5 minute read
CREATOR TRACK SCHEDULE
by VidCon
POWERED BY KAJABI
SATURDAY, JUNE 24
10:00 AM - 10:45 AM
Expanding What’s Possible for Creative Businesses
ROOM 211 AB
Presented by Patreon
Sponsored. The creator economy is full of opportunity, but succeeding as a creator is hard. Shifting ad revenue splits, fickle creator funds, and constantly changing algorithms don’t make it easy to focus on creating from the heart. Join Patreon to talk about financial independence, diversifying your income, and connecting directly with fans without compromising creative freedom.
10:00 AM – 11:00 AM
Diversify
Your to Your Niche ROOM 213
Hunter Clark
Content
&
Stick
It pays to be a multitasker! This session will teach you how to create a TikTok empire by leaning into multiple accounts to diversify your content. Learn tips and tricks to grow new audiences with videos tailored to each, and how this strategy can help drive sponsorship opportunities.
11:00 AM – 11:45 AM
Cash In by Diversifying Your Income
ROOM 211 AB
Presented by Kajabi
Ahad Khan, Krista Williams
Sponsored. The creator economy is broken. Social media has forced creators to believe that to make money, they need to chase viral celebrity status and explosive follower counts all while bowing to the algorithms. But what if there’s a better way? Learn from top creators on how to own your destiny, diversify your revenue streams, and engage your audience authentically regardless of follower count.
11:30 AM – 12:30 PM
Prioritizing DE&I in Influencer Marketing ROOM
202
Tamara Mena, Blair Imani, Andre Jones
Despite growing diverse representation across the creator economy, the industry has faced major challenges when it comes to driving equity and inclusion. Learn how the Ad Council has prioritized diversity, equity, and inclusion as core brand values through campaign executions and influencer partnerships. Hear from diverse creators about the importance of accessible and inclusive content, and learn how they use their platform to educate and drive change.
Moderated by: Jo-Jo Jones
11:30 AM – 12:30 PM
Women in Influencer Marketing: Discover New Career Paths ROOM
204
Jessy Grossman, Christina Jones, Christen Nino De Guzman, Katya Allison, Meredith Jacobson
It’s 2023 — isn’t it about time we started feeling fulfilled at work? Sure, you’ve heard about the most common jobs in influencer marketing, but we bet there are others you didn’t realize existed. Join this dynamic conversation to learn about unique opportunities in influencer marketing that cater to your unique interests and skills. Let’s get you into a career path you absolutely love!
11:30 AM – 12:30 PM
Optimize Your LinkedIn to Stand Out ROOM 207
Emma Welch, Jessica Oliveira
In this informative session, LinkedIn will share insider tips for creating a profile that elevates your professional brand. Find out how to tailor each section of your profile to be your virtual elevator pitch, what makes a great LinkedIn profile, and the tools to leverage to elevate your content creation including LinkedIn Live, Carousels, and LinkedIn Audio Events.
11:30 AM – 12:30 PM
Creator to Creator: sidneyraz and Hayden Hiller-Smith ROOM 213
Sidney Raskin and Hayden Hillier-Smith
These iconic duos are doing it all — from expanding their brands and businesses to consistently uploading entertaining and engaging content. Tune in as they discuss their paths to success, share their strategies, and reveal how they maintain their position at the top of the creator economy.
12:00 PM – 12:45 PM
Scale your Content and Grow an Audience with Apple ROOM 211 AB
Presented by Apple Pro Apps Ryan Walker, Ben Whitehair, Aubrey Mozino Sponsored. Learn from top industry experts how you can use Apple creative applications to turn out video content faster, better, and more efficiently than ever thought possible. Then, take that content to a broader audience through social media strategy taught by TSMA (The Social Media Agency).
1:00 PM – 2:00 PM
Strategize to Monetize ROOM
204
Yaprak DeCarmine
Let’s delve into the intricacies of the operation of popular content creator platforms such as Game Jolt, Twitch, YouTube, TikTok, and Instagram. Our focus will be on exploring the criteria that these platforms use to determine monetization eligibility for their creators, as well as providing insights on how to calculate the potential earnings from each platform. Furthermore, we will highlight the various monetization strategies available to creators, both on and off the platform, to provide a comprehensive understanding of the opportunities for monetizing content.
1:00 PM – 2:00 PM
Creator to Creator: Cooking with Lynja & Jordan Matter ROOM 207
Lynn Davis, Jordan Matter
Join top creators Lynn Davis and Jordan Matter as they have a candid conversation about their paths to creating and expressing themselves online.
1:00 PM – 2:00 PM
You Don’t Need It, Until You Need It ROOM
210
Brandy Merriweather, Jessy Grossman
The creator economy is the fastest growing element of the media and entertainment landscape — and it’s not just about entertainment anymore but brand building and longevity. Hear from professionals who have worked with creators protecting, amplifying, and surviving off of their brand. Join us for a fascinating and empowering conversation with the industry’s leading amplifiers as they share secrets about how to be more than an influencer.
2:00 PM – 2:45 PM
Monetizing Music Beyond Social Media
ROOM 211 AB
Presented by SoundExchange
Sean Glover
Sponsored. Many artists uploading their music to top streaming platforms today have never seen the inside of a studio. They’re creating hits powered by the rise of DIY music creation and distribution services. SoundExchange’s hip-hop power player, Sean Glover, and a guest will discuss navigating the music business as a new artist and how creators can earn from both traditional and new music platforms.
2:30 PM – 3:30 PM
Speak to the World: Go Global with Translation & Localization ROOM 202
Vira Slyvinska
Join us for a deep dive into content translation and localization strategies for YouTube. Explore how to assess the opportunity, define your strategy, and leverage AI tools for more affordable and effective localization. Plus, hear success stories from creators who already made it to charge you with inspiration.
2:30 PM – 3:30 PM
A Musician’s Journey: Diversify Your Music Revenue Streams ROOM 207
Christian Krogsvold
Building a YouTube channel is difficult, but the cards are even more stacked against you when your primary content is just the music in the video. During this session, composer Waterflame will share his experience and tips on how he built his hobby into a career and a source of passive income.
2:30 PM – 3:30 PM
YouTube Cohort Analysis: Library & New Video Projections
ROOM 213
Little Monster
Join Little Monster for this presentation to learn how they created their model for viewership projections on library content. Find out how to utilize this model to predict future viewership, and how it can help you determine whether or not to license your videos to companies like Spotter and Jellysmack.
3:00 PM – 3:45 PM
Create Your Own Store, Earn More ROOM 211 AB
Presented by Canal
Aaron Millberg
Sponsored. Learn how creators earn commissions over 30% with Canal-powered stores. With Canal, you sell your favorite products without holding inventory. And unlike affiliate, your fans check out in a single cart on your own site — meaning better conversion, higher earnings, and data you own. In this session you’ll learn how to create a store, pick products to sell, launch, and integrate into your social channels.
4:00 PM – 5:00 PM
Creator Keynote: Everything You Learned At VidCon is Wrong (and So Am I!)
ROOM 204
Wally Weilbaecher
Trying to learn about how to be better on digital media platforms is really hard. VidCon features some of the smartest, most forward thinkers in our space, and yet it can be frustrating to take the lessons and turn them into success for you. This keynote is designed to help you think beyond your bulleted notes and understand how to translate the lessons you learned into actionable steps specific to your own channel.
