3 minute read
INDUSTRY TRACK 2023 THEMES
by VidCon
The Creators and Disruptors Powering Digital’s Next Era
We’re entering a new era where the creator economy and the traditional infrastructure of media and entertainment are colliding in ways that open new worlds of opportunity. VidCon’s Industry Track convenes established creators with stakeholders from across the media, marketing, and technology ecosystem to explore these new possibilities, learn from one another, and collaborate on building Digital’s Next Era.
What does this new world order look like? How can we make sense of this exploding marketplace? What does it take to thrive?
VidCon’s Industry Track programming explores these questions and more, diving into key themes across two days of panels, presentations, fireside chats, case studies, and demos to help attendees make sense of the marketplace, identify opportunities, and build the future together.
In order to help attendees efficiently identify programming most relevant to their interests, VidCon has organized the Industry Track around key sub-themes each day. Please see the at-a-glance view of themes and sessions below.
THURSDAY, JUNE 22
Industry Landscape: Defining the Terrain & Charting a Path for the Future
These sessions explore the scope, scale, and overall landscape of today’s creator economy ecosystem, identifying influential stakeholders, critical trends, and the challenges and opportunities that define its near future.
INDUSTRY TRACK MAINSTAGE
Hosted by Josh Cohen and Jim Louderback
10:00 VidTalks, VidCon’s industry news video series, brings its viewers need-to-know stories on all things digital media. Host Tessa Nadeau opens each mainstage Industry Track theme with virtual interviews featuring top voices in the creator economy.
10:00 – 10:25
10:25 – 10:50
10:50 – 11:05
State of the Creator Economy with Colin & Samir
How the Creator Economy is Redefining Media
The Creator Economy’s Next Wave: The Global POV
Advancing the Creator Economy Ecosystem
The phrase “creator economy” is frequently shorthand for people in front of the camera or mic. Pull back the curtain however, and it becomes clear there is an entire ecosystem of talent and tools helping to power this ecosystem. These sessions focus on the rapidly expanding infrastructure of the creator economy and explore what will power its next wave of scale.
ROOM 304 ABC
9:30 – 10:15 Taking the Long View on Short Form
10:55 – 11:40
12:00 – 12:45
Next-Gen Leaders: The C Suite Reimagined
Staying Out of Trouble: Legal & Regulatory Issues in the Creator Economy
Culture, Equity, and Representation
Historically, decisions about whose stories are told, how, and by whom have been controlled by a small group of powerful entities. The creator economy has created new platforms for new stories to be told, ultimately dismantling old gatekeeping mechanisms. These sessions explore how industry stakeholders can keep pushing this movement forward and moving the needle when it comes to culture, equity, and representation.
INDUSTRY TRACK MAINSTAGE
Hosted by Chrystina Woody Train
2:00 – 2:35
2:35 – 3:05
ROOM 304 ABC
Big Boss Mentality: The Culture-Defining Power of Ownership, Creativity, Self-Expression with Keke Palmer
Community, Purpose, & Culture: The CMO’s POV
2:00 – 2:45 Pushing Culture Forward & Driving Change
3:00 – 3:45 DEI, ESG & CSR: Building Movements with Creators
4:15 – 5:00 From Exclusive to Inclusive: Building a More Equitable Creator Economy
Hollywood, Madison Avenue & Silicon Valley: New Stakeholders & Dynamics for Today’s Creator Economy
Traditional industry stakeholders from media, entertainment, and venture capital are entering the creator economy with increased scale. At the same time, many entrenched processes and protocols defining these spaces for decades are being challenged. These sessions explore the shifting dynamics and new rules of the road for the creator economy in 2023 and beyond.
BALLROOM D
9:30 – 10:15 Stream to Mainstream: Hollywood’s New Rules of Engagement
10:55 – 11:40
12:00 – 12:45
The New Era of Celebrity
How Large Media Cos Leverage Multi-Format on YouTube
Money Matters: Creator Economics & Revenue Diversification
The creator economy has enjoyed a sustained period of growth over the last few years, but a shaky macroeconomic outlook and resulting advertising pull-back mean it’s more important than ever for creators to control their destiny. These sessions focus on the economic infrastructure for 2023 and beyond, digging into how smart creators are diversifying their revenue streams.
BALLROOM D
2:00 – 2:45
3:00 – 3:45
4:15 – 5:00
Revenue Diversification & Innovative Monetization Solutions
Unpacking the Venture-Backed Creator Economy
Case Study: How Digital Collectibles Empower, Engage, & Enrich
