Audi’s Skincare Package Design
Term End Presentation
Outline
To design a skincare packaging for high-performance automobile manufacturer which is Audi. To maintain the brand equity and converted into the package of the skin care products.
Objective
To design minimum three primary package for 3 skincare products which can be cleanser, moisturize or treat and a secondary package. All the package and product should maintain the brand equity of Audi.
Deliverables
1. Mockups of Primary & Secondary Packaging 2. Soft copy of package design with die lines, fold lines and etc,. 3. Sketchbook
Logo is trademark of Audi AG
DKW
Wanderer
Auto Union / Audi AG
Horch
Extracted form www.audi.com
Audi
about
Audi
Audi is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group.
Extracted form www.wikipedia.com
what Audi stands for as a brand
experience
innovation
technology
“ Innovation through technology ”
Skincare
is the range of practices that support skin integrity, enhance its appearance and relieve skin conditions. They can include nutrition, avoidance of excessive sun exposure and appropriate use of emollients.
Extracted form www.wikipedia.org
what affects/people care the most while buying skincare ?
77% ingredients
Survey : https://vidhunnanmurugan.typeform.com
77% brand
63% packaging
what skincare people most use ?
94% moisturize
Survey : https://vidhunnanmurugan.typeform.com
72% cleanser
18% extra-credit
Audi + Skincare
Audi always innovates new things through technology and brings those in their products. In skincare, Audi is considered a luxury brand which innovates new technology in skincare and always focuses on the future.
Skincare + Technology
Personalization through technology is the future of the beauty industry.
Extracted form www.theverge.com
Personalization in skincare ; how ? isisit the possible through technology future?of the beauty industry.
Yes, it is possible! and how ?
Cosmetics companies are experimenting with technology to give customers a more personalized cosmetic experience through augmented reality, actual custom-made products, and gadgets. Basically, they’re offering a more user-oriented experience with the promise of delivering more suitable product recommendations.
With all this information, the company’s customizer creates skincare with active ingredients that provide your skin needs.
Extracted form www.theverge.com
challenges to be consider
• Custom label design for the products • Individual product packaging - primary • Combined packaging - secondary
Audi’s Skincare : Package Design
list of skincare products
• Moisturize • Cleanser • Treat
based on the user survey
competitors
• La Mer • Sisley Paris
Extracted form www.byrdie.com & www.theverge.com
• Sephora • Neutrogena
target audience : psychographics
• • • •
who cares about them-self and others who interested and using technology daily routine who knows the brand also people who experienced how technology changed their life
target audience : demographics
Young adults ( 20 – 26 years old )
Adults ( 27 – 32 years old )
Mindmap & Sketches
Refer the sketchbook.
images from www.unslpash.com
Moodboard
images from www.unsplash.com & www.audi.com
Typeface Moodboard
Visual References
images from www.packagingoftheworld.com & wwwthedieline.com
Primary Structure
images from www.packagingoftheworld.com & wwwthedieline.com
Primary Package
images from www.in.pinterest.com
Secondary Structure & Package
Audi Brand Study
Audi Primary Colors
Red
Warm Sliver
Sliver
White
Audi Secondary Colors
Grey 10% to 100%
Audi Type Family
Normal
Extended Normal
AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWw XxYyZz 0123456789 ,.?!”/@#$&
AaBbCcDdEeFfGg HhIiJjKkLlMm NnOo PpQqRrSsTtUuVvWw XxYyZz 0123456789 ,.?!”/@#$&
Bold AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWw XxYyZz 0123456789 ,.?!”/@#$&
Extended Bold AaBbCcDdEeFfGg HhIiJjKkLlMm NnOo PpQqRrSsTtUuVvWw XxYyZz 0123456789 ,.?!”/@#$&
images from www.audi.com
Layout Structure
images from www.audi.com
Audi : Subbrand
Primary Package Design
Exclusive form Audi Audi Skincare’s Moisturezer Sequential Order
02
Product Symbol Product Name
Tamarind Extract
Important Ingredient
Audi Skincare’s Moisturiser prevent and treat dry skin, protect tone and texture, and mask imperfections. Usage: Dispense a suitable amount into the palm of one hand sponge. Massage into a lather, then smooth over the skin. Ingredients: Water, Hydrolyzed Jojoba Esters, Glycerin, Capry Triglyceride,Propanediol, Sodium Hyaluronate Crosspolymer, P Indica(Tamarind) Seed Gum, Ethyl Macadamiate, Sodium Acry Isododecane, Adipic Acid/Neopentyl Glycol Crosspolymer, Lau Polyisobutene, Strelitzia Nicolai (Bird of Paradise flower) Seed Aesculus Hippocastanum (Horse Chestnut) seed extract, Hydr Manufactured by: Stark Industries, North Wing, Menara TM, Jalan Pantai Baharu, 59200 Kuala Lumpur. ML.No: HIM/COS/09145. Exclusively for Audi Skincare Pvt.Ltd., Regd. Off: Audi Tower, 24 Audi Street,Jasola, Italy 334829.
250ml.
Net Content: Best before use: See at the bottom. Sold only through Audi Skincare Direct Sellers. For info/complalint, contact Audi Skincare registered office, Email:care@audiskincare.com Tel: 080-2484904, www.audisk
Secondary Package Design
03 Treat 02 Moisturizer 01 Cleanser
Digital Access Code & Product Manual
Welcome Letter & Analysis Report
Material/Paper Selction or Usage
Let’s think of a car.
Thank you !