INDUSTRY TRACK SCHEDULE

Hear what they’ve learned along the way as they’ve transitioned from creator to executive, built personal brands, and managed client expectations — all while upending traditional notions of what it means to be a leader.

10:55 AM – 11:40 AM

The New Era of Celebrity BALLROOM D

Amber Tarshis, CT Jones, Kristina Collins

Join us for a thought-provoking discussion on the transformation of celebrity culture in the digital age. Rolling Stone’s CT Jones, TikTok phenom Kallmekris (Kris Collins), Jellysmack CMO Amber Tarshis, and more will explore the rise of social video creators and the evolving definition of “celebrity” in 2023. This panel promises to be a fascinating conversation about the ongoing revolution in the media landscape for content creators, marketers, and everyone else interested in the future of entertainment.

11:00 AM – 11:45 AM

Meet SQUAD: The Future of Influencer Activation

ROOM 303 AB

Presented by SQUAD

Rick Joyce

Sponsored. You know how difficult it is to create an influencer campaign — slow and manual, unclear pricing, hazy metrics, endless negotiations, and more. Meet SQUAD — the fast, one-stop global platform for brands and influencers to initiate campaigns, measure impact, and transact. With SQUAD you can launch a campaign in under 30 minutes. Come watch us launch one LIVE!

11:10 AM – 11:35 AM

Getting Social Commerce Right: Why It Matters INDUSTRY TRACK MAINSTAGE

Amber Venz Box, Morgan Sung

Shoppers now rank creators above celebrities and even family when it comes to trusted product recommendations.

In only a few years, creatorguided shopping has become a mainstream cultural norm with brands investing billions in these community-driven marketers, on the LTK platform alone, to drive their businesses. Join creator industry pioneer, Co-founder and President of LTK, Amber Venz Box, as she breaks down creator commerce, what creators need to be doing now, and what the future of commerce means for creators, brands, and shoppers.

11:35 AM – 12:00 PM

Fashion, FUD & the Future INDUSTRY TRACK MAINSTAGE

Nick Adler, Brennan Russo

In a digital-first era with the rise of Web3 and blockchain technology, the fashion industry is poised for significant transformation. Will digital fashion overtake wearable statement pieces? What role will digital collectibles play in this new ecosystem? This panel of tech, design, and fashion pioneers will help assuage FUD (fear, uncertainty, and doubt), unpacking opportunities and practical applications presented by digital collectibles for brands and artists, while sharing valuable insight into fashion’s future in a Web3 world.

12:00 PM – 12:35 PM

Mergers & Acquisitions: The Corporate Creator Conundrum INDUSTRY TRACK MAINSTAGE

MatPat and Steph, Lucas Kollmann, Drew Baldwin

Join Theorist Media’s founders Stephanie and Matthew Patrick (MatPat) as they sit down with Lunar X Co-Founder & CEO Lucas Kollmann to explore an important inflection point in today’s creator economy — how creator-driven companies can scale while also maintaining their creative voices and close connection to the communities that built them.

With the sale of Theorist Media to Lunar X in late 2022, they will delve into the power an acquisition with the right partner has provided for their business, shedding light on the way forward for creators and their communities.

12:00 PM – 12:45 PM

Staying Out of Trouble: Legal & Regulatory Issues in the Creator Economy

ROOM 304 ABC

Lartease Tiffith, Ellie Heisler, Rina Yano, Adam Krasner

The rapid growth of the creator economy has garnered enormous attention – including that from regulators, lawmakers, and those charged with enforcement. How can creators navigate a complex and ever-changing policy landscape? What can creators do to stay informed, and how can they engage with regulatory bodies to help shape the policies that affect their businesses and livelihoods? Join legal and public policy experts for a look at the latest developments for issues ranging from intellectual property to digital privacy, advertising and sponsorship regulations, and more.

12:00 PM – 12:45 PM

How Large Media Cos Leverage Multi- Format on YouTube BALLROOM D

Fede Goldenberg, Andrea Wolinetz, Michael Scogin, Danyel Mendoza

The largest media companies in the world like Disney, Paramount, WB-Discovery, NBCU, Netflix, and others have deep, sophisticated engagement on YouTube to drive monetization on the platform, and awareness/conversion off platform to SVOD, theaters, TV, and more. In this panel we will host representatives from these companies to explore how and why they found success with their multi-format strategies exploring Shorts, Clips, Long Form, Live, and Podcasts around movies and TV shows.

12:00 PM – 12:45 PM

How Sports Creators Are Changing the Game ROOM 303 AB

Presented by Viral Nation

K.J. Smith, Ant Hamilton Jr., Chris Staples, Jonathan Chanti

Sponsored. The sports creator community includes talented stars who have never played their sport professionally, but have more cultural cachet than the pros. For brands, sports creators — spanning dunk experts to NIL college athletes — unlock access to dedicated fans and are a sustainable alternative to pro athletes. Learn how sports creators are becoming key for brands looking to maximize their next campaign’s ROI.

12:25 PM – 12:50 PM

Navigating the Modern Media Ecosystem

INDUSTRY TRACK MAINSTAGE

Tom Ryan, Cynthia Littleton

Today’s video ecosystem has a nearly infinite number of channels and platforms vying for decidedly finite resources — time and attention. To thrive, global corporations, new-media companies, and individual creators alike must find optimal distribution and economic models. Few people understand this better than Paramount’s Tom Ryan. This insightful conversion unpacks Tom’s view of the current marketplace, from balancing models like FAST, SVOD, and AVOD, to original content and extended IP, and more.

12:50 PM – 1:15 PM

Creator-Entrepreneurs & the NextGen Media Marketplace

INDUSTRY TRACK MAINSTAGE

Brent Rivera, Max Levine, Dylann Sands, Marshall Sandman

Could the next Disney be born out of the creator economy? The rapid growth of Amp Studios points to the answer being “definitely, maybe.” By incubating talent and building diverse, verticallyintegrated revenue streams across platforms, programming, personalities, and products, Amp Founders Brent Rivera and Max Levine seem to have crafted the blueprint of a modern media company. Join panelists for a look under the hood of creator-driven media businesses to explore the impact of companies like Amp Studios on the overall digital landscape.

2:00 PM – 2:35 PM

Big Boss Mentality: The CultureDefining Power of Ownership, Creativity, and Self-Expression INDUSTRY TRACK MAINSTAGE

Keke Palmer, CT Jones

On the heels of the release of Keke Palmer's latest project, Big Boss, written and directed by her, let’s dive into what the “Big Boss” mentality is and what it means personally for the multi-hyphenate star. With all the different identities, priorities, and challenges that make up her world, what does being a true boss look like today? From affirming, funding, and executing her vision as a creator to ensuring she's maintaining her own wellness, how has Keke made sure to own every step of her journey in front of and behind the camera? Ultimately, what does choosing yourself mean and how has Keke done it? In this marquee conversation, Keke shares insight into her journey, platform, KeyTV Network, and her vision for the future.

2:00 PM – 2:45 PM

Revenue Diversification & Innovative Monetization Solutions

BALLROOM D

Monica Khan, Ben Azelart, Brooke Warren, Ivana Kirkbride, Amanda Klecker

The confluence of economic uncertainty, evolving platform policies, and new technology have led many creators to look more closely at where and how they generate income. While traditional revenue streams from brand deals and sponsorships are still popular, creators are increasingly turning to new and innovative ways to monetize their content and build sustainable careers. In this session, we will explore the concept of revenue diversification and the various ways creators can generate income beyond traditional sources — from subscriptions to products, services, and more.

2:00 PM – 2:45 PM

Pushing Culture Forward and Driving Change

ROOM 304 ABC

Michelle Mitchell

Creators are changing the world, pushing boundaries and showcasing depth and creativity through storytelling. How are creators using their unique and diverse voices to influence culture and drive positive change? Hear their stories and practical strategies for creating diverse and inclusive content, fostering safe and authentic communities, and supporting causes that matter. This session will highlight how the industry can work alongside creators to support driving this change forward.

2:00 PM – 2:45 PM

How to Create a Social Strategy That Drives Sales ROOM 303 AB

Presented by Dash Hudson Ryan Sasaki, Alexa Ritacco, Ashley Murphy, Lucy Landry, Adeela Hussain Johnson

Sponsored. Join the industry's top innovators, Dash Hudson, BÉIS, ColourPop, Rare Beauty and Jenni Kayne, as they uncover the secret to making a successful shift from static, traditional social marketing to an entertainmentbased strategy. Discover the steps you can take to transform your social strategy into a key revenue driver for your business.

2:35 PM – 3:00 PM

Community, Purpose, & Culture: The CMO’s POV INDUSTRY TRACK MAINSTAGE

Kimberly E. Paige, Colin Daniels

As the creator economy evolves and expands, it’s become clear that fans and influencers alike desire more than one-sided conversations — they want community. This shift opens opportunities for brands to become community builders — creating dialogue, encouraging engagement, and ultimately making audiences feel seen and heard. In this conversation BET CMO Kimberly Paige shares insight into the critical need for brands to rethink marketing through the lens of community and culture, unpacking how BET has stretched conventional campaign boundaries, leading to transformative growth and innovation.