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Here and now What’s new in hair-town? Read on to know more!Hair

MR Barber Urban Style Nano Crimper

The MB-UNC is a half-inch crimper that promises precision edge styling for short hair. Marketed and distributed by ESSKAY Beauty Resources, its Titanium Technology is expected to reduce frizz and give a smooth and shiny finish to hair. With a styling temperature range of 150°C- 230°C, LED temperature indicators, and a professional three-metre swivel, the Nano Crimper is said to offer ease of use. It is also said to come with an advanced sleep mode with a 60-minute automatic activation.

AHS “Resolution 2020” Wellness Campaign

Advanced Hair Studio’s latest wellness campaign, “Resolution 2020”, aims at driving awareness about growing concerns around hair loss challenges and introduce clinically approved methods for hair restoration and hair retention. With a vision to empower people in combating hair loss challenges, the brand also reduced prices of its services by up to 30%, in addition to other benefits. The campaign was run across nine AHS studios in India, till 15th April, supported by AHS brand ambassadors such as cricket legend Sourav Ganguly, popular TV presenter Jatin Sapru, and cricketer Mohit Sharma.

Commenting on the campaign announcement, Sanket Shah – CEO and Managing Director, AHS India and the Middle East said, “We, at Advanced Hair Studio believe well-being is a human right and hair loss in many conditions is not considered critical as compared to other health concerns. While, research and my two decades of experience in this industry say, hair loss is very personal, and it has an impact on one’s mental well-being which is imperative in well-being. That was the seed of this campaign and with time we have witnessed an exponential rise in demand for hair restoration, transplant and styling services.”

Maintain Hair & Scalp Hygiene at Home with Schwarzkopf Professional

Stay home and stay safe – the world is urging everyone to follow this one simple solution to survive the global COVID-19 crisis. Awareness about personal hygiene is at an all-time high, with consistent guidelines on washing hands and disinfecting practices taking the spotlight. While staying home, we also need to turn our attention toward our own body’s needs for cleanliness and care. In the absence of salon appointments, your hair and scalp is one such important aspect of personal hygiene. Schwarzkopf Professional expert Melissa Hughe shares a step-by-step hair wash routine to help you follow an ideal hygiene routine: Step 1: Detangle hair and wet thoroughly Step 2: Take a required amount of shampoo (up to 10 ml) in your palm and apply it to the scalp, section by section, with your fingers. Step 3: Using a circulatory motion, massage your scalp with fingers while also lathering and foaming the shampoo. If required, add a little water to increase the foam. Massage the foam onto your hair lengths and emulsify in a milking fashion. Step 4: Rinse thoroughly till the water comes clean without any bubbles. Recommend a second shampoo for better cleansing. Repeat steps 1 – 4. Step 5: Squeeze dry all the excess water from your hair. Take a required amount of conditioner/ treatment (up to 20 gms) and apply with your fingers, starting at your hair tips moving up. Do not apply on the scalp. Massage into hair lengths in a milking fashion. Leave it on for 2-5 mins. Step 6: Apply water and emulsify your hair. Remove all the treatment with your fingers. Rinse thoroughly. Step 7: Towel dry scalp and hair thoroughly.

DILEK ONUR TAYLOR, The Salon By Instyle JCPenney, Orland Park | IL Photographer: Roberto Ligresti; Make-up Artist: Joanne Gair