INDUSTRY TRACK SCHEDULE

3:00 PM – 3:45 PM

DEI, ESG & CSR: Building Movements with Creators ROOM 304 ABC

Ashwath Narayanan, Shu Hung, Ettore Rossetti, Earl Dos Santos

To reach a generation who looks to creators and influencers as their main source of trusted information, social impact orgs and mission-driven brands must engage with the creator economy. This session unpacks how socially-minded brands and nonprofits can partner with creators in authentic ways, and ultimately help build a more equitable and sustainable future.

3:00 PM – 3:45 PM

Unpacking the Venture-Backed Creator Economy BALLROOM D

Eric Wei, Dylan Lemay, Marina Mogilko, Sebastian Fung, Patrick Simondac, Linda Chen

The creator economy has disrupted the entrenched practices of the entire business ecosystem, and the VC landscape is not immune. A new crop of companies and investors are reinventing venture capital in ways that are bespoke for creator-driven businesses. What does this new playbook look like when it comes to deal flow, term sheets, returns, exits, and more? How can creators and traditional investors navigate this space? Tune in to find out.

3:05 PM – 3:30 PM

OpenAI and the Future of Creativity INDUSTRY TRACK MAINSTAGE

Ben Relles, Andrew Mayne

OpenAI’s Andrew Mayne joins VidCon to talk about how ChatGPT, DALL·E and other artificial intelligence systems are changing the way creators approach their creative process and businesses. This session is hosted by Ben Relles who spent a decade at YouTube working with the platform’s creator community, and will include the perspective of top creators who are leveraging these new tools.

3:30 PM – 4:30 PM

YouTube Industry Keynote INDUSTRY TRACK MAINSTAGE

Amjad Hanif, Amber Scholl, Colin and Samir, Larray, SSSniperwolf

Join YouTube’s Vice President of Product Management, Amjad Hanif, as he discusses YouTube and the creator landscape with some of today’s top breakthrough creators.

4:00 PM – 4:45 PM

Increase Your Income: Strategies for Creators ROOM 303 AB

Presented by Infuse

Andrew Franz, Cayla Gallo, Dominique Little, Keith Dorsey

Sponsored. Relying solely on platform ad revenue and brand deals is not enough for content creators. Content creators should assess their revenue streams, seek more income sources, be responsible with their earnings, and leverage their platforms. By analyzing these aspects of your business, creators can secure their place in the industry and build a sustainable and successful business.

4:15 PM - 5:00 PM

From Exclusive to Inclusive: Building a More Equitable Creator Economy ROOM 304 ABC

Angel Ballon, Darcei Giles, Michelle Green, Jesús Morales, Felicia Ramirez

The creator economy might be replicating Hollywood’s norms and its exclusionary culture – but that won’t stop diverse creators from finding success in an industry that wasn’t built with them in mind. As younger people drive the demand for diverse creator content, the influencer marketing industry is evolving from benefitting a select few to elevating every kind of creator.

Brought to you by Paramount’s Audience Impact & Intelligence team, this conversation with diverse creators will help marketers understand how to responsibly co-create a more equitable and inclusive creator economy.

4:15 PM – 5:00 PM

Case Study: How Digital Collectibles Empower, Engage, & Enrich BALLROOM D

Cassandra Bankson, Kirthiga Reddy

Consistent monetization, more creatorcentric ownership of IP and fan relation ships, as well as a desire to engage with communities in transparent and safe environments are some of the biggest challenges creators face today. Can digital collectibles be the silver bullet solving for all three at once? Join Cassandra Bankson and Kirthiga Reddy for this case study to unpack the value-creation opportunity that blockchain and Web3 present to creators and fans.

FRIDAY, JUNE 23

9:30 AM – 10:00 AM

Burn the Playbook Industry Track Mainstage

Marc Hustvedt

MrBeast President Marc Hustvedt shares how creator-first companies are rewriting the rules in digital media and leading the next big wave of disruption when it comes to everything from talent and org design to decision making, deal development, and the future of business.

9:30 AM – 10:10 AM

The Power of Partnerships and Pushing Boundaries BALLROM D

James Pumphrey, Hana Franzini, Colin Daniels, Kevin Grosch, Chelsea Rebecca, James Janisse

Marketing to creators requires a nuanced approach. Brands have goals to hit while creators must preserve the trust of their audience and the entertainment value of their content. In order to authentically connect with and leverage these communities, brands have to be willing to trust the creators and get outside their comfort zone. How do internal evangelists convince their corporate colleagues this is the right move? How do both sides push boundaries without compromising their identity? Get the answers from leaders at Donut Media and Made in Network in this session.

9:45 AM – 10:35 AM

Innovation Showcase I ROOM 304 ABC

Ivana Kirkbride, Alexandra Sukin, Jon Youshaei, Joshua Cohen, Mai Pham

Join us for VidCon’s Innovation Showcase, where early-stage companies will present their game-changing solutions for the creator economy. Following each presentation, a diverse group of stakeholders from across the industry will act as “provocateurs”, using their unique perspectives and expertise to examine each company’s tool or tech, discussing how it can solve challenges, disrupt existing structures, and create new opportunities for the creator economy.

Presenters: Beacons AI, Equitix, Opus Clip, Supercreator.ai

10:00 AM – 10:15 AM

Follow the Money: A VC’s POV INDUSTRY TRACK

Megan Lightcap

10:00 AM – 10:45 AM

Tapping into a Young, Passionate, Spiritual Audience ROOM 303 AB

Presented by Skylight Jared Shores, Marla Catherine, Sean Cannell, Jen Huberty Sponsored. Spiritual identity is a subject rarely discussed publicly despite the deep, personal role it plays in most of our lives. Younger generations are looking for new voices who can offer deeper purpose, connection, and change in a marketplace saturated with promises of quick fixes. Hear from a diverse panel on how joining the spiritual revolution can attract a growing audience that's seeking meaningful engagement.

10:15 AM – 10:35 AM

Creators in Control: Ownership, Entrepreneurship & More INDUSTRY TRACK MAINSTAGE

Jim Louderback, Sean Kim

Now more than ever, creators are looking to “own their destiny”. As creators take the reins on owning relationships they’ve built with fans and communities, they are looking for new ways to directly monetize content and build connected IP via owned and operated channels, products, and services. Why is this happening and what does it mean for creators, platforms, fans, and more?

10:30 AM – 11:30 AM

10-Min Case Studies: What Works, Why & How? BALLROOM D

Jack Settleman, Gabe Gordon, Heidi Mika, Brad May, Elizabeth Keevil, Ron Yakuel, Olivia Coraggio

MAINSTAGE

What can today’s deal flow tell us about where the creator economy is going? Find out from Slow Venture’s Megan Lightcap as she shares some unexpected insights that can be revealed when you “follow the money”.

A series of 10-minute case studies showcase the innovative ways brands are engaging creators and consumers. This diverse group of brands representing verticals from CPG to Fantasy Sports Betting, Consumer Tech and more share real-world examples and provide actionable insights about "what works and why" in today's world.

Case 1: DiGiorno Made Us Do It

Learn how how empowering TikTok influencers with creative freedom resulted in authentic community engagement and became the winning ingredient for DiGiorno to drive sales.

Case 2: How Perfume.com Leveraged Automation with brkfst.io to Reduce Friction & Amplify Creators

Discover how automation can support creators on Instagram by streamlining the content creation process with simple briefs, a streamlined feedback process, and quick edits, ultimately fostering strong brand-creator relationships and enhancing the creator experience.

Case 3: Embracing the “Underdog”

See how a $500M company is betting their future on creators and innovating what it means to “partner” by using brand integration rather than just paid promotion.

Case 4: Cricket Wireless Leverages Superfans

Learn how Cricket Wireless leveraged their WWE partnership to highlight superfans, leading to increased brand awareness, loyalty, and consideration.

10:35 AM – 11:00 AM

Empowering Creators: Next-Gen Tools for Today’s Entrepreneurs INDUSTRY TRACK MAINSTAGE

Sima Gandhi, Lindsey Lurgin, Eric Wei, Leslie Morgan

The shift from influencer to creator to entrepreneur isn’t just an evolution in terminology. The emergence of creatorfirst companies has revolutionized the