INDUSTRY TRACK SCHEDULE

way we think about business — but the tools, technology, and overall corporate infrastructure available to run these new businesses have not kept pace. Fortunately, forward-thinking founders are developing bespoke solutions to reduce friction and supercharge growth. Join three entrepreneurs to hear about their motivations and aspirations for building innovative tools, tech, and services for a creator-first world.

10:55 AM – 11:35 AM

Brain 3.0 ROOM 304 ABC

Alok Kanojia

A generation of “Analog Nevers” has grown up on digital experiences characterized by immediacy, short-form content, and unending, dopamine-driven feedback loops. How has this shift affected our already compressed attention spans? What are the waterfall effects on brands, media, news, and entertainment outlets already trying to crack the code on what connects with our 3.0 brains? Join Dr. Alok Kanojia, MD MPH, a Harvardtrained psychiatrist specializing in mental health for the digital generation, for this deep-dive into the neuroscience of today’s media landscape.

11:00 AM – 11:25 AM

Creators in Control: The Subscription Economy & Direct-To-Fan Distribution INDUSTRY TRACK MAINSTAGE

Dom Smales, Sam Yam, Tal Weinstein, Daisy Marquez

The confluence of advertising pullbacks, platform policy changes, and a new ethos on the rise as creators seek more control over their careers is driving increased focus on a direct-to-fan world. What is the waterfall impact on industry stakeholders when creators have consistent income from subscriptions and more ownership over relationships with their fans and communities? Join creator economy leaders for a candid conversation about this new ethos, exploring whether directto-fan always means disintermediation or if these newly-developed dynamics just give creators more control.

11:00 AM – 11:45 AM

Building Advocacy with YouTube Shopping Affiliate ROOM 303 AB

Presented by YouTube

Michael Martin, Manuel Gutierrez

Sponsored. Viewers go to their favorite YouTube creators for trusted product recommendations more than any other platform. In this session, YouTube Shopping General Manager, Michael Martin, will break down YouTube Shopping, their new affiliate program and how it can help you reach new audiences, build loyalty and drive sales in conversation with a special guest. And, you won’t want to miss some fun shopping inspired giveaways!

11:25 AM – 11:45 AM

Championing Creator-led Communities

Industry Track Mainstage

Laura Lee, Natalie Jarvey

Twitch streamers have been at the forefront of live content creation for over a decade, fostering vibrant communities and creating unmatched content - live, for hours at a time. Many mainstays in today’s creator economy - patronage, vibrant chat - were pioneered by Twitch streamers. As the community continues to shape mainstream trends, the business is focused on championing and empowering its diverse, global streamers, and giving them the tools to continue to push live streaming entertainment forward. Join Twitch’s Chief Content Officer, Laura Lee, as she delves into what differentiates Twitch and its streamers, her long term content vision for Twitch, and her perspective on the crucial role of community

11:45 AM – 12:15 PM

Data-Driven Quick Bites INDUSTRY TRACK MAINSTAGE

Yoav Zimmerman, Clayton Jacobs

A series of 10 minute talks with industry leaders reveals new research, data, or insights about critical issues in the creator economy. Easily digestible and instantly actionable - don’t miss these presentations of “new news you can use”.

Talk 1: The TikTok Lifecycle

Since the dawn of TikTok, creators have been accustomed to racking up the vast majority of video views within the first few days of posting. Are those days over? We leveraged our database to determine the new lifecycle of a typical video, exploring when TikToks hit the “For You” page, when the algorithm stops pushing out content, and why some videos get a second life on the app.

Talk 2: Moneyball for the Creator Economy: Data-Based Decision Making

The number of statistics prevalent in the creator economy can be overwhelming, so how do we separate the signal from the noise? What are the data points that matter? Which analytics can help creators decide which areas are successful? And most importantly for the sustainability of the industry, how do we treat creator collaborations as performance marketing with predictive analytics and a focus on ROI?

11:55 AM – 12:45 PM

Innovation

Showcase II

ROOM 304 ABC

Ivana Kirkbride, Alexandra Sukin, Jon Youshaei, Joshua Cohen, Mai Pham

Join us for VidCon’s Innovation Showcase, where early-stage companies will present their game-changing solutions for the creator economy. Following each presentation, a diverse group of stakeholders from across the industry will act as “provocateurs”, using their unique perspectives and expertise to examine each company’s tool or tech, discussing how it can solve challenges, disrupt existing structures, and create new opportunities for the creator economy.

Presenters: AudPop, Edily Learning, Mavely, PartnerUP, Social Currant

12:00 PM – 12:45 PM

Creating Successful Branded Metaverse Experiences at the Super Bowl BALLROOM D

Ricardo Briceno, David Cushman, Danielle Roark, J. Clara Chan, Seth Dudowsky

The metaverse remains the hottest new space for global brands. But what does it take to achieve meaningful success that drives measurable brand impact and player engagement? Join us for a deep dive into one of the most celebrated events in the metaverse: the Saweetie Super Bowl Concert, presented by Intuit on Roblox. Learn how leading metaverse game developer Gamefam approaches brand integration campaigns to ensure mutual success and avoid common pitfalls in a space rife with big brands, buzzwords, and vanity metrics.

12:00 PM – 12:45 PM

The Business of Diversity in Content ROOM 303 AB

Presented by Content for Change

Bradley P Archer-Haynes, David Chustz, Treiva Williiams, Simeon Daise, Castro

Sponsored. Authenticity, diversity and inclusion in storytelling connects cultures, creates fandom, drives business, turns content into franchises and moves the industry forward. BET and Paramount’s Content for Change aims to leverage content to counteract bias on and off screen. Join us as we discuss the business of diversity and how inclusivity can make content and products that will ultimately change the world.

12:15 PM - 12:40 PM

Reinventing an Iconic Brand for a Creator-First World: Playboy’s Next Chapter

Industry Track Mainstage

Loren Piretra, Madisyn Shipman

There is a growing desire among creators for more direct ownership of their fan and community relationships, and for new ways to directly monetize these relationships across diverse platforms. What happens when these desires align with an iconic brand reinventing itself for a 21st century, creator-first world? Playboy’s creator platform. Stripped of advertising constraints, creators are free to make and monetize the content they want, express themselves, and build deeper relationships with fans and communities. Join Loren Piretra, VP of Creators and Marketing, and multi-talented Centerfold Madisyn Shipman to learn how Playboy is revolutionizing the world — again.

12:40 PM – 1:10 PM

The SpringHill Company: Empowering Creators, Impacting Culture, Defining the Future INDUSTRY TRACK MAINSTAGE

Jamal Henderson, Chief Content Officer, SpringHill (additional speakers listed in digital schedule)

The SpringHill Company, founded by LeBron James and Maverick Carter is, in many ways, the blueprint for modern creator-centric media companies. In this panel discussion, key SpringHill executives and a special guest will share insight into the company’s vision for the future, digging into what this means for creators, culture, audiences, and more.

1:15 PM – 2:00 PM

The Next 100 Billion? BALLROOM D

Tobias Hoss, Megan Lightcap, Teri Yu, Taylor Lorenz, Bradley Miles

While explosive growth has defined the recent history of the creator economy, a crowded landscape and complex macroeconomic outlook may indicate that the days of nothing but “up and to right” are behind us. What does the near future of this ecosystem look like? Have rumors of the creator economy’s decline been greatly exaggerated? Join this panel of cross-industry leaders to discuss the direction of the sector, and how emerging technology, platforms, and practices, potential consolidation, and more might shape the next wave of scale.

1:20 PM – 2:20 PM

Live Shopping: Why Is Everyone Talking About It and What Is It? Room 304 ABC

Max Benator, Mike Westgate, Christian Chanel, Chris Erwin, Adi Ronen Almagor

The press has had a field day reporting on the untimely demise of livestream shopping in the US despite over $500 billion in sales in 2022 in China. The press has mostly gotten it wrong. This multi-part session includes a taxonomy of live and social commerce, tech demos, and a panel of experts, all sharing insight about what’s on the horizon for shoppertainment, social commerce, and more. What will it take for this ecosystem to live up to its multi-billion-dollar potential? Come find out.

2:00 PM – 2:30 PM

Culture in a Can: The Liquid Death Story INDUSTRY TRACK MAINSTAGE

Mike Cessario, T.L. Stanley Liquid Death built a product and brand inside a crowded and historically staid, category, then brought it to market by authentically connecting with culture using a level of sophistication normally attributed to streetwear or tech. By speaking the native language of a digitally native generation and collapsing the line between marketing and entertainment Liquid Death has secured its place in the cultural lexicon. What’s next? Liquid Death Founder and CEO Mike Cessario shares his perspective on the future of the brand, unpacking what it means to turn quirky moments into cultural capital, and how that translates into material, sustainable success.