INDUSTRY TRACK SCHEDULE

2:00 PM – 2:45 PM

The Producer Economy: The Future of Creating ROOM 303 AB

Presented by Brightcove

Marc DeBevoise

Sponsored. As the world’s leading streaming platform, Brightcove is identifying a shift in how brands/creators engage, distribute, and monetize content. As we move from a creator economy to a producer economy, creators must emerge as producers by building multi-channel businesses across platforms to own their digital future and protect themselves from changing algorithms, content guidelines, and monetization policies.

2:20 PM – 3:00 PM

From Inspiration to Impact: The Rise of B2B Creators BALLROOM D

Avi Gandhi, James Creech, Priscilla Lau, Lisa Laporte

B2B creators and established executives are building engaged communities of professionals on social platforms like LinkedIn and Twitter, through newsletters, and with podcasts. By nature, this relationship is imbued with authenticity, authority, and trust — which can translate into immense value for business-facing brands. This session will unpack the B2B landscape, explore opportunities for both creators and marketers, and provide insights into the future of this rapidlygrowing aspect of the creator economy.

2:30 PM – 2:40 PM

From Likes to Responsibility: Why Cat Memes Are a Global Threat to Humanity INDUSTRY TRACK MAINSTAGE

Vira Slyvinska

Join this thought-provoking session to explore the impact of the surge of light-hearted content on distraction from critical global issues. Hear from a Ukrainian speaker on the consequences of propaganda and learn how influencers and media companies can be responsible stakeholders in the most precious resource of all - human attention. The session will include a special address from the President of Ukraine, Volodymyr Zelenskyy.

2:40 PM - 3:05 PM

Digital Native Entertainment Brands Go

2:40 PM – 3:20 PM

Community Economy: The New Creator Economy ROOM 304 ABC

Nik Sharma, Kevin Gould, Aditi Rajvanshi, Mai Pham, Ayomi Samaraweera

Global:

CoComelon and Blippi INDUSTRY TRACK MAINSTAGE

Brent Weinstein, Katelynn Heil, Patrick Reese

How do digitally native entertainment brands become blockbuster global franchises? Moonbug knows. Acquired by Candle Media in 2021, Moonbug has become the world’s leading digitally-native family entertainment company, with over 600 million YouTube subscribers, driving close to 10 billion video views per month. Top franchises are syndicated across 150 platforms and over 30 languages, all of which is supported by a significant licensing and merchandising program that brings these characters to life across a variety of products and live experiences. The General Managers of two blockbuster franchises, CoComelon & Blippi, will discuss their strategy for scaling and expanding these category-defining brands. Moderated by Candle Media’s Chief Development Officer, Brent Weinstein.

The most successful creators are nothing without their communities. Platform diversification is becoming the norm while incumbent growth has slowed, redefining the relationships creators can have with their communities and fans. In a world where the most valuable currencies are authenticity and trust, how can industry stakeholders make sense of the marketplace? Join this panel of experts for a deep-dive into what this new landscape means for creators, for communities, and commerce.

3:00 PM – 3:45 PM

Unlock the Secret of Viral TikTok Ads ROOM 303 AB

Presented by CapCut Jason Neuman, Long Ma

Sponsored. Have you ever wondered how to make your ads go viral on TikTok? In this session sponsored by CapCut, we'll invite creators and brands to share their success stories, and speak about how you can take advantage of the power of AI and high-impact editing tools to move faster than your competitor.

3:05 PM - 3:40 PM

Paradigm Shifts & New POVs: Rethinking Everything from Entertainment to Education INDUSTRY TRACK MAINSTAGE

Joshua Cohen, Sarah Craig, John Green, Steven Greenwood

A series of short talks from notable industry leaders highlight how the creator economy is changing… everything.

At universities, on film lots, in living rooms, board rooms, and beyond, there is a new world order being created in real time. New worlds require new thinking, and these talks will educate and inspire, helping us all to rethink and reframe how we see the future.

Talk 1: Curiosity to Credit: A New Way to College

Since the early days of YouTube, viewers have used the platform to learn everything from chemistry to cooking. Now, viewers can earn college credit in courses that begin on YouTube as part of a new program called Study Hall, a partnership of Crash Course, Arizona State University, and YouTube. John Green of Crash Course will share how Study Hall is disrupting the conventional college experience by meeting learners where they are and helping them navigate higher ed, explore fields of study, and begin earning credit for their first year of college.

Talk 2: Think FAST: The Living Room is the New Battleground in the War for Attention

More and more digital video is being consumed via connected TV, and this includes nearly 35% of all YouTube views. What does this mean for creators and their partners, who’ve spent the last decade thinking mobile-first?

Talk 3: What Will the Disruption of Hollywood TV Content Look Like?

Streaming services have disrupted how traditional content is distributed, but the content production process, and product itself, remain unchanged. A confluence of changes in technology, markets, and society make now an ideal moment to develop a breakthrough entertainment platform.

Talk 4: Establishing Influence: How Boring Industries are Tapping into Creators

Influencer marketing spend is growing. Estimates peg it to be somewhere around $21.1 billion globally by the end of the year. A lot of those dollars are spent by newfangled DTC consumer brands, sexy fintech startups, and the other kinds of up-and-coming companies and products we'd normally think a creator would call out when reciting an ad read in their videos. But a small and increasing amount of those dollars are starting to be spent by the kinds of companies and products you'd never be able to guess. We're reaching an inflection point on which industries are spending dollars in the ecosystem. Come and see who's on the edge and what it means.

3:20 PM – 4:00 PM

Formalizing

the Back-of-Camera Ecosystem BALLROOM D

Sierra Schultzzie, Rebecca Zamolo, Sherry Wong, Devin Robbins, Kevin Dalton

We recognize the people in front of the camera or mic, but pull back the curtain and it’s clear a host of talented individuals are helping to create the content we see, hear, and stream. While having access to editors, copywriters, producers, graphic designers, and more is a critical piece of scaling a creator’s brand, it can also be a cumbersome process. This session explores how formalizing this BOC ecosystem might ease the burden associated with discovering, evaluating, contracting, and ensuring delivery of creative services.

3:40 PM – 4:05 PM

Breaking the BS Barrier: CMOs on Genuine Community Building INDUSTRY TRACK MAINSTAGE

Katie Welch, Erika Bennett, Brendan Gahan

What does it really mean to build community in today’s world, especially when it comes to GenZ and Alpha? One thing we know for sure — there are no shortcuts. In this session top CMOs share insight into how brands can create real, meaningful, and sustainable communities by treating their customers like people, rather than just “consumers”. Learn how leading brands are establishing impactful relationships with creators and their fans, and why this ultimately fosters a strong sense of belonging and engagement that break the BS barrier.

Build, Buy, or Outsource? Product Development, Supply Chains & 3PL ROOM 304 ABC

Zach Ferraro, Sarah Chessis, Riley Stricklin, Austin Telenko, Marideth Telenko, Sean Kim

We are seeing a seismic shift in the commerce landscape as creators leverage their influence and audience to launch their own products. While the proliferation of ecommerce tools and platforms make starting a business easy, managing a vertically integrated supply chain can be complex and time consuming. This session explores the spectrum of possibility — from fully outsourced to deeply in-housed — and shares insight into the challenges and opportunities that come with each option.

4:05 PM - 4:30 PM

Have We Reached "Peak Creator"?

Industry Track Mainstage

Philip DeFranco, Sean Atkins, KC Ifeanyi

Join pioneering creator Philip DeFranco, Fast Company’s KC Ifeanyi, and Jellysmack President Sean Atkins for a timely exploration of the current state of the creator economy. After experiencing explosive growth in 2022, the industry faces new challenges and uncertainties. Is the creator bubble about to burst, or is there still room for innovation and growth? Whether you're a creator, business leader, or simply interested in the future of the creator economy, you’ll get valuable insight on what's working, what's next, and how to stay ahead in a rapidly changing industry.