Further to many years of experience and focus on the Saudi Arabian baking industry, we have identified a huge cap in the market that provided us with opportunity to concentrate on delivering a distinctive range of premium quality bakery products. We are able to satisfy consumers’ demands by delivering a wide range of products developed from decades of expertise and the finest ingredients that are blended with care and pride to ensure each of our products is of outstanding quality. PRIMA’s product range aims to meet the demands of changing consumers’ lifestyles and as such, is both traditional & modern. Our range includes ready to bake fermented frozen form, par baked frozen form, and freshly baked form and the most desired customized choices. Each product is prepared from carefully selected high quality natural ingredients, complimented by the yield of experienced baker’s craftsmanship, while consistency is achieved through a modern equipped production facility and system. PRIMA can provide a single window and cost effective solution for hospitality clients that delivers reliable well-balanced products. Our range of products are of a consistent high quality, they can be served as fresh, on demand and will provide an effective hospitality operation that is easy and economic to run. PRIMA can offer retailers & caterers a complete bakery solution that is convenient, within budget and with added advantage of vendors’ daily operation.
VISION
To be a leading bakery brand in KSA and the surrounding territories, with an emphasis on high quality and convenient products. The journey focuses on managing the business processes to deliver a transportable model for company and market expansion that will provide and improve job security and quality of life for all and ultimately lead to stakeholders' achievement in a deeper and broader vision.
MISSION
To satisfy the needs of corporate customers, we provide traditional as well as innovative bakery products that are delivered through our distribution channels, branded outlets & joint venture operations with continued commitment of wholesome ingredients, authentic recipes, product consistency, taste, hygiene, and value for money.
Prima International Company
VALUE
We understand that costumers' taste will decide the destiny of our organization. We understand that technology plays a vital role in the success of our business. We value personality, professionalism, and charisma of everyone in the organization. We value the contribution of our employees as the most essential ingredient of our success.
Tel: +966 11 5427000 | Fax: +966 11 5429000 | Mob: +966 544024770 Email: Info@primainternational.com | www.primainternational.com Kingdom of Saudi Arabia | P.O Box 2242 | Riyadh 11451