shares the stage with some of DFTBA’s top creators to discuss what their biggest unlocks have been, how to build a great product business, and why most creators never make good money from merch.

1:00 PM – 2:00 PM

From YouTube Channel to Successful Talent Studio

ROOM 204

Evan Britton, Brent Rivera

Brent Rivera has been one of the most popular YouTubers over the past decade. A few years ago, he pivoted and co-founded Amp Studios, a creator collection of Brent and Lexi Rivera, Ben Azelart, and several others. Together, they generate over 500 million long-form YouTube views per month and roughly 3 billion total views per month across all platforms. Learn more about what inspired this shift and how Rivera discovered success through collaboration.

1:00 PM – 2:00 PM

Trivia Game: Facebook Myth vs Fact ROOM 210

Join us for an interactive trivia game about creator tools and tips on Facebook! We will challenge common misconceptions about Facebook, showing how the app is a place for far more than keeping in touch with friends and family – it’s a thriving platform essential for creator success. Through this fun and engaging session, you'll learn how to leverage Facebook to expand your reach, connect with your audience and earn money in new and exciting ways.

2:00 PM – 2:45 PM

From Shorts to Long-from — The Algorithm Explained

ROOM 211 AB

Presented by YouTube

Rene Ritchie, Todd Beaupré

Sponsored. Breaking down the opportunities and concerns creators have around YouTube discovery and performance in a multi-option, multi-format world — the latest updates on the bridge between Shorts and long-form videos, multi-language videos, podcasts, and more.

2:30 PM – 3:30 PM

Podcasting & Piracy (Yes, People Pirate Podcasts!)

ROOM 202

Chris Landa

Like other media formats, podcasts have become a target of piracy. Leveraging SuperBam’s data and insights, SuperBam can shed light on how popular podcasts are pirated and what can be done to prevent it, from monetizing the UGC to having pirated content removed.

2:30 PM – 3:30 PM

Hobby to Career: Succeed as a Professional Roblox Developer

ROOM 213

Nic Markham, Paul Park, Vincenzo Prochilo, Taylor Field-Draper, Parker Bennett

We have all spent hours and hours playing games on Roblox, and some have even created and launched their own games! But competition is fierce with approximately 40 million games vying for users’ attention. How do you turn your passion for Roblox into a full professional career? Join our panel of talented Roblox devs to learn how to build successful games, grow your audience, and work with some of the biggest brands in the world!

Moderated by: Matthew Cohen

2:30 PM – 3:30 PM

Extra! Extra! Get Your News in Memes!

ROOM 207

Jack Corbett, V from Under the Desk News, Sophia Smith Galer

With the number of people sourcing their news from TikTok tripling since 2020, the platform has proven to be more than just a place for teens to show off their dances. Building off of a huge year for news publishers on TikTok, we hear from creators in the news industry describe their path to the platform while discussing how news is made, disseminated, and how it lives on during major news events or the latest viral challenge.

Moderated by: Dave Jorgenson

3:00 PM – 3:45 PM

Grow Your Creator Brand With 360 Services

ROOM 211 AB

Presented by Viral Nation

@drewafualo, Steven He, Steph Grasso Sponsored. As the pool of opportunity widens for creators, the team driving monetization and the expansion of your brand is more important than ever. Learn how to choose the right team for your goals and which services are actually geared for creator growth. Hear from Viral Nation creators who have successfully diversified their brands and the industry professionals who helped them do it.

Moderated by: Evan Britton

4:00 PM – 5:00 PM

Riding The Short-Form Wave ROOM

213

Evan Britton

All of the major platforms are prioritizing short-form content, allowing creators to gain leverage like never before. In this session, we’ll examine the similarities and differences between each platform’s short-form strategy. Plus, we’ll dive into how creators are best harnessing the power of short-form content and the business model behind it.

4:00 PM – 5:00 PM

Conquering Burnout in Gaming’s Relentless Race

ROOM 207

Chris Mancil, Marcel Cunningham, Danny Peña

The gaming industry presents unique challenges, with creators facing pressure to consistently deliver fresh content while maintaining a positive attitude in an often repetitive gameplay environment. This panel will delve into the struggles creators encounter amidst constant audience demands and intense channel competition. Topics will include methods for reinventing content, engaging with the community, prioritizing self-care, and fostering resilience and adaptability to successfully navigate the competitive landscape.

4:00 PM – 5:00 PM

Creator Keynote: The Beyonce MethodHow to Reach Billions on a Budget ROOM 204

Jon Youshaei

After nearly a decade working inside YouTube and Instagram, Jon shares his best tips from top creators, brands, and celebrities — including the one and only Beyonce. This keynote features Jon’s in-depth case study of Beyonce, revealing a rare glimpse into how she uses social media to find ideas, how she’s stayed relevant for 20 years, and what tactics to apply to your brand regardless of budget. Simply put, the “Beyonce Method” is a modern blueprint that’s as entertaining as it is educational when it comes to taking your storytelling, strategy, and marketing to the next level regardless of your industry, expertise, or resources.

4:00 PM – 5:00 PM

CreateGPT: AI Workflows for Serious Creators

ROOM 210

Paul Bakaus, Peter Hollens

Anyone can show you the various available AI tools, but we’ll be going much deeper. This talk will take a deep dive into the current landscape of AI. Learn more about each tool’s strengths to uncover the multitude of workflows that creators can use today to make their content production faster, easier, and better.

4:00 PM – 5:00 PM

Creating Impact for Social Good with The Ad Council

ROOM 202

Jenny Lapat, Michael Alfaro, Cody Boulware

Looking to use your platform to support causes you care about? Ad Council’s Creators for Good program is the premier partner for mobilizing influential trusted messengers in support of the country’s most pressing issues. With over 30 campaigns ranging from Suicide Prevention to Fentanyl Awareness to Wildfire Prevention, you can find a cause that you’re passionate about. Tune in to learn the various ways we can work together to drive awareness and create a lasting impact in our communities.

Moderated by: Elena Havas Taylor