Why Responsive Web Design Isn’t Enough

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Why Responsive Web Design Isn’t Enough With the amount of people using mobile devices to access content online, many websites have started using responsive web design in order to appeal to the greater needs of their online audience. However, a website that’s responsive to changes in the platform it’s being accessed on simply isn’t enough and web users are looking for more. The majority of companies around the world are enjoying the benefits of responsive web design but they are ignoring the fact that device resolutions and how capable these devices are cannot simply be divided into a mobile or desktop web based solution. While it’s important to redesign any website and make sure it works well on all devices, responsive web design should not be the final goal of any redesign attempt. Whether a website is fully responsive or not does not make it easy to use, efficient, or sophisticated. A poorly designed website will not magically become much better designed and easier to use once it becomes responsive so all aspects of either web design or redesign need to be considered. The goal of every website should be to engage their visitors and build a strong relationship with their users. Websites that are easy to use and can be accessed without any issues across all devices should be what every business strives to achieve. Great design and an effective content strategy must be utilized to ensure customer satisfaction with your website is at its highest. Just because someone can access a responsive site on their phone does not mean they will be happy with it. The problem that occurs is that many website owners and developers simply switch over to a responsive design instead of optimizing for one. Nothing is changed except now their audience can reach their site on any mobile device. All a responsive web design does is adapting current webpages to a certain size but it does not really make sure that these pages will work well on every mobile device. Usability and navigation tends to suffer and in the long run users become unhappy. All the content such as text and images on the website needs to be adapted and changed in order to ensure it runs smoothly when the site becomes fully responsive. This not only ensures a better user experience but also less data needs to be used if the design is done properly and ideal optimization is completed. By simply transferring all the content on the original site to a responsive one without resizing or further optimizing, load times can increase and the site could even crash on older devices. An increased load time of even seconds could drive away thousands of potential visitors depending on your traffic. Fundamentally responsive web design is neither a benefit nor drawback to your website. All it does is make sure that the current pages are adapted to fit on different screen sizes but in most cases the rest of your website will suffer if this is the only change you make.


What it comes down to is ensuring that the content you’re providing, regardless of the device, is scaled correctly and does not interfere with mobile device usage. The goal is to provide the right content with high performance, regardless of all the other circumstances. Simply put, adding responsive web design to your website is not enough, but focusing on every aspect of user experience is what will ensure your success in the long term. Need to know more about How to learn online web design course and See more Video of Learn Photoshop CS6 Advanced Tutorial.


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