INDUSTRY TRACK SCHEDULE

4:30 PM – 5:30 PM

Crossing Borders: Creator Economy Connects with European & APAC Markets

Ballroom D

Clayton Jacobs, Bao Liang Huang, Guan Ling Du, Po-Han Huang, Esther Goos, Dominic Smales, Stan Browney

Rapid deployment of new technology, including the rise of frictionless translation, means we’re living in an increasingly global society and marketplace. Being able to connect with fans and monetize content across borders opens enormous opportunities for creators and brands. But this expansion comes with some new challenges and some existential questions. Should creators focus on content that has global appeal, rather than content that is specific to a particular country or region? How can US-based creators navigate various cultural nuances and social mores? This two-part session unpacks these questions and more.

Part 1: Succeeding Across Europe

Europe is characterized by its cultural and linguistic diversity. There are 24 official languages within the EU. How can brands and creators succeed in Europe? Should content be translated? Does every country need a different approach? This session will provide practical strategies for creators and brands seeking to expand into the European market.

Part 2: Taiwan as the Entry Point to Asia

Taiwanese YouTube is flourishing as the undisputed home of Mandarinspeaking content on YouTube. Previously overlooked as a market, Taiwan ranks in the top 2 of GDP per capita in Asia and offers material opportunities for cost-efficient international marketingespecially important as budgets become more constrained. Top Taiwanese creators share first-hand knowledge and insights about how and why Taiwan is an excellent entry point for brands and creators looking to engage the Mandarin speaking world.

4:30 PM – 5:30 PM

AI Showcase: Creators Breaking New Ground in AI Content INDUSTRY TRACK MAINSTAGE

Ben Relles, Miles Fisher, Omar Tawakol, Caryn Marjorie (CarynAI)

AI is already having a profound effect on the creator community. This session showcases first-movers and innovators, sharing how they are leveraging AI. See how they are breaking new ground producing art and content, developing unique ways for creators to connect with their fans and communities, and inventing frictionless ways for brands and creators to partner - at scale. Miles Fisher, creator of Deep Tom Cruise and Co-Founder of Metaphysic, serial entrepreneur Omar Tawakol, and Caryn Marjorie (caryn.ai) sit down with industry veteran Ben Relles to share how AI is changing the game for creators.

4:55 PM – 5:35 PM

How Authenticity Drives Reach and Discovery

ROOM 304 ABC

Stephanie Hind, Jessica Buckholtz, Carmen Chan, Sydney Woolf

For brands looking to connect with new audiences in social environments, authenticity is imperative. In this conversation, leading publishers share how they’ve cracked the code on TikTok with organic content strategies that expand reach and open new opportunities for discovery.

5:00 PM – 5:45 PM

Bringing Brands & Creators Together on TikTok

ROOM 303 AB

Presented by TikTok Charles Biberson, Lexa VanDamme, O'Neil Thomas

Sponsored. On TikTok, brand and creator collaborations are easier and more effective than ever. Hear from TikTok on the power of working with creators, how to make the most of the TikTok Creator Marketplace, and best practices for fostering more authentic connections with the TikTok community.