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L’OréaL USa DeepenS itS COViD-19 CriSiS reSpOnSe with $200K DOnatiOn & MOre
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With more than 110 years of professional beauty heritage, the beauty brand leader is committed to supporting stylists and salon partners and has implemented a multi-tiered support plan for the industry’s small business owners. This commitment is an extension of the L’Oréal USA Gives Back commitment, announced in March 2020 and made in addition to L’Oréal’s Europe-wide Coronavirus Solidarity Program, which includes a one-million euro donation to non-profit organizations across Europe. This initiative includes payment relief for L’Oréal USA Salon Partners & SalonCentric Clients and LEVEL Loyalty Rewards Extension till end of May 2020.
“Since the beginning of this unprecedented moment, the safety and well-being of our employees, customers, and partners have been our top priorities. This is a challenging and uncertain time for the professional beauty industry, and we are committed, now more than ever, to our role as its partner and advocate. We will continue to work tirelessly to lessen the impact of this crisis and to aid in our industry’s recovery from it,” said David Greenberg, Group President of L’Oréal USA’s Professional Products Division.
L’Oréal USA has also partnered with Professional Beauty Association (PBA) to expand its community relief and recovery initiative. The company has made a $200,000 donation to the PBA’s COVID-19 Relief Fund, which supports licensed professionals who are unable to work due to COVID-19. The funding is intended to be emergency aid for short-term immediate needs such as food and bills. L’Oréal USA will match additional employee donations to the Relief Fund dollar for dollar up to $25,000. Through a partnership with Product Club, L’Oréal USA’s SalonCentric also donated 1 million medical-grade gloves to medical centers throughout the U.S. To alleviate daily hygiene needs, L’Oréal USA Professional Products is donating a supply of over 100,000 dry shampoos to local crisis response teams and healthcare workers.
“The PBA COVID-19 Relief Fund supports licensed beauty professionals who are experiencing financial hardships during this crisis. L’Oréal USA’s support means there are more meals on the table, more bills paid, and more supplies purchased,” said Steve Sleeper, PBA’s Executive Director. “This fund signifies that the beauty industry is rallying, uniting and doing whatever it can to support our own.”
aMOrepaCifiC DeVeLOpS a tranSparent inOrGaniC SUnSCreen MateriaL
Amorepacific R&D Center has developed a ‘porous, micro inorganic material platform technology’, which is a white-cast-free solution that reflects UV rays effectively. The research project was helmed by Dr. Li Yan from Amorepacific R&D Center Material Lab in partnership with Professor Lee Gi-ra and his lab in Sungkyunkwan University Chemical Engineering
Since the 1959 release of ABC Parasol Cream, Korea’s first sunscreen, Amorepacific R&D Center has been dedicated to developing innovative organic/inorganic sunscreen materials, powered by its research capacity in basic science. Park Won-seok, Head of Amorepacific R&D Center Foundation Innovation Lab says, “The recent research results we have announced are very meaningful as we came to possess a platform technology to develop innovative inorganic materials. We will continue to verify the potential of this platform through clinical trials on skin.”
henKeL LaUnCheS COMprehenSiVe GLObaL SOLiDaritY prOGraM
Henkel has announced a comprehensive global solidarity program to support employees, customers and communities facing the global COVID-19 pandemic. The program consists of:
Donation to whO/Un foundation fund and other organizations:
An amount of two million euros will be donated to different funds and organisations to help fight the pandemic. The Fritz Henkel Foundation will donate one million euros directly to the COVID-19 Solidarity Response Fund launched by the World Health Organization (WHO) and the United Nations (UN) Foundation. This donation will help to provide protective equipment for frontline health workers, equip diagnostic laboratories, improve data collection and analysis, establish and maintain intensive care units as well as to accelerate research and development of potential vaccines and therapeutics. In addition, one million euros will be distributed by the Fritz Henkel Foundation globally to different organizations and partners as well as to support the personal commitment and voluntary engagement of employees fighting the crisis.
GLObaL hanD Sanitizer MarKet tO reGiSter a 600% YOY GrOwth - ariztOn repOrt
A recent research report by Arizron - Hand Sanitizer Market - Global Outlook and Forecast 2020-2025 - offers a data-driven and deep market insights on the impact of COVID-19 across geographies, segments, and vendor landscape. Key insights include: The global market will post an absolute growth of 305% and the US market will post an absolute growth of 214% by 2025 The demand for hand sanitizers with 60% alcohol content will continue to rise across markets, with the US market alone expected to grow at 485% during the forecast period With a drastic shift from an optional item to regular shopping cart item, gel-based hand sanitizers will still continue to be a preference among consumers, effectively contributing about $1 billion incremental revenue The healthcare segment would be the other major contributor, with
an expected $622 million incremental revenue Donation of personal and household hygiene products: Henkel will also donate 5 million units of personal and household hygiene products globally. This includes hand sanitizers, soaps and protective equipment as well as detergents, disinfectants and other household cleaning products. Henkel’s corporate citizenship team will implement these donations in close coordination with charity organizations, local authorities and partners around the world.
Shifting production facilities to produce disinfectants: In addition, Henkel plans to produce disinfectants in selected production sites. The products are intended to help public institutions and professional groups in the fight against the coronavirus.
improved payment terms for selected business partners: Henkel will also consider improved payment terms for small and mid-sized hairdressers to support them during the current challenging situation.
Ongoing crisis management and safety measures for employees:
Since the onset of the crisis, Henkel has addressed the situation proactively through its crisis management teams on country, regional and global level. The primary objective of the crisis management is to do everything possible to ensure the safety of employees, customers and business partners and to maintain operations under these challenging circumstances.
“At Henkel, we are committed to help address this unprecedented challenge. In line with our values, we want to make a contribution through a comprehensive global solidarity program,” said Carsten Knobel, Chief Executive Officer of Henkel. “We stand united in our fight against the pandemic, striving to protect our employees and their jobs, serving our customers and supporting the communities in which we operate.”
“I would also like to thank our global and local crisis teams which have been active since the coronavirus began to spread. For our employees who continue to work on site to maintain our operations we have taken extra measures to reduce infection risks. For example, strict protocols in case of suspected infections, increased hygiene, separating shifts and reducing the number of employees working on site by requesting home office work wherever possible.”
OBITUARY
L’ORéAL HAIRsTYLIng AmBAssAdOR LAURenT decReTOn PAsses AwAY
L’Oréal Hairstyling Ambassador and Artistic Director at Haute Coiffure Française, Laurent Decreton passed away on 5th April 2020. With over 25 years of experience, Laurent was an inspiration to many in the global hairdressing community. As news of his sudden demise spread through social media, many expressed shock at the unexpected death. L’Oréal Professionnel was one of the first to issue an official announcement with a social media post.
Dear customers, Dear friends,
Laurent Decreton left this world on April 5th. He has never stopped to give us daily his unique and exceptional artistic talent, his smiles, his kindness, his empathy, but also to influence us with his expectations and righteousness. Laurent often said that he was not afraid of taking this great trip. May his soul find a new peace. To all of you who knew him, may you continue to carry in your heart the beautiful spirit and the values of this artist, who kept his childhood spirit every morning knowing how to marvel at the beauty of people and the world. Goodbye, and a warm thank you, Laurent. With all our affection,Take care of yourself, Jean-Paul Friedman, Antoine Pividori And the whole team from Metz and Thionville.
Official statement from Decreton’s family and team members released on
laurentdecreton.com Rest in peace my dear friend Lolo !!! Don’t believe I will never see you again !!! The most humble soul, a legend, magician… Gone too soon. You will be always in our hearts. Miss you Laurent.”
— shweta sahni, Education Head, L’Oréal Professionnel India via Instagram
From top models to elite couture brands, Laurent Decreton has worked with some of the finest names in international beauty and fashion. He has won several accolades including the title of Champion de France de coiffure, meaning the ‘French Hairstyling Champion’. He also travelled the world extensively to impart knowledge to hair professionals through hair shows and masterclasses. Those who have met him and have known Laurent remember him as a kind-hearted, talented, and inspiring personality who is truly a hairstyling legend.
BBLUnT LAUncHes #gROwOUTcHALLenge dURIng cOVId LOckdOwn
With the ongoing lockdown, many are missing their regular salon appointments and the internet is flooded with queries from people seeking information and tips on DIY haircuts. A bunch of viral videos showcasing the ultimate haircut fails stresses how important it is to not take the matter into your own hands.
In view of the rising interest in DIY hairstyling, BBLUnT is urging consumers to undertake the #GrowOutChallenge. BBLUnT’s Avan Contractor and Adhuna Bhabani, both feel that certain aspects of haircare are best left to experts. Cutting hair takes a lot of skills and tons of practice and they recommend holding it off until one can get to visit a professional to help them out.
BBLUnT is encouraging consumers to grow their hair out so that their hairstylists have a beautiful mane to work with, post the lockdown period. The brand is also constantly innovating by bringing lifestyle influencers and their in-house stylists onboard to share hair hacks, tips to maintain the length and hairstyles to indulge for a quick DIY hair makeover.
SArVA, the wellness studio chain backed by Jennifer Lopez, Alex rodriguez, Malaika Arora and Fireside Ventures, has launched ‘Yoga For Immunity’ program offering instructor-led virtual yoga sessions, available across multiple countries. Over 7.5k LIVE sessions will be conducted over a month to help people remain calm and fit.
A first-of-its-kind initiative taken by an Indian Yoga brand, the LIVE platform offers sessions taught by 75 of SArVA & DIVA Yoga’s best instructors to provide those currently in lockdown, with a convenient way to workout, build immunity and stay healthy. The homegrown brand SArVA is also backed by celebrities like Mark Mastrov (known as the Steve Jobs of Fitness), Shahid Kapoor, Mira Kapoor, and Aishwarya Dhanush.
Speaking about the launch, Sarvesh Shashi – Co-founder, SArVA & DIVA Yoga, said, “SArVA’s aim has always been to connect 7 billion breaths through yoga – and our purpose has found a wider base now that the world is battling a public health crisis and we’re honoured to be able to contribute in helping people during this global lockdown. It’s during times like these that people have to focus on rebuilding themselves by remaining positive and staying fit even when at home. Our team is tirelessly working round the clock to be able to communicate the message about our Immunity Building Program and provide LIVE and interactive yoga classes. We have completed over 1,50,000 minutes of live classes in the last 2 weeks. The repeat and average time spent metrics for our live classes and our app have been extremely encouraging.”
Aimed at minimising the risk of spreading the Coronavirus further, Beauty & Wellness Sector Skill Council (B&WSSC) has prepared a set of health, safety & hygiene guidelines for Beauty & Wellness professionals in India. With the required medical approvals, these guidelines acknowledge the necessity and the effectiveness of social distancing as well as maintaining high levels of hygiene in service delivery, in the times to come. They have been provisioned for appropriate and safe usage of infrastructure facility for servicing clientele in a safe and hygienic environment while making sure that the health of the service provider is also safeguarded.
The guidelines cover:
Safe usage of infrastructure Industry personnel Clientele Salon Professionals rejuvenation Professionals Fitness Professionals Yoga Professionals Alternate Therapy Professionals See the complete list of guidelines here
B&WSSC is promoted by nSDC under the aegis of Ministry of Skill Development and Entrepreneurship, with its focus on establishing an effective and efficient eco-system for development and imparting skills for Beauty and Wellness industry, thereby enhancing the employability of the Indian youth, globally.
Permanent Makeup expert from Canada, raman Chohan has launched Victress Beauty Academy in India, in association with Mumbai-based Ace Tattooz. The academy offers hands-on training in global techniques and treatment in semi-permanent makeup applications. Some of the courses and services introduced at the new facility include microblading, combination brows, ombré powder brows, lip blush, lip correction, and lash extensions.
“We are extremely delighted to launch our first flagship academy in India, at Mumbai. We believe the market in India holds a huge potential for semi-permanent makeup. While in many parts of the western world the segment has already witnessed rapid expansion, it is still in its nascent stage in India. Our mission is to provide the best training and support to our students to create the best semi-permanent makeup artists in this region. It is an exciting time for us to be involved at the front lines of this growing industry” said raman Chohan – Director, Victress Beauty Academy.
kAYA cLInIc LAUncH VIdeO cOnsULTATIOn PROgRAm TO fIgHT cOVId19
Activating over 140 dermatologists across India via a free video consultation programme, Kaya Clinic has joined India’s fight against COVID19 outbreak.
With the nation going into a 21-day long lockdown to curb the spread of the pandemic, access to medical professionals & daily consultations suffered a deep impact. Kaya Clinic’s pan India outreach through daily video consultation promises to assist in adopting dermatology approved skincare, haircare and any stress-related allergy measures at home. People seeking assistance across the country besides the existing brand patrons can get access to expert dermatologists across the country by calling on the toll free number – 1800-209-5292.
Speaking on Kaya’s intent towards the efforts to combat the virus and the steps being taken, Pooja Sahgal – Vice President & Head, Marketing, Kaya Ltd. said, “As a responsible medical & wellness brand, we at Kaya are constantly striving towards providing world-class facility & best medical care to the people of our country. Keeping in the mind the current situation, Kaya has decided to roll out digital consultation services to ensure that everyone at home can avail the expertise of Kaya dermatologists for daily skincare. The company is committed to creating large scale awareness about protective measures through mass communication to drive home the message of personal care and hygiene which is critical for us as a nation to fight this virus.”
kAY BeAUTY PARTneRs de’HAAT TO sUPPORT dAILY wAgeRs
Joining the worldwide fight against the unprecedented human impact of COVID-19, Kay Beauty has stepped up to support the De’Haat Foundation in their work to aid daily-wage earners in rural Maharashtra. The Kay Beauty contribution will go towards the De’Haat initiative to ensure daily-wage earning families living in the villages around the Bhandara district have food and basic sanitary materials.
Commenting on the initiative, Katrina Kaif said, “The current lockdown to prevent the spread of the virus has led to a situation where many daily wage labourers need urgent supplies for their basic needs. This is a time for all of us to come together and do what we can to support them as best we can. I have always admired the work of the De’ Haat Foundation and we are proud to support them in their endeavour to aid their community.”
One LIfe IndIA JOIns Yes we cAn TO feed dAILY wAgeRs
OneLife, a preventive healthcare company aimed at improving dietary solutions segregated across nutrition, wellness and beauty supplements and vitamins, has joined hands with the nGO Yes We Can to provide ration hampers to daily wage earners during the nationwide coronavirus prevention lockdown.
Lending a helping hand to the most affected section of the Indian society, Gaurav Aggarwal – Founder of OneLife India alongside his close friend and actor nandish Singh Sandhu, has pledged to help the nGO in providing ration kits to the maximum number of daily wage earners affected by the lockdown. They have also appealed to everyone capable, to come forth and contribute to the cause.
Each ration kit prepared by One Life and Yes We Can containing rice, flour, a variety of lentils, sugar, refined cooking oil, salt, and essential Indian spices costs `800, inclusive of packaging and transportation. Those wishing to contribute can donate to Yes We Can. For details, log on to www.yeswecanindia.org.
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